...Table of Contents Chapter 1 Mass Media Literacy 2 Chapter 2 Media Technology 16 Chapter 3 Media Economics 33 Chapter 4 Ink on Paper 49 Chapter 5 Sound Media 64 Chapter 6 Motion Media 80 Chapter 7 New Media Landscape 96 Chapter 8 News 112 Chapter 9 Entertainment 128 Chapter 10 Public Relations 144 Chapter 11 Advertising 160 Chapter 12 Mass Audiences 176 Chapter 13 Mass Media Effects 192 Chapter 14 Mass Media and Governance 209 Chapter 15 Mass Media Globalization 225 Chapter 16 Media Law 241 Chapter 17 Ethics 258 Chapter 1 Mass Media Literacy 1.1 Multiple-Choice Questions 1) Media researchers at Ball State University found that people are intentionally involved in a media activity for __________ percent of their waking hours. A) 1 B) 10 C) 30 D) 60 Answer: C, Topic: Media Ubiquity Page Ref: 3 2) Traditionally, mass communication is defined as the technology-assisted transmission of messages to A) print journalists. B) interpersonal audiences. C) mass audiences. D) only niche audiences. Answer: C, Topic: Media Ubiquity Page Ref: 4-5 3) According to the research firm Nielsen, the medium that is used much more per day than other media is A) music. B) magazines. C) television. D) newspapers. Answer: C, Topic: Media Ubiquity Page Ref: 4 4) Mass media have become so integrated into people’s lives that __________ is common. A) mainstreaming B) media multitasking C) writing letters...
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...Propaganda during the Reformation In this woodblock from 1568, the printer at left is removing a page from the press while the one at right inks the text-blocks Propaganda during the Reformation, helped by the spread of the printing press throughout Europe, and in particular within Germany, caused new ideas, thoughts, and doctrine to be made available to the public in ways that had never been seen before the sixteenth century. The printing press was invented in approximately 1450 and quickly spread to other major cities around Europe; by the time the Reformation was underway in 1517 there were printing centers in over 200 of the major European cities.[1] These centers became the primary producers of Reformation works by the Protestants, and in some cases anti-Reformation works put forth by the Roman Catholics. Printed texts and pamphlets There were a number of different methods of propaganda used during the Reformation including pamphlets/leaflets, texts, letters and translations of the Bible/New Testament. Pamphlets or leaflets were one of the most common forms of propaganda during the reformation period. Pamphlets usually consisted of approximately eight to sixteen pages and were relatively small and easy to conceal from the authorities, thus making them very useful to reformers whose ideas were not accepted by the Roman Catholic authorities. The majority of these pamphlets promoted the Reformation and the Protestant ideas; however pamphlets were also used by Roman Catholic...
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...I think e-books are the most wonderful invention ever, I have probably 500 books downloaded on my kindle and I am always getting more. I think in some ways the e- reader and e-book movement has made our society more well-read. My mother, who does not like to read at all, has started to read on her daily Trolley ride because she can access books on her tablet. Yes, I love the smell of a new book and I take care of my books as if they were the most precious thing in my life, but I also read a lot and that can get expensive. Half of the books on my kindle were free and that makes me and my wallet so happy. I don’t think I read my digital books because of “convenience”, I read them because lugging around multiple books on the daily is exhausting. Sometimes I miss the tangible aspect of books, but then I also think about how I can fall asleep reading a book without lights on because of my lit up screen. Anyone can tell you that in my purse at all times is: my phone, lip gloss, gum, and my kindle. I never leave home without it, mostly because I get bored easily and can whip it out to read and feed the addiction. I still love pursuing a bookstore and curling up in a corner with a blanket and a book. But, the book does not need to be physical, I just need the words. I need my mind to be filled and my imagination to be stimulated. I read physical books on occasion, but I find it exhausting to carry more than one at a time (I read quickly) so I think it is better to save those...
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...Mass Comm Final Paper Mass communication is typically recognized as the process of producing and distributing information, ideas, opinions, values and entertainment from a single, but regularly difficult, organization or source, through print or electronic channels, to large numbers of people. Mass communication channels or media include newspapers, magazines, books, radio, television, film, sound recordings and the Internet. Over the past four centuries mass communication has gained in importance and influence. It is an essential building block in the construction of human culture and civilization. Communication is essential for nourishing and transmitting culture, sharing knowledge, entertaining, envisioning futures, and motivating action. From the emergence of our earliest ancestor Australopithecus Africanus about five million years ago in Africa, the human species has used its ability to communicate to survive in harsh environments and populate planet Earth. The ability to communicate facilitated the sharing of information on food sources, contributed to the security of the species, and provided tools for articulating relationships between and among different groups of humans. Archeologists and anthropologists have concluded that the development of signs, signals and speech among proto-humans and early humans was in response to the need to store memory and distribute knowledge – a prerequisite for the survival of the species. Communication is essential to social and political...
