...possible dilemma in its evolving brand image. The restaurant manager, Lisa Aham is experiencing an increase in the restaurant’s senior market, who utilizes the restaurant, for hours, nontraditional to fast food. The restaurant stay of the senior customers ranges from one to four hours during non-peak morning hours. The current situation must be reevaluated because the senior customers bring in equivalent amounts of profit as the non-senior market, which utilizes the restaurant for a short-period. Aham believes the changing image of the restaurant will discourage younger customers from patronage. As a result of the changing market, Lisa Aham wants to implement special activities, appealing to seniors, during the hours of 9:00 a.m.– 11:00 a.m. to cater to seniors and draw more revenue. Solution Providing activities that are appealing to seniors during the hours of 9:00 a.m. -11:00 a.m. will cater directly to the seniors. These activities will provide a comfortable environment for socialization and dining. Constricting the activities to the restaurant’s meeting room will reserve the other areas of the restaurant for non-senior, fast food, patrons and therefore, provide adequate space for customers. Charging a small, one-time entry, fee will also provide Mrs. Aham with additional profits, otherwise not available. Providing restaurant coupons as prizes will encourage spending among the senior age group. “Many seniors are relying on incomes that are fixed, whether...
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...CASE TITLE: MC DONALD’S “SENIORS” RESTAURANT CASE STUDY METHOD OBJECTIVES: 1. To enhance socialization and quality decision making. 2. To advance the student’s learning in the national world of business operation. BY: MARY KRISTINE S. TORRECAMPO LC 3 I. STATEMENT OF THE PROBLEM 1. What is the effect of the increasing seniors’ population to the image of Suzanne’s Mc Donald’s Restaurant? 2. What services should Suzanne’s Mc Donald’s Restaurant could offer to attract more young customers to avail the facilities longer than the seniors? II. DEFINITION OF THE PROBLEM The Mc Donald’s Restaurant is open to the public especially to the young ones, but unfortunately, the main customers under Suzanne’s management are said to be “seniors.” If the senior customers continue to grow in the fast-food restaurant, there are two possible outcomes that may happen, both an advantage and a disadvantage. The advantage is – for the management perspective – there is nothing to worry in terms of the restaurant sales and gaining of profits because even they are seniors, they are still customers that are willing to avail the services being offered. However, the disadvantage is, if the seniors’ population continue to grow, in availing the services in which supposed to be for young people as the main targets, their presence will monopolize the place as being the main customers and withhold the young ones. Young customers might feel uncomfortable...
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...study was undertaken with an objective to identify factors affecting brand food products about two major food industries i.e. Mc-Donald’s and Kentucky Fried Chicken (KFC). Factors included were taste and quality of product, price of product, delivery of product, availability of product, environment of restaurant, staff of behavior and value for money. A pre design questionnaire was used to collect relevant data about these two food industries. The study found that the product of KFC were relatively better as compared to that of Mc-Donald’s in most of the traits studied especially in Taste and quality of food, price of product, staff behavior, delivery of product, and environment of the restaurant. Key words: Brand Preference, McDonalds, KFC Restaurants are becoming an important part in an industry system, providing services to people away from home in the form of foods. In view of this many forms took place and one break through is fast food restaurants. Factors effecting…. Fast food was a breakthrough from traditional catering method and standards fast food has their own benefits which their consumers perceive. Because of which they patronize their selection. Such benefits were rated on different variables shown in figure below. Perception regarding such benefits may be formed by word of mouth communication, exposure to promotion from restaurants, previous experiences and other sources perception may vary from culture to culture. Fact is that while forming marketing...
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...L’image des produits Mac Donald’s et les critères de choix Mac Donald’s http://www.mcdonalds.fr Sommaire : Introduction : Le contexte et le choix de notre étude I. Présentation de l’entreprise et de son environnement a. La chronologie Mac Donald’s b. Les dirigeants c. Mac Donald’s en chiffre d. Les valeurs de qualité de Mac Donald’s II. Les questions d’étude Marketing concernant Mac Donald’s Et les différentes hypothèses possibles III. La méthodologie a. Les composantes b. la méthode utilisé c. schéma de notre parcours d. Notre questionnaire IV. Les résultats obtenus a. Tableaux simples b. Tableaux croisés et graphiques V. Les recommandations Conclusion Introduction : Nous nous trouvons aujourd’hui dans une conjoncture qui réduit de plus en plus nos temps consacrés aux différents repas de la journée, se qui nous incitent à fréquenter d’avantage les lieus de restauration dites « Fast Food ». Ces derniers nous offrent plusieurs types de nourritures et formules (les sandwicheries, Subway, Pasta, Quick et Mc Donald’s et bien d’autres.) qui nous permettent de pouvoir choisir en fonction de nos goûts. Nous avons choisie de baser notre étude avec Mac Donald’s car c’est le leader mondial dans les restaurants dit « rapides». Mac Donald’s est un enseigne qui à prit conscience du besoin de qualité des consommateur ainsi que la protection de son environnement...
