...to store managers, store employees, retail customers, and the public. I need to ensure that each audience group understands and accepts the message and to maintain as much goodwill as possible (Locker, Kienzler, 2008). Store Managers Store Employees Customers and the Public Describe the problem Describe the problem Describe the problem Give background information Give background information Give background and alternative solutions Provide solution for the problem Provide solution for the problem End with positive forward-looking statement Goodwill ending Goodwill ending Part II: Portfolio Retail Clothing Chain 123 A Avenue August 30, 2010 Home Town, Mo 12345 (123) 456-7890 Changes in Store Operations and Employee Work Schedules- But Keeping the Doors Open Dear Managers: In the effort to combat the rising gas prices, to save money on store operation, and to keep the doors open, store hours and work schedules will change. Beginning September 15, 2010, The Retail Clothing Chain will no longer be open on Sundays. The new business operating hours will be from 10:00 a.m. to 7:00 p.m. Monday through Saturday. All managers and full-time employees will begin working four 10-hour days a week. Part-time employees’ schedules will be consolidated to a one, two, or three-day workweek depending on current work schedules. With the current economy...
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...Luke Singer Megan Peters English 111 10/7/12 You’re My God Damn Hero http://www.youtube.com/watch?v=M-XWhH2VSXk There may not be a better ending to a movie that has been released in the last ten years. The ending of Taking of Pelham 123 includes a face-off between good and bad, with guns drawn, and both men up against a wall, creating a dramatic and suspenseful ending to a fantastic movie. As if the film did not have enough action in it, the last scene alone can provide enough white knuckles in the audience to fulfill any demands from the public audience. However, before anyone thinks that this sort of ending just “happens” without a lot of thought and attention to detail, think again. The director, Tony Scott, created the perfect concoction in the last scene to produce something that was unforgettable and that left the audience with a good taste in their mouth as they finished the movie. Through years of directing, this may come more easily to Scott, but the untrained eye would have no idea where to start if they were to put together this last scene. Many factors are working together here that need to be broken down to experience the full effects of what is going on. The multiple forms of rhetoric, with addition to other factors such as camera angles, target audience, and word choice, built a scene that can be analyzed from the inside out. The use of rhetoric here is different than how it may be used in a commercial. Instead of persuading someone to purchase...
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...JAPAN AIRLINES FLIGHT 123 Aviation accident is defined by events associated with an aircraft that has the risk of affecting the safety of operations which takes place between the time any person boards the aircraft with the intention of flight until such time as the passengers have disembarked, in which a person is fatally or seriously injured, the aircraft sustains damage or structural failure or the aircraft is missing or is completely inaccessible. An accident in which the damage to the aircraft is such that it must be written off, or in which the plane is destroyed is called a hull loss accident. Over the years, there are many aircraft accidents but there are a few major accidents such as the September 11 crash at the World Trade Center in New York in 2001, the Tenerife airport disaster in 1977 which is recorded as the highest death toll, the Japan Airlines Flight 123 in 1985 and others. Until today, the Japan Airlines Flight 123 in 1985 is the single-aircraft disaster with the highest number of fatalities. In this crash, all 15 crew members, 505 out of 509 passengers died and resulting in a total of 520 deaths on board a Boeing 747. The aircraft suffered an explosive decompression from an incorrectly repaired doubler plates causing the aft pressure bulkhead to fail, which failed in mid flight and destroyed most of its vertical stabilizer, and severed all of the hydraulic lines, making the 747 paralyzed and uncontrollable. The pilots were able to keep the plane flying...
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...achieve success initially due to many initiatives set up to promote aeronautic research by the government. Of particular importance is the subsidies received by Embraer, which helped it to achieve the majority market share in the commuter turboprop market with its ‘Bandeirante’ aircraft. The subsidies were believed to be in the region of 39-44% as claimed by their competitor Fairchild, which undoubtedly played a huge role in their early success. However, Embraer began to falter when a series of negative events began to hurt its profits when budgetary pressures as a result of macroeconomic difficulty in Brazil meant that they could no longer depend on subsidies to help boost sales. In addition, their political ties led to the development of CBA 123, which ultimately turned out to be a huge failure. To help examine Embraer’s post-privatisation success, we can use an adapted version of ‘The Four-Tiered Structure of Markets’ found in Khanna & Palepu (2006). In this adapted version of the regional aircraft manufacturing industry (Apendix 1), there are only three tiers namely Global, Glocal and Local. In the early stages of Embraer’s operations, they were arguably operating in the Local tier of the industry. As a state-owned initiative, their primary purpose was to serve the local Brazilian market. Around 1981, Embraer began moving up into the Glocal Tier as it set up a subsidiary to focus on its exports to the U.S. as Embraer became the market leader in the...
