...MM522: Marketing Management Marketing Plan: Third Draft Professor: Randall Livingston Eric Bediako Lokko (D03320168) Springfield, Virginia ebediakolokko@my.keller.edu 703-677-5847 December 2nd, 2011 1.0 Executive Summary EBL to Go is a new medium size restaurant eatery that will be located in the busy neighborhood of Fairfax and Midtown area of Fairfax, Virginia. EBL to Go emphasis will be on preparing freshly made meals on a daily basis using naturally grown to organically produce products. The décor will be an upscale restaurant with distinct menus that will include authentic, freshly produce ingredients coming straight from the farm. These facilities will include a fifty people capacity eating area, deli/kitchen with a counter for take out, pick up, and check-out; also public restrooms will be available. These areas are in need of a warm and friendly place giving a home like feeling with the quality of foods we are planning to offer. The place where people are confident they will be getting nothing but the best. EBL to Go will be the answer to an increasing demand for a healthier eating lifestyle. The deli will serve freshly prepared salads, sandwiches, specialty fruit drinks and picnic lunches when ordered. All the recipes used in the deli and the eatery will be prepared daily by our on staff dietician in different categories of caloric measurements starting from 1,000 to a high of 1,600 to fit the customer’s needs. Our menus will be of...
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...Marketing Plan: Coca-Cola in 2015 Matt Curd Matt Curd Page 1 Marketing Plan Purpose: In brief the purpose is to market a new innovative beverage packaging for Coca-Cola. The packaging has been designed around the brief ‘consider the creation of a new concept form of beverage packaging container for 2015.’ The Coca-Cola Company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world. Coca-Cola's headquarters are in Atlanta, Georgia, in America. It is best known for its flagship product, Coca-Cola, and is one of the largest corporations in the United States. Today, Coca-Cola is an internationally recognized soft drinks company with ambitious plans to further grow the brand. The company owns the majority of the soft drinks available in coolers and in vending machines in the western world. Some of these brands include, Coca-Cola and sub brands1, Dr Pepper, Fanta, Sprite, Oasis and PowerAde. A full list of Coca-Colas affiliated brands can be found on their corporate website2. The 2005 Annual Report states the company sells beverage products in more than 312 countries or territories.3 The international presence of Coca-Cola is phenomenal and its logo, advertising and colours are among the most recognized in the world. Mission: Taken from thecoca-colacompany.com Everything we do is inspired by our enduring mission: • • • To Refresh the World... in body, mind, and spirit. To Inspire...
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...| Business Environment | MARKETING | | Jacob Braziel | 8/12/2012 | | MARKITING MIX Abstract Starting a business is not as easy as it looks. It can be complex and pressing difficult time. It takes persistence and diligence, and a lot of money will change hands. They will be a big job trying to find investors who will be able to put a lump sum of money into the sociality. But the one thing that is good about the whole thing and that is that there is money out there and it is the right time to get it. At this time the market prices are low so that drop the prices for material. It will take persistence and consistency on your part to get into the business world. At this time people are getting the knowledge and the skills to do just that, Support program for business and other organization has the money to get you started. Michigan Economic Development compaction (MED) and the government in general are funding the lesser stable people. Now this comes from a small business that is just making it. So it’s good news for him, and to all. When you enter into the world of business the risk will be there. That is the first concerns that you will have, then how to supply our company. What come to my mind is offshore. Their dollars are low enough to afford. That way you kill two birds with one stone. You got your product for almost nothing. The information that an investor gets the more that they will want to finance you. For example: The general...
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...(Sam Ashe-Edmunds and Media 2013). On the other hand, marketing strategy of any company focuses on selling products. In other wrds, marketing strategy compromise of producing high margine profit product, targting ceratin customers demograpghic, pricing services on two things: profiblity and company requirments, presenting products trough promonotional channels without dmaging the brand (Sam Ashe-Edmunds and Media 2013). All that has been applied successfully in Ryainair situation. Ryanair’s main target is to prsent itselfe as the cheapest low cost airlien operator in Eurpe. That has been achived through successful mrketing strategy of contnious enhancing its offers and enlarging its promotions of cheap services (Ryanair 2013). Ryanair ‘s objective is to increase the quantity of customers using its services while focusing on mintining low cost operations and improving itsefficincies (Ryanair 2013). Ryanair has around 26 bases in Eroupe, the favorite destenation for passengers from the uk and vice versa. In additon to that , Ryanair is using unified fleet of boieng 737-400s , which means the company does not have totrain maintance crews on maintianing new areoplanes. What is more, thse areoplanes can easily fly to the USA without any refulling problems. All these strong points has made marketing rayainrair services is esy task. The company can cover all lesiure destinations t no extra cost. At the same time, the company can offer cheap flights to the USA , s part of the...
