...1-There are several market research steps that can be done to extract the proper data. According to our textbook on page 37-40 we can use the six-step marketing research process. Our first step would be to describe the problem and research the objectives. The problem is that the hotel has a challenge of keeping an average occupancy of 80%. I researched online with the help of Expedia and search for top three popular three star hotels, which are Riverside Hotel, Marriot Beach Place Towers and Best Western Plus Oceanside Inn. It’s always great to look at what your competitors are doing and enhance the way your business. After reviewing the comments and searching their website I notice a few highlights. The Riverside Hotel has their location as an advantage. The hotel is located in Las Olas Blvd, which has restaurant, shops and nightlife. The Marriot Beach Place Towers has full-equipped kitchen and direct access to the beach. The Best Western has great reviews about their breakfast buffet. Based those review from the competitor I would then conduct surveys with current, past and future guest. During this process I would create a marking blitz and form partnership with media company to host events. I would also book advertising with companies like Groupon Getaways to attract new guest. This research plan can reveal areas of opportunity for enhancement with-in the hotel or the way they operate day-to-day business. Based on the information collected we can analyze the useful data and...
Words: 604 - Pages: 3
...ABDT2043 FUNDAMENTALS OF MARKETING ------------------------------------------------- COURSEWORK SPECIFICATION Coursework Assessment (40%) No. | Contributions to coursework | % of contribution | 1. | Mid-Term Test: Multiple Choice Questions | 25% | 2. | Individual Tutorial Presentation | 15% | 3. | Group Written Assignment | 60% | Total contribution | 100% | 1. Mid-Term Test: Multiple Choice Questions (25%) A mid-term test will be given during Week 3 tutorial. It consists of 25 multi-choice questions and will cover lecture topics from Weeks 1 to 2. Students are expected to complete all the questions within one hour. 2. Individual Tutorial Presentation (15%) * Each student will be assigned a tutorial question. * Each student will be given 10 minutes to present the tutorial answers. * The tutor will inform the scheduled dates for each group to present. * Students will be assessed individually according to the criteria listed. * Use the cover page provided by the lecturer/tutor. (Refer Appendix 3) * Presenters are required to use visual aids for their presentations, PowerPoint slides must be printed and attached with format of 6-slide in a page. The presentation slides should not more than 6 slides or 1 page. 3. Group Written Assignment (60%) Requirements Select a company in the consumer market for analysis and write a report on the following topics: * Background of the company * Marketing Mix: Product, Place...
Words: 3229 - Pages: 13
...TABLE OF CONTENTS THE PROBLEM AND ITS SCOPE INTRODUCTION Rationale Theoretical Background THE PROBLEM Statement of the Problem Significance of the Study RESEARCH METHODOLOGY Research Method Research Environment Research Respondents Research Instruments Research Procedure Gathering of Data Treatment of Data Research Flow DEFINITION OF TERMS ORGANIZATION OF THE STUDY BIBLIOGRAPHY APPENDICES Appendix A:Transmittal Letters Appendix B: Location Map Appendix C: Cover Letter Appendix D: Sample Questionnaire Appendix E: Timetable CURRICULUM VITAE Rationale The debate over "high-tech" or "high-touch" is largely a thing of the past in the hotel industry as emerging state of the art technologies drive unprecedented change in the way hotels operate and serve customers. It is clear that investments in technologies can generate greatly improved operating efficiencies, higher hotel revenues and enhanced guest services. The pace of change, however, has been so extreme as to leave many hotel organizations uncertain about what types of technology to adopt and the best ways to create a seamless integration of systems company-wide. In the current climate of reduced revenues and cutbacks in expenditures, introducing new products to the hospitality market is more difficult than ever. Companies in the hospitality industry around the world face a highly competitive environment in which differentiation and innovative customer experiences are key elements in improving...
