...Leçon – 3 Je chante et je danse I sing and I dance Date: Traduction Dialogue A: In a BPO canteen |Harish |Hold on! What do you do on week – ends? | |Sunil |I like dancing verymuch and I love classical music. I play violin on Saturday mornings. On Sunday afternoons, I| | |learn singing. I also like to read very much. I read rather novels. On Sunday evenings, I watch some films at | | |the television. And you, how do you spend your week – end? | |Harish |Me, I like to go for a walk with some friends in the supermarkets. I hate books. I have an iphone 4S. At | | |nights, I make some phone calls to my friends. | |Sunil |Then, you don’t do anything useful? | Dialogue B: Between two friends at the bus stop |Nikhil |Hi, how are you? Do you work in the same company? | |Kavitha |No, since a month I work in a finnish company. | |Nikhil |As what? ...
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...WHAT IS MARKETING? Marketing Focuses on Exchange One popular conception of marketing is that it primarily involves sales. Other perspectives view marketing as consisting primarily of advertising or retailing activities. For some of you market research, pricing, or product planning may have come to mind. While all these activities are part of marketing, it encompasses more than just these individual elements. The American Marketing Association defines marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Effective marketing requires that managers recognize the interdependence of such activities as sales and promotion and how they can be combined to develop a marketing program. The AMA definition recognizes that exchange is a central concept in marketing. For exchange to occur, there must be two or more parties with something of value to one another, a desire and ability to give up that something, to the other party, and a way to communicate with each other. Advertising and promotion play an important role in the exchange process by informing consumers of an organizalion's product or service and convincing them of its ability to satisfy their needs or wants. Not all marketing transactions involve the exchange of money for a tangible product or service. Nonprofit organizations such as charities religious groups, the...
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...FACULTY OF MUSIC, SOCIAL SCIENCES, AND DESIGN January-April 2011 Subject name: Mass Communication Research Subject code: SM 312 Lecturers: Kenneth Teo Student ID: 1000922384 Topic : Benefits of learning intercultural communication to university student. Chapter 1 Introduction Background of the Study Anthropologist Edward T. Hall is the founder of intercultural communication during the 1951-1955 when he was at the Foreign Service Institute of the U.S. Department of States. The scholarly field of intercultural communication was then mainly advanced by university-based scholars of communication in the United States and Japan, and in other countries. The development of intercultural communication in the U.S. and Japan is analyzed here. Intercultural communication is one of the most important communications and also a structure of global communication as the world today is characterized by an ever growing number of contacts resulting in communication between people with different linguistic and cultural backgrounds. This communication takes place because of contacts within the areas of business, military cooperation, science, education, mass media, entertainment, tourism but also because of immigration brought about by labour scarcity or political conflicts. Hence, there is communication which needs to be as constructive as possible, without misunderstandings...
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...9 -5 0 7 -0 3 2 REV: JULY 23, 2012 ELIE OFEK PSI India—Will Balbir Pasha Help Fight AIDS? (A) Every time Sanjay Chaganti, program director of HIV/AIDS Prevention at Population Services International (PSI) India, walked the streets of Mumbai's red-light district, he felt as though there was probably no other place like it in the world. Although dirty, crowded, and run-down, the district known for its brothels and the local Indian mafia was also a vibrant area that included shops, restaurants, and movie theaters. At any time of the day or night and at any time of the year, the redlight district was an area that was always alive and open for business. This particular afternoon in March 2002 was not unlike any other day in this area of Mumbai. To Sanjay and his colleagues at PSI, however, the red-light district of Mumbai was also ground zero for the growing HIV/AIDS epidemic in India—something that the nonprofit organization was fully committed to prevent. Over the past 10 years, PSI had worked to educate sex workers in Mumbai about HIV and the significantly lower transmission rates that resulted from the use of condoms. It was estimated that there were between 20,000 and 30,000 sex workers within a 10-block area of the red-light district. Since roughly 85% of all HIV transmission in India occurred through intercourse with sex workers, for PSI the red-light district was a major battleground in the fight to prevent the spread of HIV. To reach as many sex workers...
