...Mars Inc. 1 - COMPANY BACKGROUND Mars, Incorporated (Mars or “the company”) is a privately-held company, primarily engaged in the manufacture and sale of confectionary products, pet food products, drinks and staple foods. The company operates in about 68 countries worldwide. It is headquartered in McLean, Virginia and employs about 65,000 people. The company's net sales are estimated to be around $30,000 million. Mars is a private company and has not released its annual report. Therefore, its financial details are not available. Mars produces and distributes branded snack foods, main meal foods, drinks and pet care products. It also makes drink vending equipment and electronic automated payment systems. The company operates more than 130 factories, in about 75 countries worldwide. The company operates through six business segments: chocolate; petcare; Wrigley gum and confections; food; drinks; and symbioscience. The company's chocolate segment operates under brand names such as M&M's, Snickers, Dove, Galaxy, Mars, Milky Way and Twix. The major brands under the petcare segment include Pedigree, Whiskas, Sheba, Cesar and Royal Canin. In the Wrigley gum and confections segment, the company owns Extra, Orbit, Doublemint, Skittles, Starburst and Altoids. The company operates its food segment under the Uncle Ben's, Dolmio, Seeds of Change, Ebly and Masterfoods brand names. Its drinks segment includes Klix and Flavia brands. Furthermore, the company's symbioscience segment owns...
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...Mars, Incorporated is one of the largest candy companies. They are home to some of the most well known candies such as Milky Way, M&M and Snickers. Mars, Incorporated prides themself on 5 principles and a brand promise that appears through their marketing with Snickers. Yet, their principles and brand promise have some grey areas. Their target audience is also not very direct and can be biased. Not only do they have grey areas and biases but they promote a product that is filled with unhealthy ingredients that can lead to problems further down the road for people. They latest campaign “You’re Not You When You’re Hungry” can be related to 3 of the 4 of Leiss’ principles. The Snickers brand has subliminally slipped its way into the minds of consumers in a culturally unethical way creating problems for consumers. The creative intention of this campaign has some questionable aspects to it. Mars, Incorporated has 5 principles that their company stands by. Those five principles are quality, responsibility, mutuality, efficiency, and freedom. Through Snicker’s “You’re Not You When You’re Hungry” campaign, the principles of mutuality and efficiency emerge. The concept of these commercials is that the character is not acting like themself because they are hungry, and Snickers can satisfy your hunger and bring you back to reality. After the...
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...Europeans expanded on that idea and developed solid chocolate treats that sold in upscale boutiques. Lacking the resources and economy of established continental, bootstrapping American settlers pioneered the development of cheaper chocolate bars for the masses. Centuries have passed, however, and the American palate has tired of the taste of mass- produced chocolate. The U.S. chocolate industry has experienced growth of less than 3 percent since the turn of the millennium, and the lack of industry innovation has left a bad taste in chocolate purveyors’ mouths, too. Enter Ethel’s Chocolate Lounges, named in honor of the matriarch of the Mars family, who founded the candy company with her husband Frank in 1911. Ethel M is owned by Mars Incorporated and was named after the mother of Forrest Mars. Mars opened Ethel’s chocolate lounges in the Lincoln Park neighborhood of Chicago in April 2005. When buying products, particularly new, consumers generally follow the consumer decision- making process. Below is a diagram showing the process of decision-making. Describe the type of consumer buying decision...
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...ABSTRACT This paper briefly discusses Mars Inc., beginning with a brief history of its origins in 1911. The paper continues with identifying some of their products, as well as some initiatives they are currently working on here in the U.S. as well as abroad. Some elements of administrative law that may be relevant to the current and up-coming initiatives and are discussed as well as the sales laws needed to be considered. Recommendations are made to help the company minimize threats of lawsuits. Frank C. Mars began making candies in his Tacoma, Washington, kitchen in 1911 and established the company’s first roots in the confectionary business. In the 1920s, his son, Forrest E. Mars Sr., joined his father in business and together they launched the now world famous Milky Way bar. In 1932 Forrest Sr. moved to the United Kingdom where he founded his own company with a dream of building a business model based on his philosophy of a “mutuality of benefits for all stakeholders”. This vision serves as the foundation of the Mars Incorporated we know today. Mars, Incorporated is a private, family-owned company and employs more than 65,000 associates at over 230 sites, including 135 factories, in 71 countries worldwide. Headquartered in McLean, Virginia, U.S.A., Mars Incorporated is one of the world’s largest food companies, generating global revenues of more than $30 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and Confections, Food...