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...COVER LETTER SAMPLES Your Name Your Street Address City, State, Zip Date Employer’s Name Title Company Street Address City, State, Zip Dear Mr. or Ms. Last Name: Your opening paragraph should briefly introduce you and your interest in the company. If you are aware of a specific position or opening, refer to it now. This paragraph should also be used to mention the names of individuals you have met from the company (e.g., at the EIS, company event or other networking event), or the individual who directed you to this person. Cite other research that prompted you to write, such as a recent article on the company or a positive networking interaction. The last line in this paragraph should give a summary statement of who you are and why you are a strong fit for the position. Your middle paragraph (or two) should consist of specific examples from your background that would be of greatest interest to the company and consequently create the “notion of fit.” Do not just make broad generalizations about your skill set – any assertions about your skills have to be backed up with specific examples of how/why you have developed those skills. Focus on your skills and accomplishments and how they could contribute to the company, but do not simply restate what is on your resume. Demonstrate that you know about the organization and the industry. If you are a career changer, it is essential to clearly state your transferable skills from previous experience that directly...
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...Flush left, then use tab key to add permanent address as far right (not flush right) as possible NAME Name - 14pt font, 1” from the top, upper case and bolded GatorAE@ufl.edu Current Address: 100 SE 1st Street, Apt. 3B Gainesville, Florida 32606 (352) 123-4567 May use one contact or two Permanent Address: 100 SE 1st Street, Apt. 3B Ft. Lauderdale, Florida 33065 (954) 123-4567 Contact info should be 10pt font & used only if attend college away from home All other text should be size 11 or 12pt OBJECTIVE: A position in marketing, with a special interest in market research and product planning. All headings should be in all upper EDUCATION case, bolded, flush left Master of Business Administration, May 1999 University of Florida, Gainesville, Florida Grade Point Average: 3.75/4.0 (26/48 credit hours) Concentrations: Marketing and Management Coursework includes Marketing Management, International Marketing, Services Marketing, Negotiation and Organizational Staffing Bachelor of Science in Business Administration, May 1994 University of Maryland, College Park, Maryland Major in Finance Grade Point Average: 3.9/4.0 Use your tab key to indent as shown Right margin should be same as top EXPERIENCE Assistant Store Manager, June 1994-August 1998 Left Sports Authority, Orlando, Florida margin same as Assisted in managing daily store operations, including financial analysis, human resources, merchandising, and information systems. Managed staff of 4 sales...
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...Richard Anderson 1234, West 67 Street, Carlisle, MA 01741, (123)-456 7890. OBJECTIVE Give more than 9 years of experience in Training, Marketing, and Consultancy as well as MBA degree and extra highly applicable experience to your business in a managerial ability. TECHNICAL SKILLS In Software Java, Visual Basic, MS Office, Oracle Other Skills Team Management, Channel Sales Management, Franchisee Training, Sales and Customer Care Training, Business Development, Sales and Product Development. EXPERIENCE Consultant (1998 - Present) Aptech Inst., New Delhi, India Responsibilities includes: * Training employees, franchisees, distributors & conducting training requirement analysis. Senior Manager - Marketing & Sales (1996 - 1998) Adobe, Noida, India Responsibilities includes: * Directing the sales team, business development and identification of latest business channels. Asst. Manager Sales (1995 - 1996) Hotel Le Meridien, New Delhi Responsibilities includes: * Examined market competition & its costs to stay ahead of the main players in the market place. * Supervised staff of 5 members who given support to sales as well as marketing. * Assisted in establishing baseline process and report formats to be used in subsequent years. EDUCATION B.A (Eco) from Aligarh University, 1991 MBA/PGDM (Marketing) from Aligarh University, 1995 Other Certification(s) Attended * PENTASOFT * ------------------------------------------------- ...
