Marketing Communications Memo
Aeishya Grant
PSY/322
June 01, 2015
Morgan Cloward

Marketing Communications Memo To: From: Date: Re: Integrated Marketing Communications
The organization has experienced a significant development in the last decade. Hence, to boost its customer base, it needs to create an integrated marketing communications plan. With the consideration of the various segmentation methods, I have come up with a positioning strategy for the organization against its competitive brands. Each of the segments has different needs and, therefore, to be practical, the segments must be considered individually to judge their quality, value, and significance. The organization must strive to understand its customers by the use of demographic and psychographic information provided in this memo. Both the demographics and the psychographics are important in strengthening the relationship between the customer and the business. Marketing research is more than the normal customer surveys. It entails understanding the importance of psychographic and demographic information obtained from the primary research methods and the evaluation of the data for the application of its results in improving the existing marketing strategies (Lamb, Hair, & McDaniel, 2012). Marketing research must also be incorporated and formulated into the decisions of the business based on the psychographics and the demographics of the customer. This is important to prevent irregularities stemming within the corporation and among its competitors. Without psychographics and demographics, the organization could not predict or forecast probabilities with accuracy because the research is based on validity and reliability