...------------------------------------------------- ------------------------------------------------- Title: Applying Strategic Management to Mazda and Unilever ------------------------------------------------- 1. Background of Mazda Motor and its Competitive Environment 1) Company Background Mazda Motor Corporation is a Japanese automaker founded in 1920 based in Hiroshima Prefecture, Japan. From the minus operating income in 2000, over Lehman crash, now Mazda recorded the highest sales and operation income. (Figure1 and Table1) Figure 1: Financial trend of Mazda (source from Mazda Annual Report, 2014) Table 1: Detailed financial information of Mazda (Mazda corporate website) Mazda doesn’t pursue sales volume, instead they pursues increasing the ratio of SKIACTIV products which introduce outstanding environmental and safety performance technologies to 85% this fiscal year. Figure2. Mazda Annual Report, 2014 After collapse of bubble economy in Japan (1980’s), and the cause of losses related to the 1997 Asian financial crisis, Mazda faced in danger of bankruptcy, became a subsidiary of Ford Motors and welcomed a president from Ford in the late 1990’s. It was an edge if Mazda regains management prerogative or completely become an affiliate company of Ford. 2) Competitive Environments Background (circa 100 words) G.M. Volkswagen are big three in the market and Mazda is ranked as 15 in 2010 (Table 2) (Table2. Worldwide 2010 production of the first 20 manufacturers (Genta, at el...
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...Assignment 16 Priority Management Assessment Answer the following questions with the following scale: 1= Not at all 2 = Rarely 3 = Sometimes 4 = Often 5= Very often 1 | I prioritize my tasks every day and work from my priority list. | 3 | 2 | I work hard to complete tasks on time and not put them off until the last minute. | 2 | 3 | I take time to plan and schedule the next day’s activities the night before. | 5 | 4 | I make time during my daily schedule to study and get my projects completed so that I can have more quality time at home. | 3 | 5 | I study and get my work done before I take fun breaks. | 4 | 6 | I analyze my assignments to determine which ones are going to take the most time and then work on them first and most often. | 2 | 7 | I have analyzed my daily activities and determined where I actually spend my time. | 4 | 8 | I know how to say “No”, and do so frequently. | 3 | 9 | I know how to avoid distractions and how to work through unexpected interruptions. | 3 | 10 | I do not let “fear of the unknown” keep me from working on a project. | 2 | 11 | I know how to overcome apathy and boredom toward a project. | 1 | 12 | I know how to fight and overcome my laziness. | 3 | 13 | I know how to re-frame a project that may not interest me so that I can see the benefits from it and learn from it. | 4 | 14 | I know how to breakdown a major, complex, or overwhelming task to get it done in pieces and then put it all together...
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...Exercise on stress on two-sylable words I. Choose one word whose underlined part is pronounced differently from the others: 1. a. nature b. change c. gravity d. basic 2. a. darkness b. warmth c. market d. remark 3. a. trays b. says c. bays d. days 4. a. knees b. papers c. trees d. bats 5. a. because b. nurse c. horse d. purpose 6. a. marriage b. massage c. collage d. shortage 7. a. enough b. tough c. laugh d. though 8. a. breathe b. with c. thermal d. clothing 9. a. education b . individual c. procedure d. producti 10. a. released b. pleased c. passed d. housed 11. a. helped b. struggled c. remarked d. watched 12. a. airports b. suitcases c. things d. calculators 13. a. fills b. adds c. stirs d. lets 14. a. cease b. chase c. increase d. raise 15. a. shops b. notes c. mouths d. books 16. a. jumped b. picked c. relaxed d. suited 17. a. hooked b. kissed c. traveled d. diminished 18. a. passed b. realized c. wished d. touched 19. a. enjoyed b. moved c. achieved d. liked 20. a. wicked b. wanted c. needed d. filled II. Pick out the word that has the stress differently from that of the other words: 1. a. recently b. conduct c. attitude d. marriage 2. a. banquet b. schedule c. diameter d. blessing 3. a. birthday b. cowboy c. enjoy d. pleasure 4. a. disease b. humour c. cancer d. treatment 5. a. persuade b. reduce c. offer d. apply 6 . a. farmer b. farewell c. factory d. fairy 7. a. cattle b. country...
