...Executive Summary This project is about new product development by XYZ company. XYZ company has been very innovative in making new products. This company uses Tetra pack packaging for its products. The new product develop by XYZ company is Pine apple juice named as “Vitomax”. We have made a Marketting mix strategy for our product. We have devided market into different markets and decided to target young students of colleges and universities that belong to Middle class family. We have paid special attention to the packaging , colour , and price of Vitomax. We have decided to place the product in all markets of Khyber pakhtoonkhwa specially in universities and college’s canteens. We will promote our product through electronic media , print medeia , internet and cable network. We have also conducted a survey to know peoples preferences. Product: XYZ company is launching a new Pine apple juice in the market named as “ Vitomax” Brand Name: Vitomax Slogan: Refresh life with Vitomax Picture: ?????? Purpose: The purpose of launching Vitomax is to give people a new taste. As peoples are drinking almost every juice available in the market. We want to provide people a fresh juice with important ingredients required to be healty. Vitomax has all these qualities. Product Related Attributes: Some of the features of Vitomax are: ...
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...millions and it really get the best out of its customers and earned much initially. It really proved it self as a landmark in the hamburger chain. To build the strong public relations or we may say to attract the people towards their special burgers, they really had to put much input. Either it was in the form of great taste, or the family and friend deals. Inviting local musical bands after their screening auditions was a great step taken by the management and marketting team. They took it really serious and had a firm belief that the 70% of population eating fast food were the youth; university or college friends, party kids etc. this class of people have surely an interest in music, more precisely LIVE music. People got to eat good and listen to pop and hiphop altogether at one place, what else they could wish for. One the other side of the coin, not only those were being entertained who were listening, but also those who got the chance to perform LIVE infront of a class of people. These bands were also a part of the marketting scheme. Every rise has eventually a fall, oops it sounds really dramatic but that is what really happened to several foodies brands in lahore when Miss Ayesha Mumtaz entered the whole scenario in the year 2015. Every other day, a resturant was sealed due to its poor and un-hygienic conditions. So the time for downfall of this foodchain came out to be in july 2015. A time span of about 7 days was the punishment given to the resturants with poor or un hygienic...
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...Introduce the 4 p’s a. Product b. Price c. Place d. Promotion e. Introduce a company the author is familiar with – Coors, an adult beverage company 2. Product a. Definition – a particular product or service that a company offers b. Miller Coors – Coors Light, Killians, Keystone, Blue Moon i. Miller Coors is marketed as an adult decision and easy to use product for everyone over the age of 21. 1. “Fun” commercials 2. People enjoy being around others that drink Coors beer 3. Price a. Definition – the price that a particular product or service costs b. Coors – Brands attack different segments i. Coors offers “Budget Beer” for Americans that make below a certain amount of money and can’t afford more expensive beer ( college students). ii. Coors offers seasonal beers also Winterfest and Killians has become a seasonal sensation iii. Coors offers beer for all different types of fun occasions. 4. Place a. Definition – Where the products are marketed or Distribution Channel. b. Coors– Brands i. A Physical product can be purchased from most stores during certain hours depending on laws within each state.. Target, Safeway, WalMart, Costco, Walgreens and Liquor stores have carried the product in the past. The product is also available for purchase at many Bars / restaurants. 5. Promotion a. Definition – How to market the product. i.e. Advertising, Direct Marketing, Sales Promotion, Public Relations and Publicity. b. Coors– Coors advertises it product year around. You will...
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...INTRODUCTION TO MARKETTING AND MERCHANDISING TOPIC: Marketing matrix of AMWAY [Pick the date] Hewlett-Packard Poorvi ACKNOWLEDGEMENT I would like to express my special thanks of gratitude to my teacher Mr. Annaji Sharma as well as our department, Fashion Communication who gave me the golden opportunity to do this wonderful project on the topic marketing matrix, which also helped me in doing a lot of Research and I came to know about so many new things I am really thankful to them. Secondly I would also like to thank my parents and friends who helped me a lot in finalizing this project within the limited time frame. CONTENTS * INTRODUCTION * ABOUT THE BRAND * FOUR P’s OF MARKETTING * Product * Price * Promotion * Place * Conclusion * Bibliography INTRODUCTION Marketing is a business function that identifies consumer needs, determines target markets and applies products and services to serve these markets. It also involves promoting such products and services within the marketplace. Marketing is integral to the success of a business, large or small, with its primary focus on quality, consumer value and customer satisfaction. A strategy commonly utilised is the "Marketing Mix”. This tool is made up of four variables known as the "Four P's" of marketing. The marketing mix blends these variables together to produce the results it wants to achieve in its specific target market. The Four Ps Model * Product - The first of the...
