...Mass media is media which is intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and many mass media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. Some people also refer to the mass media as the “mainstream media,” referencing the fact that it tends to stick to prominent stories which will be of interest to a general audience, sometimes ignoring controversial breaking news. Many people around the world rely on the mass media for news and entertainment, and globally, mass media is a huge industry. Usually, mass media aims to reach a very large market, such as the entire population of a country. By contrast, local media covers a much smaller population and area, focusing on regional news of interest, while specialty media is provided for particular demographic groups. Some local media outlets which cover state or provincial news may rise to prominence thanks to their investigative journalism, and to the clout that their particular regions have in national politics. The Guardian, formerly known as the Manchester Guardian, for example, is a nationally-respected paper in England which started as a regional daily. One of the biggest criticisms of the mass media is that it is too topical. When a media outlet is forced to cover national and international news...
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...Evelyn Widjaja Ms. Webster Expository Composition Period 2 7 April 2011 Mass Media The concept of media has expanded throughout society, whether to being on the newspaper, television, radio and the internet (Robyn 1). The main purpose of mass media in our society is to provide information, entertainment and advertisement (http://saching.com/Article/The-Positive-and-Negative-Effects-of-Media/873). I will discuss the influence that mass media has for the public and some evidence that will help support the statement “People are more influenced by mass media that they think” (Alexander & Janice 1). Technology has attracted people to engage in mass media, it has brought out easy ways of communication and provided us to make contact with people from different places (Robson 1). Mass media does not corrupt us but it gives the information clearly and steadily (Robyn 1). We need to add to these different types of media as in a way that can help us in life ( Levine 9). Our everyday style is showered with advertisement, more like information and other sorts of different type of mass media (Robyn 2). For instance the newspaper is an incredible influence tool in the society, they can easily turn on people emotions in favor or against an issue sometimes (Robyn 2). This is because we as readers tend to believe everything that is written in the newspaper even though it might be the wrong information (Robyn 2). Due to the technological purposes, we have achieved a step where...
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...make a definition of what mass media is. All the different tools that are used to assist the distribution and circulation of information and entertainment to the public come under the umbrella of mass media. Radio, television, cable, telephone, telegram, newspapers, magazines,theatre and movies are all considered as ‘mass media’. These tools involve exchange of opinions, and public involvement. Today the list of mass media also embraces pagers, satellites, electronic mail, internet, cell phones, and computers. These new additions, unlike the other tools of mass media that work as transmission technologies transmitting information from one source to many receivers, are basically interactive; working more on the person to person formula. As the name suggests ‘mass media’ revolves around the masses-the people. Although cinema, radio, television, and press take centre stage in mass media; the role of books, magazines, posters, billboards, pamphlets cannot be discounted. The reach of these tools extends to enormous varied masses of the populace living across the spread of the country. Here in this debate, as a team we focused on the importance of the most up-to date means of communication, the internet and ıts application such as facebook, twitter, my space and counless number of social networking sites. In short SNSs. It would be in place to call these new means of technological media MASS DISTRACTION or DESTRUCTION for students instead of Mass Media. We do not exlude the other...
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...Mass Media Omar Orozco Hum 186 April 27, 2012 Mass Media Mass Media incorporates all those mediums through which information is distributed to the masses. These include advertisements, magazines, newspapers, radio, television, and the Internet. Advertisements are intended to attract its audience into thinking they can't live without the product or service being presented to them. They prey upon our weaknesses and insecurities, and they use our desires and needs to seduce us. A good advertisement will make you buy a product, but a great advertisement will make you need a product. Magazine life span increased as the industry stabilized. Magazines originally only had seven main categories: religious, literary, agricultural, general, medical, miscellany, and social reform, as the modern magazine era was entered new categories were added at an exponential rate. Today there seems to be a magazine to cover every topic imaginable. Some of the new magazine genres are fashion, health, interior design, pets, teen life, children, parenting, adult entertainment, mechanics, military, and technology. This sub-category division of magazines is advantageous for advertisers making it easier to reach their target demographic. Copyright laws evolved alongside the rapidly expanding literary market in order to protect the published material from pirating by other publications. Newspaper is perhaps the one word most commonly referred to as a mass media, and it is the oldest form. The modern...
