To accomplish the goal of bringing my Café to the new millennium I will assesses our ability to compete in the new market based off Porters Five Forces. The five forces are buyer power, supplier power, threat of substitute products or services, threat of new entrants, and rivalry among existing competitors. These forces will allow us to approach each situation with a proven business model. Buyer power in our current community is high. The ability to substitute the products we offer is significant. Grocery stores, major franchises, and other markets are able to sell salads, coffee beans, pastry and more. The ability to switch between venues is effortless and with the addition of Dunkin Donuts as a competitor, the buyer power will be even stronger. To compete against the buyer power we will need to create a rewards program. The rewards program also known as a loyalty program will be offered to all customers. The company’s offerings will be discounts on purchases, reward points for future purchases, special coupons, and more. The objective of this program is to give my Café the advantage for purchases and to bring the customer in along with new friends to my store.
Supplier power is how many choices a buyer has to obtain the product of choice. In the current market, the supplier power is very low due to the business-to-business (B2B) through the Internet. B2B is essential for keeping cost down and to guarantee our coffee bean distributor stays in line with competitors with costs. In addition to keeping cost down with our regular orders, we will be using Gold Ground, French Vanilla, and Organic Special Roast to maximize our profit. However, we will also do special orders of the other brands to have variety and to ensure we have the favorite beans for the customer. B2B marketplaces such ttnet.net, and direct suppliers like Gillies Coffee will ensure