...Mass Media: Development and Literacy Assignment Options Brittnee Green University Of Phoenix HUM/186 Mass Media: Development and Literacy Assignment Options In today’s society mass media has such an influence whether it is positive or negative. It plays an important role in our everyday lives. Mass media affects everyone in the world. The purpose of mass media is everything tied into the advancement of technology and most often education, news, internet, television, magazines, and so much more. “Culture is made up of both the products that a society fashions and, perhaps more important, the processes that forge those products and reflect a culture’s diverse values.” (Campbell, R., Martin, C., & Fabos, B.) (pg. 6). In this paper was will be discussing the following: What were the major developments in the evolution of mass media during the last century? How did each development influence American culture? What is meant by the term media convergence, and how has it affected everyday life? Lastly, we will conclude as to, why media literacy is important for responsible media consumption today. With the influence surrounding mass media in America has really showcased its growth in technology but also worldwide with different cultures. And having that form of communication lets us know what is going on. With looking at all of these components, we are then able to see how mass media and media literacy joins together to make the society what is today and for the future ahead...
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...Effects of mass media Donald Mabesoone HUM/186 January 26, 2016 University Of Phoenix Effects of mass media In todays’ society the first thing people do when they wake up is to check their cell phones and other technologies. (I.E. IPad, tablets, lab tops) Throughout history the media has taken a hold over the everyday lives of people, society seeks answers through the media to assist in developing our own opinions which could affect us as a society and as individuals Society today uses the media to decide their political and economic views or even to plan a simple trip. Over the turn of the century the media has a multitude of developments which has and will continue to have an effect on the American culture. What is media convergence and media literacy, how will it affect our lives and society as a whole? What were the major developments in Mass Media over the last century? Magazines and newspaper were the main sources of mass media in the early 1900’s. Then in 1940 the radio began a new source for obtaining news. Even though newspapers were still in demand the radio was a convenient way to obtain accounts of the war. Television was a blend of the daily newspaper and the radio and people embellished it. Then in 1962 the satellite was launched and gave people access to worldwide news. From then to now inventions of communicating have broadened. Now there are mobile phones, computers and the internet, and the process just keeps growing. The way...
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...Media Influences on American Culture HUM/186 MEDIA INFLUENCES ON AMERICAN CULTURE March 25 2014 Linda Light Media Influences on American Culture When I was younger, I often hear from my parents about the developments in the mass media. In the 1900’s the main sources of mass media were newspapers and magazines. Forty years later a new source came out to public which is the radio. This gives a little bit convenience to people wanting to know about what’s going on around. But newspapers and magazines were still going on during that time. Then ten years later another source came out which became the main source of resources for the mass media, television. It has been the combination of the magazines, newspapers and the radio. The launch of satellite in 1962 gave access to the news around the world. It has been a big improvement from then to present. There are a lot of electronic devices which became a source of communication. The development of mobile phone to computers to the internet and it’s getting better and faster every year. Before people have to wait for the newspaper to know and learn about news on what’s going on around the country or the world. This time people just have to browse on their computers or mobile phones and can see an updated informations they want to know. Another development is the form of classroom learning wherein during the early ages you have...
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...Mass Media Nicole Domenichello HUM/186 Erin Di Cesare We have always turned to the media to find out important information in regards to what was going on in the world. Starting out early in the twentieth century with the simplest forms of media, to now extending beyond what anyone could have ever imagined in that time. Mass media has made some major turning points over the last century. Each development in the evolution of mass media has left lasting impressions on the way our society and the world function today. People within our society relied heavily on newspapers and magazines to get their source of information and their fill of current events in the early years of the 1900’s. This was a huge landmark in the early part of the twentieth century because it allowed people to stay up to date on local and national news. Then came the 1940’s, when the world was introduced to the radio. Having the radio available brought people more resourceful information, and current updates on the war. In the 1950’s came the television, and this reached people in the masses, allowing live telecasts of news broadcasts. Having the television was great for society at that point in time, because people embellished the fact that it combined the newspaper and the radio into one. Then came the introduction of the satellite. In 1962, people were able to get information about international news, and this just blew up from there. In...
