...restaurant operated by the Richard and Maurice McDonald . Ray Kroc another business man joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers . McDonald's first filed for a U.S. trademark on the name "McDonald's" on May 4, 1961, with the description "Drive-In Restaurant Services,". In the same year, on September 13, 1961, the company filed a logo trademark on an overlapping, double arched "M" symbol. McDonald serves some of the world famous favourite food like French fries ,Big Mac, hamburgers, soft drinks ,desserts, shake etc . Mc Donald focus on global expansion strategies .McDonald’s first opened stores outside the United States in 1967 in British Columbia and Puerto Rico . Currently it has made its presence in 120 countries . McDonald Business model is based on Franchises . Almost 85% of its restaurant is based on franchise model only 15% is owned by company. In India, McDonald's is a joint-venture company managed by two Indians. While Amit Jatia, M.D. Hardcastle Restaurants Pvt. Ltd. owns and spearheads McDonalds in west & south India, McDonald’s restaurants in North & East India are owned and managed by Vikram Bakshi’s Connaught Plaza Restaurants Private Limited. Celebrating over the years of leadership in food service retailing in India, McDonald’s now has a network of over 160 restaurants across the country, with its first restaurant launch way back in 1996. Prior to its launch, the company invested...
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...BMIS300 – Management Information System Sec: D Beirut campus Analysis of Mc Donald's Information System Done By: Rawan Al- Masri To: Dr. Abdo Haidar Year: Spring 2015 ACKNOWLEDGEMENT First of all I'm thankful to Almighty Allah who gave me strength for the completion of this project. Next, I'm heartedly thankful to my most respected and honored course instructor of Management Information System, Dr. Abdo Haidar who gave me an opportunity to do this project, and for his guidance, efficient teaching, and cooperation. . This study greatly acknowledges the cooperation and assistance of all those employees of McDonald’s, whose favors have helped me to precede my project, for that I'm very grateful. Table of Content 1. Executive Summary 2 2. Organizational Overview 3 3. Issue Analysis 12 4. Analysis of Information Systems 14 4.1 Customer relationship management 14 4.2 Knowledge Management 19 4.3 E-Procurement and McDonald’s 25 4.4 Supply Chain and Logistic Management Definition 29 5. Details Analysis of suggested Systems 35 6. Organizational Impact of Recent Systems 36 7. An overall analysis of organization 40 Conclusion: 42 Reference 44 Analysis of Mc Donald’s Information systems Executive Summary McDonalds is the world's largest chain of burger fast food and perhaps is one of the fastest and rapidly growing fast food chain restaurants in the world. It uses various Information Systems to thrive in a...
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...Business Research Study Showing Differences in Consumer Perception between KFC and McDonalds Executive Summary With the increase in spending capacity of Indian middle class society, the mind set of consumers have changed in relation to recreational activities. More frequently people have started to move out to eat, this has created scope for many fast food chains. But along with that it has also created competition among different food chains. Hence each and everyone plays a major role in attracting customers. The trend can be seen by the increasing number of food chains. That is why this topic was chosen for further study as this particular industry is fast becoming very competitive. Our project comprises of comparison between KFC and McDonald’s, and the various factors that could affect the same. We have tried to do a holistic study of what these factors could be, and how would they affect the perception of consumers regarding these two brands. Objectives of our Research: * Comparative perception of KFC vis-à-vis McDonald’s * Check whether the perception of males and females differ for these brands with regard to price, taste, quality and other such features * Check whether the perception of people from different regions differ for these brands with regard to price, taste, quality and other such features * Suggestions for improvements for KFC and McDonald’s Tool used for collecting data: Information collected by way of questionnaire...
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...MC DONALDS CASE STUDY ANALYSIS OF THE COMPANY McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. McDonald's operates over 34,000 restaurants worldwide, employing more than 1.7 million people. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. McDonald's predominantly sells hamburgers, various types of chicken sandwiches and products, French fries, soft drinks, breakfast items, and desserts. In most markets, McDonald's offers salads and vegetarian items, wraps and other localized fare. McDonald's operates over 34,000 restaurants worldwide, employing more than 1.7 million people. In 2006, McDonald's introduced its "Forever Young" brand by redesigning all of its restaurants, the first major redesign since the 1970s.McDonald's has invested $1 billion to redesign nearly all of the 14,000 restaurants by 2015. SWOT analysis of McDonald's Strengths 1. Largest fast food market share in the world. McDonald’s is the largest fast food restaurant chain in terms of total world sales (8%). It is the second largest outlet operator with more than 34...