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...Introduction The purpose of this plan is to communicate what steps and procedures would be taken if PSTW Bank customers’ personal information was leaked to the public. PSTW Bank has established this plan to address the immediate requirements for a technological crisis. This plan includes potential crises, key contacts of the crisis management team, the operations center, key audiences, media awareness, and post crisis planning and evaluation. There are also two documents, one document will address the press and one document will address the public. Customers expect their information to be safe and secure once it enters PSTW’s databases, and PSTW is dedicated to keeping it that way. With identity theft on the rise, people are very cautious with who they give their information to. Sony’s PlayStation Network was recently hacked which lead to the leak of millions of customers’ personal account information, credit card numbers, etc. Companies now have to increase their security to make sure the same thing does not happen to them. Potential Crises There are a number of potential technological crises that can occur. The first potential crisis is a hacker that hacks into the databases that store personal information of PSTW’s customers. This information includes full names and addresses, social security numbers, etc. This is all information that would allow identity theft to occur. Not only can the information be hacked, but the hacker can also release the information to the public...
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...John Doe 12345 ABC st johndoe@gmail. Los Angeles, CA 12345 (123)456-7890 Skills and training in: Accounting and Management Objective To exercise my acquired skills in an accounting position and to sharpen my skills by attaining my MBA in the near future. Qualification summary Administration professional with work experience in a fast paced environment, demonstrated exceptional organizational, technical and interpersonal skills. Experience ABC Company, CA May2011-Current Began working on simple tasks such as transaction coding and gained confidence in myself but more importantly, my superiors. Experience led to complex tasks and projects, such as; • Prepare individual, partnership and corporate tax returns • Monthly bank reconciliations • Maintain individual, partnership and corporate financials • Prepare IRS forms 1099, 1096, 571-L and selected tax returns • Maintained company fixed assets, up to $100M and apply deprecation to assets • Close year end financials and open new year financials by reconciling retained earnings with tax returns • Efficient in inventory control, A/P, A/R, Loan Amortizations and payroll • Worked with controllers from various industries • Familiar with GAAP principles • Business Consulting • Trained my department on 571-L property taxes • Assist in...
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...A GLOBAL / COUNTRY STUDY AND REPORT On SOUTH AFRICA Submitted to Gujarat Technological University UNDER THE GUIDANCE OF Prof. Juhi Shah Prof. Shweta Bambuwala Prof. Neha Rohera Submitted by N. R. Institute of Business Management, Ahmedabad IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION [Batch: 2011-13] MBA SEMESTER IV (N.R. Institute of Business Management) MBA PROGRAMME Affiliated to Gujarat Technological University 1|Page PREFACE The only thing permanent in today’s world is change. In order to cope with the pace of change management holds a very important place in our lives. The course of MBA is one of the best ways to acquire the required knowledge in this context. Global Country Report is a crucial part of the curriculum. It blends theoretical knowledge with practical applications. It mirrors how management works by making us work together as a team and develop various analytical skills. The country under our purview is South Africa. This project report has studied the economy of the country in context and its various industries while simultaneously comparing it with the Indian scenario. Finally the report attempts to be helpful to all the readers as well. I|Page ACKNOWLEDGEMENT The Global Country Report being a team effort, a lot of people have contributed in successfully completing it. We take this opportunity here to extend our gratitude towards each one of them. We would...
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...Welco Lumber Company Case Analysis Group 2 – Case 1 MBA 610-T301_2127_1 Bellevue University Welco Lumber Company Case Analysis Gene Denning, an employee of Welco Lumber Company, decided to run a study by videotaping a sample size of 365 logs being processed. However, actual data provided proved that it was a true sample size of only 362 logs, as data for logs # 30, 123, and 127 are missing from his report. He videotaped 3 operators, April, Sid, and Jim, marking the logs, how each log was broken down and the degree to which the cants were properly centered. Gene then did a comparison of what the cost was of the log in its current condition (actual value), to what would have been the correct value of the log if the cut had been accurate (potential value). This allowed him to see the potential revenue that Welco Lumber Company is losing out on their business (profit gain). Question 1: How much profit is lost on imperfect board cuts? During the processing of 362 logs, it was found that exactly half (181) or fifty percent were processed without error. The remaining 181 logs were found to have undergone some type of error in the breakdown process—excessive log breakdown, off center cant, reduced value cut. As a result, the Welco Lumber Company missed out on $735.14 in potential profit. Taking these results one step further, the potential amount of money lost on each of the 181 logs with errors was broken down into ranges of value lost as shown below. From the graph we can...
