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Mc Delivery Service

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Submitted By callen
Words 2018
Pages 9
Executive Summary

McDonald’s Delivery is a new service to be introduced to Australia in the year 2012. The service is already booming in overseas countries such as Singapore and India and is looking to be implemented into the Australian society early this year. With such high demands for fast food and minimum competition in the market for low cost convenient food services McDelivery looks to be a successful and profitable service on introduction to the Australian society. This marketing plan assesses the internal and external environment in which the service will be a part of and how it looks to be a highly sought after service in Australia. Through the research displayed and signs from overseas the McDelivery service looks to be a highly profitable commodity for the McDonalds giant and looks to be a very fast growing and unstoppable service. McDonalds looks to attain market dominance with the introduction of this service.

Situational Analysis

- Demographic: In regards to the demographics of this particular service it would only be feasible to function in areas of a population density that is of a high level. In order for this service to be a success there needs to be population density and large demand for the product. If introduced to a low density area the service wouldn’t be profitable.

- Legal: Legal forces that would affect this service would be fairly standard procedure such as insurance, licensing of drivers, using qualified staff and meeting laws with regard to delivery. There was also be that of ensuring there are no breaches with the transportation of foods and delivery times with regard to the Food Standards Code. All practices of food delivery must comply with this Food Standards Code and any breach in these laws may put the service at risk of being terminated (Food Authority, 2011)

- Economic: In terms of economic factors the service

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