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...This is due to the lack of time that they have and with this fast food they do not have to take their time to cook. Other than that it is also saved their cost. In our research we are doing a study about what are the effects of the McDonald’s image towards customer loyalty. As we all know, McDonald’s is a well established company. It is one of the famous fast food companies throughout all the country in the world. The first McDonald’s restaurant in Malaysia opened its doors at Jalan Bukit Bintang on 29 April 1982. As of December 2009, McDonald’s Malaysia has 194 restaurants nationwide, serving 10million customers a month and expanding at a rate of 15-20 new restaurants annually. McDonald’s Malaysia and our franchisees employ more than 8000 locals with 150 support staff at its headquarters. McDonald’s Malaysia operates under the Asia Pacific, Middle East and Africa (APMEA) group of McDonald’s Corporation. McDonald’s Malaysia is fully own by McDonald’s Corporation and the restaurants throughout Malaysia are either operated by Golden Arches restaurant Sdn. Bhd. (GARSB) or franchisees. BROAD PROBLEM AREA Our broad problem area is focused on observing and focusing on the situation that occurs in McDonald’s. We had observe that the problem, currently exist in the management and service itself. For example, the way the manager admonish their employee in inappropriate ways in front the customer will affect the workers emotion that will lead to a bad service. In diagnosing the McDonald's...
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...(2006) stated With record harvests being in developed countries it is somewhat easier to enter because they usually have fully development communication, distrubution,and transportation systems to name but a few facilities factors. Most successful global business are aggressively building their global strategies around, common technology used in many markets particularly in areas of information technology, when they high cost of research and development that must be recovered through sales in many countries. BACKGROUND OF THE COMPANY McDonald’s is one of the top restaurant chains in the world, touching the lives of people every day. The long journey of the burger brand started in 1940, when two brothers, Dick and Mac McDonald opened the first McDonald’s restaurant in San Bernardino, California(Shamise, J. & Eisner, A, 2007, p. c890).Initially, they owned a hotdog stand, but after establishing the restaurant they served around 25 items, which were mostly barbequed. It became a popular and beneficial teen hangout. In 1948, the brothers closed and reopened the...
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...to communicate. This report provides a brief knowledge about KFC in Pakistan. ABOUT KFC Introduction Kentucky Fried Chicken (KFC)- one of the most known fast food chains in the world started in the early 1930's by Kernel Sanders in the Southern USA as a small franchise operation. Colonel Sanders has become a well known personality throughout thousands of KFC restaurants Worldwide. Quality, service and cleanliness (QSC) represents the most critical success factors to KFC's global success. Food, Fun & Festivity, this is what KFC is all about. Leading the market since its inception, KFC provides the ultimate chicken meals for the Chicken Loving Nation. Be it Colonel Sanders secret Original Recipe Chicken or the Hot & Spicy version, every bite brings a YUM on the face. At KFC we proudly say: KFC has more than 11,000 restaurants in more than 80 countries and territories around the World. In 1971, Heublein, Inc. acquired KFC, soon after; conflicts erupted between the Colonel (which was working as a public relations and goodwill ambassador) and Heublein management over quality control issues and restaurant. KFC is part of Yum! Brands, Inc., however in the case of Pakistan KFC...
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...Mc Donald’s Value Creation Presented By: Group 3 Section C Pulkit Garg(13DM141) Sankul Suri(13DM162) Priya Gupta(13DM138) Pulkit Gupta(13DM142) Roshni Bhoir(13DM156) Prathmesh Wadekar(13DM137) History Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. In 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. Some Facts McDonald's is the world's leading food service retailer with more than 34,000 restaurants in 119 countries serving more than 68 million customers each day and employing more than 1.7 million people. In 1996, McDonald’s entered India through a joint venture with two local Indian companies— Hardcastle Restaurants Private Limited in the west and south region and Connaught Plaza Restaurants Private Limited in the north. Franchise Model – Only 15% of the total number of restaurants are owned by the Company. Mission Statement McDonald's brand mission is “to be our customers' favorite place and way to eat and drink with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time.” As per McDonald’s Senior Management: “Our worldwide operations have been aligned around a global strategy called the ‘Plan to Win’ centering on the 5 Ps for exceptional...
