...MBA 5501-12K-2, Advance Marketing UNIT I CASE STUDY Question/Prompt: How is building a brand in a business-to-business context different from doing so in the consumer market? Building a brand is important to both business-to-business (B2B) and business-to-consumer (B2C) market. Many people think brand building, a marketing activity, is the same in both market, you are still marketing to people. The difference is the nature of the transaction. Buying a product for yourself and buying one for your company are very different process, very different emotional experience. In B2B market, the goal of any transaction is to help the company to stay profitable, competitive and successful (Murphy, 2008). When the purchase affects a company’s operation, the risk of a wrong decision is so high that they need to trust the brand even before they study the specification of the product. According to Overby (2014), a contributing writer of CMO.com, when she interviewed senior vice president of Newark Element14, what the prospects care about the most is that how well the seller understands their needs, their difficulties and how fast and how well this seller’s solution can solve. In other words, to gain trust, the seller has to show the prospects that they know their business, their needs, and their industry. All these only can be done in a long-term relationship building process and “after all, B2B purchaser are buying the supplier along with the product or service” (Donaldson & Rominger, 2009...
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...Annual Report 2014-15 Infosys Annual Report 2014-15 Narayana Murthy A tribute to our founders Nandan M. Nilekani S. Gopalakrishnan K. Dinesh The year 2014 was a milestone in our Company's history, when we bid farewell to three of our founders who held executive positions in the Company during the year – Narayana Murthy, S. Gopalakrishnan and S. D. Shibulal. Narayana Murthy stepped down as the Chairman of the Board on October 10, 2014. His vision, leadership and guidance have been an inspiration to Infosys, the Indian IT industry and an entire generation of technology entrepreneurs. He propelled the Company into accomplishing many firsts and in setting industry benchmarks on several fronts. He espoused the highest level of corporate governance standards that have defined Infosys over the years and made us a globally respected corporation. Between June 2013 and October 2014, he guided the Company through a period of stabilization and leadership transition. S. Gopalakrishnan stepped down as Vice Chairman of the Board on October 10, 2014. Kris, as he is popularly known, served the Company in several capacities over the last 33 years. As the Chief Executive Officer between 2007 and 2011, he steered the Company at a time when the world was faced with economic crises. Ranked as a global thought leader, Kris has led the technological evolution of the Company. S. D. Shibulal stepped down as the Company's Chief Executive Officer on July...
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...Sole's Blog SOLVE YOUR IT PROBLEMS FASTER, SAVE YOUR FEET AND GET MORE TIME ON YOUTUBE! * HOME * * ABOUT SOLE VIKTOR * * USEFULL LINKS « How to publish a website with both Anonymous and Forms Based Authentication in ISA 2006 How to configure ISA 2006 with FBA for OWA and NTLM for Outlook Anywhere and Autodiscover in Exchange 2007 » How to place FSMO and Global Catalog roles in Active Directory During installation of Active Directory on a Windows Server 2000/2003/2008 all FSMO roles will automatically be installed on the first server. But Best Practice dictates to move some of theese Flexible Single Master of Operation (FSMO) roles to seperate servers. If you only have one domain controller (not recommended), there is nothing to do since all roles must be on this server, but if you have multiple servers you should move some of theese roles on to more servers. It is also important to be aware of what servers are Global Catalog servers, especially if you have more than one domain and even if only one domain, they will be prefered by applications like Exchange server. It is recommended to place the forest roles on one Domain Controller (DC) and the domain roles on another server. If not all Domain Controllers are Global Catalog servers, it is also important to place the infrastructure master on a server that is NOT a Global Catalog server. Recommended Best Practice setup of FSMO roles. Domain Controller #1 Place the two forest roles on this server. * Schema Master...
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