... Maruti Udyog INTRODUCTION OF THE MARUTI UDYOG: * Maruti Suzuki India Ltd., formerly known as Maruti Udyog, is the one of the oldest car manufacturers in India. The company has written 28 years old history in the rich Indian heritage. * Maruti Suzuki India Limited is a partial subsidiary of Suzuki Motor Corporation of Japan, is India's largest passenger car company, accounting for over 45% of the domestic car market. The company offers a complete range of cars from entry level Maruti-800 and Alto, to stylish hatchback Ritz, A star, Swift, Wagon-R, Estillo and sedans DZire, SX4 and Sports Utility vehicle Grand Vitara. * Maruti Udyog’s inception came in the country in 1981 under the provisions of the Indian Companies Act, 1956. During this era, scooters or two-wheelers had a long waiting as industrial production was low in numbers. There were only two car models in the name of Indian car industry, Hindustan Ambassador and Fiat Padmini. Later, Maruti Suzuki made a successful move with its ever running Maruti 800 in 1983. With the launch of Maruti 80, Indian manufacturing and car industry saw a new dawn. * It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India and on 17 September 2007, Maruti Udyog Limited was renamed Maruti Suzuki India Limited. The...
Words: 4174 - Pages: 17
...Summary…………………………………………3 Chapter-1:Introduction………………………………………4 Chapter-2:Analysis of facts and figures of Maruti Suzuki….9 Chapter-3:Case study of Manesar plant……………………..18 Chapter4:Learnings………………………………………….29 Bibliography…………………………………………………35 Abbreviations • MUL-Maruti Udhyog Limited • GM-General Motors • BSE-Bombay Stock Exchange • NSE-National Stock Exchange • ACMA-Automotive Component Manufacturers Association of India • SIAM-Society of Indian Automobile Manufacturers • CSI-Customer Satisfaction Index • MDS-Maruti Driving Training School • ITI-Industrial Training Institute • OEM-original equipment manufacturers Executive Summary Maruti Suzuki India Limited is India's leading & largest Passenger car manufacturer which accounting for nearly 50 percent of the total industry sales. With a view to cater the demand of all types of customer the company has variety of brands in its basket i.e ranging from the peoples car Maruti 800 to the stylish hatch-back Swift, SX4 Sedan and luxury sports utility vehicle (SUV) Grand Vitara. The company has received ample awards and achievements due to its continuous innovations and technological up gradations. The company today is very conscious about safeguarding the environment from vehicle pollution which resulted in launching of its advanced K-Series engines. Despite of stiff competition, Maruti Suzuki India Limited is presently considered as the leading automobile giant due to its remarkable...
Words: 9770 - Pages: 40
...1) What were the business challenges facing Maruti Suzuki management prior to adopting the oracle suite? India is now one of the largest car markets around the world, and Maruti Suzuki is the leader of this market. In the early 2000’s, Maruti Suzuki diversified: this car manufacturer and dealer added finance, leasing, insurance and pre-own car business. Maruti Suzuki was facing a big challenge: the explosive growth and the diversification were creating an information management challenge. Moreover, India is a very large country and the growth of Maruti Suzuki had to be followed by a better integration of the information management whereas it used various home-grown systems which were unable to communicate together and so needed huge staff to coordinate data. So to tackle these 2 related challenges – growth and efficiency- Maruti Suzuki chose to change its information management system and called Oracle. 2) What advantages does Maruti Suzuki derive from working with a single vendor, Oracle? What are the possible risks of working with a single vendor? Only on supplier: if the core business doesn’t rely on the IS, if it is a supportive activity The core of your competition is Is, you have to have many suppliers in order to stimulate competition and keep your competitive advantage. Working with a single vendor like Oracle has 3 main advantages: * You buy a complete suite and you know that all the components of your information system are able to communicate...
