...HNC BusinessUnit 4 Marketing Principles Learning outcome 2 Micro & Macro Environment Objectives of presentation • Discover the micro marketing environment (internal) • Discover the macro marketing environment (PEST FACTORS-external) • Explain ‘The Marketing Audit’ and how the elements influence marketing decisions Integrated Marketing Integrated marketing strategies take advantage of a combination of communication tools and media to spread a message such as one-to-one marketing, mass marketing and direct marketing. The strategy is developed to ensure the company will deliver the intended value to those customers through a blend of marketing mix tools. Example of an Integrated Marketing Plan Environmental Analysis Environmental analysis is a vital exercise to complete by any company that will explore and understand the external local, national or international forces that might affect your business. The factors are largely outside the direct control of any company and can sometimes have a negative impact on their plans. Equally this can be very important as it will support the business and marketing strategy allowing the company to take advantage of potential opportunities whilst minimising the potential threats to the company. The Marketing Environment According to Philip Kotler, “A company’s marketing environment consists of the internal factors & forces, which affect the company’s ability to develop & maintain successful...
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...The Hade kids usually drive because they don’t need sleep as much as we do as far as Me and Jeremiah can tell. Not sure why. I see shadows in the woods when I look out the window and I know everyone in the car see and knows what they are.Yes monsters, but more specifically σκιά lurkers which mean shadow lurkers. They are easy to destroy, but If they get in a group they are nearly impossible to kill all at once. I try to stay awake but my eyes feel heavy. Like something is whispering me to sleep and I can’t resist. I wake up in the same dark place I woke in before in my dreams. I stand there feeling hopeless like I did in my dream before. Only this time it's different. I stand there all my friends lay there on the ground. I run up to them,...
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...Mrvaljević Mario 17 3/15 Dragićević Mladen 4/15 Banjaš Đurica 19 5/15 Ostojić Mladen 6/15 Božović Branislav 14 17 20 7/15 Mirović Saša 8/15 Vučetić Đoko 9/15 Mitrović Danilo 10/15 Jovanović Nikola 18 11/15 Bratić Željana 12/15 Ćukac Andrej 20 13/15 Vajagić Aleksa 14/15 Lazarević Stefan 15/15 Miladinović Ilija 16/15 Pljevaljčić Nikola ______________ PFB QMS 011 ZAVRŠNI ISPIT 19 20 20 13 II III Redovni Popravni PREDLOG OCJENE DOMAĆI ZADACI Evidencioni brojPP UKUPNI BROJ POENA BROJ OSVOJENIH POENA ZA SVAKI OBLIK PROVJERE ZNANJA STUDENTA 17/15 Ivanović Stefan 18/15 Vukosavljević Marijana 19/15 Gengo Miloš 20/15 Glišić Srđan 21/15 Kolar Mirza 22/15 Markoč Marko 23/15 Filipović Aleksandar 24/15 Miletić Slobodan 25/15 Knežević Strahinja 26/15 Lekić Milutin 6 17 12 18 20 PrizB 18 Priz.D 13 27/15 Molla Shyqyri 12 28/15 Vajagić Dušan 13 29/15 Lavrović Omer 19 30/15 Bojović Dejan 19 31/15 Miletić Mladen 19 32/15 Bukumira Snežana 17 33/15 Mandić Sandra 20 34/15 Bahović Alen 12 35/15 Leković Lazar 12 36/15 Vukmarković Martina 20 37/15 Đakonović Stevo 19 38/15 Balić Haris 11 39/15 Kanjuh Uroš 18 40/15 Pržica Vladimir 12 41/15...
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...Being a child of a Greek God isn't fun, it's isn't easy, and it's certainly not cool. Being eaten by giant monsters isn't fun! It's horrifying! And if you are a child of the biggest gods then you are totally doomed.Those 3 gods are poseidon, Hades, and Zeus. Yeah you can get powers of the ocean being a son of Poseidon, hades underworld, and Zeus sky but, that not only means you give off, more power than any other Demigod and attract more monsters everybody looks to when there's a problem. With my luck, I'm a son of Zeus, but there are other children of those gods. Lily a daughter of Hades, Marko who is a son of Hades as well, and Jeremiah who is a son of Poseidon. It’s good to have people to relieve the pressure. If there’s an important mission,...
