...Essay Current online marketing strategies deliver immense benefits to the modern global firm by way of better market reach, cheap and convenient transaction possessing, multiple online payment options and real time consumer data management. Marked benefits are commonly discernible in the area of internet based business-to-business or B2B, and business-to-consumer or B2C e-commerce models. These online commerce models rely on digital marketing for their success, which in turn in essentially a remarkable success of information technology and data management techniques. However, the growth of digital marketing is getting severely affected by the misuse of technology by criminals and unscrupulous persons in various ways. Such misuse of technology encompasses identity theft, data loss and other data security breaches. Increasing information security breaches and cases of identity theft in recent times threaten the marketing of products and services either online or offline like never before. This paper attempts to understand issues and outcomes of identity theft, data loss and security breaches on the present and future global marketing environment by examining several secondary sources of information. 2. What is identity theft? We can help you to write your essay! Professional essay writers Our writers can help get your essay back on track, take a look at our services to learn more about how we can help. Essay Writing Service Essay Marking Service Place an Order Identity...
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...00-17.30 (Seminars with relevant supervisor as scheduled) Students to attend Individual and small group tutorials with relevant tutors as scheduled. LCF STUDENTS ARE REQUIRED TO USE ONLY THEIR COLLEGE / UNIVERSITY EMAIL ADDRESS. All correspondence to you will be through that medium Unit Handbook 2011 – 2012 INTRODUCTION This unit provides you with the opportunity to undertake a self-directed project that consolidates and extends your knowledge and skills. Your project will include planning, research, ideas development and recommendations and will include both practical and theoretical elements. This unit will allow you to develop entrepreneurship and creativity, whilst undertaking a project with a feasible and realistic commercial application. You will negotiate the specific topic and detailed nature of the project with your course tutor. EXPECTED LEARNING OUTCOMES Upon successful completion of this unit you will be able to demonstrate: 1. evidence of research, analysis, innovation and creativity in order to develop appropriate solutions to a self-directed brief; 2. application...
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...our devices that it can be harmful to our life or that of our company. The security provides our societal whole with ease of transaction when accepting technology. Some of the concerns all lead to the question of the ethical, legal, geographic and political variables when protecting consumer’s privacy especially since wireless computing and handheld devices have become so heavily adopted in our society. Stated in the textbook “Key aspects of consumer privacy breaches include seclusion, access control, and autonomy.” (Judy Strauss, Raymond Frost, 2012) This means that the independence and the right to be left alone along with sufficient access control should mean that consumer privacy should not be breached unless they provide access. The problem with this is that breaches can be made without providing access because of Wi-Fi connections. If you are out and you connect to a Wi-Fi account a thief can access your information. The growth of wireless Internet access globally only increases chances that unwarranted invaders will invade privacy. 2. Self-regulation is “the private sector’s ability to rapidly identify and resolve problems specific to its area of competence”. (Judy Strauss, Raymond Frost, 2012, p. 398)The argument for and against the self-regulation of e-marketers is attributed to several variables that have occurred specifically with advertisers and marketers on the web. The supporters of self- regulation support the...
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...Operations Management:IKEA IKEA’s BUSINESS IDEA (www.ikea.com): “We shall offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them." Introduction At the outset, it may be useful to characterise IKEA in terms of the characteristics of demand (also known as the four Vs, see Slack et al. p 20). First, IKEA is clearly a high volume operation – as indeed most international retailers are – which lends to systematising operations but which implies capital intensive processes and therefore cost considerations will be crucial. Second, IKEA offers a large number of products (up to 14000 depending on the country/store) so there is high variety in the production process which not only leads to the need for complex and flexible processes but also entails high unit costs. Third, variation in demand will however be low, or at the least predicable (holiday periods for example) so advanced planning is possible which eliminates the need to set resources aside as a “capacity cushion” for unexpected demand. Lastly, IKEA – again as most retailers – have high process visibility, or in other words display a high degree of direct customer experience, which underlines the importance of dedicating sufficient attention to the shopping experience in all its facets. In what follows, and in line with the questions for this TMS, the implications of the five performance objectives to IKEA will be examined...
