...Assignment 1 – 50% Marketing Research Proposal – Individual Assignment Tesco-Online Thailand’s Failure to Penetrate Thai Markets Marketing Proposal Student Name: Weerapat Bhattharadheerakul Student ID: S00805162 Course Title: Digital Marketing Research Instructors Name: Gabriella Kerezturi Regent’s University London November 2014 Content Page Title Page 1 Table of contents 2 Executive Summary 3 1. Introduction 4 a. Industry Overview 5 b. Organisational Background 5 c. Business Objectives 5 d. Problem Statement 5 e. Research Aim and Objectives 6 2. Research Methodology 6 f. Secondary Data Collection 6 g. Primary Data Collection 7 i. Qualitative/Quantitative 7 ii. Sampling 7 3. Conclusions 8 References 9 Appendix 11 Executive Summary The present study focuses on Tesco Lotus Thailand and their recent venture into the online grocery shopping industry. The company that accounts for over 1700 retail outlets and employing over 50,000 workers around Thailand, has yet to make any major improvements in their online market share. Big C Super Center, a competitor is presently leading in the industry of online grocery shopping. The study presents that Tesco Lotus lack of proper engagement with the Thai market with the right marketing...
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...from 3 major perspectives namely, operations strategy, operations design and operations management. Firstly, it will show an introduction. The second section will analyze Tesco’s formats and international expansion at corporate strategy level. And then, based on the customer-centric conception, it will discuss the low price policy, cost control, loyalty card strategy, supply chain management, delivery system management and inventory management at the business unit strategy level and functional strategy level. Following this, it will make a comprehensive conclusion and show the strengths and weakness of Tesco’ operations management. Finally, the article will give some appropriate recommendations to Tesco’s sustainable development. Keywords: operations strategy, operations design, operations management 1. Introduction Tesco was established by Jack Cohen in London in 1919. Today Tesco is the biggest retailer in UK. It operates in 14 countries across the world and serves tens of thousands of customers every day. The company mainly operates 4 types of store formats in terms of Express, Metro, Superstore and Extra, respectively. In recent years, it also expands its...
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...Elaine Hannah Why Invest in South Korea? Elaine Hannah Why Invest in South Korea? Why invest in emerging markets? To cash in where growth is today, and for the foreseeable future. But success is only possible if you have chosen the right entry modes to your market and understand the environmental, political and sociocultural factors of the chosen host country. This report analyses South Korea and demonstrates this emerging market is there for the taking if approached with shrewdness. The South Korean Government, after the financial crisis in 1997, decided it needed to make its country attractive for foreign direct investment, which resulted in the release of the Foreign Investment Promotion Act in 1998. This opened up a passage for 99.8% of Korea’s industry for direct investment. This report looks at the successes and failures of FDI’s in South Korea referred to as Korea from hereon, and what business factors influence these outcomes. Global Business Project Lecturer: Enda Murphy Student: 1063289, 1602617, 1728607 No of Words: 6198 Why invest in emerging markets? To cash in where growth is today, and for the foreseeable future. But success is only possible if you have chosen the right entry modes to your market and understand the environmental, political and sociocultural factors of the chosen host country. This report analyses South Korea and demonstrates this emerging market is there for the taking if approached with shrewdness. The South Korean Government...
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...Analysis and recommendations for improvement of Customer Relationship Management Research Proposal IBMS IP5 3C Sponsor organization - Spodos spol s.r.o. 9/19/2013 Lecturer: Drs. F.M. Bazen Anna-Mariya Bitunska 11006161 Daniel Chrkavý Neliya Hristova 11037237 Table of Contents Background of the company 3 Research Questions 4 Central research question: 4 Desk research questions: 4 Field research questions: 5 Research Objectives 5 Research Design 6 Research Statements 6 Research Approach 6 The Research Purpose 6 Desk Research 7 Quantitative secondary data 7 Qualitative secondary data 7 Theoretical Framework 8 Field research 9 Sampling frame 9 Sampling method 9 Sample size 10 Empirical framework 10 Time table 11 Background of the company Spodos spol s.r.o. is a privately owned Retail Company established in 1991 and based in city of Topolcany in the western part of Slovakia. Its business is primarily focused on providing: ...
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...Breakout Strategy Meeting the Challenge of Double-Digit Growth Sydney Finkelstein Charles E. Harvey Thomas C. Lawton (McGraw-Hill, New York, 2006) Table of Contents Dedication Acknowledgements Table of Contents List of figures Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Breakout Strategy Getting on the Fast Track Staying out Front Breakout Dynamics Putting Vision to Work Being a Magnet Company Delivering the Promise Executing Breakout Breakout Leadership Appendix: case study companies Index List of Figures Figure 1.1 Figure 2.1 Figure 3.1 Figure 4.1 Figure 5.1 Figure 5.2 Figure 5.3 Figure 5.4 Figure 5.5 Figure 6.1 Figure 6.2 Figure 6.3 Figure 6.4 Figure 7.1 Figure 7.2 Figure 7.3 Figure 8.1 Figure 8.2 Figure 8.3 Figure 9.1 The Breakout Strategy Cycle Companies Getting on the Fast Track Companies Staying Out Front Types of Capital and the Capital Accumulation Process The Vision Wheel State Transition for Harley-Davidson: Organization State Transition for Harley-Davidson: Culture State Transition for Harley-Davidson: Relationships State Transition for Harley-Davidson: Markets The Six Pillars of a Value Proposition Leveraging up the Apple Value Proposition Reconciling Different Value Propositions Leveraging up Samsung Electronics’ Value Proposition Components of a Business Model Aligning the Business Model and Value Proposition Business Model Needs Analysis Delivering Strategy System Balance and Strategy Delivery at...
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