...in a restaurant, on the train or at home. You couldn’t avoid meeting little children or even adults playing with a little portable hand-held console. What was that magical thing that seemed to fall just from heaven? And where did it come from? Nintendo DS launched in 2004 by the same titled company Nintendo Co. Ltd. That was the start of a new generation. The company already released distinctly consoles such as the „Gameboy“ where everybody is already supposed to know “Nintendo” all over the world, if this is not the case, now everybody does due to the Innovation of Nintendo DS. An innovation during the period due to the touch screen function who Nintendo has been the first corporation to use this technology in his line. Nintendo DS is able to utilize by both younger generation and elder because of the attached software which for example helped to train the memories of one’s brain. Shortly after 2004 a successful console was released on the market. Nearly each household were storing a Wii console. Also at our homes we used to have that „Wii“. During those periods Nintendo was market leader in the gaming industry. Nintendo has had an appearance on the Media since the beginning of 2011. They released a follower of Nintendo DS which is called Nintendo 3DS in Japan, Europe and the USA. The followers shined out benefits...
Words: 4926 - Pages: 20
...Mic Check, One-Two Suzanne Fields, the author of “Bad Raps: Music Rebels Revel in Their Thug Life” wrote her article on May 21, 2001 for insight on the news. In her article, Fields talks about how rap music has negative effects on our younger generation. She personally believes that the lyrics in these songs have a harsh effect on our youth and that it is the worst genre of music out right now. While reading, I found her opinion to be extremely biased and unfair. I also found myself disagreeing with almost every bad thing she stated about the rap genre since many other genres can have the same types of effects on younger people when they listen to them. Fields starts out her article by saying that rap music “expresses the worst kind of images” and is harmful to our younger generations. She thinks that the lyrics “employ vulgar street idioms” and are too harsh. She also states that she believes their lyrics come from “a world of broken families, absent fathers, illegitimate children and matriarchal dominance, often subsidized by welfare.” (Fields) Fields continues her argument against rap music by saying that the reason for the harsh lyrics is because language and experience of poetry and romance are absent from the lives of the rappers and their audiences. Fields personally does not know the true lives of the rappers, so she shouldn't be judging them just off of their lyrical content. Fields continues her article against rap music by using a couple facts about other singers...
Words: 769 - Pages: 4
...colonialism, slavery, or their aftermath as they are lived out in many parts of the world today”(Pratt 34) by Mary Louise Pratt in her writing titled “Arts of the contact zone”. This song has been helpful and caused huge issues within the communities. The song shows the struggle that people of color go through in society and how different races portray each other based on stereotypes. NWA, which stands for Niggas With Attitude, wrote this song as a parody. I believe that they presented themselves with such vulgar because they felt like everyone saw them in a negative way. They became what the public thought they were. In doing so they caused a lot of commotion with the FBI and police. The song is from the view point of the 3 attorneys; MC Ren, Ice Cube, Eazy-E and the judge Dr. Dre. Each attorney shares their story about the struggle of being a person of color living in Compton. The first verse is by Ice Cube who mentions “and not the other color so police think/ they have the authority to kill a minority”(NWA 5). What Ice Cube is saying is that cops think because they are white, they are superior to people of color. The cops assume they have the right to kill them and abusing the authority they have. Instead of protecting the civilians,they are harming them. Later on Cube says “searching my car,looking for the product/thinking every nigga is selling narcotics/ you'd rather see, me in the pen/ than me and Lorenzo rolling in a Benz-o”(NWA 6) The police will stop these young...
Words: 454 - Pages: 2
...often arose. Informal competitions started when a few truly exceptional dancers were noticed on the dance floor; the rest of the people would back off and allow the leaders to duke it out. As these informal competitions became increasingly common and popular, announced competitions became part of a night out at hip hop clubs. Whether they arose organically or they were advertised in advance, this competitive nature helped hip hop retain the "battle" culture that has existed since the beginning. This type of competition can also be seen in other dance forms, perhaps most notably in tap dancing of the early 20th century. *The Hammer Dance (Mc Hammer) MC Hammer brought rap music to the mainstream audience with his album Please Hammer Don't Hurt 'Em, the biggest-selling rap album of all time. Born into poverty in Oakland, California, in 1962, MC Hammer began his performing career as a young boy dancing outside the Oakland Coliseum during Oakland A's games. He launched himself into full-fledged stardom with the 1990 release Please Hammer Don't Hurt 'Em, the first...