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...Organisation structure Structure relates to a skeletal framework of activities and processes in an organisation and specifies the roles of these in achieving goals and objectives of the organisation. According to (Mullins, 2009), a good structure is highly important due to the fact that decisions on structure are primary strategic decisions which can make or break an organisation. One important aspect of a good structure is the human element. Organisation structure should be designed so as to encourage employees and increase the morale and job satisfaction of organisation members which will result to overall organisation efficiency. (Mullins, 2006) describes nine basic considerations in the design of organisation structure. The fundamental step is to define organisational objectives to enable further analysis and comparisons of other forms of structure. Clarification of objectives A clear definition of objectives is vital to provide a framework for the design of structure of an organisation. Organisation objectives provide fundamental schemes for division of labour and creation of group units and sub units. Clearly stated aims and objectives will assist in decisions on the strategy and structural dimension to employ to achieve organisational objectives. Task and element functions Certain functions must be performed in order to produce a good or service, from the development of the good or service to finance of resources used in the complete processing. These functions...
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...History of Jollibee Well according to the book and in the internet, Tony Tan Caktiong is the owner, and the current Chairman and CEO of Jollibee. In the family, he was third of seven siblings and their life story was a story of a family from China who migrated to look for a better life in the Philippines. He graduated from University of Santo Tomas with a degree in chemical engineering. As the story goes, Tony and his colleagues went on a visit to a Magnolia Ice Cream plant in 1975 and learned that it was offering franchise. After college graduation, Tony did not immediately find a job as many friends did. But instead he borrowed money from his father amounting to Php 200,000 and opened two Magnolia ice cream parlors named Cubao Ice Cream House. Tony started with just two ice creams and soon had his brothers to help him in the growing business. By 1977, Tony and his brothers owned five ice cream parlors and all were successful that in terms of sales their business soon became the top ice cream chain in Metro Manila. So where are the famous hamburgers in the story? It is later in that year the sales of went down so they think of something to further boost sales. Tony decided to add an offering in the business by introducing hamburgers. And soon added french fries and fried chicken because customers were telling them that they did not want to eat ice cream all the time. As they offer the new menu, they noticed that people were lining up more for hamburgers than for ice cream...
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...Richard Spight WRIT 20100 APU February 13, 2016 Homework Week Two Reflection Paper on: How Junk Food Can End Obesity (Freedman, D. 2013) We are introduced to the author David H. Freedman as he makes a comparison between two equally wholesome smoothies. The first drink is from a Los Angeles health-food eatery, a 16 ounce of blended apple-blueberry-kale-carrot juice totaling some 300 calories for a supersized price tag of $9.00. Freedman ordered up a like smoothie a few weeks later outside Chicago with only 220 calories that tasted in a word “delicious” for a mere $3.00; he thanked McDonald’s for the tasty treat. There was a courtroom like parade, of writers whose ink pen had protested the food industry complex and directed their readers toward natural and local sourced food purveyors, avoiding the highly processed and fast-food industry. Health food evangelists cried out against America’s health obesity crisis resulting from sugar, salt, and fat intake. Michael Moss’s “Salt Sugar Fat: How the Food Giant Hooked Us” was a #1 best seller on the New York Time and Melanie Warner’s “Pandora’s Lunchbox: How Processed Food Took Over the American Meal” and host of other voices for reform in...
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...an integral part of the Indian landscapes. Everyone knows mcdonald’s is big, but very few know just how significant its impact on Indian business really is. The inside of Mcdonald’s remains a mystery. Mcdonald’s india is a joint venture of Mcdonald’s corporation with Amit Jatia and Vikram Bakshi. Amit jatia handles the operation in westerns region whereas Vikram Bakshi in the northern region. Mcdonald’s india is an employer of opportunities, providing quality employment and long term careers to the indian people. The average Mcdonald’s restaurants employees more than 100 people in 25 different position-from cashiers to restaurants managers. Mcdonald’s world class-training inputs to its employees can be seen in the present close to 2000 employees currently in Mumbai and Delhi. But the most overlooked facts of Mcdonald’s india are its contribution to the food industry. Six years prior to the opening of the first mc donald’s restaurant in india, mcdonald’s and its international supplier partners together with local indian companies to develop products that...