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...insecure in their job and negotiate more about financial matters (Shama, 1978). Despite many companies cutting theirs operational costs or reducing employees, McDonald’s in India planned to increase its headcount and strategically do not cut its cost. Taking advantage from the reducing prices of real estates, McDonalds start to gain more market share. McDonald’s management team believed that the economic crisis gives more opportunities to conduct business aggressively. Exploring the case study for McDonalds – Business Strategy in India, a study approach is to explore the whole picture of a successful this fast good chain’s action and strategy to cope with down turn economy. In other words, this case was about to discusses how McDonald’s managed to buck the trend, its early years and business strategy to get more out of its stores in India. On the same time, how McDonald’s can maintain and improve their performance by adjusting their competitive strategy properly. 2. Introduction McDonald's is the leading global foodservice retailer with more than 32,000 local restaurants serving more than 58 million people in around 130 countries each day. 70 percent of our restaurants worldwide are owned and operated by independent, local businessmen and businesswoman. In 1996, McDonald's opened in India for the first time, a country...
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...An Introduction To Supply Chain Management Commerce Essay The term supply chain management was first coined by a U.S. industry consultant in the early 1980s. However, the concept of a supply chain in management was of great importance long before, in the early 20th century. Supply chain management is the word coined for the effective management of all the partners and the information disseminated between them. Take an example of Dell computers, Micheal Dell cant built his business just by selling the computers to the customers, but he need to see the complex problems of the customers and solve these problems through just in time manufacturing of the product, then how to minimize the wastage in the production then to evaluate what customers are doing and how they can make their production efficiently (NYT 2010), as the manufacturer cannot sell the product at the higher prices than the competitors are selling but through effective management you can actually reduce the cost, so concisely he need to be a master of supply chain management. Before supply chain management there was effective inventory control system exist but due to some pit falls like; no supply chain metrics, inadequate definition of customer service, , organizational barriers, inaccurate delivery status data, simplistic inventory stocking policies, inefficient information systems, ignoring the impact of uncertainties, and an incomplete view of the supply chain (Teigen 1997). There is a need for another system...
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...selling balloons. He came up with a brilliant idea every now and then he filled a colourful balloon with air and left it, the balloon would rise up and every person inside the fair would see it. Seeing the rising balloons the children’s would beg their parents to buy them one and the balloon sellers sales would go up. One of the children asked the seller whether different colour balloons rose to different heights. The seller replied that it isn’t the colour of the balloon that made it rise but what’s inside it. Operations is something like that it is like the women behind every successful man. Name one company that has reached the top without properly managing its operations. Arsenal, Mc Donalds,......to .......,Dell, Maruti Suzuki these are names that are recognised all around the world all over India. These are brands that have been able to differentiate themselves from others in their respective industries. Isn’t this what competitive advantage is all about creating differentiation. These brands have been able to reach the top solely on the basis of their competence to manage their operations. In this era of competition where everyone wants a piece of the pie, its very important to develop long lasting advantages to help you survive. Companies should look at developing core competence that will launch them toward success. We as managers are increasingly told to develop core competence in specific areas where no one...
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...3 food chains taken together in America? It’s none other than Mcdonald’s corporation USA. Looking at the above statistics makes one wonder that what is the driving force behind all these achievements? How is it that the chicken burger available in San Francisco is same as the one available in delhi? Many of these question have been answered in the book “Mcdonald’s: behind the golden arches” written by john love. But are these standards being carried out in India as well? The golden arches of Mcdonald’s are slowly becoming an integral part of the Indian landscapes. Everyone knows mcdonald’s is big, but very few know just how significant its impact on Indian business really is. The inside of Mcdonald’s remains a mystery. Mcdonald’s india is a joint venture of Mcdonald’s corporation with Amit Jatia and Vikram Bakshi. Amit jatia handles the operation in westerns region whereas Vikram Bakshi in the northern region. Mcdonald’s india is an employer of opportunities, providing quality employment and long term careers to the indian people. The average Mcdonald’s restaurants employees more than 100 people in 25 different position-from cashiers to restaurants managers. Mcdonald’s world class-training inputs to its employees can be seen in the present close to 2000 employees currently in Mumbai and Delhi. But the most overlooked facts of Mcdonald’s india are its contribution to the food industry. Six years prior to the opening of the first mc donald’s restaurant in india, mcdonald’s...
