The response below will take into account questioning how an ethical decision can be made while taking into consideration the various factors presented within the case. The analysis will be broken down into 5 questions with examples provided as substantial backup for the arguments presented and incorporating the video’s framework for analyzing the outcomes of the decision.

1) What is the issue?

* The issue at hand is can Mr. Prince accept Ms. Cartons proposal without taking the rights steps in evaluating the competitors. Would Ellie make the right decision by accepting Ms. Carton’s proposal for the restaurant linens account?

2) What are the reasons? * Camille Coverings is owned by the daughter of one of the board members of Mesquite Muchines * The bid proposal process was skipped entirely, the information was provided directly to the CEO via her father * The competing company’s contract is coming to an end as this may provide an opportunity to change vendors * The pricing structure of Camille’s Coverings and Sara’s Settings are equivalent * Camille’s company is too young to have a track record, they may not be able to fulfill the orders on time 3) Are there any value assumptions and conflicts or descriptive assumptions? If so, what are they? * Camille is the daughter of one of the board members of the company (Sydney) * Zack Prince was initially recruited by Sydney Carton * Sydney Carton supported Prince’s ideas when other board members resisted his implementation of new procedures, polices and change * Normally when a bid is presented it is submitted directly to the purchasing supply area, in this instance it was submitted directly to Prince, and Prince directly submitted this information to the purchasing department, thus by doing so the department may put more value to this proposal than others *