Words: 4881 - Pages: 20
...needed for this career? (Explain type of training, where one can get it and how long it would take.) To become an art director, you would usually start out as an industrial ,graphic, or set designer, or work in another field ot art. Some people obtain a Master of Fine Arts degree {MFA} or a Master of Business Administration degree {MBA} Usually 3-5 years of related experience will lead to youre being qualified for an Art Director’s job. Developing a portfolio that can show your abilities and talents is also an absolute must to be chosen for a good job in the field. 3. Who are the largest employers for this career /field? Some of the largest employers in the field of Art director careers are The Disney Company, Nordstroms, Marriot, ARAMARK Corporation , Macy’s Target, Hyatt, and major retailers such as Sears and JC Penney’s. 4. Where can one find work in this field? (i.e. factories – hospitals – gov’t – schools – etc.) Most available work in this field is in the states of New York, California, Illinois, Texas and Massachusetts. The main companies that hire Art Directors are advertising companies, Newspapers, Motion Picture and Video Industry, and the Management of Companies and...
Words: 1349 - Pages: 6
...FUNDAMENTALS OF MARKETING ------------------------------------------------- COURSEWORK SPECIFICATION Coursework Assessment (40%) No. | Contributions to coursework | % of contribution | 1. | Mid-Term Test: Multiple Choice Questions | 25% | 2. | Individual Tutorial Presentation | 15% | 3. | Group Written Assignment | 60% | Total contribution | 100% | 1. Mid-Term Test: Multiple Choice Questions (25%) A mid-term test will be given during Week 3 tutorial. It consists of 25 multi-choice questions and will cover lecture topics from Weeks 1 to 2. Students are expected to complete all the questions within one hour. 2. Individual Tutorial Presentation (15%) * Each student will be assigned a tutorial question. * Each student will be given 10 minutes to present the tutorial answers. * The tutor will inform the scheduled dates for each group to present. * Students will be assessed individually according to the criteria listed. * Use the cover page provided by the lecturer/tutor. (refer Appendix 3) * Presenters are required to use visual aids for their presentations, PowerPoint slides must be printed and attached with format of 6-slide in a page. The presentation slides should not more than 6 slides. 3. Group Written Assignment (60%) Requirements Select a company in the consumer market for analysis and write a report on the following topics: * Background of the company * Marketing Mix: Product...
Words: 2296 - Pages: 10
...its beautiful beaches and diverse population, now holding a vast of amount of Latinos as its primary international race. However, the Asian population has accounted for 8% of Florida’s international property buyers in the year of 2014, of those, 2% belong directly to the Chinese economy. On a much larger scale though, the entire Chinese market for international buyers within the United States comes to a staggering 16% according to the National Association of Realtors during the 2014 data collection. It is no wonder that the developers and marketers in charge of the project are looking towards the east now. Product The Miami Worldcenter is considered to be a project of many investors, holding it all together. Some of the following are, Marriot Marquis, Bloomingdales, Macys, along with several other best-in-class retail...
Words: 1201 - Pages: 5
...Business English Certificate Speaking Course Shanghai NOS 陈文笠 (Henry) Class Planning Focuses Concepts Chapter One Briefing Part One Oral Communication Ⅰ. Oral Communication 1. Vocabulary 2. Grammar 3. Pronunciation 4. Practice makes perfect Chapter One Briefing Part Two BEC Speaking Test Ⅱ. BEC Speaking Test 1. Introduction of format 2. Selection of partners 3. Introduction Part 1 Mini-interview 3 min, personal information, brief business ideas Part 2 Presentation 6 min, 1 out of 3 topics of different fields, preparation + presentation + (Q&A) Part 3 Discussion 5~7 min, decision making, follow-on questions Ⅱ. BEC Speaking Test 4. Scoring Criteria Interaction Impression Fluency Accuracy Pronunciation Business English Certificate Speaking Course Shanghai NOS 陈文笠 (Henry) Chapter Two Basic Expressions Functions of the Language Fondness Of course, I sure love … Oh, yeah, … is always my favorite. Well, … is a bit too …, but I sure love the … of …. Well, some say that … is a bit too …, but I sure love the … of …. Disfavor No, not at all / absolutely not/ definitely not. I’d rather not. Well, generally speaking, … is fine with me, but I’m not so keen on the … of...