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.../assignments/data_sources 3. Which of the following are examples of manipulation and transformation commands? (Choose all that apply.) a. sed b. pr c. join d. paste 4. Which of the following is true of the pipe operator? (Choose all that apply.) d. It redirects the output of one command to the input of another command. 5. Because the data was formatted the same in two inventory files, you decided to combine their contents into one file. Now you want to determine if there are duplicate entries on consecutive lines in the new file. Which of the following commands enables you to find the duplicate entries? c. uniq 6. Your friend is using the command comm entryfile, but is getting an error message. What is the problem? (Choose all that apply.) b. It is necessary to use either the -m or -t option with the comm command. 7. Your boss is trying to import the customers file into her spreadsheet program, but the data goes into the spreadsheet incorrectly. This is because the fields are separated by dashes (-) and the spreadsheet program requires the fields to be separated by colons (:)....
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...Statics of Rigid Bodies STATICS OF RIGID BODIES Chapter 1: Introduction Department of Engineering Sciences enter 〉〉 Statics of Rigid Bodies DEFINITION Mechanics • the study of the relationship among forces and their effects on bodies. • the science which describes and predicts the conditions for rest and motion of bodies under the action of forces. • a physical science (for it deals with physical phenomena) Prev Department of Engineering Sciences Jump to… Stop Show Next Statics of Rigid Bodies MECHANICS MECHANICS RIGID BODIES STATICS bodies at rest DYNAMICS bodies in motion DEFORMABLE BODIES INCOMPRESSIBLE FLUIDS COMPRESSIBLE Prev Department of Engineering Sciences Jump to… Stop Show Next Statics of Rigid Bodies What is a FORCE? represents the action of one body on another that tends to change the state or state of motion of a body. may be exerted by actual contact or at a distance (e.g. gravitational and magnetic forces). characterized by its point of application, magnitude and direction. represented by a vector. Prev Department of Engineering Sciences Jump to… Stop Show Next Statics of Rigid Bodies Effects of a FORCE • development of other forces (reactions or internal forces) • deformation of the body • acceleration of the body Applied Force Prev Department of Engineering Sciences Jump to… Stop Show Next Statics of Rigid Bodies Development of other forces ...
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...------------------------------------------------- Top of FormImperial SG - specific gravity of fluid d - int. diam. pipe or bend (inches)v - velocity of fluid (ft/s)β - turning angle of bend (o)p - gauge pressure (psi)Bottom of Form | The resulting force on a thrust block or anchor depends on the fluid mass flow and flow velocity and the pressure in the bend. Resulting force due to Mass flow and Flow Velocity The resulting force in x-direction due to mass flow and flow velocity can be expressed as: Rx = m v (1 - cosβ) (1) = ρ A v2 (1 - cosβ) (1b) = ρ π (d / 2)2 v2 (1 - cosβ) (1c) where Rx = resulting force in x-direction (N) m = mass flow (kg/s) v = flow velocity (m/s) β = turning bend angle (degrees) ρ = fluid density (kg/m3) d = internal pipe or bend diameter (m) π = 3.14... The resulting force in y-direction due to mass flow and flow velocity can be expressed as: Ry = m v sinβ (2) = ρ A v2 sinβ (2b) = ρ π (d / 2)2 v2 sinβ (2c) Ry = resulting force in y direction (N) The resulting force on the bend due to force in x- and y-direction can be expressed as: R = (Rx2 + Ry2)1/2 (3) where R = resulting force on the bend (N) Example - Resulting force on a bend due to mass flow and flow velocity...