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...UNIVERSITY DEPARTMENTS ANNA UNIVERSITY CHENNAI : : CHENNAI 600 025 REGULATIONS - 2009 CURRICULUM I TO IV SEMESTERS (FULL TIME) MASTER OF BUSINESS ADMINISTRATION (MBA) SEMESTER – I |Code No. |Course Title |L |T |P |C | |BA9101 |Statistics for Management |3 |1 |0 |4 | |BA9102 |Economic Analysis for Business |4 |0 |0 |4 | |BA9103 |Total Quality Management |3 |0 |0 |3 | |BA9104 |Organizational Behaviour |3 |0 |0 |3 | |BA9105 |Communication Skills |3 |0 |0 |3 | |BA9106 |Accounting for Management |3 |1 |0 |4 | |BA9107 |Legal Aspects of Business |3 |0 |0 |3 | |BA9108 |Seminar I – Management Concept |0 |0 |2 |1 | | |Total | | | |25...
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... we can see in all segments of fast food industry, is a general openness to international products especially in the Asian market. There are also differences regarding the target groups in the different markets, e.g. KFC, which was positioned for the middleclass in Australia whereas attracting blue collar in the U.S. The first and the biggest category is the burger segment with McDonalds and Burger King as main players of the market. One of the main problems competitors are facing in this segment are health concerns by the customers like mad cow disease, overweight, cholesterol or diabetes especially in western countries. Another challenge for the burger industry is the religious and ethical background. Very good examples for this are the lamburger in India and the abolishment of pork in Muslim countries. In our opinion the main effect influencing the business strategy concerning standardization or adaption are the different taste preferences in various...
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...Food Industry Last Updated: June 2012 Introduction The food services sector in India is expected to witness a 50 per cent increase in investments in 2012 to about US$ 750 million, as food suppliers and retail companies plan to scale up business and stay competitive by tapping the large potential of the domestic market. Of the total investments of US$ 750 million in 2012, about US$ 165 million has gone into purely front-end retail, such as fast moving consumer goods (FMCG), food and beverage firms. India is the world's largest milk producer, accounting for around 17 per cent of the global milk production, according to RNCOS research report titled, 'Indian Dairy Industry Analysis'. The study anticipates that the milk production in India will grow at a compound annual growth rate (CAGR) of around 4 per cent during 2011-2015. Further, India has emerged as one of the largest potential markets for organic food consumption globally. The organic food is invariably catching up pace among the Indian retailers, especially with the niche retailers owing to wide awakening among Indian consumers towards leading a healthy life, as per RNCOS research report titled, 'Indian Organic Food Market Analysis'. We anticipate that the sector will post significant growth during 2011-2013, growing at a CAGR of 15 per cent. Indians spend US$ 64 billion annually on eating out, which includes $13 billion on eating in quick-service restaurants (QSRs) such as McDonald's and Costa Coffee, propelling...
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...“five forces of competitive position.” A model of its internal analysis in regards to the organization’s core resources and competences equally well as the current strategic choices adopted by the company in the Chinese market sector. But in terms of its strategic capabilities, I have identified six general strategic capabilities which includes production, resources, revenue, design, delivery and shareholder value Seeing the company’s business objective in the Chinese market means that the expansion of its business scale and coverage are in a fast pace setting. I will then focus on the strategic preparation and strategic operation as well as the assessment of McDonald’s China’s strategic planning processes while providing the fast food chain with some recommendations in improving the effectiveness of its strategic planning processes (Porter, 1985). McDonald’s assessable...