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...Customer Advocacy: A New Era in Marketing? Glen L. Urban have been active as a marketing researcher since 1964, or much of what Wilkie and Moore (2003) call Eras III and IV of scholarly research. The field of management science in marketing has grown in both scope and impact during this time. My work has been centered on new product development, with models from assessor to information acceleration. Most recently, I have been working on issues of trust, advice for consumers, and the discovery of new product opportunities by “listening in” to the online dialogue between a trusted advisor and a customer (Urban and Hauser 2004). Because I have done this recent work on the Internet, I sensed a sea change in the underlying consumer behavior. Something had shifted, and it took me a while to discover that customers had gained new power in buying decisions. Since 1950, marketing has been based on a push/ pull model in which the manufacturer designs a product to fill a need and then convinces the consumer to buy with aggressive advertising, promotion, and distribution tactics. The increase in customer power changes the equation, and I believe that this shift in the power relationship will define the dividing line between Eras IV and V of marketing. I call this new era “customer advocacy” because it is based on the firm representing the customers’ interest by providing them complete and unbiased information, advice on which product is best for them (including fair comparisons with competitors)...
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...ŞCOALA NAŢIONALĂ DE STUDII POLITICE ŞI ADMINISTRATIVE FACULTATEA DE COMUNICARE ŞI RELAŢII PUBLICE Dr. BOGDAN-ALEXANDRU HALIC Dr. ION CHICIUDEAN ANALIZA IMAGINII ORGANIZAŢIILOR - BUCUREŞTI, 2010 - CUPRINS Cuvânt înainte / 2 1. Imaginea socială a organizaţiilor /3 2. Sistemul indicatorilor de imagine / 19 3. Instrumente de lucru / 38 4. Complexul imagologic / 51 5. Profilurile de imagine şi indicii de imagine / 60 6. Interpretarea profilurilor de imagine / 80 7. Profilurile de imagine evenimenţiale şi indicii evenimenţiali / 100 8. Profilurile mass-media şi indicii mass-media / 107 9. Diagramele dinamică şi indicii dinamică / 122 10. Cuantificarea datelor / 139 11. Analiza imaginii / 167 12. Planificarea imaginii / 181 Anexa 1. Profiluri de imagine primare/ 189 Anexa 2. Profiluri de imagine ponderate / 197 Anexa 3. Profiluri mass-media primare / 205 Anexa 4. Profiluri mass-media ponderate / 211 Orientare bibliografică / 215 1 Cuvânt înainte Elaborarea cursului Analiza imaginii organizaţiilor a constituit o interesantă experienţă, în primul rând pentru autori. Venind pe un teren nou în metodologiile de gestionare a imaginii organizaţiilor – în care se afirmaseră fructuoase preocupări pentru analiza (cu instrumente specifice sociologiei) a conţinutului şi a metodelor de prelucrare statistică a seriilor de date – a trebuit să construim sub o puternică presiune a timpului atât conţinutul cursului, cât şi instrumentele de investigaţie ştiinţifică necesare...
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...VISITDEPEDTAMBAYAN http://richardrrr.blogspot.com/ 1. CenteroftopbreakingheadlinesandcurrenteventsrelatedtoDepartmentofEducation. 2. OffersfreeK-12Materialsyoucanuseandshare. 4 EdukasyongPangkatawan at Pangkalusugan Patnubay ng Guro Angaklatnaitoaymagkatuwangnainihandaatsinuringmgaedukadormulasamgapublikoatpribadongpaaralan,kolehiyo,at/ounibersidad.Hinihikayatnaminangmgaguroatibangnasalaranganngedukasyonnamag-emailngkanilangpunaatmungkahisaKagawaranngEdukasyonsaaction@deped.gov.ph. Mahalagasa aminanginyong mga punaat mungkahi. i Kagawaran ng EdukasyonRepublikang Pilipinas EdukasyongPangkatawanatPangkalusugan–IkaapatnaBaitangPatnubayngGuro UnangEdisyon2015 IsinasaadngBatasRepublika8293,seksiyon176na“Hindimaaaringmagkaroonngkarapatang-ari (sipi)sa anumangakda ang Pamahalaan ng Pilipinas.Gayunman,kailanganmuna ang pahintulotngahensiyaotanggapanngpamahalaannanaghandangakdakungito’ypagkakakitaan.Kabilangsamgamaaaring gawinngnasabingahensiya otanggapan ayangpagtakdang kaukulang bayad.” Angmgaakda(kuwento,seleksiyon,tula,awit,larawan,ngalanngproduktoobrandnames,tatakotrademarks,palabassatelebisyon,pelikula,atbp.)naginamitsaaklatnaitoaysanagtataglayngkarapatang-aringmgaiyon.PinagtibayngisangkasunduanngKagawaranngEdukasyonatFilipinasCopyrightLicensingSociety(FILCOLS),Inc.naangFILCOLSangkakatawansapaghilingngkaukulangpahintulotsanagmamay-aringmgaakdanghiniramatginamitdito.Pinagsumikapangmatuntonupangmakuhaangpahintulot sapaggamit ngmateryales.Hindi...