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...Mass Media Nicole Domenichello HUM/186 Erin Di Cesare We have always turned to the media to find out important information in regards to what was going on in the world. Starting out early in the twentieth century with the simplest forms of media, to now extending beyond what anyone could have ever imagined in that time. Mass media has made some major turning points over the last century. Each development in the evolution of mass media has left lasting impressions on the way our society and the world function today. People within our society relied heavily on newspapers and magazines to get their source of information and their fill of current events in the early years of the 1900’s. This was a huge landmark in the early part of the twentieth century because it allowed people to stay up to date on local and national news. Then came the 1940’s, when the world was introduced to the radio. Having the radio available brought people more resourceful information, and current updates on the war. In the 1950’s came the television, and this reached people in the masses, allowing live telecasts of news broadcasts. Having the television was great for society at that point in time, because people embellished the fact that it combined the newspaper and the radio into one. Then came the introduction of the satellite. In 1962, people were able to get information about international news, and this just blew up from there. In...
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...Century, mass media could be classified[by whom?] into eight mass media industries: books, newspapers, magazines, recordings, radio, movies, television and the internet. With the explosion of digital communication technology in the late 20th and early 21st centuries, the question of what forms of media should be classified as "mass media" has become more prominent. For example, it is controversial whether to include cell phones, video games and computer games (such as MMORPGs) in the definition. In the 2000s, a classification called the "seven mass media" became popular. In order of introduction, they are: Print (books, pamphlets, newspapers, magazines, etc.) from the late 15th century Recordings (gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs) from the late 19th century Cinema from about 1900 Radio from about 1910 Television from about 1950 Internet from about 1990 Mobile phones from about 2000 Each mass media has its own content types, its own creative artists and technicians, and its own business models. For example, the Internet includes web sites, blogs, podcasts, and various other technologies built on top of the general distribution network. The sixth and seventh media, internet and mobile, are often called collectively as digital media; and the fourth and fifth, radio and TV, as broadcast media. Some argue that video games have developed into a distinct mass form of media.[6] While a telephone is a two way communication device, mass media...
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...University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: Questions | Answers | What were the major developments in the evolution of mass media during the 20th century? | There are many major developments in the evolution of mass media during the 20th century. Some of them are able to turn on your TV at any time of the day and see music videos, watch the news, and even see movies. Another one would be turning on the radio and hear music at any time you wanted. You could see anything from documentaries, fashion, models, and much more. Celebrities are able to gain publicity by just advertising something on TV, and most of their fans would buy the product. It also helps in their ratings in the music videos. It has impacted all over the world in a sense that people cannot live without it any more. Every day, children, teens, and even adults turn on their TV to see what is going on. If not at their home, some buses, medical offices, all over Manhattan, and even trains have TV’s to inform, entertain, and even educate people. Radio stations have also become very popular and growing rapidly. There are so many different types of songs in the FM station. You also have the AM where inform people about the news and traffic around your area. The development of mass media has been developing rapidly and continues expanding because of new and more advanced technologies. It is amazing how the years pass and with it the different...
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...Abstract Experts play a number of important roles in society (e.g., doctors, lawyers, scientists). Much of their social function is communicative, and as a public we rely in various ways on these communications. Access to experts and expert information is largely a function of media. As our information and communication media have evolved in recent years, so too must our methods for assessing the accuracy, truthfulness and usefulness of information. The current study examines how modern media, particularly television and the internet, have affected communication both between experts and the public, and among communities of experts. This is demonstrated by the analysis various forms of expert communications: a scientific journal article, news coverage of a political event, and televised advertisements for law firms. It is argued that the greater the premium a society places on specialized knowledge and skills, the more we are obligated to trust experts, and this entails a greater responsibility of “the media” to connect the public to experts in transparent and useful ways. Trust the Experts: The Importance of Media in Connecting Experts to the Public Contemporary “first world” society relies heavily on specialization and the distribution of labour. The complexity of our collective activities is beyond the capacity of any individual, and thus social responsibilities are divided largely on the basis of profession (Mieg, 2006). We entrust doctors with our health...