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...Ethel’s Chocolate Lounges 1 Ethel’s Chocolate Lounges Jose Echavarria Strayer University Professor Phil Campos Marketing 100 Ethel’s Chocolate Lounges 2 Ethel is owned by Mars Incorporated and was named after his mother. Mars opened Ethel’s chocolate lounges in the Lincoln Park neighborhood of Chicago in April of 2005. Mars organization may prove to be a very excellent marketing strategy to boost the sales of chocolate. The Lounge will cater to the female and male consumer. The male gender will be in search of sweet treats for their wives and girlfriends for special events. Male gender will visit the shop to make a purchase for somebody special. Describe the type of consumer buying decision that best describes the choice to indulge at Ethel’s . The Mars brand is very popular and has produced familiar products for alot of years. M&M’s is a Mars chocolate that is well known and well liked by many around the world. . However, it's the extensive decision that will support the chocolate lounge. Interested constomers will take there time to research the new product in order to make an informed decision. Ethel’s Chocolate Lounges 3 Discuss the factors that influence a consumer to spend money and time at Ethel’s. There are several factors that would influence a consumer to spend money and time at Ethel’s Chocolate Lounge; they include environment, type of product, and exclusivity. The first factor is the attractiveness of the lounge with the over-stuffed...
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...Snickers’s ad is effective because it reaches out targeting market, college young males by the impression of “man’s candy”, by the use of slogan, by the use of image. As professor Steenson mentioned during the lecture in the class, the vital part of targeting marketing is to understand who is the audiences, which includes the loyal devotees of the brand, people who tried the brand before and people who have never used the brand. Meanwhile, Mannering (2013), demonstrates that “Snickers is explicitly marketed by Mars as not a sweet treat.” Snickers has incorporated the idea of “man’s candy” into its ad contents. As people can see in Snickers ad, there is not a single feminine element. In stead, the ad uses zebra and lion as the major content. Zebra and lion are both symbols of men. By using that, people can easily connect the product with an image of wild man. The slogan, “you’re not you when you’re hungry” is also...
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...Authorized Item - Future Item ID Item Description Client Family Brand Auth Date Cut In Date Order # 32 32 4 01052657 01052655 01051603 01052650 4 01052657 01052655 01051603 01052650 4 01052657 01052655 01051603 01052650 4 01052657 01052655 01051603 01052650 4 01052657 01052655 01051603 01052650 4 01052657 01052655 01051603 01052650 4 01052657 01052655 01051603 01052650 4 01052657 01052655 01051603 Master Chain: Safeway Region Chain: Safeway Chain: Safeway Denver 42118 Dove Sea Salt Caramel Promises 8.5z 48556 3 Musketeers Bites Stand up Pouch 6z 48580 Twix Minis Stand up Pouch 40z 48583 Milky Way Simply Caramel Bites Stand up Pouch 7z Chain: Safeway Eastern 42118 Dove Sea Salt Caramel Promises 8.5z 48556 3 Musketeers Bites Stand up Pouch 6z 48580 Twix Minis Stand up Pouch 40z 48583 Milky Way Simply Caramel Bites Stand up Pouch 7z Chain: Safeway Nor Cal 42118 Dove Sea Salt Caramel Promises 8.5z 48556 3 Musketeers Bites Stand up Pouch 6z 48580 Twix Minis Stand up Pouch 40z 48583 Milky Way Simply Caramel Bites Stand up Pouch 7z Chain: Safeway Phoenix 42118 Dove Sea Salt Caramel Promises 8.5z 48556 3 Musketeers Bites Stand up Pouch 6z 48580 Twix Minis Stand up Pouch 40z 48583 Milky Way Simply Caramel Bites Stand up Pouch 7z Chain: Safeway Portland 42118 Dove Sea Salt Caramel Promises 8.5z 48556 3 Musketeers Bites Stand up Pouch 6z 48580 Twix Minis Stand up Pouch 40z 48583 Milky Way Simply Caramel Bites Stand up Pouch 7z Chain: Safeway Seattle 42118 Dove Sea Salt Caramel Promises...