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...Consultancy Project Report McDonald’s By Haroon Zahid Qureshi CIIT/FA14-EMBA-207/CVC Master’s in Business Administration (Executive) COMSATS Institute of Information Technology Virtual Campus – Pakistan INTRODUCTION OVERVIEW OF FAST FOOD INDUSTRIES The food industry is on a high as Indians continue to have a feast. Fueled by what can be termed as a perfect ingredient for any industry - large disposable incomes - the food sector has been witnessing a marked change in consumption patterns, especially in terms of food. An increasing number of international fast food chains rushing to India is because all of them see tremendous potential in for this type of business. The large upwardly mobile population in the urban areas tend to eat out more often or business or for leisure. The various players operating in India are the well-established Indian chains like Nirula's, Haldiram's and multinational companies like McDonalds, Pizza hut, Domino's pizza, etc. In addition to these, apparently some of the best known international food chains are looking at India. Among them are Great American Disaster, The Burger King, Mexican food chain Tacogrill, Move-n-pick, etc. are some of them to name. The players are fighting on products, pricing, positioning and trying to convert their first trials into regular purchase by providing delightful service quality. The focus is on product quality and standardization on taste. Consistency is the key, as its standardization...
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...MANAGEMENT BIRLA COLLEGE. STUDIES. SUBMISSION DATE: - 16TH FEBRUARY, 2009 AKNOWLEDGEMENT I HAVE GREAT PLEASURE IN PRESENTING MY PROJECT ENTITLED MC DONALD I TAKE THIS AN OPPORTUNITY TO EXPRESS MY DEEPEST GRATITUDE & INEPTNESS TO ALL THOSE WHO CONTRIBUTED INDIRECTLY THEIR VALUABLE TIME & ASSISTED ME IN MY PROJECT. I WOULD LIKE TO THANK MY PROJECT GUIDES, ALL THE FACULTY MEMBERS. FOR THIS APPROVAL & ALSO FOR HER VALUABLE GUIDANCE & SUPPORT IN COMPLETING MY PROJECT OF MC DONALD. LAST BUT NOT THE LEAST I WOULD LIKE TO EXPRESS MY SINCERE THANKS TO THOSE WHO DIRECTLY & INDIRECTLY HELPED IN THIS PROJECT. SUBMITTED BY, AJAY AVHAD PARAG AWATE SNEHA VINEKAR DECLARATTION WE STUDENTS OF BIRLA COLLEGE, STUDENT OF SY. B.M.S (SEMESTER 4) HEREBY DECLARES THAT WE HAVE ACCORDINGLY COMPLETED MY PROJECT ON MC DONALDS IN THE YEAR 2008- 2009. THE INFORMATION...
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...TERM PROJECT MARKETING STRATEGY 1 Marketing Strategies Of Coca Cola PRESENETED TO: MR. SUFIAN AHMAD PRESENTED BY: Sami Ullah Khan 27s-640 2 TABLE OF CONTENTS CONTENTS 1. 2. 3. 4. Acknowledgement. Mission statement Introduction. Coca Cola. a. Coca Cola International. b. History. 5. Management. 6. Market share. 7. Financial report. 8. Dividends and Cash Plan. 9. Products. 10. Strategic planning. 11. Bottlers owned by Coca cola 12. Coca Cola Pakistan. 13. Major Competitors a. Pepsi b. History. c. Financial assets. • Market share. • Financial report. • Products. • Methodology 14. Some basic information regarding marketing of coke a. Target market: b. Major segments: c. Factors effecting sales: d. Major competitors: e. Strategies of quality: f. Threats from competitors: g. Targets that would like to attain: h. Expanding target market i. Threats and opportunities for price: j. Strategies of getting goals i.e. “high profits”: k. Marketing strategy: l. Expectations for the coming year: m. How coke determine the yearly budget: 15. Marketing strategies 16. Pest analysis . 3 DEDICATION This report is dedicated to my beloved parents, Who educated me and enabled me to reach at this level. 4 ACKNOWLEDGEMENT We think if any of us honestly reflects on who we are, how we got here, what we think we might do well, and so forth, we discover a debt to others that spans written history. The work of some unknown person makes our lives easier everyday. We believe...
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