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...TERMS OF REFERENCE This report has been compiled by Anisa Suleman in accordance with the brief obtained from Mr R.H. Salisbury for the purpose of obtaining a percentage of the semester mark. The topic of discussion is to prepare a comprehensive operations management report for a new enterprise located in a timber supply chain. My objective is to devise an enterprise that will be able to add value and develop core competencies that enable it to compete successfully with similar enterprises competing in the same market taking into account all ten Operation Management Strategies. The report must be clear and concise and include an executive summary, introduction, body, conclusion, recommendations and references. Due date: 29 April 2014 EXECUTIVE SUMMARY The enterprise will be a dynamic and growing sawmill enterprise; the new company’s strategies are formulated according to my operations plan and this plan involves gaining a good customer base and competitive advantage in the market. My objective is to prepare a report that describes the operations management of this new enterprise in terms of the ten OM strategic decision areas that I have devised. The name I have chosen is KZN Timber Pine and it’s a sawmill facility where logs are cut into board or planks. The process takes place in multiple steps and the planks are prepared using various machines. Logs are stripped of the bark and the wood is cured before being cut into planks. Planks go through a process of drying...
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...Cisco Virtualization Experience Infrastructure (VXI) Reference Architecture October 5, 2010 What You Will Learn Enterprise IT departments are pressured to control costs, improve manageability, enhance security, and speed-up the deployment of new capabilities while supporting a consistent user experience across diverse endpoints. Desktop virtualization (DV) has become a popular solution for addressing these needs. With hosted DV, the end-user’s desktop experience (operating system, applications, and associated data) is abstracted from the physical endpoint and centralized. The user’s desktop image is hosted as a virtual machine on a data center server. Users can access hosted virtual desktops from anywhere through DV appliances, smart phones, tablet computers, laptop and desktop computers, and other clients. Organizations deploying DV face many challenges, as the DV technologies potentially affect the entire IT infrastructure. To address these challenges, Cisco has developed Cisco® Virtualization Experience Infrastructure (VXI), a comprehensive architecture for desktop virtualization. Cisco VXI, which uses three existing Cisco architectures, includes designs for virtualized data centers, virtualization-aware borderless networks, and virtualized workspaces, and the critical services needed to support these architectures. Cisco VXI reduces the total cost of ownership (TCO), streamlines operations, simplifies management, and positions organizations for growth. This document describes...
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...submit the Project Report and appear at the Viva-Voce Examination in the subsequent years (within the time period as per University Rules). • No marks will be allotted on the Project Report unless a candidate appears at the Viva-Voce Examination. Similarly, no marks will be allotted on Viva-Voce Examination unless a candidate submits his/her Project Report. • Evaluation of the Project Work to be done jointly by one internal expert and one external expert with equal weightage, i.e., average marks of the internal and external experts will be allotted to the candidate. • A candidate has to qualify in the Project Work separately, obtaining a minimum marks of 40 (Project Report and Viva-Voce taken together) in paper 3.5. • Marking Scheme for Project Report and Viva-Voce Examination: Project Report (50 marks) Chapter 1: Introduction – 10 marks Chapter 2: Conceptual Framework/ National/International Scenario – 5 marks Chapter 3: Presentation, Analysis & Findings -- 25 marks Chapter 4: Conclusion & Recommendations...
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...Assignment # 2 – Chapter 14 Case – “Hewitt-Packard Company” 1. Discuss the three most serious problems you have identified in the case. Defend why you think they are the most serious. When Mark Hurd, the new CEO, took over, he found matrix structures ambiguous, confusing and inefficient. The main reason is that there is no clarity on the roles that each unit in the matrix is intended to play. Unit roles suppose, responsibilities and relationships in a way that is clear, but not excessively detailed and hierarchical. Although the matrix seems to be a logical organizational solution, Fiorina, has not found it an easy structure. She has struggled with ambiguous responsibilities and reporting relationships, been slowed down by the search for consensus decisions, and found it hard to get all the different units to work constructively together. In fact, CEO Carly Fiorina was so preoccupied with immediate issues that she lost sight of her ultimate objectives. Fiorina and her staff consider that the HP Way is an anachronism of a different, slower time, and that for the company to survive and succeed in the future it must be driven purely by a rational business strategy. After all of the layoffs, organizational changes, assertion of executive hierarchies and the destruction of traditional company rules of behavior, the HP Way that the old-timers are fighting to save is probably already dead. Fiorina and her team appear not to believe in the Way, they are now reduced to appealing...
