...The MARKSMAN VOL. 2 | ISSUE V | OCT’11 K J SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH FESTIVE MARKETING Celebration time for buyers and sellers alike! INSIDE and more ! 4 Ps of Anna Hazare’s Campaign Guerilla Marketing No Money marketing Old Monk EDITOR’S DESK Dear Readers, At the onset of this festive season, we bring to you a riveting, celebratory and insightful festive edition of your very own MARKSMAN! This issue is our basket of wishes to all our readers thanking you all for your encouragement, suggestions and unstinted support. We shall continue to strive towards excellence; learning and raising the bar at each leap! The coming few months, beginning Diwali to the New Year, are going to be full of merriment and ebullience. Ring in the revelry with our cover story on Festive Marketing! Read on how companies hit full throttle with promotions, offers and advertising campaigns to leverage the occasion. We hope you appreciate the element of surprise! Our special story shall take you through some intriguing and creative Guerrilla marketing. Indulge yourselves with MARKSMAN traditions such as TWEETS, ITS ALL ABOUT AD-ITUDE, REWIND and get acquainted with our new addition “SQUAREHEAD”! We, at Interface are overwhelmed by the increasing number of entries we have been receiving in response to our call for articles. We take this opportunity to thank all our readers for their enthusiasm and for making our job more challenging- we love it! Keep writing...
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...How Video Games and Virtual Simulators Affect Tactical Skills of Military Members in Battle Michael Genthner National University Table of Contents Table of Contents 2 List of Tables 3 Abstract 4 Introduction 5 Background and History 5 Definition of Terms 6 Purpose and Objectives 6 Research Hypothesis 7 Method 8 Military Based Video Games 8 Shooting Simulators 10 Indoor Simulated Marksmanship Trainer 10 Long Range Precision Shooting Simulator 10 Driving Simulators 11 Flight Simulators 13 Results 14 References 17 List of Tables Figure 1: Real World Improvement Vs. Simulation Realism Military Training FAQ. (2013). In VirTra. Retrieved March 24, 2013, from http://www.virtra.com/military-faq/ 15 Table 2: Long Rang Precision Shooting Simulator Sherer, K. (2007, October 29). Laser Shot announces Personal Weapon Simulator partnership. In Gamzig. Retrieved March 28, 2013, from http://www.gizmag.com/go/8224/.........................................................................16 ABSTRACT This paper explores a brief history and the current utilization of virtual simulators and video games within the United States Department of Defense (DoD). Focusing on modern times, the US military is continuing to utilize virtual simulators and war based video games to assist in the training of troops before going on the battle front. The US Military presently uses numerous types of simulators for training, the following will include the implementation of ISMIT...
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...Mediating Mark Duggan The press is a section of the mass media industry that focuses on presenting current news to the public and is one of the largest forms of media we have in Britain. The press and media in general insist that it is only fact and truth that is reported to the public, however, there are times when the media either permits itself to be manipulated or to act as the agent of manipulation; seemingly, we as the public, receive the opinions of the few, select people that are running the mass media who use the power of mediation to position audience response through encoded values with the media acting as an opinion leader (2-step flow). Mark Duggan was shot by armed police in Tottenham, August 2011, after officers stopped the cab he was in to make an arrest. Duggan was unarmed at the time yet just hours later stories were circulating the media about a dramatic ‘shootout’ with Duggan represented as a ‘violent gangster’. Within just two days of his death, riots had erupted in London as well as copycat riots in other cities up and down the country and reported globally by the press. Before getting out of hand, the riots were a direct response to the actions of the police. Mark Duggan didn’t hit the front page until after the riots had begun and it is likely that, similar to the case of Stephen Lawrence, the audience will never fully know the reality of the initial event. The final inquest report (2014) ruled that the killing was lawful. Looking back on the newspaper...
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...the ban was put into effect, firearm homicide has decreased. As far as exactly how much of this decrease is accredited to the ban has been widely discussed but the policy cannot be both a failure and a success. Therefore the data will lead us to one evidence-based decision as to whether or not the ban was able to complete its intended purpose. Large-capacity magazines, listed as having the capability to carry more than 10 rounds of ammunition, were also banned because the less bullets one criminal has, than it is reasonable to believe that the less people he/she could harm. By banning assault weapons and large-capacity magazines, America had hoped homicide rates and the amount of these types of weapons would decrease. At the end of this paper, it will be clear as to whether or not policy makers were successful...
