Term Paper

SUBMITTED TO

Bashir Hossain

COURSE TEACHER

MKT: 201

PREPARED BY

Tamanna Tabassum

ID: 2004-2-10-155

Salmi salam
ID:2004-2-10-161

Smita Azad
ID:2004-2-10-103

MD.Tamim Ehsan
ID:2004-2-10-031

MD.Shaker Newaz
ID:2004-2-10-056

Date of Submission, August 18, 2005

East West University

Banglar Rong

We love our country. Our country is the mixture of all color. So our group wants to launch such a product which can tell the country’s culture, beauty, happiness, feelings, sadness etc. So, we selected the paint to launch in the market which name is “Banglar Rong”.

“Banglar Rong tells the story of Bangali and people of Bangladeshi.”

Business Mission:

Banglar Rong is manufacturer to introduce the new generation of emulsion (plastic) paints into Bangladesh. It also pioneered the introduction of thyrotrophic paint and the colorize and the best decorative paints-tinning system on the national market.
Banglar Rong is to provide protection and decoration for almost any surface requiring paint to that end, in the decorative, general industrial areas, while satisfying the (market) needs of its customers better and more profitably than its competitors. Paints bonds well with material their color and protecting them from sun, wind, rain, cold, ice, high and chemically aggressive environment.
We want to see that Banglar Rong asserts itself as the outstanding leader in the Bangladeshi paint market and strives to reinforce.
Its domestic market leadership through penetration of new paint sector where it can become an important player.
The dimension of its business through penetration of new geographical areas.
Banglar Rong Brand will be positioned as a premium brand in the top segment of all sectors.
Our first target is to