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...Wiliam Gajski Ja idem na biologiju about an hour ago via mobile · Like Luka Lapanja iz cega ces ucit? jel imas nekakve knjige, skripte ili neki k pa da mogu fotokopirat about an hour ago via mobile · Like Wiliam Gajski Imam skripte kaj mi je dala od zene neka frendica kaj ide na pripreme iz bio.. briem da ima oko 130 str about an hour ago via mobile · Like · 1 Luka Lapanja Aj jel moš to donijet u školu, pa da si fotokopiram to 4 minutes ago · Like Wiliam Gajski moram pogledat dal mi opce doma il kod zene about a minute ago via mobile · Like Luka Lapanja dobro, samo molim te ako možeš to dofurat ovih dana a few seconds ago · Like Luka Lapanja pa ti ja slijedeći vratim a few seconds ago · Like Options OLDER POSTS Diana Dee Dee Jašarević jel ko napiso eng??? koja tema je najlaksa ( makar meni nijedna nije xd ) Like · · Follow Post · 5 hours ago Seen by 15 View all 9 comments Dominik Cvijanović Eee paa sad 4 hours ago · Like Diana Dee Dee Jašarević joj joj ... sto reci 4 hours ago · Like Options Antonija Gabrić jel gledala potacek izostanke? Like · · Follow Post · 8 hours ago Seen by 16 Luka Lapanja and Diana Dee Dee Jašarević like this. View all 15 comments Diana Dee Dee Jašarević kurvaa 7 hours ago via mobile · Like Antonija Gabrić 7 hours ago · Like Options Dominik Cvijanović Laura Šeremet nam je u vezi sa Biciklom tj sad je sa Motorkom hahahahahhahaha eee ako ona moze nac decka onda svatko moze hahahahaha ...
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...Being a child of a Greek God isn't fun, it's isn't easy, and it's certainly not cool. Being eaten by giant monsters isn't fun! It's horrifying! And if you are a child of the biggest gods, then you are totally doomed.Those 3 gods are Poseidon, Hades, and Zeus. Yeah you can get powers of the ocean being a son of Poseidon, hades underworld, and Zeus sky, but, that not only means you give off, more power than any other Demigod and attract more monsters everybody looks to when there's a problem. With my luck, I'm a son of Zeus, but there are other children of those gods. Lily a daughter of Hades, Marko who is a son of Hades as well, and Jeremiah who is a son of Poseidon. It’s good to have people to relieve the pressure. If there’s an important mission, we have to go. The ares kids? No they act strong, but they...
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...For instance, in The Kite Runner, the letter of Hassan re-establishes the lost link of Amir with his homeland. In A Thousand Splendid Suns, it is Jalil’s letter to Mariam which is received by Laila; and in the last novel And The Mountains Echoed, the sketches made by Mr. Wahdati, the phone call by Markos to Pari informing her of the existence of a brother, and Nabi’s letter to Markos, are some of the instances where recorded messages helps the characters in their quest to discover the past. Thus they create an imaginary home which is a mythic place of desire for the diasporic subject because a real home can never be created by the exiled community, it is forever lost. What remains is only a fragment of memory and imagination juxtaposed. Nayar, while describing the concept of home for the exiled communities, brings up Rushdie’s statement that: “this reconstructed home as reflections made ‘in broken mirrors, some of whose fragments have been irretrievably lost’.” (Nayar...
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...Chapter 4 1. Today, you turn 21. Your birthday wish is that you will be a millionaire by your 40th birthday. In an attempt to reach this goal, you decide to save $25 a day, every day until you turn 40. You open an investment account and deposit your first $25 today. What rate of return must you earn to achieve your goal? A. 15.07% B. 15.13% C. 15.17% D. 15.20% E. 15.24% 2. Marko, Inc. is considering the purchase of ABC Co. Marko believes that ABC Co. can generate cash flows of $5,000, $9,000, and $15,000 over the next three years, respectively. After that time, Marko feels ABC will be worthless. Marko has determined that a 14% rate of return is applicable to this potential purchase. What is Marko willing to pay today to buy ABC Co.? A. $19,201.76 B. $21,435.74 C. $23,457.96 D. $27,808.17 E. $29,808.17 3. You are considering two savings options. Both options offer a 4% rate of return. The first option is to save $1,200, $1,500, and $2,000 a year over the next three years, respectively. The other option is to save one lump sum amount today. If you want to have the same balance in your savings at the end of the three years, regardless of the savings method you select, how much do you need to save today if you select the lump sum option? A. $4,318.67 B. $4,491.42 C. $4,551.78 D. $4,607.23 E. $4,857.92 4. You are considering a job offer. The job offers an annual salary of $52,000, $55,000, and $60,000 a year for the next three years, respectively. The offer also...
