Company Introduction, Market Segmentation, and Product Positioning

Trina Nelson

MKT 500
04/20/2012
Dr. Eva M. Ananiewicz
Strayer University

Introduction Eboni Catering Company, headquartered in Cedar Hill, TX offers a variety of services to fit all of your culinary needs. At Eboni Catering Company our slogan is "from sushi to soulfood" which means that we specialize in customizing menus to fit your taste, event, theme and budget! Our mission at Eboni Catering Company is to be your one stop shop for all of your catering needs by providing fabulous food and outstanding service.

Company Background
Eboni Catering Company was founded by Chef Trina Nelson in Dallas, TX in 2012. Eboni Catering Company will offer a variety of cuisines from African American to Italian, Japanese to Cuban, and prepares food for Breakfast, Lunch, Brunch, Dinner, Appetizers/Hor d’oeuvres, or Light Snacks. Services will include full service, sit-down catering, passed Appetizers/Hor d’oeuvres, drop-off catering, personal/private chefing services, and menu planning. We have plans to expand into the home meal replacement market by collaborating with national grocery store chains to offer our meals in prepackaged form that can be taken home and reheated.
Mission Statement
Our mission statement at Eboni Catering Company is “Fabulous Food and Outstanding Service that exceeds expectations!” Our goal is to become your one stop shop for all of your food service needs.
Foreign Market
Eboni Catering Company is an international company with a presence in the Caribbean market specifically Jamaica and Puerto Rico. The Executive Chef is a native of Jamaica so our menu selections will reflect his cultural culinary expertise.
Potential Audiences
The main threat to Eboni Catering Company would be the economy. The