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Marriott Corporation

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Marriot case
Analysis
Lodging Division 1) Finding beta for Lodging:
The nearest business that could be considered for calculating the beta is the Holiday Inn Corporation which has a beta of 1.35. In order to unlevered the beta of Holiday Inn Corp using;
1.35/(1+(1-t)*D/E); where t is the tax rate; D/E is debt to equity ratio.
Therefore;
1.35/(1+0.56(0.74/0.26))
The unlevered Beta for Lodging is 0.435 which is approx. to 0.44.
We can use the Holiday Inn Corp’s unlevered beta as an estimate for Lodging business unlevered beta.
Therefore; levered beta of lodging will be,
0.44 (1+(1-t)D/E)
=0.44(1+ 0.56(0.74/0.26))
=1.128

2) Finding cost of debt for lodging business;

= long term government bond + risk premium
=8.95 % + 1.10 %
= 10.05%

3) Finding cost of equity of the lodging division;

Re=Rf + (Rpm)*beta

=8.95% + (7.43%) * 1.128
= 17.33%

Using spread of S&P 500 and Govt. bond as the premium.

4) WACC for the lodging division;

=0.74 * (10.05%) + 0.26 (17.33%)
= 11.94%

Restaurants Division

1) Finding beta
The more comparable business in restaurants industry to the restaurants division of Marriot is Wendy’s International, where levered beta is 1.32. Converting it into unlevered beta;
1.32/(1+0.56(0.21/.79))
=1.1489
We can use the unlevered beta of Wendy’s International as our estimate of unlevered beta for the Restaurant’s division. To find the levered restaurants division beta;
1.1489 (1+0.56(.42/.58))
=1.61
2) Cost of equity

Re=Rf + (Rpm) * beta

=8.95% + (7.43%) * 161
=20.91%

3) Cost of debt for restaurants

= short term govt. bonds + risk premium
=6.90% + 1.80
=8.70%

4) WACC of restaurants
=0.42 (8.70) + 0.58 (20.91)
=15.7818%

Contract Services

1) Finding beta
The weighted average beta of the three division is 1.11; using this to calculate the beta of contract

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