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...effects on company’s performance. Further, the Porter’s 5 forces are identified in order to assess where the competitive advantage stems from. After assessment of external environment, this paper provides the overview of internal factors which might be crucial for success, as well as drawbacks of Zara’s internal organisation. Assessment of internal environment starts from the evaluation of Zara’s resources and capabilities, followed by the critical analysis of manufacturing and logistics processes. Further discussion of the PR issues and its effects on company performance is provided. In addition, the benefits of corporate socially responsible policies are discussed. Overall conclusions on Zara strategic steps that are to be taken are suggested based on the conducted analysis of the internal and external characteristics of the environment Zara is doing business in. Zara background Zara is the flagship chain store of Spanish company Inditex Group which incorporates other brands such as Zara Home, Massimo Dutti, Pull and Bear, Oysho, Uterqüe, Stradivarius and Bershka. Zara is present in 86...
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...Rural LPG Marketing Presentation by Ashok Sen General Manager(LPG-Sales) Indianoil Corporation Limited India Agenda • Overview- LPG Marking in India • New Initiatives • Supply and Demand • Conclusion Various Products Marketed in LPG • Domestic LPG – Packed product in 14.2Kg, & 5kg cylinders, home delivered through distributors Non Domestic LPG – Packed product 19Kg and 47.5 kg delivered supply through distributors. Bulk – Delivered to Storage Tanks of Customers – Business Associates to garner Customers Auto LPG – Through Retail Outlets along with MS/Diesel and/or stand alone outlets Share of Products(%) • 407.6 6.4% 117.3 82.7 1.9% 1.3% • Segments 5719.8 90.4% • Dom. NDNE Bulk Auto Domestic LPG Business Overview • Total Customer Strength : 142 Million (IOC- 69.7 Million) • Average Enrolment last 3 Years : 10.4 Million (IOC- 4.9 Million) • Daily Bottling Source (Refineries/Import) 185 Bottling Plants (IOC 90) 11860 Distributors (IOC 6110) 142 Million Customers (IOC 69.7 Million) HPC 25% : 3.3 Million (IOC- 1.6 Million) HPC 26% Industry Share Customer Population IOC 49% BPC 25% Industry Share Distributors IOC 52% BPC 23% India- Unity in Diversity • • • • Current population 1.2 billion. 246.7 million Households >30 lakh cyl a day Environment movement on the rise. – Strict Guidelines by Government. – Shift to efficiency and concern for Environment • For better logistics by packaging near to market, bottling plants even at remotest corners– At Leh - highest...
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...Crown Institute of Business and Technology Pty Ltd ABN 86 116 018 412 National Provider No: 91371 CRICOS Provider Code: 02870D North Sydney Campus: 116 Pacific Highway North Sydney NSW 2060 P 02 9955 0488 F 02 9955 3888 Sydney CBD Campus: Level 5, 303 Pitt St Sydney NSW 2000 P 02 8959 6340 F 02 9955 3888 BSBMGT605 Provide Leadership across the Organization Assessment Task 1 – Assignment In this task, you are required to write an email to your manager in response to an incident and develop an electronic presentation to communicate the strategic directions and objectives of your organization to potential employees in regards to a new initiative. As part of this task, you will need to write an email to your manager outlining an organizational response to the case study, including any changes to work practices that will be necessary to ensure a safe and productive work environment. In response to a further case study, you will need to develop a presentation to communicate strategic directions and objectives for use with a range of staff and stakeholders, i.e. a scripted PowerPoint presentation or a script to be spoken with a video presentation, etc. You will need to ensure that you have accurately identified the strategic objectives and mission of your organization, and are able to identify key roles and responsibilities for the realization of those strategic objectives, particularly in regard to the new work unit being established. You will need to ensure that...
