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Maximizing Profits in Market Structures

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Maximizing Profits In
Market Structures
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Introduction

Product and services are produced basically for final consumers and it must reach them in order to satisfy their wants. Process of exchange is necessary to take manufactured products and manufacturers to sellers. Market is a place where buyers as well sellers come together to for the purpose of transactions. Industry and firms have responsibility to formulate different strategies for determination of price and output under various market structures. On the basis of competitions among various firms in the industry, markets are broadly divided into:

Perfect Competition

Perfect competition is kind a of market where there are large number of buyers and sellers of the product. The products are homogeneous in nature so there is no differentiation strategy. Both the buyers and sellers have full knowledge of market conditions, as well as there is free exit and entry of the firms. Further, price tends to be uniform all over the market. In this type of market conditions, competitive firms may earn abnormal profits and suffer loss in the short-run. On the other hand, the companies have to be contended with normal profits only. It is important to note that the firm that is efficient can survive in a perfect market. Main features of a market with Perfect Competition are: • Large numbers of buyers and sellers – No individual has power to influence the market price by its independent action. Therefore, firm is known as price taker. • Homogeneous products – All products are identical in nature so firms

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