...MARKETING STRATEGY & 5 Ps McDonald’s applies a top down strategy which is Used to provide information from a higher level to a lower level, Managers of McDonalds work on training their staffs locally and globally in order to unify the work processes and services through in a hierarchical way. For instance, as a head of the restaurant, there is a "store manager" with, a number of "managers", often four or five, because it takes at least one of them to be present continuously throughout the duration of opening the restaurant. So each one in the operation is followed or instructed by a decisive instructions made by his or her top manager. Regarding the 5 Ps of the McDonald’s operations strategy: PURPOSE: the strategy of McDonald’s aims to deepen and enrich its relationship with consumers through three axes which are knowledge, sharing and fun by focusing on the consistent quality of their products and services as well as controlling their resources continuously in order to develop their operations strategy. PARTICIPATION: in McDonald’s organization there are several participants that participate in the implementation of the process who are: staff that are responsible for making decisions, employees for following the steps given by their top managers, as well as suppliers for providing the raw materials to McDonald’s and finally customers for buying the meals offered. POINT OF ENTRY: is the point in where McDonald’s stated its process of implementation in terms of defining the...
Words: 298 - Pages: 2
...Mic Check, One-Two Suzanne Fields, the author of “Bad Raps: Music Rebels Revel in Their Thug Life” wrote her article on May 21, 2001 for insight on the news. In her article, Fields talks about how rap music has negative effects on our younger generation. She personally believes that the lyrics in these songs have a harsh effect on our youth and that it is the worst genre of music out right now. While reading, I found her opinion to be extremely biased and unfair. I also found myself disagreeing with almost every bad thing she stated about the rap genre since many other genres can have the same types of effects on younger people when they listen to them. Fields starts out her article by saying that rap music “expresses the worst kind of images” and is harmful to our younger generations. She thinks that the lyrics “employ vulgar street idioms” and are too harsh. She also states that she believes their lyrics come from “a world of broken families, absent fathers, illegitimate children and matriarchal dominance, often subsidized by welfare.” (Fields) Fields continues her argument against rap music by saying that the reason for the harsh lyrics is because language and experience of poetry and romance are absent from the lives of the rappers and their audiences. Fields personally does not know the true lives of the rappers, so she shouldn't be judging them just off of their lyrical content. Fields continues her article against rap music by using a couple facts about other singers...
Words: 769 - Pages: 4
...colonialism, slavery, or their aftermath as they are lived out in many parts of the world today”(Pratt 34) by Mary Louise Pratt in her writing titled “Arts of the contact zone”. This song has been helpful and caused huge issues within the communities. The song shows the struggle that people of color go through in society and how different races portray each other based on stereotypes. NWA, which stands for Niggas With Attitude, wrote this song as a parody. I believe that they presented themselves with such vulgar because they felt like everyone saw them in a negative way. They became what the public thought they were. In doing so they caused a lot of commotion with the FBI and police. The song is from the view point of the 3 attorneys; MC Ren, Ice Cube, Eazy-E and the judge Dr. Dre. Each attorney shares their story about the struggle of being a person of color living in Compton. The first verse is by Ice Cube who mentions “and not the other color so police think/ they have the authority to kill a minority”(NWA 5). What Ice Cube is saying is that cops think because they are white, they are superior to people of color. The cops assume they have the right to kill them and abusing the authority they have. Instead of protecting the civilians,they are harming them. Later on Cube says “searching my car,looking for the product/thinking every nigga is selling narcotics/ you'd rather see, me in the pen/ than me and Lorenzo rolling in a Benz-o”(NWA 6) The police will stop these young...
Words: 454 - Pages: 2
...often arose. Informal competitions started when a few truly exceptional dancers were noticed on the dance floor; the rest of the people would back off and allow the leaders to duke it out. As these informal competitions became increasingly common and popular, announced competitions became part of a night out at hip hop clubs. Whether they arose organically or they were advertised in advance, this competitive nature helped hip hop retain the "battle" culture that has existed since the beginning. This type of competition can also be seen in other dance forms, perhaps most notably in tap dancing of the early 20th century. *The Hammer Dance (Mc Hammer) MC Hammer brought rap music to the mainstream audience with his album Please Hammer Don't Hurt 'Em, the biggest-selling rap album of all time. Born into poverty in Oakland, California, in 1962, MC Hammer began his performing career as a young boy dancing outside the Oakland Coliseum during Oakland A's games. He launched himself into full-fledged stardom with the 1990 release Please Hammer Don't Hurt 'Em, the first...
