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Matrix Ge

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Submitted By renanpe7
Words 411
Pages 2
Matriz G.E Luciano Melo 11210344 Renan Pres: 11210369 Luiz Fernando 11210408 Rodrigo Saviano 11210254

Empresa: Sony l l l l l l

Negócio: Video – Games Produtos: PS3, PSVita e acessórios. Market Size: $17.347.493 Market Share PS3 : $3.931.839

Market Share PSVITA : $1.594.602 Market Share PSP: $1.608.195

Empresa: Sony Videogames l

Market Share Sony (All Video-­‐Games): $7.134.636 (41%)

Market Share 17% 41% Sony Nintendo 42% MicrosoX

Empresa: Sony l l l l l

Fatores atra:vidade do mercado F1: Marca (0,3) >>>>>> 4 = 1,2 F2: Conteúdo (0,3) >>>>> 3 = 0,9 F3: Tecnologia (0,4) >>>> 4 = 1,2 Total: 3.3

Empresa: Sony l l l l l

Força Compe::va Preço do Console: (0,5) >>>> 4 = 2 Quan:dade/Variedade de jogos: (0,3) >>>> 3 = 1,2 Rede Mul:player(PSN): (0,2) >>>> 3 = 1,2 Total: 3.4

Matriz GE Força Compe::va Atra:vidade de Mercado High High 41,1%

Medium

Low

Medium Low

Empresa: Sony Television Total Market Shipments: 233 million l Market Share Sony (All TV Models): 18,17 million (7,8%) l

Shipments Samsung 38% 28% 15% 5% 6% 8% LGE Sony Panasonic Sharp Other

Empresa: Sony l l l l l

Fatores atra:vidade do mercado F1: Marca (0,2) >>>>>> 4 = 0,8 F2: Preço (0,5) >>>>> 3 = 1,5 F3: Tecnologia (0,3) >>>> 4 = 1,2 Total: 3,5

Empresa: Sony l l l l l

Força Compe::va Percepção de Marca: (0,4) >>>> 4 = 1,6 Tecnologia: (0,4) >>>> 3 = 1,2 Variedade de Modelos: (0,2) >>>> 4 = 0,8 Total: 3,6

Matriz GE Força Compe::va Atra:vidade de Mercado High High 7,8%

Medium

Low

Medium Low

Empresa: Sony Smartphone Total Market Shipments: 219,4 million l Market Share Sony (All Smartphone Models): 9,8 million (4,5%) Sales

l

Samsung 36% 29% Apple Huawei Sony 4% 4% 5% 22% ZTE Outros

Empresa: Sony l l l l l

Fatores atra:vidade do mercado F1: Marca (0,3) >>>>>> 4 = 1,2 F2: SoXware (0,3) >>>>> 4 = 1,2 F3: Tecnologia (0,4) >>>> 4 = 1,6 Total: 4

Empresa: Sony l l l l l

Força Compe::va Marca: (0,4) >>>> 4 = 1,6 SoXware (Custumozição): (0,3) >>>> 3 = 0,9 Suporte Técnico: (0,3) >>>> 3 = 0,9 Total: 3.4

Matriz GE Força Compe::va Atra:vidade de Mercado High High 4,5%

Medium

Low

Medium Low

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