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...Leadership Practices on Organizational Culture ……………………….………….... 10 SWOT Analysis ………………………………………………………………………..…….… 11 Application of the Level Five Leadership Theory …………………………….…………….… 13 Conclusion ………………………………………………………………………………...…… 16 Figure 3: James Collins Level Five Leadership Model, applied………………………..17 NOTES …………………………………………………………………………………….. 18 Foreword This leadership critique is an analysis of my own personal thoughts and impressions of a unit in the U.S. Army. While I was in the Army, I was a young company grade officer. I want to stress that this is one young officer’s opinion. When I cite a fact or research, I will source it. Otherwise, please take this as a young officer’s critique and analysis. In other words, this critique is intended as a spring board for a discussion; it is not a multi-page paper designed to be entered as evidence in a court. This evaluation is my attempt to reconcile how my particular unit could have seen improvement in both its command climate and in its mission attainment. It is not intended to be an indictment on the U.S. Army or the Infantry on a macro level. Also, when I am referring to the Army as a whole, I will try to remain gender neutral as much as possible. When I refer to someone in a generic infantry unit or an actual infantry unit, for the sake...
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...Affects of Multiple Deployments on Military Service Members and Families during Operation Iraqi Freedom (OIF) and Operation Enduring Freedom (OEF): Time Period 2001-2012 Gina Pagano-Briglin, MSW University of the Incarnate Word 3 December 2012 I. Introduction Since September 11, 2001, there have been significant changes in the security measures of air travel, financial security, but one of the most significant changes is that of military operations. The United States began combat operations in Iraq and Afghanistan on October 7, 2001 in response to the September 11, 2001 terrorist attacks officially referred to as Operation Enduring Freedom (OEF) and Operation Iraqi Freedom (OIF). Since October 2001, about 1.9 million service members have been deployed to Afghanistan and Iraq (Asbury & Martin, 2011). OEF/OIF has many unique features with regard to the military forces being sent to fight oversees. The all-volunteer military has experienced multiple deployments to the combat areas, with an increased use of the National Guard and Reserve Components, higher numbers of deployed women and parents of young children, and increases in the number of service members surviving severe injuries and other side effects from combat (Shaw & Hector, 2010). Service members may be subjected to more than one deployment. Studies show that overall about 40% of current military service members have been deployed more than once, with over one quarter serving...
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...PERCEIVED VALUES: FACE TO FACE VS. VIRTUAL TRAINING MSA 600 Foundations of Research Methods in Administration Central Michigan University Submitted by: Gregory X. Brown Project Instructor: Dr. Marty Meloche Submission Date: 10 August 2015 Table of Contents Page Number List of Tables ii List of Figures ii Chapter 1 Problem Definition 3 Chapter 2 Literature Review 10 Chapter 3 Research Methodology 21 Chapter 4 Data Analysis Future Chapter 5 Summary, Conclusions, and Recommendations Future Definition of Terms Future References Pages 29 Appendix A Permission to Conduct Study Chapter 1: Problem Definition Background Over the last decade Soldiers in the Headquarters Company of the 710th Brigade Support Battalion, 10th Mountain Division (HHC, 710th BSB) have deployed several times throughout the Middle East in support of combat operations. The way that Soldiers have trained has changed over that time. Training has shifted from a hands-on platform to more virtual world. Since the mid-2000s, the Soldiers of HHC, 710th BSB, 3/10 MTN have been prepared to execute combat operations based on the training that has been spearheaded by the Non Commissioned Officers (NCOs). Army Directorate Publication 7-0 (ADP 7-0) is a manual that describes the appropriate way to conduct unit training. According to ADP 7-0 “unit training is the Army’s life- blood and the NCOs are the...
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...'A retrospective view of how modern leadership models can be used to explain the development of policing in 1820s England and 1930s America.' Andrew C. Fisher Student No. 08040516 Professional Doctorate – Policing, Security & Community Safety July 2010 “The task of the leader is to get his people from where they are to where they have not been.” Henry Kissinger The centrality of leaders and leadership has long been recognised as a defining feature of the working practices of organisations. Few would dispute the assertion that effective leadership is vital to the processes of organisational change (Denston, 2003; Silvestri, 2007). Indeed, for some, the very definition of successful leadership is the ability to bring about sustained organisational change (Allen and Kraft, 1987). Throughout policing history, leadership has played an essential part in organisational development, learning and management of crises. Some leaders have played their part in the development of the police service whilst others have come to the fore at times of crisis. This essay will take a historical look at some of the people who have played an influential role in the development of policing in the UK and the USA and will ascertain whether the development of the police service in both countries can be attributed or compared to modern leadership models and behaviours. The essay will use historical evidence and will apply modern leadership...
