Pashmina refers to a type of fine cashmere wool and the textiles made from it and was first invented in India. The name comes from Pashmineh , made from Indian pashm wool. The wool comes from changthangi or Pashmina sheep, which is a special breed of sheep indigenous to high altitudes of the Himalayas in Nepal, Pakistan and Northern India. Pashmina shawls are hand spun, woven and embroidered in Nepal and Kashmir, and made from fine cashmere fiber. The fiber is also known as pashm or pashmina for its use in the handmade shawls of Himalayas. The woolen shawls made in Kashmir find written mention in Afghan texts between 3rd century BC and the 11th century AD. However, the founder of the cashmere wool industry is traditionally held to be the 15th century ruler of Kashmir, Zayn-ul-Abidin, who introduced weavers from Central Asia .Cashmere shawls have been manufactured in Nepal and Kashmir for thousands of years. The test for a quality pashmina is warmth and feel. Pashmina and Cashmere are derived from mountain goats. One distinct difference between Pashmina and Cashmere is the fiber diameter. Pashmina fibers are finer and thinner than cashmere fiber, therefore, it is ideal for making light weight apparel like fine scarves. Today, however, the word pashmina has been used too liberally and many scarves made from natural or synthetic fiber are sold as Pashmina creating confusion in the market. Some people believe Pashmina from Nepal are the best in quality because of the conditions to which the mountain goats have adapted over centuries. The high Himalayas of Nepal has a harsh, cold climate and in order to survive, the mountain goats have developed exceptionally warm and light fiber which may be slightly coarser and warmer than cashmere fibers obtained from lower region goats. Nepali pashmina is called Changra Pashmina. But the fact is, Ladakh pashmina is also similar to the Nepali pashmina as the Ladakhi pashmina is produced in similar high altitudes of chanthan on the India\China border at Kashmir. There we find very cold temperatures, and the climate is very supportive to the pashmina producing types of goat. To survive the freezing environment at 14,000 feet altitude, it grows a unique, incredibly soft pashm (inner coat) six times finer than human hair. Because it is only 14-19 microns in diameter, it cannot be spun by machines, so the wool is hand-woven into cashmere products including shawls, scarves, wraps, throws, stoles etc. for export worldwide. Pashmina is the name given to it as Iranians came to Kashmir via the routes of Drass Ladakh, and found it very soft and tough in quality. Pashmina is the Persian word "pashm" meaning wool, so we can compare the Ladakhi pashmina with original Nepali pashmina.
The company will be called "Himalayan Pashmina ".We will build a unique portfolio of warmth and fashion, quality, innovation and value, and elevating our image to become a, clothing company most women and men turn to worldwide. We will become the destination company for women and men, old and young, offering the convenience of choices and providing a personal high touch shopping experience that helps create lifelong customer relationships .We will expand our presence in direct selling and lead the reinvention of the channel, offering an entrepreneurial opportunity that delivers superior earnings, recognition, service and support, making it easy and rewarding to be affiliated with Himalayan Pashmina and elevating the image of our industry. We will be known for our leadership edge, through our passion for high standards, our respect for diversity and our commitment to create exceptional opportunities for professional growth so that associates can fulfill their highest potential. We will deliver superior returns to our shareholders by tirelessly pursuing new growth opportunities while continually improving our profitability, a socially responsible, ethical company that is watched and emulated as a model of success.
It takes more than 200 man hours and pashmina from about 4 Capra Hircus goats to make one pure Pashmina Wrap and so they cost a good amount of money. Boutiques and Showrooms in USA demand a huge price for Pashmina that too for one with less Pashmina contents in the amount ranging from $250 to $450. Himalayan Pashmina a direct exporter of Pashmina from Kashmir (India) and Nepal offers the Pashmina Loving people at very affordable price ranging from $65 - $225. The target market would be working professionals both women and men for formal wear, youngsters for scarf and cardigans.
For Himalayan Pashmina to succeed, the product or service it provides must be known to potential buyers. Unless my business is known in the community and have communication with my customers readily available, i, have to use marketing strategies to create product or service awareness. Without marketing, my potential customers may never be aware of my business offerings and your business may not be given the opportunity to progress and succeed. Using marketing to promote my product, service and company provides my business with a chance of being discovered by prospective customers.
Once my product, service or company gets on the radar screen of my prospects, it increases my chances that consumers will make a purchase. As awareness becomes a reality, it is also the point where new customers start to spread the word, telling friends and family about this amazing new product they discovered. my sales will steadily increase as the word spreads. Without employing marketing strategies, these sales may not have ever happened; without sales, a company cannot succeed. The success of a company often rests on a solid reputation. Marketing builds brand name recognition or product recall with a company. When a company reaches the high expectations of the public, its reputation stands on firmer ground. As your reputation grows, the business expands and sales increase. The reputation of my company is built through active participation in community programs, effective communication--externally and externally--and quality products or services, which are created or supported by marketing efforts. Marketing also fosters an environment in the marketplace for healthy completion. Marketing efforts get the word out on pricing of products and services, which not only reaches the intended consumers, but also reaches other companies competing for the consumers’ business. As opposed to companies that have a monopoly on products and services that can charge almost any price, marketing helps keep pricing competitive for a business to try to win over consumers before its competition does. Without competition, well known companies would continue to sell while lesser known companies or new companies would stand little chance of ever becoming successful. Although marketing is hugely important for a business to succeed, it can also be very expensive. In its first year, a company might spend as much as half of its sales on marketing programs. After the first year, a marketing budget can reach as much as 30 percent--sometimes more--of the annual sales. A marketing program that gives your company the best chance is a healthy mix of different forms of marketing, such as website development, public relations, print and broadcast advertising, design and printing for all print materials, trade shows and other special events.
In today's world the pashmina is considered as the royal luxury and is being offered in wide variety of pashmina shawls, pashmina stoles, pashmina, mufflers, pashmina scarves, pashmina sweaters, pashmina blankets and other pashmina products. This luxurious pashmina products are hand woven by traditional weavers of Kathmandu valley whose families have been in the business from generations and they inherit this art from their ancestors. The tradition of this art continues from generation to generation. Himalayan Pashmina presents pashmina shawls, pashmina stoles, pashmina scarves, pashmina sweaters, pashmina blankets, and other pashmina products in pure pashmina wool and in silk blended pashmina in all possible colors, patterns, sizes and qualities in reasonable price. Increasingly sought by stylish women and men of all ages who recognize the elegance of these pashmina products a well chosen pashmina can transform the simplest attire into the most stylish ensemble and appreciate their practicality and versatility as a snug shawl, stole, muffler or sweater .A pashmina is worn close to the face and the color must suit each person's skin tone. The colors of pashmina that are particularly fashionable this season are shades of purple; from pale lilac to a deep violet shade of prune. Pashmina trends this year are slightly ethnic embroidery and pleats. Due to the timeless and season less versatility of the pashmina, many women opt for a classic color that can be worn season after season, perennial favorites include pink - shades through to bright fuchsia - butter, yellow, white and of course jet black. Pashmina is all about warmth, sophistication, elegance, softness, luxurious and timelessness in fashion. Original and exclusive Pashmina cashmere is always in demand.