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...BIRLA COLLEGE. STUDIES. SUBMISSION DATE: - 16TH FEBRUARY, 2009 AKNOWLEDGEMENT I HAVE GREAT PLEASURE IN PRESENTING MY PROJECT ENTITLED MC DONALD I TAKE THIS AN OPPORTUNITY TO EXPRESS MY DEEPEST GRATITUDE & INEPTNESS TO ALL THOSE WHO CONTRIBUTED INDIRECTLY THEIR VALUABLE TIME & ASSISTED ME IN MY PROJECT. I WOULD LIKE TO THANK MY PROJECT GUIDES, ALL THE FACULTY MEMBERS. FOR THIS APPROVAL & ALSO FOR HER VALUABLE GUIDANCE & SUPPORT IN COMPLETING MY PROJECT OF MC DONALD. LAST BUT NOT THE LEAST I WOULD LIKE TO EXPRESS MY SINCERE THANKS TO THOSE WHO DIRECTLY & INDIRECTLY HELPED IN THIS PROJECT. SUBMITTED BY, AJAY AVHAD PARAG AWATE SNEHA VINEKAR DECLARATTION WE STUDENTS OF BIRLA COLLEGE, STUDENT OF SY. B.M.S (SEMESTER 4) HEREBY DECLARES THAT WE HAVE ACCORDINGLY COMPLETED MY PROJECT ON MC DONALDS IN THE YEAR 2008- 2009. THE INFORMATION...
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...The Department of Marketing Mc Donald’s Marketing Strategies in the U.S Topic: McDonald’s Marketing Strategies in the US Introduction………………………………………………………………………………3 Chapter One: Fast Food Industry Analysis 1.1 Rivalry Among Existing Firms……………………………………………………….4 1.2 Threat of New Entrants………………………………………………………………5 1.3 Bargaining Power of Buyers…………………………………………………………6 1.4 Bargaining Power of Suppliers………………………………………………………7 1.5 Threat of Substitute Product or Services…………………………………………….7-8 Chapter Two: Marketing Mix of McDonald’s in the U.S 2.1 Product……………………………………………………………………………..8-9 2.2 Price…………………………………………………………………………………9 2.3 Place………………………………………………………………………………..10 2.4 Promotion…………………………………………………………………………..10-11 Conclusion: Final Recommendations……………………………………………………………….12 Appendix………………………………………………………………………………13-15 Bibliography…………………………………………………………………………...16 2 Introduction There are many fast food restaurants in America presently; among them is Mc Donald’s, currently one of the most successful fast food restaurants in America. Mc Donald’s originally started out as a small restaurant that focused on burgers, fries and beverages. It was owned by two brothers Dick and Mac Mc Donald. Ray Kroc came along and saw their business and put forward an idea to establish Mc Donald’s as a bigger company by establishing them all over America. Mr. Kroc would later go on to modify the restaurant and buy out the brother’s...
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...| | McDonald’s Supply Chain | | | | | | | | | Contents Introduction 3 History 3 McDonald’s in India 4 Supply Chain of McDonald’s 5 Introduction 5 Incorporating Chill Zones – The McDonalds Cold Chain 6 Validation of McDonalds Cold Chain 8 McDonalds Suppliers and Distributors 10 Outsourcing of Ingredients 12 McDonald's Supply Chain – Challenges 19 Conclusion 20 References 21 Introduction McDonald's is the leading global foodservice retailer with more than 32,000 local restaurants serving more than 60 million people in 117 countries each day. More than 75% of McDonald's restaurants worldwide are owned and operated by independent local men and women. McDonald's predominantly sells hamburgers, various types of chicken sandwiches and products, French fries, soft drinks, breakfast items, and desserts. In most markets, McDonald's offers salads and vegetarian items, wraps and other localized fare. This local deviation from the standard menu is a characteristic for which the chain is particularly known, and one which is employed either to abide by regional food taboos (such as the religious prohibition of beef consumption in India) or to make available foods with which the regional market is more familiar (such as the sale of McRice in Indonesia). History The business began in 1940, with a restaurant opened by siblings Dick and Mac McDonald in San Bernardino, California. Their introduction of the "Speedy Service System"...
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