...facing women is the way the media portrays and represents them. America’s population is about 51% female, but the media is mainly focused on men and their actions (The Problem). Many things in the media that are said are sexist and degrading to women. Ads with completely normal meaning such as trying to sell food or other products are oversexualized with women in them, trying to convince people to get the product. This pressure from the media to be perfect and ideal can cause eating disorders, encourage self harm and dangerous behavior, and lead to other mental illnesses. The National Organization for Women created a campaign that promotes women and encourages them to be willing to try new things. The media is unfair to women and there must be a way to help it get better and help women reach equal representation with men in the media. Men are represented in the media much more than women are. In about a 3 to 1 margin, males outnumbered females in front page newspaper headlines in coverage of the 2012 presidential election. On TV talk shows aired on Sundays, of all people interviewed women made up 14% and only...
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...Advertising Campaign By Mark Jozaitis Hali Nepsha Adrian Aguirre Prepared for: Management of Maple City Building Services, LLC and April 2016 Table of Contents Executive Summary 3 Situation Analysis 4 Industry Analysis 4 Company Analysis 4 Service Analysis 4 Market Share 5 Strategy 6 Distribution 7 Competitive Analysis 8 Promotional Strategy 8 SWOT Analysis 9 Target Market & Segmentation 10 Creative Strategy 11 Print Media 12 Electronic Media 14 Internet Media 16 Out-of-Home Media 19 Direct Mail 22 Specialty Advertising – Exhibitive – Supplementary 24 Sales Promotion 27 Public Relations 27 Corporate Advertising 27 Pre-Testing and Post-Testing 29 Budget 29 Supplementary 29 References 29 Executive Summary Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary...
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...is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. It had a market capitalisation of approximately £24.4 billion as of 15 January 2012, the 15th largest of any company with a primary listing on the London Stock Exchange (http://en.wikipedia.org/wiki/Tesco). Tesco has shown a great interest in environment conservation and it had launched an environment awareness campaign in 1996. It supports the government’s commitments to the Kyoto protocol on climate change and it has set a goal to be a zero-carbon business by 2050 (www.tescoplc.com). The company has shown its commitment to caring for the environment. According to Tony Keohane, CEO Tesco Ireland, ‘The key to success in to turn green consumption into a mass movement’ (www.tescoplc.com). Tesco has observed the following practice to become greener retailer (www.tescoplc.com): • Reduction in trips by maximising the amount of product they deliver in each journey. In Malaysia they have been increasing the use of larger vehicles and in South Korea they achieved reductions by filling our trucks more efficiently. •...
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...Since the beginning of time there has always been an instilment of fear in our minds, whether the fear was that of eating the 'Forbidden Fruit' , to local legends like Slenderman, and even the bizarre idea of a robotic coup de' etat. The only difference between these fears, is how strongly we let them affect us psychologically. Do we allow our fears to be spoon-fed to us by society and the media? Are we completely irrational when it comes to some of these fears? What is the correlation between our fears of the past and those of the present? Finally, what will the future of mankind hold? All of these factors play a major part in understanding the affects fear can have on society as a whole. Keywords: Fear, Irrational, Media, Past, Present, Future Fear: Do We Control It, Or Does It Control Us? Since the dawn of time, since our days as cavemen and cave-women, the existence of fear has always been known. To fully understand our fears and whether or not we allow them to overcome our psychological state of mind, we first need to know what fears are and where they stem from. Does the media and government play a major role in the fears we take on? What are our future plans for combating phobias, PTSD, and...