Words: 611 - Pages: 3
...VOLUME NO. 5 (2014), ISSUE N O. 02 (FEBRUARY) ISSN 0976-2183 A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, ProQuest, U.S.A., EBSCO Publishing, U.S.A., Cabell’s Directories of Publishing Opportunities, U.S.A., Open J-Gage, India [link of the same is duly available at Inflibnet of University Grants Commission (U.G.C.)], Index Copernicus Publishers Panel, Poland with IC Value of 5.09 & number of libraries all around the world. Circulated all over the world & Google has verified that scholars of more than 3130 Cities in 166 countries/territories are visiting our journal on regular basis. Ground Floor, Building No. 1041-C-1, Devi Bhawan Bazar, JAGADHRI – 135 003, Yamunanagar, Haryana, INDIA http://ijrcm.org.in/ VOLUME NO. 5 (2014), ISSUE N O. 02 (FEBRUARY) ISSN 0976-2183 CONTENTS Sr. No. TITLE & NAME OF THE AUTHOR (S) Page No. 1. SILVER COMMODITY TRADING IN INDIA: A CASE STUDY OF KARVY COMTRADE LTD., HYDERABAD DR. A. R. ARYASRI & G. KRISHNA 2. A STUDY OF FLUCTUATIONS OF FORWARD TRANSACTIONS ON SELECTED COMMODITY PRICES WITH REFERENCE TO YEAR 2001-2010 DR. RAJESHRI DESAI, DR. ABHA SINGH & ANKITA PANDEY 3. A STUDY ON ORGANIZATIONAL CULTURE WITH SPECIAL REFERENCE TO IMPETUS PRIVATE LIMITED, INDORE AKSHATA SHARMA, MEENAL GUPTA & ANAND TRIVEDI 4. GREEN MARKETING: A HOLISTIC VIEW AND CASE STUDY OF ONGC BHAWNA...
Words: 9904 - Pages: 40
...1) What were the business challenges facing Maruti Suzuki management prior to adopting the oracle suite? India is now one of the largest car markets around the world, and Maruti Suzuki is the leader of this market. In the early 2000’s, Maruti Suzuki diversified: this car manufacturer and dealer added finance, leasing, insurance and pre-own car business. Maruti Suzuki was facing a big challenge: the explosive growth and the diversification were creating an information management challenge. Moreover, India is a very large country and the growth of Maruti Suzuki had to be followed by a better integration of the information management whereas it used various home-grown systems which were unable to communicate together and so needed huge staff to coordinate data. So to tackle these 2 related challenges – growth and efficiency- Maruti Suzuki chose to change its information management system and called Oracle. 2) What advantages does Maruti Suzuki derive from working with a single vendor, Oracle? What are the possible risks of working with a single vendor? Only on supplier: if the core business doesn’t rely on the IS, if it is a supportive activity The core of your competition is Is, you have to have many suppliers in order to stimulate competition and keep your competitive advantage. Working with a single vendor like Oracle has 3 main advantages: * You buy a complete suite and you know that all the components of your information system are able to communicate, assuring...
Words: 316 - Pages: 2
...BANKS IN ETHIOPIA? DR. DEEPAK KAPUR & ABEBAW KASSIE GUALU NEEDS ASSESSMENT OF EMOTIONAL INTELLIGENCE IN BUSINESS EDUCATION KRISHNA PRIYA & DR. K. S. CHANDRASEKAR CREDIT MANAGEMENT OF INDIAN COMMERCIAL VEHICLE INDUSTRY N. VELMATHI & DR. R. GANESAN EVALUATION OF PASSENGER SATISFACTION AND SERVICE QUALITY IN INDIAN RAILWAYS - A CASE STUDY OF SOUTH CENTRAL RAILWAY USING RAILQUAL M. DEVI PRASAD & DR. B. RAJA SHEKHAR A STUDY OF TERTIARY EDUCATION AND SHIFTS IN GLOBALLY MOBILE STUDENTS DR. Y. V. REDDY & D. M. DESHPANDE DIMENSION OF FINANCIAL PERFORMANCE OF CEMENT UNITS IN SOUTH INDIA - AN EMPHIRICAL STUDY (Z SCORE ANALYSIS) DR. R. SRINIVASAN & C. U. TIRIPURA SUNDARI AN EMPIRICAL ANALYSIS OF FINANCIAL LEVERAGE, EARNINGS AND DIVIDEND: A CASE STUDY OF MARUTI SUZUKI INDIA LTD. DR. SANJAY J. BHAYANI & DR. BUTALAL AJMERA SERVICES MARKETING DYNAMICS – AN EXAMINATION OF SPORTS SPONSORSHIP...