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...annual oncology sales objectives of the company. You will monitor and control the sales budget to ensure optimum utilisation of resources in the region. You would network regularly with Oncologists and provide timely and updated information about services offered. You will, with your Team, forge appropriate partnerships with key players in the Healthcare Industry to promote the achievement of Company's objectives. Part of your role will also include monitoring activities of your Competitive Set and collating data on new products, services, financials and performance in the region. You will provide adequate training to your Team and ensure that they are up to date on developments JOB ANALYSIS To work as Head - Oncology Sales with this Leading Chain of Diagnostic Clinics with a Pan India and International presence Job Description Title Head- Oncology Sales (National Level Assignment) Education MBA (Marketting) or equivalent PG Degree. Reporting To CMO Knowledge Industry, Competitor, Maeket (Oncology) Reported By 4 sales heads Skills Networking, Leadership, teamability, development, innovation Job Role And Responsibility 1 Developing and implementing a national strategy for achieving the annual oncology sales objectives of the company. 2 Monitor and Control the sales budget Knowledge Basic of sales budgeting etc...
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...SuperTraining Corporation CS782Session2 2012 Revision: 1.6 Author: Thomas G. Meyer Date March 27, 2012 Table of Contents Assumptions 3 Section 1: Overview 3 Section 2: Manufacturing Information Systems 4 Section3: User Communication systems 5 Section4: Customer Relationship Management Systems 6 Section 5 Sales and Marketing Information Systems 7 Section 6: Firewalls 8 Section 7: Audio and Video Streaming 9 Section 8: Summary of Topics Not Chosen 11 Bibliography 12 Revision History 14 ABSTRACT This paper is about how SuperTraining Corporation can best utilize various IT resources to gain a competitive adavanted in the area of on-line training and eduction. Some topics sucha as e-commerce, network security and social media adaptations will be discused. Assumptions I have a few assumptions regarding SuperTraing Coporataion and they are: * Students are required to work @ home and attend classes on-site. * SuperTraining Corporation is experienced at long distance learning. * SuperTraining Corporation is an extablished, profitable business. * SuperTraining Corporation has an extablished infrastruture. Section 1: Overview | | My six topics are important to SuperTraining because SuperTraining Coporations business model revolves around customer service. They provide technical training much like the ITT Technical Intitute who trains civilians and veterans alike across the country (ITT Technical Institute, 2012). SuperTraining...
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...hiếu của mình ( “Thị trường người bán trở thành thị trường người mua” ← Khách hàng là “thượng đế” ( Marketing ra đời ???? ← Giúp doanh nghiệp SX, tiêu thụ, cạnh tranh tốt hơn ← Giúp khách hàng nắm được thông tin về thị trường và sản phẩm để chọn lựa Quá trình phát triển ← Marketing bắt nguồn từ thuật ngữ “ Market” ← Năm 1902, thuật ngữ Marketing chính thức được sử dụng ở Đại học Michigan ← 1910 tất cả các trường đại học tổng hợp của Mỹ đưa môn học marketing vào giảng dạy ← Sau đó mở rộng sang các quốc gia nói tiếng Anh và được quốc tế hóa rất nhanh vào giữa và cuối thế kỷ 20. Quan niệm cơ bản của marketting • Marketing = tiếp cận thị trường • Tìm kiếm, xác định nhu cầu, thị hiếu chưa được thỏa mãn • Tổ chức sản xuất, cung ứng thỏa mãn tối đa nhu cầu khách hàng Các khái niệm về marketting ← Marketing là hoạt động của con người hướng đến việc thỏa mãn nhu cầu và ước muốn thông qua các tiến trình trao đổi. ( P. Kotler ) ← Marketing là toàn bộ những phương tiện mà các doanh nghiệp sử dụng để xây dựng, bảo vệ và phát triển thị trường của họ hoặc những khách hàng của...