Words: 1318 - Pages: 6
...PREGUNTAS Y RESPUESTAS 1) ¿Cómo debe priorizar Mc Donald’s La sostenibilidad en relación con otras metas de la cadena de suministro (Por ejemplo, garantizar la seguridad de los alimentos y minimizar los costos)? R/ El gran dilema de la compañía es encontrarse entre la fuerza de unos proveedores que no son exclusivos, una competencia que no trabaja por la sostenibilidad, el aseguramiento del aprovisionamiento y clientes que exigen a la compañía acciones en la dirección de la sostenibilidad pero que no quieren pagar por esto y exigen precios bajos. La situación es un tanto compleja en cuanto que al ajustarse en un de los extremos se esta afectando el otro. Para esto la compañía debe de mantener su imagen de Calidad, Pero no de precio bajo, si no la de precio Justo lo que lleva a la compañía a justar sus precios de acuerdo al PIB Local, por el otro lado Fortalecer su imagen de responsabilidad social en donde prima la sostenibilidad y el compromiso de esta a lo largo de su cadena de abastecimiento, para esto debe de integrar a los proveedores en este logro y como los esfuerzos de traducen en crecimiento del negocio y en mayor volumen para los proveedores, a partir de responder a las necesidades o exigencias de los clientes. 2) ¿Cómo debe conciliar Mc Donald’s las diferentes expectativas y prioridades de sostenibilidad en todo el mundo con el entendimiento de que las practicas locales a veces influyen la marca global? Los países y regiones muestran diferentes tipos...
Words: 581 - Pages: 3
...Abrakebabra: Growing Pains in a Fast-Food Restaurant Chain CASE A Rosalind Beere, Peter Mc Namara and Colm O’Gorman (UCD Business Schools) wrote this case. We wish to gratefully acknowledge the help of Abrakebabra Limited who have co-operated in this research by giving access to management, staff, franchisees and company documents. Financial support of a grant from Davys Stockbrokers to undertake a series of case studies is gratefully acknowledged. Disclaimer: This case is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. © Copyright Rosalind Beere, Peter Mc Namara and Colm O’Gorman, 2004, UCD Business Schools. 1 “A LICENSE TO PRINT MONEY” In the early 1980’s Dublin city lacked the restaurant culture of other European cities. Instead Dublin’s social life centred on a vibrant pub culture, with bars focusing on drink sales, rather than offering food to customers. So, on leaving a pub after an evenings drinking, Dubliners had few options for late night eating. For one twenty-two year old, Graeme Beere, this problem represented a business opportunity. In 1982 Graeme, with the help of his brother Wyn, opened a new fast-food restaurant targeted at Dublin’s pub going population. The offering was new for Dublin: a product mix of kebabs, burgers and chips; late night opening; and the option to ‘eat-in’. Making a play on the word ‘kebab’ and Steve Miller’s No. 1 hit song ‘Abracadabra’...
Words: 4168 - Pages: 17
...Caso Starbucks - Valor de Marca Concepto de Valor -‐ Mercado De acuerdo a la lectura, en sus inicios, Starbucks no sólo era sinónimo de buen café, sino que también de los sabores que producía el tostado oscuro. La característica que diferenciaba a la compañía, y su valor central, era un café en grano de primera calidad y recién tostado. La compañía dependía principalmente de la recomendación boca en boca para conseguir más clientes se ganaba su lealtad taza por taza. Al poco tiempo después de ser fundado, los dueños de Starbucks comprendieron que el negocio del café implicaba mucho más que vender café de grano y conseguir que las personas aprendieran a molerlo y a preparar buen café en su casa. Lo que Starbucks debía hacer era servir café recién preparado y tratar de crear una versión estadounidense de la cultura Italiana de los cafés. Entrar en un Starbucks ...
Words: 3478 - Pages: 14
...Click here to download the solutions manual / test bank INSTANTLY!! http://testbanksolutionsmanual.blogspot.com/2011/02/accounting-information-systems-romney.html ------------------------------------------------------------------------------------------------------------------------ Accounting Information Systems Romney 11th Edition Solutions Manual Accounting Information Systems Romney 11th Edition Solutions Manual Accounting Information Systems Romney 11th Edition Solutions Manual Accounting Information Systems Romney Steinbart 11th Edition Solutions Manual Accounting Information Systems Romney Steinbart 11th Edition Solutions Manual ------------------------------------------------------------------------------------------------------------------------ ***THIS IS NOT THE ACTUAL BOOK. YOU ARE BUYING the Solution Manual in e-version of the following book*** Name: Accounting Information Systems Author: Romney Steinbart Edition: 11th ISBN-10: 0136015182 Type: Solutions Manual - The file contains solutions and questions to all chapters and all questions. All the files are carefully checked and accuracy is ensured. - The file is either in .doc, .pdf, excel, or zipped in the package and can easily be read on PCs and Macs. - Delivery is INSTANT. You can download the files IMMEDIATELY once payment is done. If you have any questions, please feel free to contact us. Our response is the fastest. All questions will always be answered in 6...