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...Media in the 20th Century John D. Allmon COM/156 March 3, 2013 Carey Rodriquez ------------------------------------------------- Media in the 20th Century I. To fully understand mass media, we need to come to grips with the enormous role that mass media has played in shaping that culture over the past one hundred years. With the development and evolution of mass media, there have been tremendous advantages and disadvantages that have contributed to major changes in society throughout the 20th century. However, these changes not only affect society but it has also affected the way business is done today. With the dawn of media convergence, globalization of media, audience dependency, concentration of ownership, and issue of media literacy; all the parties in the mass communication process are forced to think dramatically about their positions in it. Mass media can affect knowledge, attitudes, opinions and behavior of individuals. These effects can be immediate or delayed, for a short duration or long-lasting. II. With the development and evolution of media, we find that media convergence and media dependency have become a major factor in how society is affected and the way we respond throughout our everyday life. Encyclopedia Britannica (2013) states that, “Media convergence, a phenomenon involving the interlocking of computing, and technology information companies, telecommunications networks, and content providers from the publishing worlds of newspapers...
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...Table of Contents Chapter 1 Mass Media Literacy 2 Chapter 2 Media Technology 16 Chapter 3 Media Economics 33 Chapter 4 Ink on Paper 49 Chapter 5 Sound Media 64 Chapter 6 Motion Media 80 Chapter 7 New Media Landscape 96 Chapter 8 News 112 Chapter 9 Entertainment 128 Chapter 10 Public Relations 144 Chapter 11 Advertising 160 Chapter 12 Mass Audiences 176 Chapter 13 Mass Media Effects 192 Chapter 14 Mass Media and Governance 209 Chapter 15 Mass Media Globalization 225 Chapter 16 Media Law 241 Chapter 17 Ethics 258 Chapter 1 Mass Media Literacy 1.1 Multiple-Choice Questions 1) Media researchers at Ball State University found that people are intentionally involved in a media activity for __________ percent of their waking hours. A) 1 B) 10 C) 30 D) 60 Answer: C, Topic: Media Ubiquity Page Ref: 3 2) Traditionally, mass communication is defined as the technology-assisted transmission of messages to A) print journalists. B) interpersonal audiences. C) mass audiences. D) only niche audiences. Answer: C, Topic: Media Ubiquity Page Ref: 4-5 3) According to the research firm Nielsen, the medium that is used much more per day than other media is A) music. B) magazines. C) television. D) newspapers. Answer: C, Topic: Media Ubiquity Page Ref: 4 4) Mass media have become so integrated into people’s lives that __________ is common. A) mainstreaming B) media multitasking C) writing letters...
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...Effects of Mass Media In the last several decades Mass Media has had a tremendous effect on the American society. One of the first instruments of media was the radio, which was used in the early 1900’s mainly for national news about the war overseas. Since then mass media has expanded from the radio to smart phones, at the palm of your hand you can access the internet from just about anywhere. Mass media has countless influences on today’s America, both good and bad. The development of Mass Media began with oral communication. Material and facts first dispersed through oral traditions passed on by writers, teachers, and tribal storytellers (Campbell, Martin, & Fabos, 2012). Oral communication had no way of reaching a mass audience so information and knowledge stayed within the population or community. But when the alphabet emerged, written material began to develop; therefore, the writing era arose. Oral traditions began to be documented and the inscribed word conquered spoken. The oral and written eras in communication, defined the future expansions of mass media. Succeeding the oral and written ages was the print era, which was a vast change in mass communication. First printing was costly and only the rich could manage to pay for books and papers. Then printing equipment improved, and the cost of printed supplies went down, so they became obtainable to more people. Books became the first mass-marketed invention in history (Campbell, Martin, & Fabos, 2012)...
