...McDonalds Case Study Michele Simpson Hodges University MNA 4480 Dr Wyant April 12, 2012 Introduction The purpose of this paper is to conduct a case study on Mc Donald’s Corporation. The writer will perform a SWOT analysis, suggest an appropriate mission and vision statement for this company and will provide recommendations for the future success of Mc Donald’s Corporation. Mission Statement “The mission statement defines the direction in which the organization is heading and how it will succeed in reaching its desired goal” (Peter & Donnelly, 2009, p. 8). A mission statement should describe the morals of the business as well as the products offered, target market and the company’s commitment to the consumer. According to the information presented in this case study; Mc Donald’s Corporation does not have a mission statement. The student believes that an appropriate mission statement for this company would be to provide our customers with high quality food and superior service at an affordable price. Vision Statement The vision statement describes where the organization wants to be in the future. The vision statement also describes the purpose and values of the organization, but in future terms. “A clear vision provides the foundation for developing a comprehensive mission statement” (David, 2011, p. 43). According to the information presented in this case study; Mc Donald’s Corporation does not have a vision statement. The student believes that an appropriate...
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...not be too eager to place the blame on fast food companies they are responsible for their own health. The purpose of this paper is to show that people who sue fast food companies are not cautious about what they eat; they should be responsible for their own actions instead of suing food companies. John Bhanzaf is one of the most popular lawyers who pressed charges against Mc Donald's. He was known for winning a 280 billion settlement from a tobacco company, and now he's after fast food companies. The lawsuit was filed by Ashley Pelman, a minor, Roberta Pelman, Ashley's mother and Jazlen Bradley accompanied by her father Israel Bradley. Their claim was that Mc Donalds did not inform their customers the ingredients they use and the effects of eating their fast food products which they promote to be healthy. (Banzaf) Along with this claim they focused on McDonald's advertisement persuading children to buy their products. Representatives of Mc Donald's company failed to defend their side causing the case to be in favor of the Bhanzaf's clients. This case is only one of the lawsuits that won against Mc Donald's, thought this does not mean that most lawsuits filed against fast food companies will be successful. Another lawsuit...
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...Case Analysis on McDonald’s Vinil K Pillai City University of Seattle MBA 500 Essentials of Business Management June 22, 2014 Abstract This paper discuss about the case analysis of McDonald’s, one of the leading food chains around the world. This report starts off with a brief overview of the company, its presence and operations, and moves on to analyses of both external and internal environments. This paper tries to find out the relative strengths, weaknesses, opportunities and threats in different aspects of business operations of McDonald’s. The paper then looks at the issue faced by McDonald’s in today’s competitive world. The study finally concludes by suggesting some actions and recommendations to overcome those issues. Keywords: overview, external & internal analysis, issues and alternatives, recommendations and actions Company Overview McDonald’s corporation headquartered in Chicago, United States was founded in 1940 is the world’s leading global food chain service retailer with customers over 110 countries. The company restaurant offers a variety of food items, coffee, soft drinks and other beverages as well as newly added breakfast menus. McDonald’s is one of the most successful global restaurant chains around the world. Since coming in the market in the early 50’s McDonald’s has done very well in common stock and performing very consistently compared to its competitors. They have used the most effective management and global expansion strategies to...
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...CASE TITLE: MC DONALD’S “SENIORS” RESTAURANT CASE STUDY METHOD OBJECTIVES: 1. To enhance socialization and quality decision making. 2. To advance the student’s learning in the national world of business operation. BY: MARY KRISTINE S. TORRECAMPO LC 3 I. STATEMENT OF THE PROBLEM 1. What is the effect of the increasing seniors’ population to the image of Suzanne’s Mc Donald’s Restaurant? 2. What services should Suzanne’s Mc Donald’s Restaurant could offer to attract more young customers to avail the facilities longer than the seniors? II. DEFINITION OF THE PROBLEM The Mc Donald’s Restaurant is open to the public especially to the young ones, but unfortunately, the main customers under Suzanne’s management are said to be “seniors.” If the senior customers continue to grow in the fast-food restaurant, there are two possible outcomes that may happen, both an advantage and a disadvantage. The advantage is – for the management perspective – there is nothing to worry in terms of the restaurant sales and gaining of profits because even they are seniors, they are still customers that are willing to avail the services being offered. However, the disadvantage is, if the seniors’ population continue to grow, in availing the services in which supposed to be for young people as the main targets, their presence will monopolize the place as being the main customers and withhold the young ones. Young customers might feel uncomfortable...