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...MAC101 - Review Chapter 1+2+3 f ( x) sin 2 x 2 1. Find the range of A. [0,1] B. [1,1] C. [ , ] 9. Find horizontal asymptotes of 3x 2 x 1 x2 x 2 D. [0, ] 2. Describe how the graph of y = f(x-2)+1 is obtained from graph of y = f(x). A. 2 left, then 1 up. Bộ môn Toán, ĐH FPT Hà Nội B. 2 right, then 1up. A. x = -1 C. y = -3 D. y = 3 10. Find c so that the function is continuous on R x 2 cx c 1 if g ( x) x 1 2 if x 1 C. 2 right, then 1 down. D. 2 left, then 1 down. 3. Let B. x = 2 f ( g ( x)) 2x 3. Then: A. f ( x) x , g ( x) 2x 3. A. 0 B. f ( x) 2x 3, g ( x) x. 11. If C. f ( x) 2x , g ( x) x 3. f ’(1)=27, find h’(1). D. f ( x) x 3, g ( x) 2x. x 1 A. 3 4. Find limit A. -1/4 x 3 B. 4 C. 1/4 D. -4 s = 3t2 -2t+7. Find average velocity over [2, 4]. B. 24 C. -16 A. (i) (ii) x4-x3+1 (iii) cos x (iv) x4 – x2 B. (iii), (iv) 8. Find limit lim x 3 A. -1 B. ∞ C. (iii) x( x 2) x3 C. -∞ C. 9/4 D. 0 D. 8/27 B. y = 2x-3 C. y = (1/2)x D. y = (-1/2)x + 2 13. The base of a triangle is increasing at a rate of 1cm/s while the area is increasing at 2cm2/s. At what rate is the altitude changing when the base is 5cm and the area is 100cm2? A. -7.2 B. 7.2 C. 40 D. -40 14. Find linear approximation for tan x at a=0. D. (i), (iv) A. L(x)...
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...In the past years, I had an experience purchasing a brand new Mazda 3 2010. “Supply and demand are the two words economists use most often and for good reason. Supply and demand are the forces that make market economies work. They determine the quantity of each good produced and the price at which it is sold.” Making decisions requires trading off one goal against another. In order for me to obtain the car that I want, I must give up money to purchase the car. In order to obtain the money, I must give up my time and work for what I want. There are shifters that can cause possible changes in supply and demand (Mankiw 2014). There are many inconsistencies that can shift a demands curve, which include; income, prices of related goods, tastes, expectations, and the number of its buyers. Mankiw (2014) said, “Over time this needs to be stable because the market demand curve holds other things constant” (p. 69). The variables that can shift a supply’s curve; there are only four. Inputting prices, technology, expectations, and the number of sellers are the shifts in the supply curve. At the time when I bought the Mazda 3, its price was an average of $22,000, but because I bought the car with extra features that included a sunroof and a Bose audio car system, this falls in the category of taste for the curve shifts of demand; which gave me a monthly payment of an average of $360 per month. One of the shifts in the curve of demand falls in the category of prices of related goods. In...
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...Zoroastrianism Aspect 1 : Ahura Mazda Zoroastrians is a monotheistic religion which means that it believes only in one god. Zoroastrians god is called Ahura Mazda which means the wise lord. He is considered to be the great got who is the creator of the whole universe. Ahura Mazda is the creator of life, the reason for all goodness and happiness. He is powerful, has knowledge of everything around him, and unchanging. Ahura Mazda is worshiped as the supreme god. Zoroastrians believe that all of god creation is created pure and should be handled and treated with love and much respect. This also include the nature that we live in, for example Zoroastrians usually try not to harm the environment that they live in, this includes keeping the rivers, land, and air around them clean and pollute free. This behavior has caused many people to call Zoroastrianism an ecological religion. According to Zoroastrianism god (Ahura Mazda) has an adversary named Angra Mainyu which means the destructive spirit. Angra Mainyu is in charge of death and all the evilness that happens in the world. Ahura Mazda is a perfect god therefore he stands in heaven, on the other hand Angra Mainyu who is evil stands in the depths of hell. When a person dies they will go to either heaven or hell depending on their behavior during the time they were alive. Ahura Mazda is the great god of Zoroastrian. All the ideas and beliefs on the religion depend on the existence of Ahura Mazda. Zoroastrian shares many believes...
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...Case 11.1- Mazda and Syzygy Case Overview Mazda Motor Europe hired an observational company by the name of Syzygy to monitor the consumers that uses their website. Situation Analysis Mazda Motor Europe would like to know details about how consumers are using their website and if the website is user friendly. Questions 1. What could Mazda learn from eye-tracking software that would be difficult to learn? from other observational methods? The eye-tracking software provides Mazda with the ability to observe eye movement and track the amount of time spent looking at a particular area. 2. What are the shortcomings of this method? The shortcomings of using the eye tracking software method are: • The equipment is expensive • Some users can't work with the equipment • Calibrating the equipment takes time 3. Along with the eye-tracking research, what other research methods could help Mazda assess the usability of its website? Summarize your advice for how Mazda could use complementary methods to obtain a complete understanding of its website’s usability. Questionnaires are an effective way of quantifying data from a sample group, and testing emotions or preferences. This method is very cheap and easy, where budget is a problem, and gives an element of scale to opinion and emotion. These figures are arbitrary, but at least give a directional method of measuring intensity. Case 11.2- Texas Instruments and E-Lab Case Overview Texas Instruments hired...