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...Mass media are tools for the transfer of information, concepts, and ideas to both general and specific audiences. They are important tools in advancing public health goals. Communicating about health through mass media is complex, however, and challenges professionals in diverse disciplines. There are different types of mass media that we are accustomed to in this day and age. Whether its old people or young kids, we've all had our share of media-related exposure. Learn more about what comprises the media in our modern-day world. Mass media are media, which can be used to communicate and interact with a large number of audiences. Be it the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon, is that mass media are an inseparable part of our lives. Entertainment and media always go hand in hand, but in addition to the entertainment, mass media also remain to be an effective medium for communication, dissemination of information, advertising, marketing and in general, for expressing and sharing views, opinions and ideas. Mass media performs three key functions: educating, shaping public relations, and advocating for a particular policy or point of view. As education tools, media not only impart knowledge, but can be part of larger efforts (e.g., social marketing) to promote actions having social utility. As public relations tools, media assist organizations in achieving credibility and respect among...
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...2/22/12 Sociology Mass Media Assignment Being ‘Dazed and Confused’ in 1976 Mass media has slowly progressed in America since its foundation. Then in the twentieth century, mass media fundamentally changed society forever. From newspapers, to television, the internet, and cell phones, the media affects socialization on a massive level. ‘Socialization is the process whereby we internalize our culture’s values, beliefs, and norms. Through this experience, we become functioning members of our society’ (Introduction to Sociology: A Collaborative Approach; Second Edition, page 398). Anything that has to do with any sort of social norms or behavior comes from the media and is affecting society more and more every day. It has gotten to the point where most people are consumed by it. For example, newspapers describe new situations and current events in the world. This keeps people aware of only what the men in charge want them to know. Television was invented as another way to show news and forms of entertainment which in some cases, provide examples of social ‘norms’. Norms are what certain groups or societies expect everyone within that group or society to uphold as part their values. When the internet was created, it was made to provide a mass network of computers all around the globe. This allows anybody to receive any sort of information at anytime, anywhere in the world. Then cell phones were invented, and more recently, internet on cell phones. This is how the media has affected virtually...
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...University of Phoenix Material Effects of Mass Media Worksheet Write brief 250-to 300-word answers to each of the following: |Questions |Answers | |What were the major developments in the | In the early part of the twentieth century radios became a popular way of keeping up on | |evolution of mass media during the 20th |events and news. Radios were cheaper than owning a telephone thus allowing more people to | |century? |own them. Radio gave the public a chance to hear the news live as it happened instead of | | |waiting to read about it in tomorrow’s newspaper. Radio also gave the advertisers a chance| | |to reach out to more people and increase their sales. Around the mid-twentieth century the| | |television was introduced. America now had the chance to see the news right in their home.| | |They could sit in the comfort of their easy chair and find out what was going on in their | | |town, and the world all around them. Sitcoms were now a chance for family’s to sit down | | |together and enjoy the adventures of whatever character they would choose to watch that | | ...