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...an International Marketing assignment where he spent a couple of years. He returned to India in early 2002 and was the Head of Marketing and subsequently became Head Sales and Marketing. He became the Managing Director three years ago and is among the youngest Managing Directors in the country running a company with a turnover of 1200 Crores. During his stint as a Managing Director, the company has seen exponential top line and bottom line growth. An MBA from IIM Bangalore ('94 batch), he started his career at Colgate Palmolive. From there he moved on to Frito-Lay before joining Perfetti Van Melle. Website: http://www.perfettivanmelle.in GLOBAL OVERVIEW OF PERFETTI VAN MELLE Largest Manufacturer of Confectionary and Chewing-gum products. Two brothers Ambrogio and Egidio Perfetti founded “Perfetti” in 1946. Izaak Van Mella founded “Van Melle” in 1841. “Perfetti” acquired “Van Melle” in Jan 2001 and became “Perfetti Van Melle”. PERFETTI ‘S...
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... INDEX 1.Introduction 1.1Executive Summary Cakes n Cookies is a start-up bakery retail establishment located in the Pune city. Cakes n Cookies expects to catch the interest of a regular loyal customer base with its broad variety of bakery products. The company plans to build a strong market position in the city, due to the partners' industry experience and mild competitive climate in the area. Cakes n Cookies aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists. 1.2 The Company Cakes n Cookies is incorporated in the state of Maharashtra. It is owned and managed by Mr. Vaibhav Achantani who has a great experience in the field of industrial engineering. The company intends to hire two full-time bakers and four to handle customer service and day to day operations. 1.3 Products and Services The bakery provides freshly prepared bakery and pastry products at all times during business operations. One to two moderate batches of bakery products are prepared during the day to assure fresh baked goods are always available. 1.4 The Market Cakes n Cookies wants to establish a large regular customer base, and will therefore concentrate its business and marketing on local residents, which will be the dominant target market. This will establish a healthy, consistent revenue base...
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...choosing a product or service for your IMC plan. Consider choosing a brand that you have a passion for or creating a new brand for a new company or a new brand for an existing company. Perhaps you would want to select a product extension of an existing product. You might consider a different approach to marketing an existing service—you may select a product or a service. You can target consumers or businesses. You may choose a product or service offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service brand that you have an interest in. Make sure there is information available about the industry and target market of the brand that you have selected. Think about why this brand needs an IMC Campaign—or why the existing campaign needs to be changed—what problem are you solving? Your name: BACHU LAXMI KIRTI Identify and describe the selected brand: Well,I have identified the most popular network marketing gaint,’AMWAY’. Which is an American company using multi-level marketing techniques to sell a variety of products, primarily in the health, beauty, and home care markets. Amway was founded in 1959 by JAY VAN ANDEL and RICHARD DEVOS.Based in Ada,Michigan, the company and family of companies under Alticor reported sales of USD$11.3 billion for the year ending on December 31, 2012—the seventh consecutive year of growth for the company. Its product lines include home care products,personal...
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...TABLE OF CONTENT CONTENTS PAGE 1. Introduction 2 2. Business Background 2-3 3. Marketing Strategies & Business Plan 3 3.1. Website Design 3-4 3.2. Website Function 4-5 3.3. Advantages of e-Commerce 6-7 3.4. Payment Options 7-8 3.5. Delivery Options 8 4. Internet Security & Legal Concerns 4.1. Property Rights 9 4.2. Contracts 9 4.3. Computer Crime 9-10 4.4. Privacy 10 5. Financial Plan 11 6. Conclusion 12 7. References 13 8. Appendix 14-18 1. INTRODUCTION Domino’s Pizza is an international pizza delivery corporation based in Michigan, United States of America. Domino’s started up in the beginning of the 60’s and as pizza is the most ordered food in Europe, especially in Mexico, therefore in the beginning of the 80’s they opened their first international branch, and this is where Domino’s started to expand. 2. BUSINESS BACKGROUND The World Leader in Pizza Delivery Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery operating a network of company-owned and franchise-owned stores in the United States and international markets. Domino's Pizza's Vision illustrates a company of exceptional people on a mission to be the best pizza delivery company in the world. (Domino’s website, 2010) Domino’s Pizza is the second largest franchised...