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...The Department of Marketing Mc Donald’s Marketing Strategies in the U.S Topic: McDonald’s Marketing Strategies in the US Introduction………………………………………………………………………………3 Chapter One: Fast Food Industry Analysis 1.1 Rivalry Among Existing Firms……………………………………………………….4 1.2 Threat of New Entrants………………………………………………………………5 1.3 Bargaining Power of Buyers…………………………………………………………6 1.4 Bargaining Power of Suppliers………………………………………………………7 1.5 Threat of Substitute Product or Services…………………………………………….7-8 Chapter Two: Marketing Mix of McDonald’s in the U.S 2.1 Product……………………………………………………………………………..8-9 2.2 Price…………………………………………………………………………………9 2.3 Place………………………………………………………………………………..10 2.4 Promotion…………………………………………………………………………..10-11 Conclusion: Final Recommendations……………………………………………………………….12 Appendix………………………………………………………………………………13-15 Bibliography…………………………………………………………………………...16 2 Introduction There are many fast food restaurants in America presently; among them is Mc Donald’s, currently one of the most successful fast food restaurants in America. Mc Donald’s originally started out as a small restaurant that focused on burgers, fries and beverages. It was owned by two brothers Dick and Mac Mc Donald. Ray Kroc came along and saw their business and put forward an idea to establish Mc Donald’s as a bigger company by establishing them all over America. Mr. Kroc would later go on to modify the restaurant and buy out the brother’s...
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...Table of contents 1. Introduction ................................................................................................................................... 1 1.1. 1.2. 1.3. Structure of the report.............................................................................................................. 1 Mc Donald’s’ Business Model ................................................................................................ 1 Credit crunch ........................................................................................................................... 1 2. Theoretical framework ................................................................................................................. 2 2.1. The credit crunch 2008 ............................................................................................................ 2 The deregulation of the financial markets ....................................................................... 2 The U.S. housing market ................................................................................................. 2 Consequences of the subprime mortgage crisis............................................................... 3 Impact on businesses and consumers in the U.S. ............................................................ 4 2.1.1. 2.1.2. 2.1.3. 2.1.4. 2.2. 2.3. 2.4. 3. SWOT analysis ...................................................................................................
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...How are customer’s tastes changing in the fast-food industry? What impact do these changes have on McDonald’s? There are lots of obese in America. In America we can go to a drive up window and receive a fast, hot meal in less than 3 minutes. Everything is about fast. Mc Donald’s captured lot of market when fast food trend started. But customers are now looking for healthy options. Customers are substituting healthy food for a quick cheap meal. A healthy diet, healthy habits, can change our life. Customers are trying to eat fish, chicken and vegetables to stay healthy. Customers looking for better dining experience. They are looking to get food faster with high scale dining. They are also looking for quality salads and better quality food. These changes are great for world, but it is decreasing the Mc Donald's profits. Mc Donald’s changed their ambience and atmosphere to attract more people. They also added kid’s game area to attract more kids. Mc Donald’s added chicken items to their menu, also added more varieties to the menu. Mc Donald’s also started McCafe to attract coffee lovers. Question 2: How well these changes in customer tastes and preferences being reflected in competitive strategies in the industry? The restaurant industry is a mature, heavily segmented one from fine dining to fast food. This would indicate that the established restaurant chains – Burger King and Wendy’s specifically – are failing to come across with these customer preferences in their competitive...
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...Starbucks Financial Analysis Table of Contents History 3 Overview 3 Strategy 3 S.W.O.T. 4 Starbucks Ratios 5 Balance Sheet Analysis 5 Profitability Ratios 8 Activity Ratios 9 Investment Returns 9 Comparative Analysis 10 Profitability 10 Management Effectiveness 10 Valuation Measures 10 Share statistics 10 Stock Price History 11 Dividends & Splits 11 Balance Sheet Ratios 11 Conclusion 11 References 12 Electronic Sources 12 Bibliographic Sources 12 Appendix 13 History The first Starbucks affiliate opened in 1971 in Seattle. The company focused on selling roasted gourmet coffee beans and coffee accessories. The name originates from a character in the novel Moby Dick from Herman Melville. In 1982 Howard Schultz joined the foundation-team of Jerry Baldwin, Zev Siegel and Gordon Bowker as the Director of Retail Operations and Marketing. Inspired by his personal experiences of Italy´s coffee tradition, Schultz proposed to change the company´s strategy and create a coffee chain where customers enjoy their coffee and meet friends. His idea was to transform the coffee shop to be a central meeting and socializing point. As Schultz was not able to convince the founders to switch the company into a concept coffee shop he started his own coffee shop, Il Giornale. Due to his success with his own coffee shop and the support of local investors, he was able to acquire Starbucks in 1987 from its founders. Schultz overtook the name and started a progressive...
