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Maslow’s Needs Heirachy

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MASLOW’S NEEDS HEIRACHY

Ads based of the following needs:
Physiological Needs
The ad that I found that fits into Maslow’s physiological needs was an ad for the Snicker’s candy bar. The core strategy of this ad was to let people know that Snickers is a candy bar that will fill you up, not just hold you over until you are able to eat a full meal. It will not just cover up but remove all the hunger from your body.
Safety Needs
The ad that I found that fits into Maslow’s safety needs is the ad for LIC Life Insurance. The ad exposes the uncertainty factor that life produces in front of us on a day to day basis. The strategy of this ad is that by applying for LIC Life Insurance you are not only securing your future but as well as the future of all your family members or your beloved ones. Not only that it also gives the satisfaction to the customers that they are safe from any financial or physical harm that may arise in the future.

Love Needs
The ad that I found that fits into Maslow’s love needs is the ad for Axe deodorant and body spray. Axe deodorant is able to fulfill the need by beginning the first step towards love i.e. by attracting a girl, which you can’t do unless she finds that you smell decent. Axe helps you in smelling decent and attracting the girl. This ad is an example of love need because to be loved by someone, you must first attract them.
Esteem Needs
The ad that I found that fits into Maslow’s esteem needs is the ad for Puma shoes. The strategy of this ad is to show that by branding itself to big icons of the sports era like Usain Bolt, it gives the people a feeling of superiority over others. This ad is an example of esteem because it portrays that by buying the Puma shoes they are par with Bolt and they are using the same merchandise that are being used by him. People can gain self-esteem by knowing the fact they are in the same league as

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