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...CHAPTER ONE INTRODUCTION OVERVIEW OF SIWES The Student Industrial Work Experience Scheme (SIWES) was established by Industrial Training Fund (ITF) in 1973 to solve the problem of lack of adequate practical skills preparatory for employment in industries by Nigerian graduates of tertiary institutions. It is an acceptable skill training program which forms part of the approved minimum academic standard in various degree programs for all Nigerian universities, polytechnics and college of education to acquire industrial skills and experience in their various disciplines. The SIWES program involves the students, the university and the industry (employer). It is funded by the Federal Government of Nigeria and jointly coordinated by the Industrial Training Fund (ITF) and the National Universities Commission (NUC). This training program is also an effort to bridge the gap existing between theory and practice of engineering, science, agriculture, medicals, management and other professional education programs in the Nigerian tertiary institution. OBJECTIVE OF SIWES The objective of SIWES includes the following: 1. To expose students to work methods and techniques in handling equipment and machineries that may not be available in tertiary institutions. 2. Prepares students to contribute to the productivity of their employers and national development immediately after graduation. 3. It provides an avenue for students in Nigerian tertiary institutions to acquire industrial skills and experience...
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...PRODUCT LIFE CYCLE SUBMITTED BY MASHHOODA MOHAMMED SHOEB KHAN BACHELOR OF BUSINESS ADMINISTRATION IN GENERAL FIRST YEAR - FIRST SEMESTER FACULTY GUIDE-MRS PRIYANKA CHANDANANI ASSISTANCE PROFESSOR – ECONOMIC ACKNOWLEDGEMENT I would like to express my special thanks of gratitude to my faculty guide Mrs Priyanka Chandanani who gave me the golden opportunity to do this wonderful topic Product Life Cycle which also helped me in doing a lot of research and I came to know about so many new things. I am really thankful to her Secondly I would also like to thank my parents and friends who helped me a lot in finishing this project within limited time I am making this project not only for marks but to also increase my knowledge THANKS AGAIN TO ALL WHO HELPED ME ABSTRACT The product lifecycle model can be understood as a three-stage model of technological development associated with a particular product technology. In the explorative stage many different designs are developed, in the development stage products become standardized into a dominant design, and in the mature stage only incremental changes occur within the dominant design. Although the product lifecycle model is widely accepted and often applied in empirical research, innovation...
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...combine ex int analysis decide strategic option for growth . ansoff product mix( based on rational approach) to identify strategic option and devide strategic option into four broader classification -market penetration, product expansion ,market expansion, diversification product development is expansion of product range and market development is expansion of customer base both help strategy development and implementation and basically consider based org capabilities and strategy product and market options the ansoff product -market matrix increase, develop new product and market based on experience ,capabilities fist do what you have experience and capabilities and let it exhausted then move to other area (have capability increase in excising market do it until exhausted it then move to increase in market then to new product then to new market growth in existing products and ,markets good for start up or growth phase org where penetration has not saturated increase the frequency of usage (frequent flyer) increase the qty of usage( coke 1.25 ltr) find new application for current users , attract more customer in same segment of customer base ( supply to Coles along with Woolworth to obtain Coles customers following question shows how to increase market and customer base 1 who we serve and who we don’t and who stop and why ? 2 can products to be serve different way 3 can increase plan capacity 4 need any change to marketing , distribution and pricing , how it affect...
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...TERM PAPER MARKETTING PLANNING OF AHSANULLAH UNIVERSITY OF SCIENCE AND TECHNOLOGY TERM PAPER MARKETING PLANNIG OF NESTLE Submitted To: Prof. Sirajuddaula Shaheen Dean, Faculty of Business & Social Science Submitted By: Jesmin Akter Juthi (ID no. 10.01.02.020) Farah Tasneem (ID no. 10.01.02.023) Sharika Nahid (ID no. 10.01.02.039) Date of Submission:02 .02.2012 2nd Feb, 2012 Prof. Sirajuddaula Shaheen Dean, Faculty of Business and Social Sciences Ahsanullah University of Science and Technology. Dear Sir, I would like to thank you for giving us a term paper to prepare a realistic paper work about Marketing Plan of an organization and we chose Nestle. Without your help and advice it was quite impossible for us to prepare this term Paper. Your help and advice make us work much easier. While preparing this term Paper we got to know various things of the marketing plan of an organization which have increased our analytical skills. Though, as a member of group, I’m proud to say that our term Paper is a result of team work and we are really grateful...
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