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...E-Marketing summary Chapter 1 Senders: Consumers send tens of millions of messages and put millions of photographs and videos online. They think and work according to tried and trusted patterns. Utilization of customer date builds up a lot of experience for direct marketers. Wehkamp placed the first direct response advertisement on TV magazines. (direct response: consumers can order directly from there) Direct marketing tools used by: mail order companies, insurance companies, training institutes, banks, the automotive industry, fund raisers, publishers, thousands of commercial product and service suppliers.( sort: direct mail, telephone, email , internet) Producers of fast moving consumers goods use: Mass media: newspapers ,door-to-door, flyers, radio, TV. In mass communication the marketers are usually the senders. Previously feedback is being tracked by clicking behavior an actual responses. The well- informed 21st century consumer knows where to find information and, together with other consumers, is proving greater transparency than ever. Digital communication: Internet, e-mails and Sms. It has been reported that the number of communication has increased by between 70 and 250 times during the course of a single generation. Meaning that the recipient’s brain is much more strong than before – messages can be read and understood completely differently from what the marketer had in mind, which can produce unexpected and unintended effects. The filters that recipient...
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...For instance, the website features “Hit by a Car and Left for Dead: Help Coconut Find a Forever Home” as the headline article for the “Featured Highlight” section. This focal story adds to the overall purpose of the website—attracting people to become involved with the organization’s cause. The other news stories included on the website homepage report on individual animals and their rescue stories, pictures of them, and they even include a “ASPCA Pet of the Week”. The “Pet of the Week” article features animals who are trying to find homes which will ultimately touch the viewers hearts even more. When the viewer looks through these articles, sees the pictures of the pets, or views the “Pet of the Week” article, they will most likely grow emotionally inclined by the fate of the featured helpless animals, and will consequently want to support the ASPCA’s...
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...GRADUATION THESIS PSEUDONEWS IN THE MODERN MEDIA Evidence from NewsBelarus.net site By DMITRY BUTER Minsk, 2011 INTRODUCTION People have been always interested in news. Getting information is ordinary necessity of any person. Recently this trend has become particularly notable. If we look at the statistics of query word "news" in the most popular Internet search service Google, it turns out that at the beginning of the century it took only 30-40 percent of the total share of requests. In the second decade this figure rose to the level of 80 percent. However, the information contained in news releases, does not always reflect the hidden side of an event, and sometimes it is even boring and mediocre. As the horizon of an average reader becomes broader, the need for innovative coverage of what is happening around us is increasing. News agencies are finding new ways of presenting information: video podcasts, infographics. However, meaning and significance are often lost behind a beautiful design. In pursuit of the reader, agencies often lose their individuality, merging their materials with overall news flow. When a newsbreak is completely used up, and the reader is still interested in it, it becomes possible to fill the vacant space with excogitation, and sometimes to make everything up from scratch. And thus pseudonews are born - materials that replicate the style of information resources, but they differ from the real news by satirical content. The graduation...
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...of the marketing mix, the coordination of a marketer’s communication efforts to influence attitudes or behavior. Try to make the consumers have the willingness to buy the product that the marketer’s offer. - Integrated marketing communication: a strategic business process that the marketers use to plan, develop, execute, and evaluable coordinate, measurable, persuasive brand communication programs over time to the targeted market. 2. Explain the function of marketing communication? Brand that exists on the consumer mind, is also an effect of the well-maintained long-term marketing communication. Marketing communication manage the relationship between the company and the consumers. It also helps the company to deliver (through the media that the consumer most preferred) the message that a product brings to the consumers targeted. 3. Explain the importance of WOM in promotional activities? Mouth to mouth suggestion, have a strong position in consumer mind. Consumers tend to believe what they heard from others, they would look for recommendation from the other consumer. Hence, WOM promotional activities should be get a priority in marketer list, in order to get into consumers mind, slowly but surely 4) 3 models of marketing communications: One-to-many: a single marketer develops and sends messages to many, perhaps even millions of customers at once. The examples include advertising, sales promotion, and public relations, billboards, etc. One-to-one:...
