Pre-Campaign Report
Client profile Matošević Wines are situated at two locations in Istria, northwestern part od Croatia. The cellar is in a small village Kruncici and head office is in Pula. Winemaking became family business in 1996. as a hobby but it has developed into the one of the best Croatian wines. Matosevic Wines offer wide selection of wines such as stainless steel wines (Alba, Aura), aged wines (Alba Barrique, Alba Robinia, Alba Antiqua, Mora) and Grimalda Line (Grimalda White, Grimalda Red). Aside from their wines, they offer visiting unique vineyards and a tour of their cellars with guided wine tastings. On online marketing strategy are working general manager, Ivica Matosevic itself, and three external associates. All relevant information can be found on Matosevic official website (http://matosevic.com/), established in 2010 and managed by Ira Payer (layout) and Zoran Vodopija (main web administrator). Beside website, they use Facebook (465 likes) and RSS for online advertising. Social media they do not use,and we highly recommend it, is Google+. Using it will alleviate visitors finding Matosevic's wine cellars thanks to Google Places, that has changed to Google Plus Local pages. Even though Matosevic wines can be found in most restaurants in the region and wine stores, they still do not use online sales which could also be one way of improving sale.
Market analysis Every adult person, which means older than 18, is treated as a potencial customer. But the main focus is on constituency from 30 to 60 years old, because they are in good financial position and can recognize good quality. Croatia, especially region of Istria, is famous in wine producing. That is the reason Matosevic wines have a lot of competitors such as Kozlovic wines, Belje wines, Laguna wines, etc. Although the competition in „real world“ is big, in „virtual world“ of Google AdWords