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Mattel Annual Report

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2013 Annual Report

Financial Highlights
Diversified Portfolio
American Girl Fisher-Price Other Fisher-Price Friends Other Barbie Latin America Asia-Pacific North American
(US, Canada & American Girl)

$7.1B
Fisher-Price Core Entertainment

Other Girls

$7.1B
Europe

Wheels

2013 Gross Sales by Brand
Source: Mattel 2013 10-K

2013 Gross Sales by Region

2013 Financials At-A-Glance
$7,117.8 $2.58 $7,052.6
12

$6,841.1
11

$2.22

$2.18

13

11

12

13

Gross Sales
Source: Mattel 2013 10-K

Gross Sales History
(in millions)

Gross Margin

Operating Margin

Earnings per Share

Total Shareholder Return (TSR)
(For the Year Ending December 31, 2013)

Mattel, Inc. S&P
Source: Thomson Reuters

1 Year 34% 32%

3 Year 28% 16%

5 Year 29% 18%

10 Year 13% 7%

2013 Annual Report MATTEL, INC.

For nearly seventy years, Mattel has been inspiring imaginations, fueling the innovative spirit and creating the future of play for millions of children around the world.
Today, Mattel, Inc. and its family of companies comprise the world’s largest toy company with a strong portfolio of brands and toys that children and their parents have cherished for generations. Our portfolio includes some of the most iconic toys of all time, from Barbie® and Hot Wheels®, to American Girl®, Fisher-Price® and Thomas & Friends®. Parents trust Mattel to deliver hours of fun for their children, and our shareholders trust us to bring long-term value to their investment. Mattel led the toy industry with $7.1 billion in gross sales in 2013, and had more than $900 million in net income, nearly 30,000 employees in offices across 40 countries and territories and products for sale in more than 150 markets.5 In 2013, we delivered our fourth consecutive year of growth with sales up 1% worldwide and our fifth consecutive year of EPS growth, with an

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