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...to describe something is called: d) data 2. One-half liter of water has a mass of c) 500 grams 3. considering that a very small portion of a material that is the same throughout with that of a larger portion of the same material, the density of the small sample will be: c) much less 4. A scientific law can be expressed as: d) all is correct 5. When a scientist measure volume as a property of it is to determine: c) how much space an object occupies 6. The mass of water in a 40 Liter aquarium is equal to: b) 40.00 kg 7. A ball rolling across the floor slows to a stop because: b) there is a net force acting on it. 8. If an object is falling near the Earth surface and ignoring air resistance, the acceleration will: b) remain constant 9. If you double the mass of a cart while it is undergoing a constant unbalanced force, the acceleration will: a) decreased by half 10. If an object is falling towards the Earth surface and ignoring air resistance, the velocity will be: a) increasing 11. Motion can be measured in all three variables; speed, velocity and acceleration: b) False 12. The net force on object is regarded as: d) the sum of all the forces acting on the object 13. The second law of motion states that: b) a body of 1.0 kg in mass requires 1 Newton force to accelerate at 1.0 M/S2 14. The momentum of an object is given the product of the mass of the object and its velocity: a) True 15. In the absence of external forces...
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...To all the things that we do not perceive but are there for us to see are call Environmental Stimulus and we call Attended Stimulus to those things in our environment that catch our attention, the things to which we pay attention. One’s a perception happens we recognize the object or situation another proses began to transform this information into action according to our knowledge. This one is always influence by our knowledge, colors and interest. This information brought to a situation can be something learned time ago or knowledge gained by events previews to the present event. In this subject there are some tools that help us perceive they are call fundamental quintiles. They work thru our knowledge and help us recognize position, mass, or displacement. Example on a play perception of the audience is different than what goes on behind the séance. Behind the séance there are so many thinks going on that we are not aware of. On the other hand for someone when is on the audience and has work as on a play would have a different perception then everyone else, he might see the nerviest from the actors, or would see details that no one else can see. This is because our knowledge changes the perception of what we see or hear. In this example we see that the Environment stimulus is all thinks that we can potentially perceive like the trees or flowers. Aon the other hand the attended stimuli would be the bear. The process is constantly repeated all the time, our body gas sensors...
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...Key Air Force Leadership Message Briefing INTRODUCTION Attention: How many of you every time you use the restroom you remember to cut off the light? Purpose/Motivation: I’m standing her to brief you about Energy Awareness in the Air force not just cutting off the lights when you leave a room but a Multidimensional approach to energy efficiency Overview: I’ll cover our main mission which is to fly, fight and win in the air, space and cyberspace, our Air Force Facilities, and the overall culture change Transition: The Air Force doesn’t just care about energy for energy’s sake we care about how it affects the mission of the air force BODY MP1 Fly, Fight and Win * Aviation Fuel and Facilities cost us about 9 billion per year * Through Programs like AFSO 21 1. “token offload fuel” 1000 pounds to 100 pounds Transition: Just fixing are fuel issues aren’t just it are energy cost as a whole is the highest in the DOD MP2: Air Force Facilities * Wind energy of Cape Cod * Solar Energy * Smart facilities * Are views as af Transition: I never in my wildest dreams thought energy efficiency was so important and how it effects each and every one of us CONCLUSTION Summary: I talked to you about the potential of Energy Awareness how we plan to implement fixes for fuel and facilities and how opinions are important Re-Motivation: we must continue to find ways to save money because we are a smaller AF, Reducing demand, Increasing...
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...Activity 6 - Critical Angle Jairrus Publico1*, Reinner Pagayon2, Clauzette Lofamia3, Jessamine Draper4 National Institute of Physics, University of the Philippines, Diliman, Quezon City *Jairrus Publico: theusername125@gmail.com Abstract This paper discusses how to determine the coefficient of static friction by finding the critical angle between two different surfaces in contact on an inclined plane. It aims to determine the coefficient of static friction between two surfaces in an inclined plane by measuring the critical angle θc, the steepest angle of incline in which the mass in contact does not slide. This paper also aims to show the relationship between the materials in contact and the effect of their masses to the critical angle θc. The experiment also shows the accuracy of using Newton's second law in measuring the coefficient of static friction. Keywords: static friction, coefficient of static friction, critical angle 1. Introduction Friction is the force that opposes motion. It is the resistance of surfaces moving against one another. It is a force that plays a very important role in our lives. Without it, we cannot walk, do our daily chores, and even slide endlessly due to external forces. This phenomenon remained unknown to the early people until Leonardo Da Vinci (1452-1519) studied and analyzed its importance in machines. He observed that different materials in contact move with varying ease. He stated the following laws; first, the...
