...International Market Entry strategy for AmStar-Europe by José Meester February 2008 - September 2008 Graduation committee: Internal supervisors: - P. Bliek (Chairman) - M. Ehrenhard (Member) External supervisor: - P. Binkhorst (Member) Master Thesis AmStar-Europe José Meester Management summary The topic of the thesis is developing an International Market Entry strategy for AmStar-Europe to enter Europe. AmStar-Europe is a new company with no experience abroad and needs an International Market Entry strategy plan to guide the penetration of the European market. The following recommendations are found: • Enter Denmark through direct export and focus on AffaldVarme Århus, Forbrændingsanlægget REFA, Roskilde Forbrænding and I/S vestforbrænding first, because they are open to new technology’s and responded quickly. Focus on persons who make (big) investment decisions, analysed in table 14 and sell the AmS 8** coating through personal selling. • Develop references for potential customers by providing current customers with small samples. These samples provide knowledge about the product and wordof-mouth can distribute this knowledge into the market. • Use trade shows and seminars to build awareness, show references, meet new customers and maintain your relationships with current customers. Frequently visit Denmark to maintain the relationships and to keep informed. AmStarEurope should keep up to date when it comes to environmental...
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...Model Driven Development – Future or Failure of Software Development? Ruben Picek, Vjeran Strahonja University of Zagreb, Faculty of Organization and Informatics, Varaždin ruben.picek@foi.hr, vjeran.strahonja@foi.hr Abstract. This article discusses some issues of the software development paradigm called Model Driven Development (MDD). Its basic idea is to move software development to a higher level of abstraction by using models as primary artifacts, and to transform models into the source code, with the aid of tools. Currently, there are several approaches to the realization of MDD paradigm which should bring a lot of benefits. However there are still problems to be solved, which will be discussed here. The authors are also going to analyze developers pros and cons, and give their own opinion about today's open question: Will MDD become a failure in trying to deal with software crisis, like the idea of CASE tools in 80's or will it become the future of software development? Keywords. MDD, MDD approaches, Software Factories, Software Development 1. Model Driven Development Paradigm In the last few years, software development has been faced with many challenges. Requirements of new and/or existing systems are growing, systems are complex and it is hard to build them on time and on budget. As an answer to these challenges, a wide spectrum of new approaches occurred, varying from buzzwords to comprehensive methodologies. One of the most prominent paradigms is Model Driven Development...
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...THE IMPACT OF GLOBALIZATION ON ADULT EDUCATION IN ONTARIO By MICHELLE P. SCOTT Integrated Studies Project submitted to Dr. Angela Specht in partial fulfillment of the requirements for the degree of Master of Arts – Integrated Studies Athabasca, Alberta April, 2008 Abstract This project consists of two parts. The first section is a literature review of the following topics: Adult education, Ontario’s approach to Adult education, four different pedagogical approaches to Adult education (andragogy, self-directed learning, informal and incidental learning, and emotions and imagination), education and globalization. These areas were reviewed to identify key elements around Adult education, as well as for how contemporary globalization shapes Adult education. The second section is a research essay building off of the literature review. Andragogy, self-directed learning, informal and incidental learning and emotions and imagination were examined to determine if these adult education philosophies were being practiced in Ontario. Globalization’s impact is a force with widespread reach and implications. Education will be vital for survival in a global community. The effect of globalization on adult education in Ontario was investigated. The principles of andragogy, self-directed learning and informal and incidental learning are evident in Canadian and Ontario teaching practices; however, emotions and imagination are absent in this discourse. Michelle Scott MAIS 701 Adult...
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...MKT 533 Branding Strategy Cases Dr. Diane Badame Fall 2015 The price of this reader reflects a 20% discount on production costs, due to the early submittal of material by the instructor. Dear Student: Reproduction of copyrighted material, without prior permission of the copyright owner, particularly in an educational setting, is an issue of concern for the academic community. Unfortunately, the impropriety of much unauthorized copying is all too often overlooked by users in an educational setting. Although copying all or part of a work without obtaining permission may appear to be an easy and convenient solution to an immediate problem, such unauthorized copying can frequently violate the rights of the author or publisher of the copyrighted work, and be directly contrary to the academic mission to teach respect for ideas and the intellectual property that expresses those ideas. With that in mind, the University Bookstore has sought permission and paid royalties for all materials enclosed. The price of your reader reflects those necessary costs. This material comes from "Questions and Answers on Copyright for the Campus Community," Copyright 1993 by National Association of College Stores, Inc. and the Association of American Publishers. MKT 533 – Branding Strategy Dr. Badame, Fall 2015 UNIVERSITY OF SOUTHERN CALIFORNIA MARSHALL GRADUATE SCHOOL OF BUSINESS MKT 533 – BRANDING STRATEGY 1.5 CREDIT COURSE FALL 2015 ___________________...
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...MASTERPLAN ACCELERATION AND EXPANSION OF INDONESIA ECONOMIC DEVELOPMENT 2011-2025 R EPUBLIC OF I ND ON ES IA Doc. Wijaya Karya Masterplan for Acceleration and Expansion of Indonesia Economic Development © Copyright Coordinating Ministry For Economic Affairs, Republic of Indonesia Published by Editor Design by : Coordinating Ministry For Economic Affairs : Deputy Minister for Coordinating Infrastructure and Regional Development, Coordinating Ministry For Economic Affairs : IndoPacific Edelman First Published 2011 All Rights Reserved Coordinating Ministry For Economic Affairs, Republic of Indonesia Masterplan for Acceleration and Expansion of Indonesia Economic Development Jakarta: Coordinating Ministry For Economic Affairs, 2011 212 pages; 28 x 30 cm ISBN 978-979-3754-14-7 Masterplan aCCeleratIOn anD eXpansIOn OF InDOnesIa eCOnOMIC DeVelOpMent 2011-2025 Coordinating Ministry For Economic Affairs Republic of Indonesia 6 Masterplan P3EI Abstract Doc. Astra Otoparts Doc. Wijaya Karya Doc. Wijaya Karya Table of Contents Preface from The President of Republic of Indonesia Abstract Historical Breakthrough in the Making of MP3EI 1. The Self-Sufficient, Advanced, Just, and Prosperous Indonesia A. Preface B. Acceleration and Expansion of Indonesia Economic Development C. Indonesia’s Position Within The Regional and Global Dynamics D. Indonesia’s Potential and Challenges E. Acceleration of Economic Transformation - A New Way of Working...
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