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...The Effects of Mass Media Nicholas Hall University of Phoenix Hum/186 October 2, 2012 David Dinkins Throughout time ways of communicating have changed from oral to digital. Every new development in communicating and media has effected how people live and present themselves. A person’s life is characterized by what they listen to and the things they observe. Verbal communication was the beginning of mass media changes. Poets, teachers, and tribal storytellers first passed down information and knowledge my speaking tradition. Communication by speaking never reached a large crowd. The tribe kept their knowledge and information amongst themselves or their own community. After the alphabet came about, more people started writing, thus began the writing era. People started documenting oral traditions which turned into the written material. The developments of mass media for the future were defined by the written and oral eras in communicating. The publication era followed the oral and written eras, which showed to be a large change in mass communication. In the beginning printing was outrageously expensive and unless you were wealthy you could not afford the materials to read and write. When printing devices changed for the better, the price of materials dropped, and more people could afford them. Books were the first products that were marketed in history in masses (Campbell, Martin, & Fabos, 2012). When written communication...
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...University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: What were the major developments in the evolution of mass media during the 20th century? How did each development influence American culture? The evolution of technology has been constantly advancing, in the 20th century, because of this there has been major developments in the evolution of mass media. In the beginning of the 20th century the main sources of mass media were newspapers. Newspapers gave the local people a way to learn about the world around them; politics, war, and crime. Then, the radio, which was first used for the navigation of ships. It saves thousands of lives and helped isolate ships. The introduction of mass media into the American home was the radio. The radio was the first wireless technology that offered knowledge and entertainment in our homes. Dramatic and political events now had large captive audiences, as they happened. Advertisers took full advantage of the radio. They had large groups of people listening to them at the same time, this crated the first tends in ready-made clothing and the encouragement of the unified American lifestyle. Next, the television came in the American household, it added visual stimulate for our entertainment. The American people now had a way to watch news, dramas, game shows, or politics in the comfort of our own homes. The television impacted American culture dramatically, they now...
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...HUM/186 Version 4 Media Influences on American Culture Copyright © 2013, 2012, 2011, 2009 by University of Phoenix. All rights reserved. Course Description The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environments for information sharing, entertainment, business, and social interaction in the United States and around the world. Policies Faculty and students will be held responsible for understanding and adhering to all policies contained within the following two documents: University policies: You must be logged into the student website to view this document. Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Lule, J. (2012). Exploring media and culture. Irvington, NY: Flat World Knowledge, Inc. All electronic materials are available on the student website. Week One: The Formative Influence of Mass Media on American Culture Details Objectives 1.1. Identify the effects of mass media on American culture...
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...Effects of Mass Media HUM/186 Jennifer Williams July 27, 2015 Valerie Whelton Digital media forms have fundamentally overturned traditional media business models, the ways we engage with and consume media products, the way we interact with one another, and the ways we organize our daily lives around various media choices (Campbell. Martin, and Fabos, 2015). The major developments in the evolution of mass media during the last century were film and radio. The 1950’s and 1960’s also brought about dramatic electronic change with the invention of the television. The printing press led to nationalism that in turn nourished the idea of idealism (Campbell. Martin, and Fabos, 2015). Society began to rely less on their community and traditional leadership for insight and guidance. This newfound individualism proclaimed the rise of commerce and increased resistance to government interference in the business dealings of independent business owners. The democratic impulse of individualism became a fundamental value in American society in the nineteenth and twentieth century’s (Campbell. Martin, and Fabos, 2015). The creation of the telegraph in the late 1860’s paved the way for future technological inventions such as the wireless telegraphy (later named radio), the fax machine, and the cell phone. Digital communication has changed the way we watch television, read newspapers and magazines, and even attend school. Digital technology has influenced the American culture...