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...Rättigheter och skyldigheter – regelverk för studier vid Södertörns högskola Dnr 1266/44/2012 Innehållsförteckning 1. Inledning.............................................................................................................................................. 5 2. Myndighetsutövning, rättssäkerhet och ansvar ............................................................................... 5 2.1 Jäv.............................................................................................................................................. 5 3. Offentlighet ..................................................................................................................................... 6 4. Student vid Södertörns högskola ..................................................................................................... 6 5. Studenters inflytande och delaktighet ............................................................................................. 6 5.1 Studentkår.................................................................................................................................. 7 5.2 Studentrepresentanter ................................................................................................................ 7 5.3 Studentförenings rätt att använda undervisningslokalerna ........................................................ 8 6. Lika villkor och likabehandling............................................................................
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...COMUNICARE MANAGERIALĂ ŞI RELAŢII PUBLICE COMUNICARE MANAGERIALĂ ŞI RELAŢII PUBLICE CUPRINS PARTEA I: COMUNICAREA MANAGERIALĂ 1. COMUNICARE ŞI DECIZIE 1.1 Funcţiile conducerii organizaţiilor 1.2 Structura de autoritate şi responsabilitate 2. STILURI DE CONDUCERE ŞI COMUNICARE 2.1 Tendinţe actuale în formarea managerilor 2.2 Caracterizarea şi clasificarea stilurilor de conducere 2.3 Puterea şi influenţa în organizaţii 3. COMUNICARE FORMALĂ ŞI INFORMALĂ 3.1 Comunicarea formală 3.2 Comunicarea informală 3.3 Noile tehnologii şi comunicarea în organizaţii PARTEA II: RELAŢIILE PUBLICE 4. CONCEPTE ŞI STRUCTURI 4.1 Definiţii ale relaţiilor publice 4.2 Delimitarea de alte domenii 4.3 Domenii şi structuri de relaţii publice 5. MANAGEMENTUL RELAŢIILOR PUBLICE 5.1 Cercetarea în relaţiile publice 5.2 Planificarea în relaţiile publice 5.3 Aplicarea planului 5.4 Evaluarea 6. STRATEGIA ŞI PLANUL DE RELAŢII PUBLICE 6.1 Stabilirea obiectivelor 6.2 Strategii şi tactici de relaţii publice 6.3 Tehnici de relaţii publice 6.4 Metode de evaluare a planului 7. CAMPANIA DE RELAŢII PUBLICE 7.1 Diferenţe între termeni 7.2 Tipuri de campanii 7.3 Planul unei campanii de relaţii publice 8. COMUNICAREA ÎN SITUAŢII DE CRIZĂ 8.1 Tipuri de criză 8.2 Planificarea în cazul situaţiei de criză 8.3 Managementul crizei 8.4 Erori în gestionarea crizelor 8.5 Strategii de gestionare a crizelor 1. COMUNICARE ŞI DECIZIE Obiective a) Înţelegerea importanţa specifică a deciziei, a momentelor predecizionale şi postdecizionale...
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...Writing Essoy for Tests English Gobi Duigu @ Gabi Duigu 2002 All rightsreserved Revised and reprinted2003 Published AcademicEnglishPress by 9/13 ArmstrongStreet NS\f 2062 Cammeray Australia P h : 0 2 9 4 3 76 3 3 0 edu.au email: g.duigu@unsw. Distributed by: Melting Pot Press 10 Grafton Street NS\W2008 Chippendale Australia Ph: (61) 29212 1882 Fax:02 9211 1868 corn.au email:books@elt. ISBN:0-9578996-1-0 lntroduction StogeI TheQuestion . . . .3 the L Understonding Question ......3 1.1 The Instructions 1.2 Kev Terms 2. AnolysingtheQuestion... ......7 2 . 1F i n d i n g t h e F o c u s the 2.2 Understanding Context 2.3DefiningtheTerms . ..... '7 ' . . .8 .....10 ldeos ond Presenting Stoge2 Selecting 3, Findingldeos 3 . 1B r a i n s t o r m i n g 3.2 FindingMore Ideas 3.3UsingExamples 3.4The "'s7hatifNot"Situation 3.5 Looking at the Other Side . ldeos 4, Selecting 4 . 1S o l u t i o n s t o P r o b l e m s . .2Evaluation . . 4.3 Classificationof Ideas ....r3 ...14 . . . .15 ' '.... '17 '. '.. 'I7 . . .18 ......1e ......19 . . ' .20 . . . . . ' '21 4 . 4 T y p e so f C l a s s i f i c a t i o n 4.5 SelectingRelevantldeas 4.6Levelof Generalisation 4.7 OvergeneralisationsandExaggeration 5, Orgonisingldeos... 5.1 RankingIdeas 5.2Consequences 5.3Comparisons 5.4$ternatives.. 5.5Speculation.. ".... "23 .....25 ... "..26 .....28 ......3r . . .31 ...3I ...