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...Influence of Zoroastrianism on Some Important Beliefs of Judaism and Christianity In order to have a greater understanding of current religions, it is necessary to have an understanding of past religions, even those of ancient times. From as early as 4000 BCE when mythical Egyptian gods were recorded, to the writings of the New Testament in the last half of the first century AD, to rejection of several teachings and practices of the Roman Catholic Church by Martin Luther, older religious beliefs have influenced those that followed. Over time, whether from divine revelation or self-proclamation, humans came to new understandings or found disagreement with established religions or belief systems. One lesser known religion that has had major influence on modern Judaism and Christianity is Zoroastrianism. Zoroastrianism is credited by many researchers and scholars as the first religion to present the concepts of monotheism (one supreme god), dualism (the concepts of good and evil), the apocalypse when good triumphs over evil (Satan), and the conscious choice of good over evil in order to be admitted to heaven as opposed to being banished to hell. As with most religions, Zoroastrianism has a founder, Zarathustra (from the Greek), also known as Zoroaster. Mary Boyce in her work, Zorastrians, Their Religious Beliefs and Practices, says Zoroaster lived in the area of ancient Persia (which includes today's Iran), some time between 1700 and 1500 BCE, but other sources...
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...multinational motor industry giant (assume MAZDA) had sensed opportunity in Proton and approached a consultant, Chartered Accountant Saiful Alawi, to review Proton and recommend whether an investment or collaboration should be considered. Saiful Alawi needed to consider a number of significant factors in order to arrive at the decisions. Basically, PROTON was incorporated on 7th May 1983 to manufacture, assemble and sell motor vehicles and related products. PROTON produced Malaysia’s first car, the Proton SAGA which was commercially launched on 9th July 1985. Proton’s model products includes Saga, Iswara, Wira, Satria, Perdana, Putra, Gen 2, Savvy, Satria Neo, Persona, Exora and most recently Iriz. Despite all that, Proton has being criticized for poor quality control. Automotive industry becomes more competitive and always facing challenges. Globalisation and liberalisation allows the industry to penetrate the local and regional markets. Globalisation describes a process by which national and regional economies, societies and cultures have become integrated through the global network of trade, communication, immigration and transportation. On the other hand, liberalisation is defined as a process whereby measures are taken to expand market access to foreign services providers or to diminish discrimination against them to the domestic suppliers. I as a Saiful Alawi used Balanced Scorecard approach in order to examine Proton and recommend to MAZDA Company to not invest or collaborate...
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...Chapter 8 Verónica Rosendo Ríos © Observation Business Research Methods Verónica Rosendo Ríos Enrique Pérez del Campo Marketing Research CHAPTER 8. Observation “Never trust to general impressions, my boy, but concentrate yourself upon details.” Verónica Rosendo Ríos © Sir Arthur Conan Doyle “I believe in evidence. I believe in observation, measurement, and reasoning, confirmed by independent observers. I'll believe anything, no matter how wild and ridiculous, if there is evidence for it. The wilder and more ridiculous something is, however, the firmer and more solid the evidence will have to be. ” 1-2 ISAAC ASIMOV Marketing Research CHAPTER 8. Observation CONTENTS General concepts and characteristics Observation types Observation applications Pseudo-purchase Verónica Rosendo Ríos © 1-3 Marketing Research CHAPTER 8. Observation • OBSERVATION: Verónica Rosendo Ríos © “Tools researchers can use to collect primary data about human behavior and marketing phenomena, regardless of the research design, whether exploratory, descriptive or causal” Hair et al. 2006 1-4 Marketing Research CHAPTER 8. Observation Verónica Rosendo Ríos © • Advantages of observation: • They allow measurement of actual behavior rather than reports of intended or preferred behavior. • There is no reporting bias, and potential bias caused by the interviewer and the interviewing process is eliminated or reduced...