Words: 2820 - Pages: 12
...Human Resource Practices In Hotel Industry Visit hrmba.blogspot.com allmbastuff.blogspot.com for more project reports, notes, presentations etc. INTRODUCTION TO HOTEL INDUSTRY One of the fastest growing sectors of the economy of our time is the hotel industry. The hotel industry alone is a multi-billion dollar and growing enterprise. It is exciting, never boring and offer unlimited opportunities. The hotel industry is diverse enough for people to work in different areas of interest and still be employed within the hotel industry. This trend is not just in India, but also globally. Modern hotels provide refined services to their guests. The customers or guests are always right. This principle necessitated application of management principles in the hotel industry and the hotel professionals realized the instrumentality of marketing principles in managing the hotel industry. The concept of total quality management is found getting an important place in the marketing management of hotels. The emerging positive trend in the tourism industry indicates that hotel industry is like a reservoir from where the foreign exchange flows. This naturally draws our attention on HOTEL MANAGEMENT. Like other industries, the hotel industry also needs to explore avenues for innovation, so that a fair blending of core and peripheral services is 1 Human Resource Practices In Hotel Industry made possible. It is not to be forgotten that the leading hotel companies of the ...
Words: 13083 - Pages: 53
...Marketing Management By Philip, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha logo copy.tif SUMMARY by Chapter 1 Understanding Marketing Management Marketing is an essential art and science that is engaged in a vast number of activities by both persons and organizations. It has become an increasingly vital ingredient in the success of a business. Good marketing is the result of careful planning and execution. There are two sides to marketing – the formulated side and the creative side. It is important to lay the foundation in marketing concepts, tools, frameworks and issues of the formulated side while at the same time instil the real creativity and passion for marketing, as we shall come to see in this chapter. Social Definition of Marketing Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others. Marketing is increasingly becoming an important function in all organizations to ensure that demand for a product or service persists along with customer retention. Scope of Marketing A good marketer must be able to answer the following questions: What is Marketing? The formal definition of marketing is, Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationship in ways that benefit the organization and its stakeholders...
Words: 13933 - Pages: 56
...business environment, knowledge and understanding of your marketplace is essential. With over 30 years’ experience producing highly respected off-the-shelf publications, Key Note has built a reputation as the number one source of UK market information. Below are just a few of the comments our business partners and clients have made on Key Note’s range of reports. “The test of any marketing strategy and plan lies in the quality of information used, upon which marketing judgments and decisions are based. Quality is the key word here. The Key Note reports are an excellent source of such quality information, covering a wide variety of product sectors.” The Chartered Institute of Marketing “We have enjoyed a long-standing relationship with Key Note and have always received an excellent service. Key Note reports are well produced and are always in demand by users of the business library. Having subscribed to Market Assessment reports for a number of years, we continue to be impressed by their quality and breadth of coverage.” The British Library “When we are putting together strategic information for presentations to major retailers and Symington’s Board, the combination of Key Note’s market research and company information proves invaluable. It is accurate and easy to use, and provides us with important insight that we cannot get elsewhere.” Symington’s “I regard Key Note as the number one provider of UK market research. The way Key Note content is packaged and presented is appealing and...
Words: 28392 - Pages: 114
...HOW TO Prepare Your Curriculum Vitae Revised Edition Acy L. Jackson and C. Kathleen Geckeis Copyright © 2003 by The McGraw-Hill Companies, Inc. All rights reserved. Manufactured in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. 0-07-142626-4 The material in this eBook also appears in the print version of this title: 0-07-139044-8 All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. For more information, please contact George Hoare, Special Sales, at george_hoare@mcgraw-hill.com or (212) 904-4069. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve...