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...Writing Essoy for Tests English Gobi Duigu книг выложен группой vk.com/create_your_english @ Gabi Duigu 2002 All rightsreserved Revised and reprinted2003 Published AcademicEnglishPress by 9/13 ArmstrongStreet NS\f 2062 Cammeray Australia P h : 0 2 9 4 3 76 3 3 0 edu.au email: g.duigu@unsw. Distributed by: Melting Pot Press 10 Grafton Street NS\W2008 Chippendale Australia Ph: (61) 29212 1882 Fax:02 9211 1868 corn.au email:books@elt. ISBN:0-9578996-1-0 книг выложен группой vk.com/create_your_english lntroduction StogeI TheQuestion . . . .3 the L Understonding Question ......3 1.1 The Instructions 1.2 Kev Terms 2. AnolysingtheQuestion... ......7 2 . 1F i n d i n g t h e F o c u s the 2.2 Understanding Context 2.3DefiningtheTerms . ..... '7 ' . . .8 .....10 ldeos ond Presenting Stoge2 Selecting 3, Findingldeos 3 . 1B r a i n s t o r m i n g 3.2 FindingMore Ideas 3.3UsingExamples 3.4The "'s7hatifNot"Situation 3.5 Looking at the Other Side . ldeos 4, Selecting 4 . 1S o l u t i o n s t o P r o b l e m s . .2Evaluation . . 4.3 Classificationof Ideas книг выложен группой vk.com/create_your_english ....r3 ...14 . . . .15 ' '.... '17 '. '.. 'I7 . . .18 ......1e ......19 . . ' .20 . . . . . ' '21 4 . 4 T y p e so f C l a s s i f i c a t i o n 4.5 SelectingRelevantldeas 4.6Levelof Generalisation 4.7 OvergeneralisationsandExaggeration 5, Orgonisingldeos... 5.1 RankingIdeas 5.2Consequences 5.3Comparisons 5.4$ternatives.. 5.5Speculation.. ".... "23 .....25 ... "..26...
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...UNIVERSITATEA ECOLOGICĂ DIN BUCUREŞTI FACULTATEA DE ŞTIIN E ECONOMICE MANAGEMENTUL FINANCIAR AL MEDIULUI - SUPORT DE CURS – prof. univ. dr. Camelia Cămăşoiu Bucureşti 2010 1 CUPRINS CAP. 1 - NEVOIA DE GANDIRE SI PRACTICA ECOLOGICA……………….....1 CAP. 2 – FUNDAMENTE CONCEPTUALE ALE MANAGEMENTULUI MEDIULUI………………………………………………………………………..….6 CAP. 3 – MEDIUL SI DEZVOLTAREA…………………………………..…..…...9 CAP. 4 – EVOLUTIA TEORIEI INTERDEPENDENTEI DINTRE ACTIVITATEA UMANA SI ECOLOGIE.....…………………………14 CAP. 5 – DEZVOLTAREA DURABILA: CONCEPT SI DIMENSIUNI………... .23 CAP. 6 – INDICATORII DEZVOLTARII DURABILE………………………..…..31 CAP. 7 – STRATEGII SI POLITICI DE MEDIU…………………………….…….39 CAP. 8 – MODALITATI DE REALIZARE A OBIECTIVELOR STRATEGICE....42 CAP. 9 – STUDIUL DE IMPACT ASUPRA MEDIULUI………………………….47 CAP. 10 – ORGANIZAREA SI DEZVOLTAREA UNEI PRACTICI PRIVATE IN DOMENIUL MEDIULUI………...………………………………………………….53 CAP. 11 – COSTURI SI ECONOMII ALE MEDIULUI……………………………58 CAP. 12 – CHELTUIELILE PENTRU PROTECTIA MEDIULUI……………..…..62 2 Cap. 1 - NEVOIA DE GANDIRE SI PRACTICA ECOLOGICA In traditiile civilizatiilor europene exista chiar si in prezent o credinta sau o superstitie apocaliptica legata de trecerea de la un mileniu la altul. Este o credinta care postuleaza ca dezastrele naturale si sociale nu se produc in fiecare an, ci la anumite momente ale timpului care marcheaza aniversari insemnate. Asa a fost considerata trecerea de la anul 999 la anul 1000, cand crestinismul primitiv...