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...Jollibee Case 1. How can companies create value in the fast food industry ? The company has to understand what people that consume that product truly value, what represents value for them in terms of perception. In our case we have seen that these dimension is really dependent of the location and habits people might have in the different countries. So I f we consider this, the value perceived by consumers might change in function of the location and customers How was Jollibee able to develop a dominant position in the Philippines? First of all, by its 5 F’s Platform : Fun, Flexibility, Family atmosphere and Friendliness. This philosophy corresponds to Filipino customers, but its dominant position is also reinforces by its spicy taste of hamburgers, making Jollibee’s local recipe different from global Mc Donald’s recipe. Political events also helped Jollibee, as Mc Donald’s slowed its investment in the country, so Jollibee could compete with less pressure from the competition. Nationalism and local pride also gave a lot of success to Jollibee, preferring it to Mc Donald’s. What are Jollibee’s sources of competitive advantage with respect to Mc Donald in that market ? Jollibee has been the first mover in the sector of hamburgers in that country, it permitted the shaping of customers preferences and expectations. Filipino hamburger fast food market is very small compared to Mc Donald’s, and Mc Donald’s applies standardization. Jollibee has not economies of scale like...
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...Issues Are the repairs made to the electricity poles on Mc Donald’s farm tax deductable? Is it a case of merely a repair or its nature is of restoration or replacement? What are his tax implications on insurance claims Mc Donald received from damage to electricity poles by natural disaster? What are his tax implications on Mc Donald for resurfing the road (owned by neighbour Peppa) to access his farm? Law 1.) Assessable income consists of ordinary income and statutory income as per Income Tax Assessment Act 1997(ITAA97) section 6-1 (1). Section 6-5 of the Income Tax Assessment Act 1997 states that ordinary income is income according to ordinary concepts derived directly or indirectly from all sources whether in or out of Australia. Ordinary income is not defined in statute law; it is determined through case law and can be divided into four categories; income from personal exertion, income from business, income from profit-making schemes & income from property (Barkoczy, 2013, p. 266 - 267). A taxpayer’s accessible income includes not only amounts that are ordinary income but also amounts to that are statutory income (s6-10(1) ITAA97). Statutory income comprises amounts that are deemed by the legislation to the accessible income, But which are not otherwise necessarily income according to ordinary concepts. 2.) Taxpayers subtract deductions from their assessable income to arrive at their taxable income for the financial year. There are two types of deductions...
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...Contents Question 1: “You can’t tell consumers that the low price they are paying on that fax machine is somehow unfair. They’re not concerned with the profits of some company. To them, it’s just a great bargain and they want it to continue.” Do you agree with this statement? Do you think that people from different cultures would respond differently to this statement? Explain your answers. 2 Question 3: “Companies should use investment entry modes whenever possible because they offer the greatest control over business operation.” Do you agree or disagree with this statement? Are there times when other types of market entry offer greater control? When is investment entry a poor option? 4 Question 4: Identify the three business level strategies. Describe how they differ from one another. 6 Cost leadership strategy 6 Segmentation Strategy 6 Differentiation Strategy 7 Question 5: Some people believe the rise of regional trading blocs threatens free trade progress made by the WTO. Do you agree? Why or why not? 9 References 10 Question 1: “You can’t tell consumers that the low price they are paying on that fax machine is somehow unfair. They’re not concerned with the profits of some company. To them, it’s just a great bargain and they want it to continue.” Do you agree with this statement? Do you think that people from different cultures would respond differently to this statement? Explain your answers. I agree with the statement “You can’t...