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...MGT 380 WEEK 5 DQ 1&2 A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=mgt-380-week-5-dq-12 Visit Our website: http://hwsoloutions.com/ Product Description MGT 380 Week 5 DQ 1&2, 1– Three team leadership concepts that can be learned from the Wrigley company are team leadership capacity, Tuckman and Jensen’s classic leadership model, and organizational change. Our textbook states that, “Teams can be led by a formal leader or through a particular division of labor across team members. This distribution of leadership responsibilities is called team leadership capacity (Day, Gronn, & Salas, 2004), with capacity referring to the potential for such leadership to fulfill those responsibilities,”(Weiss, 2011, p.179). Bill Wrigley Jr. II and Bill Perez shared responsibilities at Wrigley. According to An Introduction to Leadership, “Perez managed the day-to-day operations and finances, while Wrigley focused on long-term strategy and culture,” (Weiss, 2011, p.179). Both took equal responsibility for the company tasks. The two together were able to accomplish more than they would have been able to separately. In other words, they exhibited synergy (Weiss, 2011). 2—- Using Kotter’s eight-step change theory can improve the process of change in an organization dramatically. In this discussion I have chosen three of the eight steps to explain and provide examples of. The first step I will discuss is Stage 1: Create Urgency. This stage encourages leaders...
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...Ethel’s Chocolate Lounges Dawn Evans Strayer University Professor Schuyler Marketing 100 April 29, 2011 * ABSTRACT Ethel’s Chocolate Lounge created by the Mars organization may prove to be an excellent marketing strategy to boost chocolate sales. The Lounge will cater to the female consumer that may belong to the middle to high income demographic. These groups of women have disposable incomes and will be intrigued by the “upscale look and classy feel”. Like today’s coffee bars, Ethel’s Chocolate Lounge will be a gathering place for executives and the upwardly mobile career woman. The expensive chocolates will also tap into the attached male gender demographic. These men will be in search of sweet treats for their wives and girlfriends for special events such as birthdays, anniversaries, Valentine’s Day, and Mother’s Day. Doubtfully the male consumer will take advantage of the beautifully decorated facility with the pink sofas. Men will not watch football games over a beer and truffles. However, this group will visit the shop to make a purchase for that someone special. Consumer Buying Decision: The Mars brand is very popular and has produced familiar products for years. M&M’s is a Mars chocolate (Mars.com, 2011) that is well known and well liked by many around the world. Therefore, when at the checkout counter at the local grocery store it is common for a customer to purchase a pack of M&M’s without hesitation. However, it is the extensive decision...
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...involving the target market, pricing strategy, and company competition are demonstrated in this paper as well. The specified company referenced in this report is Mars Inc. Unit 5 Individual Project Introduction The principles of marketing apply to every business and operation that produces and sells some type of commodity in exchange for profit. The marketing mix contains specific tools, which help companies and their marketing team to build and evaluate a product, structure the price based on the value, effectively promote the product, and place the product with best-suited channels of distributions. For a company that operates on a global scale, such as Mars incorporated, these tools are even more important to assess. Describe Main Line of Business of the Company Mars Inc. is one of the largest privately owned companies in the U.S.A alone (FAQs, 2012). Best known for their chocolates and candies; the company offers a diversity of other products from segmented areas within their company concerning pet care products, symbioscience, drinks, gum, and foods (Market Summaries, 2012). The company has approximately over 70,000 associates working nationwide at one of their facilities, which are located globally in over 73 different countries (Where we Operate, 2012). Name Four Countries in which the Company Operates The Mars Company caters to all kinds of people all around the world. Their operations reach far across seas and dwell in...
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...Master Manager. 1.Phil Knight An American business magnate and philanthropist, Philips Hampson Knight was born on February 24,1938. He is the co-founder and chairman of Nike,Inc. and previously served as the chief executive officer of Nike. Knight set out on a trip around the world after graduation, during which he made a stop in Kobe,Japan in November 1962. It was there he discovered the Tiger-brand running shoes, manufactured in Kobe by the Onitsuka Co. So impressed with the quality and low cost, Knight made a cold call on Mr. Onitsuka, who agreed to meet with him. By the end of the meeting, Knight had secured Tiger distribution rights for the western United States. Knight's first sales were made out of a now legendary green Plymouth Valiant automobile at track meets across the Pacific Northwest. By 1969, these early sales allowed Knight to leave his accountant job and work full-time for Blue Ribbon Sports.Jeff Johnson, a friend of Knight, suggested calling the firm Nike, named after the Greek winged goddess of victory. Nike's logo, now considered one of the most powerful logos in the world more for its ubiquity than its aesthetic merits, was commissioned for a mere $35 from Carolyn Davidson in 1971. Phil Knight have managed Nike, Inc. with full of confidence and efforts then make his business become well known worldwide. Starting from $500, Phil and his former coach track,Bill Bowerman invested to start Blue Ribbon Sports, the progenitor to Nike. That shows his will...