Words: 1318 - Pages: 6
...Wi-Fi Alliance certification is constantly evolving to ensure that Wi-Fi CERTIFIED products include the latest enhancements to the IEEE 802.11 standard and to support a growing set of applications and devices. As a result, Wi-Fi functionality is extended and its performance improved, while retaining backward compatibility with legacy Wi-Fi CERTIFIED products. The work of the IEEE 802.11 working group in areas that include enhancements in performance, security and roaming will keep Wi-Fi technology steadily improving. Among the most anticipated enhancements is IEEE 802.11n which will bring increases in throughput enabled by MAC and PHY technology innovations. Wi-Fi users have grown accustomed to the basic data functionality that Wi-Fi affords them. They have started to use Wi-Fi in new applications and devices and expect to have the same satisfactory experience as with their laptops. These new applications and devices, and the end user expectation of Wi-Fi in them, are the main drivers for the development of new Wi-Fi Alliance certification programs. Most emerging applications have a real-time component that translates into more stringent performance and conformance requirements. This has created a gradual shift towards an increased emphasis on these test areas in Wi-Fi Alliance certification and in the development of specific new programs designed to improve performance so that Wi-Fi CERTIFIED products can support these new applications. Wi-Fi...
Words: 319 - Pages: 2
...Nintendo is a multinational video game company located in Kyoto, Japan. Founded on September 23, 1889, it began as a playing card manufacturer, followed by a trial and error phase in which the corporation experimented with several niche businesses such as a cab company and a hotel, before settling into video games in 1974. Today, Nintendo is synonymous with innovation and a family friendly gaming atmosphere. [Nintendo Logo] Released in 2006, Nintendo’s “premiere product,” per se, is the motion-sensing video game console Wii. [Wii Image] Using a remote and camera combination to detect player arm movement, the Wii has a large game library ranging from the traditional Mario games to Sports games such as golf, baseball, tennis, and bowling that have the player using realistic motions (swinging, throwing) to control the game. [Wii-Mote] [Wii-Camera] The Wii was originally released at the US $299.99 price point, which was a calculated decision considering Nintendo’s competition, the Microsoft Xbox 360 and Sony Playstation 3, were at least $100 more expensive at the time. Today, The Wii is priced at $199.99 US and comes with one Wii-mote/Motion camera set. [Xbox 360] Wii Xbox 360 Playstation 3 Release Price $299.99 $399.99 $499.99 Current Price: $199.99 $199.99 $299.99 [Playstation 3] Known for colorful, fairly simple, easy to understand games, the Wii quickly emerged as the leader in the current generation of gaming consoles with its family friendly appeal and lower...
Words: 1665 - Pages: 7
...By Ahsan Manazir [pic] My aim is to investigate the role of the creativity in the business Game station, which is one of the UK’s leading computer and video games retailer. The definition of an aim is a target or to intend to move towards a certain goal. An objective is a goal that an individual or a team works toward to attain the end target. My objective for this particular research activity is to investigate different ways and ideas the business company Game station uses to improve creativity to attract customers. Primary research includes collecting data that does not already exist and therefore this could be data collected first hand. Examples could be conducting interviews or handing out questionnaires or observations. I will use secondary research which is data that already exists; this could be through published or recorded data that has already been collected for some other purpose rather than the current study. Therefore my research methods will consist of research from the internet and various websites. Game station provides customer service through numerous branches around the UK. Their products range from video games to electronic gadgets such as X-Box or Nintendo Wii, which are displayed throughout the shop for customers to observe and enquire about. The consumers for such products in Game station include children, teenagers as well as adults as most gadgets are designed for all ages while games on the other hand can specifically target a certain age group....