Words: 18533 - Pages: 75
...UNIVERSITY INSTITUTE OF APPLIED MANAGEMENT SCIENCES Aruna Chandra Hall (Near Post Office), Panjab University, Sector 14, Chandigarh-160 014 (India) Telefax: 0172-2701403 Phone: 0172-2534889 Email: uiams@pu.ac.in Website: uiams.puchd.ac.in SYLLABUS OF THE 1ST YEAR TRIMESTER – I CODE MBA-011 MBA-021 MBA-031 MBA-041 MBA-051 MBA-061a MBA-061b PAPER Principles and Practices of Management Quantitative Techniques for Managerial Decision Making. Managerial Economics Human Resource Management Accounting for Management Seminar on Executive Communication Workshop on Information Technology for Management CREDITS 4 4 4 4 4 2 2 MARKS 100 100 100 100 100 50 50 TRIMESTER – II CODE MBA-072 MBA-082 MBA-092 MBA-102 MBA-112a MBA-112b PAPER CREDITS Quantitative Methods and Operations Research 4 Economic Environment for Business 4 Production and Operations Management 4 Financial Management 4 Seminar on Negotiation Skills 2 Workshop on Management Information Systems 2 o Introduction to Retail Management (R. Mgt.)* 4 SECTORAL SUBJECT – 1 MARKS 100 100 100 100 50 50 100 o Principles of Banking and Insurance (B & I)* o Introduction to IT and Telecommunications (IT & Tel)* o Introduction to Infrastructure (Infra. Mgt.)* o Industrial Pharmacy and Pharmaceutical Technology (Pharma. Mgt.)* o Hospital Planning and Organization (Hosp. Mgt.)* MBA-122 *R. Mgt= Retail Management; B&I= Banking & Insurance; IT & Tel.= IT & Telecommunication; Infra. Mgt.=Infrastructural Management; Pharma. Mgt...
Words: 30662 - Pages: 123
...62118 0/nm 1/n1 2/nm 3/nm 4/nm 5/nm 6/nm 7/nm 8/nm 9/nm 1990s 0th/pt 1st/p 1th/tc 2nd/p 2th/tc 3rd/p 3th/tc 4th/pt 5th/pt 6th/pt 7th/pt 8th/pt 9th/pt 0s/pt a A AA AAA Aachen/M aardvark/SM Aaren/M Aarhus/M Aarika/M Aaron/M AB aback abacus/SM abaft Abagael/M Abagail/M abalone/SM abandoner/M abandon/LGDRS abandonment/SM abase/LGDSR abasement/S abaser/M abashed/UY abashment/MS abash/SDLG abate/DSRLG abated/U abatement/MS abater/M abattoir/SM Abba/M Abbe/M abbé/S abbess/SM Abbey/M abbey/MS Abbie/M Abbi/M Abbot/M abbot/MS Abbott/M abbr abbrev abbreviated/UA abbreviates/A abbreviate/XDSNG abbreviating/A abbreviation/M Abbye/M Abby/M ABC/M Abdel/M abdicate/NGDSX abdication/M abdomen/SM abdominal/YS abduct/DGS abduction/SM abductor/SM Abdul/M ab/DY abeam Abelard/M Abel/M Abelson/M Abe/M Aberdeen/M Abernathy/M aberrant/YS aberrational aberration/SM abet/S abetted abetting abettor/SM Abeu/M abeyance/MS abeyant Abey/M abhorred abhorrence/MS abhorrent/Y abhorrer/M abhorring abhor/S abidance/MS abide/JGSR abider/M abiding/Y Abidjan/M Abie/M Abigael/M Abigail/M Abigale/M Abilene/M ability/IMES abjection/MS abjectness/SM abject/SGPDY abjuration/SM abjuratory abjurer/M abjure/ZGSRD ablate/VGNSDX ablation/M ablative/SY ablaze abler/E ables/E ablest able/U abloom ablution/MS Ab/M ABM/S abnegate/NGSDX abnegation/M Abner/M abnormality/SM abnormal/SY aboard ...
Words: 113589 - Pages: 455
...Bachelor of Arts in Business Economics STUDENT’S HANDBOOK 2011/2012 Lazarski University Warsaw, June 2011 1 Lazarski School of Commerce and Law Student’s Handbook- Bachelor of Arts in Business Economics Content Page 4 6 8 13 15 15 15 17 17 18 19 21 23 24 26 28 30 32 34 35 37 39 41 43 44 46 48 49 50 51 53 54 55 57 58 59 60 62 63 63 64 66 67 69 72 74 75 76 77 79 80 82 The Programme The Degree Assessment Quality Assurance Admission Procedures Erasmus Study in BABE Programme Administrative Issues Course Descriptors Mathematics Introductory Microeconomics Introduction to Sociology Current Issues of the European and Global Economy Academic Writing Introduction into Business Introductory Macroeconomics Introduction into Economic Analysis Economics of Integration Information Technology Intermediate Microeconomics Issues in Macroeconomic Policy Mathematical Economics Statistics Regional Economics Introduction to Strategic Management Banking and Finance International Business Law Research Proseminar Accounting Managerial Economics International Economics Intermediate Macroeconomics Econometrics Research Methods Social Policy Game Theory Public Finance Investment Analysis BA Seminar Electives Financial Accounting Monetary Theory and Policy - The Impact of Global Crisis Principles of Marketing The World Economy – Retrospective View The Small and Medium-Sized Enterprises (SME) Sector Economics of Telecommunication Demography and Economics of Contemporary European Migration Personal...
Words: 47436 - Pages: 190