Words: 8102 - Pages: 33
...1. What were the business challenges facing Maruti Suzuki management prior to adopting the oracle suite? The challenges facing Maruti Suzuki management prior to adopting the oracle suite is India at the time was one of the largest car markets in the world and Maruti Suzuki was the leader of that market. Maruti Suzuki then began diversifying their market by adding financing, leasing, insurance and pre-own car business to it. Due to the size and complexity of their organization, Maruti Suzuki was having a difficult time maintaining their explosive growth and was not able to efficiently managed their information management systems. Part of their challenge stems from the fact that a lot of their information systems came local home-grown systems in India and they were not able to communicate in sync which each other leading Maruti to have extra staff in order to coordinate data. 2. What advantages does Maruti Suzuki derive from working with a single vendor, Oracle? What are the possible risks of working with a single vendor? The advantages that Maruti Suzuki derive from working with a single vendor is when buying information systems, they will have a unified software that will be able to communicate and cut out the need for additional staff for coordinating data. Oracle also has a consulting service that can provide Maruti Suzuki managers with any information or knowledge during the implementation in order to have the transition smoothly switch over from the old information system...
Words: 334 - Pages: 2
...July 21, 2012, Maruti Suzuki India Ltd has announced an indefinite lockout at their plant at Manesar, Haryana, after a general manager was killed and several others were injured in a violent confrontation between workers and management on July 18, 2012. The company ruled out importing cars to meet domestic demand and reiterated its commitment to its Manesar facility in the backdrop of persistent rumours that Maruti would shut down the facility once their plant in Gujarat was complete. In a statement, the company said the violence broke out in the evening when a worker beat up a supervisor on the shop floor. However, the employees union said "objectionable remarks" by the supervisor against an employee triggered the violence. Workers at the plant turned violent, attacking and injuring executives and managers in the office premises. At least 40 managers and executives are injured, and have been rushed to hospital. The attackers also set fire to property and damaged facilities. The sequence of events began in the morning with a worker beating up a supervisor on the shop floor. The workers' union prevented the management from taking disciplinary action against the worker. Maruti management claimed it tried to resolve the issue politely as members of the senior management met the union. During the talks, the workers allegedly attacked the members of the senior management, executives and managers. 9595856859-rh This version was contested by the union. Sarabjeet Singh, general secretary...
Words: 2423 - Pages: 10
...What were the business challenges facing Maruti Suzuki management prior to adopting the oracle suite? India is now one of the largest car markets around the world, and Maruti Suzuki is the leader of this market. In the early 2000’s, Maruti Suzuki diversified: this car manufacturer and dealer added finance, leasing, insurance and pre-own car business. Maruti Suzuki was facing a big challenge: the explosive growth and the diversification were creating an information management challenge. Moreover, India is a very large country and the growth of Maruti Suzuki had to be followed by a better integration of the information management whereas it used various home-grown systems which were unable to communicate together and so needed huge staff to coordinate data. So to tackle these 2 related challenges – growth and efficiency- Maruti Suzuki chose to change its information management system and called Oracle. 2. Only on supplier: if the core business doesn’t rely on the IS, if it is a supportive activity The core of your competition is Is, you have to have many suppliers in order to stimulate competition and keep your competitive advantage. Working with a single vendor like Oracle has 3 main advantages: * You buy a complete suite and you know that all the components of your information system are able to communicate, assuring transparency and efficiency. * Oracle has also a consulting service. Consultants perfectly know the product and are able to assist managers during implementation...