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...There are many opportunities for firms to increase growth in the competitive marketplace. The three firms I have chosen are some of the most well known and my favorets. 1. Mazda: The Mazda Car company is one of the largest car manufacturer firms in the world. The firm believes in high technology and innovation to provide products to its customers. Toyota should invest its capital and attention more to manufacture eco-friendly cars . 2. GM: General Motors is the U.S based firm and included in the largest car manufacturers in the competitive market. In the competitive market, there is an opportunity for the firm that the firm to pay attention on innovation and technological development to increase its customer . 3. Pontiac: Pontiac is the U.S based firm that also works in auto sector. The firm should pay attention on acquiring more customers for expanding its market. It is an opportunity for the firm to expand its business Under this opportunity, less effort is required from the side of firm to target and develop the market. In this, more investment in the use and development of environmental friendly techniques in manufacturing cars will be a low-hanging fruit for Mazda to enlarge its market in all over the world. In this opportunity, a short period of time is available for the firms to attain the opportunity in the marketplace. For Pontiac, customer's acquisition will be home run opportunity to enlarge the business and growth in the competitive market ...
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...Motor vehicles exempt from FBT As a general rule, an employer must pay FBT on any motor vehicle they provide to an employee, or their associate, for their private use. However, the Fringe Benefits Tax Assessment Act (FBTAA) provides for two possible exemptions from FBT for certain vehicles. Firstly, sub-sections 8(2) and 47(6) of the FBTAA provide that FBT will not arise where the private use by employees of certain vehicles is limited to ‘work-related travel’. This is defined in sub-section 136(1) to be travel between the employee’s residence and place of employment or other place at which employment duties are performed, and travel that is incidental to travel in the course of performing their employment duties. Vehicles which qualify for this exemption are those vehicles which are not classified as a car. A car is defined in sub-section 136(1) to be: • a motor car, station wagon, panel van, utility truck or similar vehicle; or • any other road vehicle designed to carry a load of less than one tonne or fewer than nine passengers. Secondly, a vehicle may qualify for exemption even though it is a car as defined (above), if it is a taxi, panel van, utility truck or any other road vehicle that, while designed to carry a load of less than one tonne, is not designed for the principal purpose of carrying passengers. MT 2024, as modified by an addendum current as at 1 June 2005, sets out those dual cab vehicles, single cab utes, four wheel drives and vans which...
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...During the Classical Era (1750-1820 AD) the popular choice was Zoroastrianism (Bently and Ziegler, pg. 142). This religion was led by a man named Zarathustra, or Zoroaster, who was a Seer from Persia. He believed that he was setting out visions of a god named Ahura Mazda. According to Zarathustra, Ahura Mazda was the creator of all things sound and holy. Ahura was the true god who should be praised. However, toward the end of the of the Classical Era, three primary religions developed in Persia; Buddhism, Christianity, and Manichaeism. What the textbook fails to tell the readers is that there were different highlights within the Aryan religion (Hinduism) that took place between the Aryan’s customs and the creation of Zoroastrian. There are three primary Pre-Zoroastrian Aryan religions that are noted: mazda...
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...Mazda Case Group 2 Mazda’s Goals * Reestablish a marketing sector to compete with Honda, Toyota & Nissan * Grow sales * Establish a life long slogan Outline * From 1994 to 1997 Mazda’s U.S. sales declined by 33 percent and reached their lowest level in 15 years as the various models were positioned primarily on the basis of value for the money * 1997 Mazda parted ways with its advertising agency of 27 years * Awarded its new agency, W.B. Doner & Co., now known as Doner * In charge of building an image that would capture Mazda’s overall personality and to develop a brand DNA * Doner developed a simple but powerful slogan for Mazda, “Get In. Be Moved.” * Developed several television commercials combining computer-generated backgrounds with live action and featuring a group of hip “20-somethings” * The ads targeted young professional women in their early 20s to mid 30s and promoted euro-chic styling, room for friends, value, reliability, and cool features of the car * By the summer of 2001 Mazda had decided to phase out the “Get In. Be Moved” tagline and replace it with the “Zoom-Zoom” Car Model Promotion * The IMC program developed by Doner was highly successful in repositioning the Protegé and attracting younger buyers. Protegé sales increased 33 percent in the fourth quarter of 1998 and nearly 12 percent in 1999. * The promotional strategy for the MAZDA6 utilized a heavily integrated...
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...Improvements from multiple companies are already in the works, but the more promising one is what Mazda is hoping to bring to us in 2019. The end goal of Mazda’s project is to produce a gasoline engine work like a diesel one. A diesel engine utilizes compression to ignite the air/fuel mixture instead of using a spark plug like a gasoline engine. A question that Tim Worstall from Forbes asks is “why not make petrol engines work like diesel ones?” According to Mazda, this new engine “promises up to 20-30% more engine efficiency than the current SkyActiv-G, and up to 45% more than Mazda's 2008 petrol engine.” If these promises are true, they could easily extend the time that the internal combustion engine is produced for automobiles. Another improvement to the internal combustion engine that has been tested is an engine without any camshafts. This was tested on a sixteen-valve engine and saw improvements in engine size and weight. More importantly though, Frank Markus says, “the engine’s power improved by 45 percent, torque...
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