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Maxine

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Submitted By indrayani
Words 309
Pages 2
Instrumental Values:
Imaginative: Maxine wanted to do anything women weren’t doing at the time when she graduated in 1971.
Courageous: She started her business with investing $750,000 from her own pocket without knowing that she will get investors in future to help to build her business.
Responsible: Maxine had an idea that she drove all the way up to a multinational business carefully in a controlled fashion.
Terminal Values:
Social Recognition: Maxine believes that every child is special and should get special treatment as they are going to shape the future of human kinds. Build-a-Bear makes sure that children will have positive influence from what they do.
Happiness: When Maxine was kid, she used to think what gift will make her mom happy. She did same thinking to make kids happy.
Freedom & Exciting Life: Maxine resigned from post of President of Payless ShoeSource as she was not enjoying there anymore. This is a big decision that she made to have freedom of thoughts and freedom to do exciting things.

Moods and emotions Maxine likely to experience:
In her business career she experienced peak and recession of economy and its effect on her business. I think that by now she must be strong enough to not affect by outside factors. The thing that might make her nervous would be, if she is not finding anything new, innovative or exciting to growth Build-a-Bear.

Emotional Intelligence:
I thing she is high on emotional intelligence. Her business concept is based on understanding kid’s emotions and making them happy by building a bear and not just buying from a store. She cares her employees and customers. That is why she improved communications with employees and customers to understand needs and areas of improvement. She wanted her vendors or business partners grow together and not just

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