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...UNIVERSITATEA BABEŞ-BOLYAI CLUJ-NAPOCA Centrul de Formare Continuă şi Învăţământ la Distanţă Facultatea de Ştiinţe Politice, Administrative şi ale Comunicării Master Publicitate Publicitate online Lect. dr. Ioan Hosu Cluj-Napoca 2012 Informaţii generale • Date de identificare a cursului |Date de contact ale titularului de curs: |Date de identificare curs şi contact tutori: | | | | |Nume: Hosu Ioan |Publicitate online | |Birou: str. Traian Moşoiu nr. 71, et. V, sala V/1 |Codul cursului: MP 1206 | |Telefon: 0264-431505 |An I, sem II | |Fax: 0264-406054 |Curs obligatoriu | |E-mail: crp.ubb@gmail.com |Tutore: | | |Lect.dr. Kadar Magor | |Consultaţii: în fiecare marţi în intervalul orar...
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...The Wealth of Networks The Wealth of Networks How Social Production Transforms Markets and Freedom Yochai Benkler Yale University Press New Haven and London Copyright _ 2006 by Yochai Benkler. All rights reserved. Subject to the exception immediately following, this book may not be reproduced, in whole or in part, including illustrations, in any form (beyond that copying permitted by Sections 107 and 108 of the U.S. Copyright Law and except by reviewers for the public press), without written permission from the publishers. The author has made an online version of the book available under a Creative Commons Noncommercial Sharealike license; it can be accessed through the author’s website at http://www.benkler.org. Printed in the United States of America. Library of Congress Cataloging-in-Publication Data Benkler, Yochai. The wealth of networks : how social production transforms markets and freedom / Yochai Benkler. p. cm. Includes bibliographical references and index. ISBN-13: 978-0-300-11056-2 (alk. paper) ISBN-10: 0-300-11056-1 (alk. paper) 1. Information society. 2. Information networks. 3. Computer networks—Social aspects. 4. Computer networks—Economic aspects. I. Title. HM851.B457 2006 303.48'33—dc22 2005028316 A catalogue record for this book is available from the British Library. The paper in this book meets the guidelines for permanence and durability of the Committee on Production Guidelines for Book Longevity of the Council on Library Resources. 10 9 8 7 6 5 4 3 2 1...
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...Financial Scandals and the Role of Private Enforcement: The Parmalat Case Law Working Paper N° 40/2005 May 2005 Guido Ferrarini University of Genoa, Centre for Law and Finance and ECGI Paolo Giudici Free University of Bozen and Centre for Law and Finance © Guido Ferrarini and Paolo Giudici 2005. All rights reserved. Short sections of text, not to exceed two paragraphs, may be quoted without explicit permission provided that full credit, including © notice, is given to the source. This paper can be downloaded without charge from: http://ssrn.com/abstract=730403 www.ecgi.org/wp ECGI Working Paper Series in Law Financial Scandals and the Role of Private Enforcement: The Parmalat Case Working Paper N° 40/2005 May 2005 Guido Ferrarini Paolo Giudici This Working Paper is based upon a draft prepared for the EU Corporate Law Making Conference (Cambridge, October 29-30, 2004) organized by Harvard Law School and the Swiss Federal Institute of Technology (ETH Zurich). The authors are grateful to Gerard Hertig, Mark Roe, Donald Langevoort, and other conference participants for helpful comments. Drafts of this paper were also presented at the Yale Law School Alumni Meeting on October 8-10, 2004; at a meeting of the Associazione Via Isonzo held in Milan on October 10, 2004; and at a seminar at the Institute of Law and Finance (ILF), University of Frankfurt, on January 18, 2005. The authors are grateful to Theodore Baums, Andreas Cahn, Carmine Di Noia, Jon Macey,...
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