Words: 290 - Pages: 2
...Financing of Cars In mid 90’s Maruti Suzuki adopted a new strategy which aims to provide finance to its customers. This helps the company to strengthen their brand value and to increase their market share. They aimed to target the middle class people who wanted to purchase a car but had very little exposure about financing it as at that point of time financing a car was relatively a new concept. Maruti has set up two joint ventures with Countrywide and Citibank which provide easy loan for cars. It helped the company to increase their customer base as people got an easy way to finance their cars. Extensive Network of Service Stations Proper servicing of the cars from the authorized service centre was one of the major worries of customers during mid 1990’s. Maruti provided them extensive network of service stations and their vast network of dealerships and Maruti Authorized Service Centers (MASS) had also contributed towards their massive popularity. Easy availability of Spare Parts It also make sure that Maruti service stations also act as sales point for original spare parts to the customers. Easy availability of service stations and spare parts proved to be a factor in low maintenance cost for Maruti cars. Effective manufacturing units of Maruti Suzuki proved to be a mile stone in Indian automobile industry. The state of the art manufacturing units and its different strategies to reduce the manufacturing cost proved to be one of the factors in cost cutting. Motivated...
Words: 404 - Pages: 2
...1. Before Maruti Suzuki adopted the Oracle suite their databases were because they were rapidly growing larger and the technology that hosted their data wasn’t keeping up with their growth. Their previous systems weren’t very flexible and were very inefficient. The systems required extensive training and offered low turn around times. 2. The advantages of the company moving to a single vendor is that all of their systems and databases will be compatible with each other which promotes flexibility and makes it easier for the company to expand. Possible risks of using a single vendor could include data loss if the system as a whole were to crash, also if the vendor goes out of business the system could go down. 3. The important business factors management used when evaluating Oracles offerings were, the need for the systems to be simple and easily scalable, the company needed the databases to run multiple processes on a single network, Oracles databases also had to be compatible with legacy systems. 4. Its important that a companies vendors can integrate with legacy systems because the company doesn’t want to pay more money to replace systems already in use, with the use of middleware the company can update old systems instead of crating new ones. 5. Some of the benefits management reported from using oracles suit of products included, data being available online almost immediately, as well as allowing multiple views of data and consolidating accounts which...
Words: 252 - Pages: 2
...shane Faulkingham May 7, 2012 Article Human Resources Management How to manage crowds at sporting events Brittany Marie Swanson Campus saft http://www.campussafetymagazine.com/Channel/University-Security/Articles/2012/02/Controlling-Crowds-at-College-Sporting-Events/Page/2.aspx During this article the author speeks about the importance of safty at college sporting events. They explain how you can run into problems such as people storming the field at the end of a game, riots, drinking, and terrorist threats. The reason this is so important is because without the correct training and preperation you cant combat this issue. Prevention is key, inorder to do this you have to see what methods have worked in the past and which ones didnt. You can do this by calling other schools, and even other proffetional level teams to try and ask them for advise. Also in prevention you need to get people involved such as law inforcement the teachers the students, and other community figures to spread the word about respectful behavior during a game. The author says that one of the huge things when it comes to saftey is alcohol. People arnet themselves when they are drunk and they tend to do stupid things. In order to prevent this problem you can refuse to sell alcoholic beverages in the facilty, search people as they come in to make sure they do not posses anything dangerous or alchol and drug related, make sure that law enforcement is controling the tailgating scene, and make sure people...
Words: 521 - Pages: 3
...Customer Satisfaction Survey of Maruti Suzuki India Limited Maruti Suzuki India Ltd. Maruti Suzuki India limited (MARUTI SUZUKI INDIA LIMITED) was established in Feb 1981 through an Act of Parliament, to meet the growing demand of a personal mode of transport caused by the lack of an efficient public transport system. It was established with the objectives of - modernizing the Indian automobile industry, producing fuel efficient vehicles to conserve scarce resources and producing indigenous utility cars for the growing needs of the Indian population. A license and a Joint Venture agreement were signed with the Suzuki Motor Company of Japan in Oct 1983, by which Suzuki acquired 26% of the equity and agreed to provide the latest technology as well as Japanese management practices. Suzuki was preferred for the joint venture because of its track record in manufacturing and selling small cars all over the world. There was an option in the agreement to raise Suzuki¶s equity to 40%, which it exercised in 1987. Five years later, in 1992, Suzuki further increased its equity to 50% turning Maruti into a non-government organization managed on the lines of Japanese management practices. Maruti created history by going into production in a record 13 months. Maruti is the highest volume car manufacturer in Asia, outside Japan and Korea, having produced over 5 million vehicles by May 2005. Maruti is one of the most successful automobile joint ventures, and has made profits every...