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...BSBMGT605 Provide Leadership across the Organization Assessment Task 1 – Assignment In this task, you are required to write an email to your manager in response to an incident and develop an electronic presentation to communicate the strategic directions and objectives of your organization to potential employees in regards to a new initiative. As part of this task, you will need to write an email to your manager outlining an organizational response to the case study, including any changes to work practices that will be necessary to ensure a safe and productive work environment. In response to a further case study, you will need to develop a presentation to communicate strategic directions and objectives for use with a range of staff and stakeholders, i.e. a scripted PowerPoint presentation or a script to be spoken with a video presentation, etc. You will need to ensure that you have accurately identified the strategic objectives and mission of your organization, and are able to identify key roles and responsibilities for the realization of those strategic objectives, particularly in regard to the new work unit being established. You will need to ensure that the language and style of presentation you use is appropriate to the target audience (as per the case study). Your presentation will need to clearly state the expectations of the organization for the new work group as a team and individually. 1. Review case studies provided. 2. Case study 1: Write an email...
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...Target Market Baby Boomer Or Muppies Marketing Essay As a parent, they are worry about many things which they give to their child. Such as, what should they feed, which school should they send him/her to, or what kind of toys able to help in educating them, give them extra knowledge. They might also worry about the toys which they bought are suitable for their children. If the child is newborn between age 0 to 2, parents must make sure the toys are safe enough, and it should be large enough to avoid choking hazards. Therefore, they are willing to buy good quality toys which are really safe to their children. For example: the truck toys which the color will not fade easily as the child might accidently swallow the colors. Product In the exchange process, many benefits obtained by consumers that having a good services with a tangible and intangible attributes. Products in marketing mix are separate into two types. That is internal considerations and external considerations. Internal considerations are when we are producing the product, we need to know about what are the costs of developing, producing, distributing, and selling. Firstly, we must have a plan to avoid wasting money. External considerations are after produced the product, producer need to think what of the best product serves consumption patterns for the target segment. Is the packaging can attract consumers; how about the transportation, usage, and disposal of the product. The consumers will like to compare the...
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...200087 Strategic Marketing Management School of Business│Learning guide Autumn 2012 HOW TO USE THIS LEARNING GUIDE ICON KEY Activity Checklist Deadline Handout Hint Important information Online activity Reading Toolkit Warning This learning guide supplements the unit outline and is designed to help you navigate through the unit. It will help you focus on what you need to do for classes and the various assessment tasks. You should consult the relevant section of the learning guide as you plan your study – it will highlight the main things that you should be getting out of the resources available and provide guidance on teaching activities and class preparation. The learning guide also offers some study tips to assist you in developing the skills and techniques of an effective learner at university level. In addition to acquiring information and skills relevant to this unit, you should also focus on developing the habits and tools of a successful university student. As an adult learner you need to take control of your own learning and ensure your own success. This learning guide is specifically designed to help you achieve this. A standard set of icons is used throughout the learning guide to make navigation easier. Use the icons to quickly identify important information, things you need to do and hints for doing them. STAFF Unit Coordinator Peter Cordina Building ED.G.68, Parramatta campus Phone: 9685 9583 Point of first contact Unit administration...
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...exhibit the needs, the resources to engage in exchange and are willing to offer these resources in exchange of what they want. SWOT analysis is a part of study too. This will allow the proponents to be aware of the demand and supply situation also the opportunities in the market and the best marketing strategy. Objectives of the study The main objective of the study was to prove the marketability of the proposed business. Specifically it sought to 1. To identify the target market who will be suitable for the proposed product 2. To project future demand and supply of the product in the market 3. To determine the corresponding selling price of the proposed product 4. To be able to draw conclusion base on SWOT analysis 5. To formulate an effective marketing strategy and program in order to penetrate the market. Methodology Methodology is the systematic theoretical analysis of the methods applied to a field of study. It comprises the theoretical analysis of the body or methods and principles associated with a branch of knowledge. (Howell, 2013) The proponents used data gathering instrument to generate reliable information. The proponents also prepared a self- constructed questionnaire that will supply necessary data to complete the study. Research Design Before examining types of research designs it is important to be clear about the role and purpose of research design. We need to know where design fits into the whole research process from framing a...
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