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... What Is Marketing Communication Strategy? Marketing communication helps to develop brand awareness, which means that consumers translate product information into perceptions about the product’s attributes and its position within the larger market. Businesses also use marketing communication to retain the product’s current customer base, and to cement relationships with customers and suppliers, notes "Reference for Business." Marketing communication strategy defines the business’s plan for product information dissemination and brand awareness development. Components: Design an effective marketing communication strategy with one or more marketing communication components. Advertising allows a business to reach a large audience through mass market or target market appeals. Personal selling enables a company to communicate product benefits directly to the customer, as in a retail setting. Direct marketing permits a business to reach customers without a third party medium; examples include catalogs and direct mail. Sales promotion provides a customer with an incentive to buy the company’s product, such as a company that makes a charitable contribution with each sale. Public relations involves a company’s outflow of information to customers, suppliers and other groups affected by company operations....
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...Depression Cycle Strategy : Money How to Get It and Keep It Adopted from Doug Casey, Chairman, Casey Research Regardless of the cycle at present and even if you are already wealthy, some thought on this topic is worthwhile. What would you do if some act of God or of government, a catastrophic lawsuit, or a really serious misjudgment took you back to Square One ? One thing about a real depression is that everybody loses. Thus, the winners are those who lose the least. Since October 1971 we have been in the Depression Cycle according to my research, the Greater Depression is looming, not just another cyclical downturn. You may find that although you are far ahead of your neighbor; whereas, you own your home, have precious metals, you have diversified internationally, and you do not believe much of what you hear from official sources, you may still not be as comfortable not knowing and as prepared as you would like. A possible approach to the problem in four steps may be to : Liquidate, Consolidate, Create, and Speculate. Step 1: Liquidate Chances are high that you have too much "stuff". Your home, garage, basement, and attic are so full of possessions that you may be renting a storage unit for the overflow. That stuff is costing you money in storage fees, in depreciation, and in the weight of psychological baggage. It is limiting your options. It is weighing you down. Get rid of it. Remove stress. Right now, it may have some market value. Perhaps to...
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...Chap. 1 What is Public Relations, Anyway? * Marston’s 4-step Race Model * R = Research * A = Action * C = Communication * E = Evaluation * The model describes the public relations process * Public relations is a planned process to influence public opinion, through sound character and proper performance, based on mutually satisfactory two-way communication * Public relations helps an organization and its publics to mutually adapt to each other. * Public relations is an organization’s efforts to win the cooperation of groups of people * Sharpe’s 5 Principles * Honest communication for credibility * Openness and consistency for confidence * Fairness of actions for reciprocity, goodwill * Two-way communication to build relationships * Research and evaluation to determine actions and to adjust for social harmony * Roles of PR * 1. Management * To succeed, public relations must report to top management, unimpeded by any other group. * 2. Action * True public relations cannot take place without ethical, consistent action. No amount of persuasion will cover up for poor performance. * PR as a management interpreter * Public relations professionals interpret these roles of management to the public * Philosophies * Policies * Programs * Practices * PR...
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...price or lack of distribution may influence purchase decisions. Advertising effectiveness tends to be measured in terms of communication impact such as exposure to a message, awareness of a product, attention, and involvement. Most responses can be categorized as perception (seeing), learning (thinking), persuasion (feeling), or behavior (doing). Effective advertising stems from a combination of carefully planned strategy that connects to audience members on an emotional level and that isolates a need the product fulfills, creative that delivers the strategy, and strong, arresting executions. Six components comprise the classic definition of advertising. Advertising is a paid nonpersonal communication from an identified sponsor using mass media to persuade or influence an audience. Advertising can be classified into one of nine types. National consumer or brand advertising focuses on building long-term brand identity, and retail/local advertising strives to move merchandise in a restricted area. Political advertising encourages support of a candidate or idea while directory advertising helps consumers locate outlets for specific purchases. Direct response allows consumers to skip the middleman and purchase products directly from distributors by mail, phone or online. Business-to-business ads are directed...