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...developments in the evolution of mass media during the 20th century? In the early 1900s the only sources of media were fairly simple, newspapers and magazines. This was the only way for people to be informed of what was going on in the world around them. There was not as many different topics back then for them to broadcast so this was a very effective way to convey that information. Once we reached the 1940s and 1950s the development of radios and television made things allot easier to convey the news. However, in most cases families and individuals were not able to afford the “high tech” gadgets, so many people still relied on newspapers and magazines to stay on top of the news. In the 1960s, the development and launch of satellite’s allowed the news to become more internationalized. Instead of just hearing what is going on in your state or home town, you were now able to know what was happening in Japan or Africa for instance. Sense then, our mass media communications have dramatically changed. This has made it much easier to stay on top of things with little to no wait times. For the most part, with our mobile devices or through breaking news on our televisions, we are able to be informed of things almost as they happen with little delay. Eventually with the continuous growth of electronics and new inventions, we will have immediate reports of existing issues like Isis or even things like the death of a celebrity. No matter how you use the media and news, there is a beneficial...
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...What were the major developments in the evolution of mass media during the 20th century? In the 15th century oral traditions passed on by poets, teachers, and tribal storytellers. It was not until the alphabet and written words were developed that the era of the written culture began. This brought on he era of printing where publications of books made their way onto the market. Thus brought us the first major development was the telegraph. The gradual transformation from an industrial, print based society to one grounded in the Information Age began the development of the telegraph in the 1840’s. It made four key contributions to communication. Firstly, the telegraph along with the mass-marketed newspapers is what transformed “information into a commodity, a ‘thing’ that could be bought or sold irrespective of its uses or meaning.” Secondly, the telegraph allowed messages to be sent instantly by using dash dot electronic signals. Thirdly, the telegraph was a main source of communication for the military, business, and political leaders to coordinate commercial and military operations. Finally, the telegraph led to the radio, the fax machine, and cell phone. This eventually led to the ironic demise of the telegraph in 2006 when Western Union sent out their last telegraph message. The electronic boom really hit us in the 1950’s and 1960’s when we had he arrival of television; this had a huge impact on everyday life. At the end of the century, following the development of television...
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...THE ROLE OF THE MEDIA IN DEEPENING DEMOCRACY SHEILA S. CORONEL EXECUTIVE SUMMARY Since the 17th century, the role of the press as Fourth Estate and as a forum for public discussion and debate has been recognized. Today, despite the mass media’s propensity for sleaze, sensationalism and superficiality, the notion of the media as watchdog, as guardian of the public interest, and as a conduit between governors and the governed remains deeply ingrained. The reality, however, is that the media in new and restored democracy do not always live up to the ideal. They are hobbled by stringent laws, monopolistic ownership, and sometimes, the threat of brute force. State controls are not the only constraints. Serious reporting is difficult to sustain in competitive media markets that put a premium on the shallow and sensational. Moreover, the media are sometimes used as proxies in the battle between rival political groups, in the process sowing divisiveness rather than consensus, hate speech instead of sober debate, and suspicion rather than social trust. In these cases, the media contribute to public cynicism and democratic decay. Still, in many fledgling democracies, the media have been able to assert their role in buttressing and deepening democracy. Investigative reporting, which in some cases has led to the ouster of presidents and the fall of corrupt governments, has made the media an effective and credible watchdog and boosted its credibility among the public. Investigative reporting...
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...ADVERTISING Meaning of Advertising - Advertising is an activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media. Advertising's Characteristics * It is directed towards increasing the sales of business. * Advertising is a paid form of publicity * It is non-personal. They are directed at a mass audience and nor at the individual as is in the case of personal selling. * Advertisements are identifiable with their sponsor of originator which is not always the case with publicity or propaganda. ADVERTISING IS COMMUNICATION An Advertising Objective is a Communication Objective “An Advertising goal is a specific communication task, to be accomplished among a defined audience to a given degree in a given period of time”. Defining Advertising Objective must proceed from a. The Product and its virtues b. The Competition c. The segment of the Market aimed at all of which should be set down in the marketing objecive. OBJECTIVES OF ADVERTISING - The real objective of advertising is effective communication between producers and consumers with the purpose to sell a product, service, or idea. The main objectives of advertising are as follows: Informative Objective of advertising is to inform its targeted audience/customers about introduction of new product, update or changes in existing products or product related changes, information regarding new offers and...
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