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...they are also known as venereal diseases. Currently, there are more than twenty types of STDs. These are either caused by viruses, parasites or bacteria. Some of them are; Syphilis, Gonorrhea, Genital Herpes, HIV/AIDS, Chlamydia, Trichomoniasis and HPV (Barlow, 2011). Most of these genitourinary diseases affect both genders, but they have been known to cause severe health problems in women than in men. For instance, if an expectant mother catches STDs, this can have serious health implications for the infant (Iannini, 2003). Genitourinary diseases that are caused by parasites or bacteria are treatable by use of antibiotics and other types of medicines. Those that are caused by viruses are untreatable; currently there is no cure for them (Markos, 2003). Drugs sometimes control STDs caused by viruses. Also correct and consistent use of latex condoms significantly reduces chances of contracting an STD even though they are not a hundred percent effective (Pattman, 2010). Initially, most genitourinary infections do not have symptoms. This fact poses a greater risk of infecting others. Some symptoms of these diseases might include; discharges both vaginal and penile, pelvic pain and pimple like ulcers around the genitals (Miller, 2003). In women, STIs acquired before conception may result in serious health implications for the baby. Sometimes it is hard for women who had STIs to become pregnant (Rogstad, 2011). Approximately 30 different parasites, bacteria and viruses can cause...
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...of the employers has shifted towards employee engagement. The employers believe that their business output and performance can be increased through skillful use of employees (Markos & Sridevi 2010). Now the concept of the employee engagement is emerging and research is also making a good pace to define its true meanings (Macey & Schneider 2008) as the businesses and associated firms have increased their concern towards the employee engagement. Enough theoretical research has not been carried out in this field (Robinson, Perryman & Hayday 2004) and little information is available on its precursors and outcomes. On the other hand, some effort has been put up by practitioners to explain the concept of the employee engagement (Saks 2006). If we view its meanings from various researchers, we come across a variety of definitions (Swarnalatha & Prasanna 2013). Narrative of the employee engagement may also vary according to the contender undertaking the research. There is no clear meaning of the employee engagement. Research by Kahn (1990) is the leading work on the subject. He argues that the employee engagement is a matter of seizing the complete range of capabilities of the employees for their assigned tasks only. As the businesses are struggling to increase their quality and output (Markos & Sridevi 2010), the employees...
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...association with an infected partner (Barlow, 2011). Efforts or attempts to develop a comprehensive approach to care for people with common genitourinary infections will have to analyze several features of the problem. The first characteristic of this problem is that there is a rapid increasing prevalence rate for people with genitourinary infections (Gross, 2011). The second aspect of this problem that will be included in the integrated approach is that. Genitourinary infections are not caused by bacteria alone, parasites and bacteria also cause these diseases too (Iannini, 2003). We also need to understand the risk factors associated with untreated genitourinary infections as most of these infections do not have symptoms during certain stages (Markos, 2003). The last characteristic of this problem to incorporate is the impact of genitourinary infections on costs and healthcare utilization. To develop an integrated approach to care for patients with common genitourinary infections, I formulated three elements for a comprehensive approach to addressing this problem. I identified them from systematic reviews and through consultations as well. The first part of these elements is an approach for care or models for care. This approach will involve supporting community care, primary care and other care providers to implement and adapt models of care for patients with genitourinary infections. The adapted models of care must improve the health of the patient, improve the...