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...CONTENTS Introduction Part One: Foundations Chapter One: Introduction to Advertising 1 Chapter Two: Advertising’s Role in Marketing 34 Chapter Three: Advertising and Society 68 Part Two: Planning and Strategy Chapter Four: How Advertising Works 103 Chapter Five: The Consumer Audience 135 Chapter Six: Strategic Research 169 Chapter Seven: Strategic Planning 205 Part Three: Effective Advertising Media Chapter Eight: Print and Out-of-Home Media 239 Chapter Nine: Broadcast Media 274 Chapter Ten: Interactive and Alternative Media 310 Chapter Eleven: Media Planning and Buying 345 Part Four: Effective Advertising Messages Chapter Twelve: The Creative Side and Message Strategy 378 Chapter Thirteen: Copywriting 411 Chapter Fourteen: Design and Production 443 Part Five: Integration and Evaluation Chapter Fifteen: Direct Response 476 Chapter Sixteen: Sales Promotion, Events, and Sponsorships 508 Chapter Seventeen: Public Relations 542 Chapter Eighteen: Special Advertising Situations 576 Chapter Nineteen: Evaluation of Effectiveness 610 INTRODUCTION Welcome to the Test Item File for the Wells/Moriarty/Burnett Advertising: Principles and Practice, 7th edition text. This test bank was designed with the student and instructor in mind. All questions in this manual are drawn directly from the master text. APPLICATION QUESTIONS: New to the seventh edition of the Test Item File is a section...
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...CORPORATE SOCIAL INVESTMENT BUSINESS CONGRESS 2008 Presented by THE HELPING HAND NETWORK CSI Business Congress 2008 Page 1 THE CALL TO DIALOGUE – SOCIAL REFORMATION CONGRESS REPORT & SUPPLEMENT CONGRESS DATE: 1516 JULY 2008 CONGRESS VENUE: SIBAYA CASINO, 1 SIBAYA DRIVE, UMHLANGA, KWAZULU NATAL OVERALL FEEDBACK “For the first time CSI will tread where no man has trod before, and pave the way to the social reformation of South Africa.” The congress has become a reality and manifested a resounding success as we received excellent feedback from delegates who attended this event. The demand of our country has definitely changed from conferencing and workshops to active dialogues and practical outputs. This was accurately displayed when the panel discussions and dialogues superseded the conventional manner of conferencing. There was a remarkable shift from proclamation to accurate application. The CSI Congress has provided a moral order and accurately confronted specifics that will result in the eradication of systems in which the exploitation of resources leads to the poverty of the country. The CSI Congress primarily identified both the theoretical and practical strengths and weaknesses of alternative approaches to measuring freedom, and clarified on which techniques are most suited for building sustainable systems towards excellence and to chart concrete directions for future research that will add value to SA`s sustainable corporate social development. This...
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...Copyright © 2005 Stuart Fischoff. All rights reserved. 1 Media Psychology: A Personal Essay in Definition and Purview by Stuart Fischoff, Ph.D. Introduction The subject matter of media psychology is a mother lode of material that psychology has actively mined for decades, but only within the last ten to fifteen years has the enterprise emerged as a distinct and explicit subdivision of psychology. Media psychology found its inspirational roots more than 90 years ago within the discipline of social psychology and in the early work of social psychologist Hugo Münsterberg concerning the psychology and the psychological impact of film. Published in 1916 under the title, The Photoplay: A Psychological Study, it was the first empirical study of an audience reacting to a film. Münsterberg also provided such a keen analysis of a screenplay's (then called a photoplay) grammar of visual construction and nascent cinematic conventions and their psychological impact on the audience, that his incisive words still echo today in numerous film school lecture halls and classroom seminars. And there was psychologist L.L. Thurstone, arguably the Father of Attitude Scale Construction and Measurement (a signature area of theory and research in social psychology), who developed scales for the measurement of attitudes toward movies for the famous and notoriously politicized Payne Fund Research in 1928. This study’s practically avowed purpose was to indict (not investigate) the medium of film...
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