5)
When asked about whether the degree of McDonalds’ food variety compared with other fast food shops are enough, only slightly more than a half of the respondents think that it is enough. The percentage is not high which shows the respondents do not satisfy with McDonalds’ food variety.

| YES | NO | Enough food variety | 58% | 42% |

6)
In another question on which of the McDonalds’ meals are worth to pay are shown in Table II. A possible explanation is that people prefer a cheaper meal, which is Extra value meal ($21). The reason for a small number of respondent think that Extra value breakfast is worth paying is people do not prefer having breakfast in McDonald.

7)
Most of the respondents think that the food provided by McDonalds meet their expectation, only 21% of the respondents gave a negative response. | YES | NO | Food appearance meet the expectation | 79% | 21% |

8)
In the question of the frequency of launching the new products program in McDonald’s, 60% of the respondents do not think that is suitable. A possible reason is the consumers do no satisfy the current frequency of launching the new campaign, they may prefer a higher frequency.

9)
The following table shows that the customer’s ideal frequency of launching the new campaign in McDonald’s. This question is based on the respondents who think that the current frequency of launching the new product is not suitable. Most of the respondents suggest that the ideal frequency should be half a month to a month while the remaining respondents recommended that the frequency should be one month to a quarter.

| frequency | Half month or less | / | Half month – a month | 24 | One month – one quarter | 5 | One quarter – half year | / | Half year – one year | / |

10)
When asked the type of food and beverages which the respondents prefer to introduce as a new product, all of the respondents suggested there should be launching new type of hamburgers. Around 86% of the interviewees recommend McDonald’s to introduce fried food to the current meals. Slightly half of the respondents suggest that there should be new dessert and approximately 34% of the respondents suggest that there should be new drinks for them to choose. There is only one interviewee voted for a new type of healthy food. (Table IV)

11)
When asked the buying intension of McDonald’s meals while there is negative news of food quality, all of the respondents agreed that they have been affected. | YES | NO | Negative news of food quality affect buying intension | 100% | |

12)