Words: 9284 - Pages: 38
...Strike costs Maruti Suzuki's Manesar plant workers food and family Chanchal Pal Chauhan, ET Bureau Sep 21, 2011, 02.37am IST Tags: * Maruti Suzuki Employees' Union| * Maruti Suzuki MANESAR: For four years, Mukesh Kumar, 25, has been painting bodies of Swifts, A-Stars and SX4s at Maruti Suzuki's fourth and most modern factory at Manesar. For the past 23 days, however, Kumar has stopped doing the job he knows best. He's one among almost 2,000 workers at Maruti, including permanent, casual and apprentices, protesting their employer's condition that they sign a 'good conduct' bond to maintain smooth manufacturing operations. Kumar and his ilk are now preparing for another period of wage loss. In June, Maruti's workers at Manesar had lost 26 days of salary for striking work for 13 days - two days' salary was deducted against each day of strike. Now, they do report to work but are locked out of the factory as they have refused to sign the bond. Ads by Google * Jobs in Maruti-Suzuki.100's of Jobs at Maruti Submit Your Resume Free. Now!MonsterIndia.com * Buy TATA Winger AmbulanceSingle Stretcher Ambulance With Extra safety at an affordable pricewinger-tatamotors.com So how do Kumar and his brethren cope with such tough times? Well, for starters, they've packed off their families back home to the far-flung villages of Haryana. Kumar, for instance, has sent his wife, brother and father to Hisar, 170 km away from the industrial belt of Manesar. It makes perfect sense...
Words: 1504 - Pages: 7
...MARKETING MANAGEMENT PROJECT ON MARKETING MANAGEMENT MARUTI SUZUKI SWIFT CONTENTS INTRODUCTION HISTORY OTHER PRODUCTS OF MARUTI SUZUKI BIT ABOUT MARUTI UDYOG LTD. 4P’s OF MARUTI SUZUKI SWIFT PRODUCT PRICE PROMOTION PLACE SWOT ANALYSIS OF MARUTI SUZUKI SWIFT STRENGTH WEAKNESSES OPPURTUNITIES THREATS PRODUCT LIFE CYCLE FORECASTING HTTP://PAKISTANMBA.JIMDO.COM FOR DOWNLOADING THIS REPORT AND FOR MORE PROJECTS, ASSIGNMENTS, REPORTS ON MARKETING, MANAGEMENT, ECONOMICS MARKETING MANAGEMENT, ACCOUNTING, HUMAN RESOURCE, ORGANIZATIONAL BEHAVIOR, FINANCIAL MANAGEMENT COST ACCOUNTING VISIT HTTP://PAKISTANMBA.JIMDO.COM INTRODUCTION Maruti Udyog Limited Maruti Udyog Limited, a subsidiary of Suzuki Motor Corporation of Japan, has been the leader of the Indian car market for about two decades. Its manufacturing plant, located some 25 km south of New Delhi in Gurgaon, has an installed capacity of 3,50,000 units per annum, with a capability to produce about half a million vehicles. The company has a portfolio of 11 brands, including Maruti 800, Omni, premium small car Zen, international brands Alto and WagonR, off-roader Gypsy, mid size Esteem, luxury car Baleno, the MPV, Versa, Swift and Luxury SUV Grand Vitara XL7. In recent years, Maruti has made major strides towards its goal of becoming Suzuki Motor Corporation's R and D hub for...
Words: 2572 - Pages: 11