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...Apple: An Environment Analysis Environment has a huge impact on all organisations. It is a huge challenge to manage the environment in an organisation favour. However, some organisations were able to make use of this vital element. Apple Inc. is one of these successful companies who were and still until now managing it environment efficiently. Apple is a company that started in 1976 by Steve Jobs and Steve Wozniak as a computer company. Its market value has fluctuated over the years. In 1996, it was almost be out of business. However, in year 2000 the company value started to rise to the extent that it considered today as one of the most valued organisations in the world. This essay will provide an analysis of Apple’s environment explaining how Apple’s management is able to manage its environment. The organisational environment is divided into two sections. These sections are internal environment and external environment. The internal environment consists of all the fundamental aspects that are changed and controlled by the organisation (Porter, 1979). For example, the owners of the organisation, the employees, board of directors and culture are considered parts of the internal environment. The external environment, on the other hand, includes of all the elements that form a complicated structure around the organisation. These component are beyond the organisation control. The external environment is divided into two sections, microenvironment and macro environment (Balaure...
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...Name:_Xing Li _____________ FINAL EXAM PRINCPLES of MARKITING Winter 2012 1. A lifestyle center is a? D A) pedestrian center B) psychographic centric segment C) family centric segment D) shopping center E) upscale center segment 2. Industries often have an established company that is a price leader. When competitors “meet” the leader’s price, the competitor is pursuing a ______?_____ strategy? B A) price war B) pull C) maximization D) status quo E) elasticity 3. All of the following statements about branding are true except? C A) Branding facilitates buying. B) Branding may provide psychological benefits for the buyer. C) Branding differentiates a firm's products from competitors. D) Branding helps focus and facilitate marketing efforts. E) Branding guarantees that the consumer will be satisfied with the product's quality. 4. The goal of follow-up of sales by a salesperson is to build customer? E A) knowledge B) competence C) differentiation D) technical expertise E) loyalty 5. According to the traditional demand curve, a low price will result in: D A) a reduction in the quantity demanded. B) a reduction in the quantity produced. C) an increase derived demand. D) an increase in the quantity...
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...by Russell I. Haley Benefit Segmentation: A Decision-Oriented Research Tool Marketing insight is limited only by the imagination. M arket segmentation has been steadily moving toward center stage as a topic of discussion in marketing and research circles. The idea that all markets can be profitably segmented has now received almost as widespread acceptance as the marketing concept itself. However, problems remain. In the extreme, a marketer can divide up his market in as many ways as he can describe his prospects. If he wishes, he can define a left-handed segment or a blue-eyed segment or a German-speaking segment. Consequently, current discussion revolves largely around which of the virtually limitless alternatives is likely to be most productive. Several varieties of market segmentation have been popular in the recent past. At least three kinds have achieved some degree of prominence: geographic, demographic, and volume segmentation. Perhaps the first type to exist was geographic segmentation. Small manufacturers who wished to limit their investments, or whose distribution channels were not large enough to cover the entire country, segmented the U.S, market, in effect, by selling their products only in certain areas. However, as more and more brands became national, the second major system of segmentation—demographic segmentation—became popular. Under this philosophy, targets were defined as younger people, men, or families with children. Unfortunately, a number of...
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...by Russell I. Haley Benefit Segmentation: A Decision-Oriented Research Tool Marketing insight is limited only by the imagination. M arket segmentation has been steadily moving toward center stage as a topic of discussion in marketing and research circles. The idea that all markets can be profitably segmented has now received almost as widespread acceptance as the marketing concept itself. However, problems remain. In the extreme, a marketer can divide up his market in as many ways as he can describe his prospects. If he wishes, he can define a left-handed segment or a blue-eyed segment or a German-speaking segment. Consequently, current discussion revolves largely around which of the virtually limitless alternatives is likely to be most productive. Several varieties of market segmentation have been popular in the recent past. At least three kinds have achieved some degree of prominence: geographic, demographic, and volume segmentation. Perhaps the first type to exist was geographic segmentation. Small manufacturers who wished to limit their investments, or whose distribution channels were not large enough to cover the entire country, segmented the U.S, market, in effect, by selling their products only in certain areas. However, as more and more brands became national, the second major system of segmentation—demographic segmentation—became popular. Under this philosophy, targets were defined as younger people, men, or families with children. Unfortunately, a number of...
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...Reaching out to Rural India: A Study of Consumer Durable Anirudh Sharma A Management Project Report On Reaching out to Rural India: A Study on Consumer Durable PREPARED FOR Prof. Dhananjay Singh MARKETING INSTITUTE OF MANAGEMENT TECHNOLOGY HYDERABAD BY ANIRUDH SHARMA STUDENT INSTITUTE OF MANAGEMENT TECHNOLOGY 15st Oct. 2015 1 ACKNOWLEDGEMENT I would like to thank my faculty guide Prof. Dhananjay Singh for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project. My sincere thanks to all the rural respondents’ family who take out there time and help me in understanding their buying behaviour. This enabled me to study buying behaviour of rural consumer towards consumer durable products. I would also like to express our gratitude to all the retail store owners who take out time from there busy schedule and answered my questions and help me in providing data and their knowledge about the research. TABLE OF CONTENTS S.No. Topic Page no. 1 Introduction 4 2 Consumer durable industry in India 5 3 Major players 6 4 Strategies implemented by some companies 6 5 Distribution channel 6 Objective 7 Literature review 8 Research methodology 9 Analysis 10 Conclusion 15 11 Bibliography 16 8-9 9 10-11 11 12-14 3 Reaching Out to Rural India...
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