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...about the seventeenth century onwards and which subsequently became more or less worldwide in their influence’(Giddens, 1991). Modernization theories explain the changing ways of communication and media use in traditional and (post)modern societies. Core Assumptions and Statements Modernization theory has evolved in three waves. The first wave appeared in the 1950s and 1960s. One made the attempt to explain the diffusion of Western styles of living, technological innovations and individualist types of communication (highly selective, addressing only particular persons) as the superiority of secular, materialist, Western, individualist culture and of individual motivation and achievement (Lerner, 1958), Schramm, 1964). This first wave of theory produced three variants (McQuail, 2000: 84): 1. | Economic development: mass media promote the global diffusion of many technical and social innovations that are essential to modernization (Rogers, 1962). See Diffusion of Innovations theory. | 2. | Literacy and cultural development: mass media can teach literacy and other essential skills and techniques. They encourage a ‘state of mind’ favorable to modernity, e.g. the imagination of an alternative way of life beyond the traditional way. | 3. | National identity development: mass media could support national identities in new nations (colonies) and support attention to democratic policies (elections). | Most of these theories have been discredited because...
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...------------------------------------------------- Effects of Mass Media Paper ------------------------------------------------- Ricky George HUM/ 186 8/17/2015 Megan McLendon The major developments in the evolution of mass media in the last century were that when 1900 came around there were newspapers, magazines and the telephone was being used to move news events and happening around the country. When a new mass media comes it out it tries to displace or interrupt the current media. In the 1900-1910 part of mass media films were starting to be made. It affected the entertainment part of newspapers and magazines but did not take hardly any business from them but the films that were being made were advertised in them. Radios was the next big media that came about in the 1920’s was radian and it was a great media technology for advertisers and people listened to it. The sound recording made in the 190’s- 1990’s were a new media also. Then are the introduction of TV in the 1940’s to present, I think it will never end but its size has got smaller on width and flat and larger in length. Video recorders started coming about in the 1970’s to present and have become smaller since its advent and are not as cumbersome as they once were. The video games also came along side the 1970’s and are still popular today. Computers first appeared in the mainframe forms in the 40’s and 50’s in then started to decrease in size from the 80’s to present. In the 90’s they were sold as desktops...
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...EFFECTS OF MASS MEDIA JEREMY FLYNE-ACKAH COLLEGE OF HUMANITIES MARCH-03-2013 SKIP SMITH During the last century mass media has gone through major developments of evolutions. These developments consist of the transformation of electronic, digital which has now taken over the modern day media. However this evolution really not limited to the developments mentioned above. For example, handwriting book gave way to printed books, letters gradually gave way to emails, twitter and so on. With the introduction of the printing press passed on to the middle class at a cheaper rate. This in turn mobilized the rise of industrial revolution, aided capitalism and shaped the culture of consumers in the 20th century. “With the revolution in the in industry came the rise of the middle class and the elite business class of owners and managers who acquired the kind of influence formerly held by the mobility of the clergy……..”,(Campbell, R. Martin, C. and Fabio, B,(2012). Media and Culture. As these major developments of evolutions occurred it also had it’s for share of influence on the American culture both positive and negative. For instance, the radio being one of the first modes of wireless communication gave people the hearing power to listen to the news, sports, current affairs, music and other entertaining programs. The evolution of the television gave people the sight invention of watching their programs. This helped the American consumer to have the opportunity to see and listen...
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...The media of mass communication have long played a fundamental role in people’s lives. The media informs, persuades, entertains, and even sells. For the most part; mass media is only owned by a few private companies, as we learned in the “media ownership” discussion. According to the “Telecommunications Act of 1996,”, this act was to spawn some competition the broadcast companies. It also eased the restrictions on the number of television stations one individual company can own. The media, controlled by power corporations and government organizations, has positioned itself to influence people in all manner of ways, but no one group controls the system as a whole. 90% of all television media is controlled by only six broadcast corporations. Media can provide companionship, shape perception. They are fundamental to an informed and educated public.(Pavlik, McIntosh 2004). “An important aspect of digitization is that the boundaries between different media have brought into question, and a presupposition has the developer that we are in an era of media convergence” (Storsul,Fagerjord (2008). Strosul and Fagerjord believe that “blurring the border between media does not have to mean convergence. There is also development toward stronger differentiation of media in which elements from earlier separate media and sectors are combined in new ways.” In communication, there are three forms of interpersonal, intrapersonal...
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