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...Summary The main purpose of this report is to identify the key business challenges for M&M’s, the confectionary brand of Mars Inc., and develop management solutions and specific recommendations on how effective leadership can meet these challenges in the company. The report proposes organisational change for the firm, which is fully driven by leadership and management strategies. It is identified that the key challenges for M&M’s are weak technological base, insufficient innovation in the sphere of product and package design, dependence on suppliers, conflict of interests in the management team, flat organisational structure, trade barriers, increased competition and insufficient CSR efforts. It is recommended that the organisational change should include the change of leadership style to more inspirational and transformational, achievement of more hierarchical organisational structure and implementation of the diversification marketing strategy. It is concluded that M&M’s should also cultivate innovativeness and creativity among its employees. Table of Contents 1. Introduction and Background 5 2. Environment Monitoring 6 3. External and Internal Analysis 7 4. Complexity of Environment 17 5. Business Challenges and Rationale for Leadership 17 6. Leadership and Improvement Options 19 7. Conclusion and Recommendation 25 References 27 List of Figures Figure 1: Cultural Web 12 Figure 2: Stakeholder Analysis 16 Figure 3: Hofstede’s Cultural Dimensions...
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...Ethel’s Chocolate Lounges Principles of Marketing April 26, 2012 Chocolate Lounges Taste Sweet Success Centuries have passed, and the American palate has distaste of chocolate. Now Ethel's Chocolate Lounges, named in honor of Ethel Mars's the matriarch of the Mars family, who founded the candy company with her husband Frank in 1911; whose name adorns the signs at the company's latest attempt to breathe fresh life into chocolate. Influenced by the seventeenth-century London’s chocolate houses, the Mars family envisioned an up scale café, providing a luxurious setting where people could relax and even socialize while enjoying the gourmet chocolate. Mars president John Haugh what makes Ethel's special is that "You don't have to be a millionaire to enjoy the sweet taste of the good life. People indulge at Ethel’s Chocolate Lounges because of their limited decision-making. This occurs when the consumer has previous experience with a product but is unfamiliar of the brand; but has low levels of involvement because consumers expend only moderate effort in searching for information or in considering various alternatives defined by Lamb, C. W, & J. Hair, & C. McDaniel. (2011). Marketing. (Vol. 2010 Custom Edition, Maureen. Staudt, Ed.). Mason, Ohio: Cengage Learning. Many consumers are familiar with other chocolate brands such as, Godiva and Hershey, but might not be with Ethel’s chocolates and may be curious to try. Ethel’s menu that features icons and descriptions of...
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...New Mars Chocolate Factory in Kansas Earlier in July, Mars Incorporated announced plans of building a brand new “state-of-the-art”, 350,000 square feet chocolate manufacturing facility in Topeka, Kansas - the first Mars Chocolate site built in the U.S. in thirty-five years. The new facility, which Mars expects will be completed by late 2013, is expected to create over 1,000 jobs for Kansas residents, according to the company’s estimates. MARS - the world's leading petcare company The facility, which is likely to cost Mars up to US$250 million to build, is “a reflection of our commitment to manufacture our products in the markets where we sell them,” said Mike Wittman, Vice-President of Supply at Mars Chocolate North America. The company’s decision to start up this new facility in the United States, after 35 long years, resulted from the declining US dollar exchange rate coupled with Mars’ desire to ship its products at a faster pace. The new development has been welcomed by the Topeka community, with Steve Jenkins, Vice President of Go Topeka, a subsidiary of the Topeka Chamber of Commerce, saying that “The positive economic impact for the community will endure for decades… Mars will join a long list of other stellar primary employers in our community creating exceptional economic opportunities for our residents.” The Journey for MARS In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’...
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...Report 4 – Living on Another Planet Transportation systems: Engineers have many design considerations and restraints when developing transportation systems and vehicles for Mars. The amount of dust on the planet will affect mechanical systems. Vehicles on Mars that have to go long distances will need to be pressurized. Rovers for planetary exploration are in development. Rovers for surface science and geology will also be needed, this design is for a drilling and exploration vehicle. In order to support multiple mission requirements, the system is modular and multi-configurable. The main structural aspects of the design are: 1) an inflatable habitat module. 2) Independently powered and remotely controllable wheel trucks to allow multiple configurations and ease of system assembly. 3) Parabolic space trusses for high structural stability with low overall system mass. In addition to these design aspects, new and existing concepts for control systems, power, radiation protection, and crew safety have been incorporated into the transportation system design. This system is designed around the principle of maximum flexibility while maintaining minimal weight and minimal power requirements. Life support systems are critical to a Martian colony. Colonies will need to be self-sufficient and to use what scientists call a bio-regenerative life support system. A bio regenerative life support system will perform all of the basic functions of a life support system based on natural regenerative...
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