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...3a) (i) According to Trott, 2012, screening of business opportunity is an evaluation process that is not a one-time activity but needs to take place at every point of the new product development process. Product lead-users and product experts are sought to help in this activity. The key to this screening process is to enable the selection of feasible ideas and elimination of those which are deemed unworkable. There are typically 4 activities involved in the screening process, namely, initial screen, customer screen, technical screen and final screen. Before venturing into a home-delivery food business, we need to perform an initial screen which is to evaluate if the service will fit with the existing business. For example, whether the type of food we are serving is feasible for a home delivery. Would the quality of the food be compromised due to the packing and delivery time? These are some of the screening questions that should be considered at the initial screen. We also need to gather feedback from potential customers in order to develop our prototypes. For example, how long would customers be willing to wait for the delivery to arrive before they consider it to be too long? Customers’ preferences can be collected through this customer screen so that we can develop prototypes that meet their expectations. Technical screen is another important screening as it enables us to find out what are the technology and system needed to venture into this new service. The final screen...
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...SCHOOL OF BUSINESS BMIS300 – Management Information System Sec: D Beirut campus Analysis of Mc Donald's Information System Done By: Rawan Al- Masri To: Dr. Abdo Haidar Year: Spring 2015 ACKNOWLEDGEMENT First of all I'm thankful to Almighty Allah who gave me strength for the completion of this project. Next, I'm heartedly thankful to my most respected and honored course instructor of Management Information System, Dr. Abdo Haidar who gave me an opportunity to do this project, and for his guidance, efficient teaching, and cooperation. . This study greatly acknowledges the cooperation and assistance of all those employees of McDonald’s, whose favors have helped me to precede my project, for that I'm very grateful. Table of Content 1. Executive Summary 2 2. Organizational Overview 3 3. Issue Analysis 12 4. Analysis of Information Systems 14 4.1 Customer relationship management 14 4.2 Knowledge Management 19 4.3 E-Procurement and McDonald’s 25 4.4 Supply Chain and Logistic Management Definition 29 5. Details Analysis of suggested Systems 35 6. Organizational Impact of Recent Systems 36 7. An overall analysis of organization 40 Conclusion: 42 Reference 44 Analysis of Mc Donald’s Information systems Executive Summary McDonalds is the world's largest chain of burger fast food and perhaps is one of the fastest and rapidly growing fast food chain restaurants in the world. It uses various...
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...(Lifetime-reliability, 2015). Actually, Quality Management is a comprehensive and structured approach to organizational management that seeks to improve the quality of products and services through ongoing refinements in response to continuous feedback. Quality prerequisites may be characterized independently for a specific organization or may be in adherence to set up benchmarks, for example, the International Organization for Standardization's ISO 9000 series (SearchCIO, 2015). The procedure of quality management is incorporated by making and implementing quality planning, quality assurance, quality control, and also quality improvement (Rijn, 2004). Additionally, discussing 'quality', it actually doesn’t happen by being fortunate. In any case, it needs planning. Nevertheless, Quality Planning and Quality assurance characterize the quality objectives that an organization would like to accomplish and how to keep up the nature of the association's items and administrations. It additionally includes on figuring out the deformities of the organization's items and administrations and in the time being discovering the suitable practice to wipe out those imperfections (Pyzdek and Keller, 2015). It is important for an organisation to agree on what the meanings of Quality Assurance (QA) and Quality Control (QC). Both...
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...identification of the case 4 2. Analysis 7 2.1. Stakeholder analysis 7 2.1.1. Consumers 8 2.1.2. Owners, executives, employee 8 2.1.3. Other groups of stakeholders 9 2.2. CSR Analysis 9 3. Evaluations 10 3.1. Who is to blame? 10 3.2. Root cause analysis 11 3.3. Recommendations 11 4. Implication of the case for future product related complaints 12 Conclusion 15 References 16 Appendix (Case: “The coffee spill heard round the world”) 17 Abstract The Stella Awards were inspired by the Stella Liebeck case in 1992. Stella purchases McDonald’s coffee from a drive through and later received US $ 640,000 for burning herself with this coffee. The lawsuit between Stella Liebeck and McDonald’s – a huge cooperation, was one of the most controversial court cases of its time. In this paper we defined the major ethical issues, analyzed who are the stakeholders and how the stakeholders influenced this case. Furthermore, we also mentioned other complain and lawsuits which McDonald’s had to face with before 2007, which means before and after Stella’s case. Finally, we have some references and comments form McDonalds in particularly. As well as general comments about how organizations and how they make final decisions in the future when they have business ethic problem, and how they protect themselves yet keep their customers happy. 1. Introduction and issue identification of the case Let’s imagine that you are going out to buy a cup of coffee from Mc Donald’s drive - through...
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