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...CHAPTER 1 INTRODUCTION TO RESEARCH Instructional Goals 1. To generate interest in research for the students by driving home the point that successful managerial problem solving is nothing other than understanding and analyzing the situation at hand, which is what research is all about. 2. To help students differentiate between research‐based problem solving and “going by gut‐feeling”, the latter of which might sometimes help to solve problems in the short term, but might lead to systemic long‐term adverse consequences. 3. To create an appreciation in students that research is useful for solving problems in ALL areas of business. 4. To help students develop an appreciation of the role of the manager in facilitating the researcher or the consultant’s work. 5. To stress the importance of skill development in research, as opposed to mere gathering of knowledge about research. 6. To emphasize that research and knowledge about research enhance managerial effectiveness. 7. To sensitize students to ethical conduct in business research. Discussion Questions 1. Why should a manager know about research when the job entails managing people, products, events, environments and the like? The manager, while managing people, products, events, and environments, will invariably face problems, big and small, and will have to seek ways to find long lasting, effective solutions. This can be achieved only through knowledge of research even if consultants are engaged to solve problems...
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...The Big Book of Huddle Energizers Ideas to enliven your huddle Contributed by employees of Citibank Singapore Table of Contents Service Value # 1 – Make Each Interaction Personal ................................................. 6 Energizer: Hebrew Numerology ................................................................................... 6 Energizer: Brain Teaser ............................................................................................... 9 Energizer: Human Treasure Hunt............................................................................... 10 Energizer: Secret Hat Trick ........................................................................................ 11 Energizer: Accentuate the Positive............................................................................. 11 Energizer: Name Game.............................................................................................. 11 Energizer: Heart to Heart ........................................................................................... 11 Energizer: Guess my Body Language ........................................................................ 11 Energizer: How to Say Hello in Different Languages ................................................. 12 Energizer: Good Morning Game ................................................................................ 12 Service Value # 2 – Maintain A Professional Image ...................................................
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...THE ART OF PERFORMANCE A CRITICAL ANTHOLOGY edited by GREGORY BATTCOCK AND ROBERT NICKAS /ubu editions 2010 The Art of Performance A Critical Anthology 1984 Edited By: Gregory Battcock and Robert Nickas /ubueditions ubu.com/ubu This UbuWeb Edition edited by Lucia della Paolera 2010 2 The original edition was published by E.P. DUTTON, INC. NEW YORK For G. B. Copyright @ 1984 by the Estate of Gregory Battcock and Robert Nickas All rights reserved. Printed in the U.S.A. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system now known or to be invented, without permission in writing from the publisher, except by a reviewer who wishes to quote brief passages in connection with a review written for inclusion in a magazine, newspaper or broadcast. Published in the United States by E. P. Dutton, Inc., 2 Park Avenue, New York, N.Y. 10016 Library of Congress Catalog Card Number: 79-53323 ISBN: 0-525-48039-0 Published simultaneously in Canada by Fitzhenry & Whiteside Limited, Toronto 10 9 8 7 6 5 4 3 2 1 First Edition Vito Acconci: "Notebook: On Activity and Performance." Reprinted from Art and Artists 6, no. 2 (May l97l), pp. 68-69, by permission of Art and Artists and the author. Russell Baker: "Observer: Seated One Day At the Cello." Reprinted from The New York Times, May 14, 1967, p. lOE, by permission of The New York Times...
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...ALSO BY MALCOLM GLADWELL The Tipping Point To my parents, Joyce and Graham Gladwell Introduction The Statue That Didn’t Look Right In September of 1983, an art dealer by the name of Gianfranco Becchina approached the J. Paul Getty Museum in California. He had in his possession, he said, a marble statue dating from the sixth century BC. It was what is known as a kouros—a sculpture of a nude male youth standing with his left leg forward and his arms at his sides. There are only about two hundred kouroi in existence, and most have been recovered badly damaged or in fragments from grave sites or archeological digs. But this one was almost perfectly preserved. It stood close to seven feet tall. It had a kind of light-colored glow that set it apart from other ancient works. It was an extraordinary find. Becchina’s asking price was just under $10 million. The Getty moved cautiously. It took the kouros on loan and began a thorough investigation. Was the statue consistent with other known kouroi? The answer appeared to be yes. The style of the sculpture seemed reminiscent of the Anavyssos kouros in the National Archaeological Museum of Athens, meaning that it seemed to fit with a particular time and place. Where and when had the statue been found? No one knew precisely, but Becchina gave the Getty’s legal department a sheaf of documents relating to its more recent history. The kouros, the records stated, had been in the private collection of a Swiss physician named Lauffenberger...