Words: 31831 - Pages: 128
...entrants 23 Competitor Environment 23 Introduction 24 Future objective 25 Current strategy 26 Capability 28 Assumption 30 Driving Forces 31 Economic growth 31 Globalization 31 Technology 32 Room Service Remodeling 33 Go green 33 Key Success Factors 34 Multiskilled and flexible workforce 34 Franchising 34 Quickly adopt new technology 35 Strategic Group Map 35 INTERNAL ENVIRONMENT ANALYSIS 39 Resources 39 Tangible resources 39 Intangible resources 41 Capabilities 44 Core Competencies 45 Brand Development: 45 Golden Passport Membership 47 Making Meeting Easy 47 Distinctive Competencies / Four Criteria Test 48 Supply Chain 50 Inbound Logistics 50 Operations 52 Outbound Logistics 54 Marketing and Sales 56 After-Sales Service 58 Weighted Competitive Strength Assessment 59 Financial Report 63 Profitability Ratios 64 Liquidity Ratios 67 Leverage ratios 69 Efficiency Ratios 71 Revenue Per Available Room 73 Pro Forma 75 SWOT ANALYSIS 77 Strengths 77 Weaknesses 79 Opportunities 81 Threats 83 FINAL REPORT 85 Key Result Areas 85 Strategies 87 Decision Criteria 89 Balanced Scorecard 91 CONCLUSION 93 RECOMMONDATIONS 96 REFERENCES 100 APPENDIX A 111 APPENDIX B 113 APPENDIX C 114 EXECUTIVE SUMMARY Hotel industry has become an essential part of tourism and considers...
Words: 27379 - Pages: 110
...Marketing Management, Millenium Edition Philip Kotler Custom Edition for University of Phoenix Excerpts taken from: A Framework for Marketing Management, by Philip Kotler Copyright © 2001by Prentice-Hall, Inc. A Pearson Education Company Upper Saddle River, New Jersey 07458 Marketing Management Millenium Edition, Tenth Edition, by Philip Kotler Copyright © 2000 by Prentice-Hall, Inc. All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Compilation Copyright © 2002 by Pearson Custom Publishing. This copyright covers material written expressly for this volume by the editor/s as well as the compilation itself. It does not cover the individual selections herein that first appeared elsewhere. Permission to reprint these has been obtained by Pearson Custom Publishing for this edition only. Further reproduction by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system, must be arranged with the individual copyright holders noted. This special edition published in cooperation with Pearson Custom Publishing Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 Please visit our web site at www.pearsoncustom.com ISBN 0–536–63099-2 BA 993095 PEARSON CUSTOM PUBLISHING 75 Arlington Street, Suite 300, Boston, MA 02116 A Pearson Education Company SECTION ONE Understanding Marketing Management Marketing in...
Words: 231198 - Pages: 925
...THE PDMA HANDBOOK OF NEW PRODUCT DEVELOPMENT T HIRD E DITION Kenneth B. Kahn, Editor Associate Editors: Sally Evans Kay Rebecca J. Slotegraaf Steve Uban JOHN WILEY & SONS, INC. Cover image: © Les Cunliffe/iStockphoto Cover design: Elizabeth Brooks This book is printed on acid-free paper. Copyright © 2013 by John Wiley & Sons, Inc. All rights reserved Published by John Wiley & Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 7486008, or online at www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with the respect to the accuracy or completeness of the contents of...
Words: 165678 - Pages: 663
...Internship Report: BANK ALFALAH LIMITED Submitted By: MAIDAH MASOOD Roll # 107 Section: “C” Morning B-Com (Hons) Session: 2005-2009 Hailey College of Commerce, University of the Punjab, Lahore. The evolution of Bank Alfalah signifies a movement from concept to reality; a reality to bring about a change in the banking industries of Pakistan; offering an alternative way of banking; providing people an opportunity to practice beliefs in their financial matters. Following privatization, Bank Alfalah emerged as new identity of Habib Credit and Exchange Bank with a revived purpose and commitment. Charged with the strength of Abu Dhabi consortium and under the leadership of His Highness Sheikh Nahayan Mabarak Al-Nayayan, the bank has already made significant contributions in building and strengthening both corporate and retail banking sector in Pakistan. At present the bank has expanded its operations across Pakistan in 74 cities with 189 operational branches. However, it has total 195 branches that include 23 Islamic Banking branches, five overseas branches three in Bangladesh and two in Afghanistan and one offshore banking unit in Bahrain. It is pertinent to note that all of its branches commenced their operations in “Real Time Online Mode”. Today Bank Alfalah is the fifth largest Banking operation in Pakistan. Since its inception, it has registered the fastest growth rate ever...
Words: 32436 - Pages: 130
