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Materialism

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Materialism is the importance placed on material possessions. Someone with a high level of materialism, described as "materialistic," considers material possessions to be central to their life and their identity, and focuses a good deal of their energy on acquiring possessions. Someone with a low level of materialism, described as "non-materialistic," or "not materialistic," does not consider acquiring possessions to be particularly important, although they vary in the extent to which they acquire material possessions in order to meet other objectives, such as social acceptance.

Advertisers are often blamed for promoting a materialistic society by making their products as desirable as possible, yet, they have their own reason.

Everyone has needs. A need is something that is necessary for organisms to live a healthy life. It is a biological motive. For example, water, air and food are needs.

The function of marketing is satisfying needs of customers. It plays an important role in making the consumers aware of the products and services.
At business level, marketing functions to integrate the departments of the company. In this way company integrates to serve the market. For existing companys, they are essential to be able to satisfy the needs of customers. In the business view, a satisfied customer is a profitable one. To be able to satisfy the customer's needs, the companys thus try to understand it's customer's needs and then attempt try to deliver it. Human needs will be saturated in the foreseeable future. If the customers have a perception that they do not need it, they may not purchase the product.
Nowadays, marketing are responsible to open a bigger market. That is the reason why the Marketers attempt to 'create' needs. By doing so, the customer have a reason to buy the product. The basic reason why the customers purchase anything is because

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