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...Moldenhauer Archives at the Library of Congress | Table of Contents Music History from Primary Sources An Introductory Essay Alfred Mann A vellum leaf, 22 by 17 cm., from a prayer book. The letter forms of early Gothic script suggest the twelfth century, or a period even earlier. Neumes (marked in red) are placed above the first four lines of the Latin text. The entire page is richly illuminated in black, red, and blue, with a heavy gold layer decorating the initial A for the phrase beginning "Adoro te." The leaf was obtained for the Moldenhauer Archives from the music dealer and publishing firm Schneider, Tutzing. The Art of Musical Notation In its primary sources, music merges with the representational arts. Oral tradition has played a fundamental role in all ages, but in its formal sense, history--and the history of music--begins with the visual record. Musical notation, having emerged on a wide scale in all civilizations, produced in itself a highly individual record of artistic endeavor. The medieval monks who compiled the missals and other liturgical books for the service of worship rose from their function as scribes to artists in their own right; among the greatest documents of Baroque art are the holographs by Bach; and an entirely novel phase in artistic musical score design was initiated in the twentieth century. The primary sources of music reproduced in this volume rely on various aspects of the graphic arts, but foremost among them stands the representation...
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...ORGANIZATIONAL BEHAVIOR CONCEPTS CONTROVERSIES APPLICATIONS Seventh Edition Stephen P. Robbins 1996 Contents Part One • Introduction Chapter 1 What Is Organizational Behavior? 2 Chapter 2 Responding to Global and Cultural Diversity 42 Part Two • The Individual Chapter 3 Foundations of Individual Behavior 80 Chapter 4 Perception and Individual Decision Making 130 Chapter 5 Values, Attitudes, and Job Satisfaction 172 Chapter 6 Basic Motivation Concepts 210 Chapter 7 Motivation: From Concepts to Applications 250 Part Three • The Group Chapter 8 Foundations of Group Behavior 292 Chapter 9 Understanding Work Teams 344 Chapter 10 Communication 374 Chapter 11 Leadership 410 Chapter 12 Power and Politics 460 Chapter 13 Conflict, Negotiation, and Intergroup Behavior 502 Part Four - The Organization System Chapter 14 Foundations of Organization Structure 548 Chapter 15 Technology, Work Design, and Stress 588 Chapter 16 Human Resource Policies and Practices 634 Chapter 17 Organizational Culture 678 Part Five - Organizational Dynamics Chapter 18 Organizational Change and Development 714 CHAPTER I • WHAT IS ORGANIZATIONAL BEHAVIOR? What Managers Do Let’s begin by briefly defining the terms manager and the place where managers work—the organization. Then let’s look at the manager’s job; specifically, what do managers do? Managers get things done through other people. They make decisions, allocate resources, and direct the activities of others to attain goals. Managers do...
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...and Other Stories Arthur Dobrin © 2010 2 Arthur Dobrin CONTENTS Passing Stranger — 3 Love the One You’re With — 19 Lemon — 40 Shila — 59 Ayew’s Last Letter — 73 Girls in Paradise — 80 The Coriolis Effect — 98 The Train to Amsterdam — 121 Black Ice — 134 (E)ruction (D)isorder — 154 Coral Fish — 169 In Treasured Teapots — 179 Deep Well — 196 The Harder Right — 210 Notes — 222 THE HARDER RIGHT 3 Passing Stranger A WOMAN. Perhaps that’s why. The first and still the only in the clergy association. Or maybe it is because of where she is from. No one from San Francisco had come to live here before. Occasionally an outsider moved to this town, in the northern tier of the state, but the flow is almost always in the other direction, away from, not into. And the few that do come to stay aren’t from California, a place that to this day, decades after it had long faded, is believed to be an incubator for radical lifestyles and subversive politics. 4 Arthur Dobrin Or perhaps her name—Ailanthus—a strange one, where here, if you are named after flora it is Rose or Violet or another sweet smelling flower that could be grown in the garden. It must be a name given to her by a hippie mother, a band given to bestowing peculiar names on their children. No one knows of a girl being named after a tree. They never heard of an ailanthus...
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