MASTER BUSINESS PLAN PROPOSAL DOCUMENT
GATEWAY TO BUSINESS BUS 1000

EXECUTIVE SUMMARY (1 page) Ambro • First page of the document • Include team member names • Include one image of app (or that denotes the app focus) • 200-300 words total • 2-4 sentences that capture the essence of your app • 2-3 sentences on the need/desire your app addresses • 2-4 sentences on the size of your target market • No glitzy marketing terminology (“Plus, if you act now, this set of… absolutely free!”) • Think and write in terms of the HCOC (holy crap on a cracker) model… in other words, say something in 200-300 words that would make an angel investor want to turn the page and read the rest of your business plan proposal

THE TEAM (1 page) Ambro • Second page of the document • Photo of each team member (professional-casual) • Description of each team member; think here in terms of what an angel investor would want to know about each team member • Contact information for each team member • Point of contact information for the team

PRODUCT DESCRIPTION (max 4 pages) Ambro • Limit this to no more than 4 pages • Don’t fill pages… if you need only 2.5 pages, then stop there • Use sub-headings if necessary to highlight major features • No more than 1 image (screen capture of your app) per page • Identify and describe the major feature set of your app • Be careful not to drive down into the details (e.g., the ability to change background screen image, unless that’s a very important feature) • Most security issues are not important here, e.g., there is no need to make references to asking the user if his/her location can be used • Identify the target platform – smartphone, tablet, or both

THE BROAD MOBILE/APP MARKET (2 pages) Nasir • 2 pages total • Use 1 data graphic on each page • Drive this section with data • What is the