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...Career in Finance and Mathematics An B. Nguyen Grantham University BA550, Finance October 27, 2015 Abstract There is many job opportunity for individual with the career in finance or mathematics background. According to Careers-in-Finance.com, the lowest entry level related to finance start from $35K-$50K annually in small firms and can reach as high as $260K-$390K for large firms. The income can variable depended on the level of education and experiences. Around the finance corporate, there are numerous positions ranging from a financial analyst, who utilize the active/inactive data to generate the forecast that might impact company's profit, or a tax/audit officer who monitors/manage all account business activities to ensure compliance with federal tax regulations. Career in Finance and Mathematics In today’s society, almost everything happens in the world is driven by money and everything is affected by its value. Every adult also has to deal with some form of finance in their personal life, and if not properly manage, it can lead to catastrophe, i.e. bounce-check, bankruptcy or foreclosure, etc. In business operation, finance is the key element that will drive corporate to think harder, work leaner to save more, thus help corporate to achieve /retain more profit. Therefore, there are many positions that are available for the people with a knowledge of finance such as, Chief Financial Officer (CFO) and all accountant related personnel and financial analytical...
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...IMBA PROGRAM RESUME WORKSHOP November 2002 Stanford Lin Project Manager MIT-China Management Education Project ACKNOWLEDGMENT: Selected portions of this presentation have been reprinted from materials published by the Career Development Office of MIT Sloan and the Career Services Office of Harvard Business School. Outline Resumes • • • • • Resume Purpose Resume Preparation and Format Resume Tips Special Concerns Common Mistakes Cover Letters • Cover Letter Purpose • Cover Letter Preparation and Format • Common Mistakes Resume Purpose 1. Presentation of yourself targeted to an employer’s needs 2. Document that emphasizes transferable skills such as teamwork, analytical abilities, leadership and management 3. Marketing tool that distinguishes you from your peers Resume Preparation • Perform a self-assessment – Review every previous job or activity for responsibilities and impact – Identify your transferable skills and the skills desired by the target employer – Try to develop numerical values for your accomplishments • Good framework for each job – Problem identified – Action(s) taken – Result(s) achieved Create “PAR” statements Resume Preparation • Problem identified Declining revenue in Guangdong. Company management wants to exit from the Guangdong market. • Action taken Did market survey. Looked at products’ strengths and weaknesses relative to competition’s products. Talked with salespeople. Discovered salespersons’ commission plan...
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...IMC Strategy Strategic Marketing MBA 6011 Tiffany Hauser May 28, 2014 Dr. Kroeger South University ------------------------------------------------- We know how you want to get there, so get there the BEST way you know how!!! ------------------------------------------------- Airways Global………… the right choice for the right price ------------------------------------------------- Brand Repositioning Statement ------------------------------------------------- To passengers of all ages, that need to get to their perceived destinations, by way of AirWays Global will do so in a timely, comfortable, convenient, and upgraded fashion with the introduction of more destinations, better cabin appeal with modern updates, exceptional in-flight services, and exemplary recovery services by way of preventative management services, and innovative technology. ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Call now to see if you made the right choice 555-123-4567 IMC STRATEGY: AirWays Global is failing financially partly due to the competitive prices of other airlines and also the loss of loyalty customers. This is because AirWays Global has not really set forth on making sure that their customers old and new understand that they have revamped their services and making lead-way in the commercial airline industry as one to the most comfortable and affordable carriers to...
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...JOHN SMITH 1 Global Place, Box XXXX, Glendale, AZ, 85306; 555.333.8666; student@global.thunderbird.edu October 12, 2010 Toyota Motor Sales USA 19001 S Western Ave Torrance, CA 90501 Dear Hiring Manager: “Betsy.” This is the name my mom has given her 2010 Toyota Prius. She loves this car as do I because I get to drive my mom around in it when I visit her. The time spent together has generated memories that I will always carry with me. And, that’s why I want to work for Toyota. It’s a brand that brings people together with products that deliver lasting customer satisfaction. I am a MBA candidate at Thunderbird School of Global Management and I am interested in Toyota’s Strategic Resources Track internship that’s offered this summer. Toyota is defining the category and I want to bring my education and ten years of advertising experience to expand Toyota’s leadership position. I offer Toyota a passion for growing brands. In my advertising career I directed the success of regional and global brands and learned how to translate market data into strategies that delivered results. Additional skills relevant to this internship are listed below. Strategic Analysis I directed a team that positioned the fourth largest credit union in the U.S., BECU, as a financial leader in a highly competitive marketplace. Through analyzing our target audience and the financial category I identified insights that built a differentiated strategy. The advertising campaign that subsequently launched...
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