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...definition. Their descriptions are easy to grasp. However, once you put the words together the concept of employee engagement is complex because there are many variations on its definitions and dynamics that contribute to engagement. “To date, there is no single and generally accepted definition for the term employee engagement (Markos & Sridevi, 2010, p.90).” The difficulty of pinpointing an exact definition lies in the fact that employee engagement does not have the same meaning for everyone (Blessing White, 2011). The goal of this paper is to provide a general discussion of its definition, history, current state, future trends, and close the discussion with a conclusion. Employee Engagement: Definition Generally speaking, employee engagement is the concept of an employee that is fully invested emotionally, intellectually, and socially into their work, company, and colleagues (Markos & Sridevi, 2010). “Engagement is about passion and commitment-the willingness to invest oneself and expand one’s discretionary effort to help the employer succeed, which is beyond simple satisfaction with the employment arrangement or basic loyalty to the employer (Markos & Sridevi, 2010, p. 90).” Employee engagement is something that is felt more than something that is done however, there are many measures that can be taken to improve...
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...bit of time to comprehend and complete. Even though we discussed other possible avenues, Marko posed that we create a fundraiser. There was much deliberation amongst the group, as Akila urged us to explore other options and not settle for the first good idea put on the table. However, it was decided that, due to time constraints, a fundraiser for veterans would give us the greatest opportunity to demonstrate both creativity and effectiveness seen in a successful group. The next progression was to figure out how we were going to pitch this fundraiser. After a series of practically unanimous discussions, we decided to create a “Tuff-Mudders” like event, with Mark’s enthusiasm leading the way. The fundraiser would be held exclusively on US college campuses, and included an obstacle course aimed at getting students, faculty, and surrounding areas’ participation. We would cover our operating costs, eighty percent of profits would go to the vets and, as an added incentive, the rest would be donated to the host school. Our creative side was fully exposed here, and the group members each stepped up to take on various operational roles to get this project off the ground. Simultaneously, the individual roles of a group presented themselves in us, and were identified specifically by Akila and Joe D. They concluded at this time that Mark was a leader, Scott and Christina were observers, Marko and Joe F. were the idea men, and Akila kept the conversations flowing. Some members even...
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...Problem Statement An empirical study on the impact of Employee Engagement on Organizational Performance: Case study on Habib Bank Limited (HBL) Sri Lanka. Introduction / Rationale Habib Bank Limited (HBL) established its operations in Pakistan in 1947 and Head quartered in Karachi Pakistan. HBL made its first international presence in Sri Lanka in 1951. HBL spearheads the commercial banking and it is the largest private sector bank with over 1500 branches across Pakistan. The bank has made its foot prints more than 25 across the globe. HBL drives to make their customer prosper, staff to excel and create value to shareholders (HBL, 2013). The author is employed at HBL Sri Lanka. Author observes that the profitability and productivity has drastically dropped for last two decades and the bank has not achieved the stipulated targets due to employees are not engaged in their work. Some inspection made includes lack of interest in job, not attaining the fixed deadlines, not ready to take challenges and ownership , spending time on personal works & social media and numerous. Employee engagement is one of the key areas which contribute to organizations success. This portrays the involvement of the employee for his/her works. Engaged employees will know the organizations goals, their job role, and they have the passion to achieve and they want to contribute positively for organizations success. These employees are able to volunteer themselves to any tasks and challenges that come...
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...“We have all heard that exercise is good for us, but what is becoming increasingly clear is the sheer extent of its benefits and why it works,” says Andy in his article “The Best Medicine”. According to the author, regular physical exercise is the best free medicine available for all people. Engaging oneself in a regular physical activity helps to prevent some disease. Heart attacks, strokes, diabetes, obesity, cancer, Alzheimer's disease, depression and memory loss are some of the common diseases that we can prevent from occurring by simply doing physical exercise. People should do regular physical exercise in order to be healthy, to be in good shape and reduce obesity and to reduce health care cost. The first main reason why people should engage in regular physical exercise is to stay healthy. A group of scientists in Turkey conducted a research to see the effect of both aerobic and anaerobic exercises. The result shows the advantage of physical exercise for our health. The scientists said, “Regular and effective exercise programs are important and one of the most economic ways of protecting against diseases and supporting treatment as well as improving endurance …” (sevindi, et al. 4). According to the experts, a physical exercise is a very productive and crucial instrument that we all can use to maintain our health in a good manner. When we engage ourselves in a regular physical activity, it is possible to make our entire body well functional and good looking...
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