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...dictionary, physics is the science of matter and energy and of interactions between the two. In all physics consists of energy, kinetic energy, potential energy, velocity, acceleration, mass, force, and gravity. Without physics many things would not be possible. In fact, when a person is driving their car they are suing momentum (the quantity of motion of a moving object) and acceleration. Over time our general understanding of physics has helped us develop greater technology than society thought possible. For example, many years ago society believed that flight was impossible until two brothers, the Wright brothers, invented the aircraft. Now of course that was with many trial and errors. According to Bernoulli principle an increase of a flow results in a decrease of pressure. When air hits the leading edge the airflow above the wing travels faster than the flow below the wing. So therefore, the pressure below the wing will be higher than the air pressure above the wing. Because of this difference in pressure, lift is created, and pushes the wings upward. Be that as it may, this is not the only physics principle at work One must also apply Newton’s 1st (every body remains in a state of rest or uniform motion unless it is acted upon by an external unbalanced force), 2nd (a body of mass subject to a force undergoes an acceleration), and 3rd law (for every action there is an equal and opposite reaction). As one can see physics applies to many things in...
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...Sara Gutierrez De Piñeres Conclusions: Length vs. Period: By looking at the graph of Length vs. Period one can conclude that as the length gets longer the period will increase. When two pendulums have different lengths but the same amplitude, the shorter pendulum will have a smaller arc to travel through. Because the distance the mass travels from maximum displacement to equilibrium is less while the acceleration of both pendulums remains the same, the shorter pendulum will have a shorter period. Mass vs. Period: The graph done in class can show how the change in mass does not affect the period. An example that can demonstrate this kind of behavior is when the bobs of two pendulums differ in mass, the heavier mass provides a larger restoring force, but it also needs a larger force to achieve the same acceleration. This is in some way similar to the situation for objects in free fall, which all have the same acceleration regardless of their mass. Because the acceleration for both periods is the same, the period for both is also the same. Amplitude: The graph recorded shows how the amplitude does not affect the period of a pendulum either. When the amplitude of a pendulum increases, the restoring force also increases proportionally. Because force is proportional to acceleration, the initial acceleration will be greater. However, the distance this pendulum must cover is also greater. If you consider small angles, for example, the effects of the two increasing quantities...
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...To day doctors are using Body Mass Index as the guide lines. One pound of body fat is same as one pound of butter. You can buy various kind of butter with calorie level of 3000 to 3600. 1500 to 1800 is very low daily intake. Most show 2000 to 4000. Again each individual is different, it depends on the metabolism of the individual. Say a person needs 2000 calories per day, and a person is over weight by 20 pounds only. Then by reducing the intake by 200 calories it will take him 15 to 18 days to loose 1 pound. So it will take about 1 year to loose all the weight that the person needs to loose. If every thing is correct but say the person also engages in an additional activities besides reducing the calories, say runs 1 mile and that burns 200 calories then it will take only 6 month to achieve this goal. By the way most diets for weight reduction are around 1500 calories. If a person goes on a diet with less then 1200 calories, the person will gain weight, but will feel sleepy and weak. Body actually shuts down, and conserves energy. ************************************** Life Style Change Program for Loosing Weight By minootoo Who needs to loose weight? Answer is simply not every one, only the over weight person. Who is over weight? This is simple, it is easy to find out and it is available on line, it is call Body Mass Index, and calculations are simple. According to this calculation if you find your self say only 10 pounds more, you may not be over...
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...Creativity and Business Innovation Prof. Stefan Meisiek Case Analysis of Critical Mass : The IT Creativity Challenge Piyush Choudhary 2013962348 Executive Summary Critical Mass is a highly successful digital marketing service firm with a its major clientele part of the Fortune 500 group. The Internet industry of which Critical Mass is a part is changing a lot. The social media tools have created a generation that has access to a lot more information. Consumers are becoming highly demanding in making creativity and innovation a must for the success of Critical Mass Inc. The company had invested a lot of resources to achieve a so called creativity inducing environment and organized a plethora of activities to ensure that the creative juices kept flowing. At this juncture the company is at the crossroads to take its next step towards a significant expansion in its client base. As a result Brian Kramer (Tech Director) and Gordon Bunk (Senior VP and MD) have decided to inspect and revaluate the current practices followed in the firm to determine whether they were having the required effect make necessary changes to make them more meaningful and result oriented. 1 |Page Creativity and Business Innovation Prof. Stefan Meisiek Introduction Critical Mass was setup in 1995 by Ted Hellard and Michael Clairo with the intention of being a interactive golf CD-ROM development company. As a part of the plan Hellard went to pitch his interactive golf CD-ROM to Mercedes Benz ,however...
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