Words: 806 - Pages: 4
...Vol.2, No.4, 97-101 (2013) http://dx.doi.org/10.4236/apd.2013.24018 Advances in Parkinson’s Disease Virtual games and quality of life in Parkinson’s disease: A randomised controlled trial Glicia Pedreira, Antonio Prazeres, Danilo Cruz, Irênio Gomes, Larissa Monteiro*, Ailton Melo Department of Neuroscience and Mental Health, Faculty of Medicine, Federal University of Bahia, Salvador, Brazil; * Corresponding Author: menezes.lari@gmail.com Received 27 March 2013; revised 25 May 2013; accepted 5 June 2013 Copyright © 2013 Glicia Pedreira et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. ABSTRACT Objective: To evaluate the efficacy of Nintendo Wii training in quality of life in Parkinson’s disease (PD) patients when compared to traditional physical therapy (PT). Methods: A randomized, single-blinded trial with 2 parallel arms was performed in a referral center for movement disorders in North-eastern, Brazil. Forty-four PD outpatients that fulfilled the eligibility criteria with mild to moderate motor impairment were randomized. Both groups executed a warm up session for 10 minutes that consisted of trunk flexion, extension and rotation, associated with upper and lower limbs stretching. The PT group followed a program that consisted of trunk and limb mobilisation, balance, muscle strengthening, rhythmic...
Words: 2804 - Pages: 12
...Nintendo Wii U | MK 3251 Advertising Name:Panagiotis pavlou ID:117078Instructor:Galanis Chris | Company’s history Nortec Multimedia S.A is the distributor for Greek market since 1997 according to the official page of Nintendo. In addition to the Greek market Nortec is also supplying Albania, Bulgaria and Former Yogoslav Republic of Macedonia since 2002. Except the Nintendo product line Nortec is also distributing game titles of Nordic and other software in all the above countries. Nortec Multimedia is ready to serve its customers in a very effective and efficient way. According to the official site of Nortec Multimedia<<www.nortec.gr>> the company has an established network of around 800 points of retail shops, many partners in all countries that is operating and of course the big electronic chains such as Kotsovolos or Media Markt. 1.Situation analysis 1.1 The product characteristics and the label issue In all technological products sucs as the Nintendo Wii U there is a moment that a model has to be removed from the market and replaced with a new one that is matching today’s limits in technology. This action has to take place very carefully and according to my personal opinion just when the product life cycle is ready to expire. Moreover the new console Nintendo Wii U was introduced in Europe on November 30,2012 in order to replace as I said above the predecessor which was the Nintendo Wii. This move can be translated very easily and it is done just...
Words: 2643 - Pages: 11
...CASE: NINTENDO – DISRUPTOR BEING DISRUPTED PROBLEM: A great empire, like a great cake, is most easily diminished at the edges. Nintendo which was a business leader in gaming consoles is now losing its market to the competitors. In business highs are no guarantee. Nintendo soared high with the WII console but within few years saw their worst fall. Their fall in revenue could be attributed to stiff competition. Nintendo’s 3DS failed to earn the forecasted demand and revenue. Consumer’s preferences moved towards Sony PSP’s and Microsoft Kinect. New market of Mobile gaming led by Apple and Google was unprecedented competition that disrupted Nintendo SITUATION ANALYSIS * Competition: Faced stiff competition from Sony PSP’s and Microsoft’s Kinect. The mobile gaming revolution led by apple and google disrupted Nintendo further. * Lack of Futuristic View: Nintendo’s plans for innovation or expansion were short sighted. They did not plan for the technology surge. Limited view hampered their growth. * Existing business model not functioning optimally: While competitors outsourced their software development and focussed on their competencies working towards disruptive innovation, all Nintendo’s operation were in house. This stunted innovation and growth. Further their target market was casual gamers whose profile didn’t suit the product Nintendo offers. ALTERNATIVES and EVALUATION 1) Shift their target market: It is recommended that Nintendo shifts their target market and...
Words: 532 - Pages: 3
...Gregory Passani Economics 106T Professor Board December 2, 2010 Nintendo: Horizontal Differentiation in an Oligopoly “The game has changed, ... and the way the game is played has to be changed.” —Satoru Iwata, president of Nintendo Co. Ltd (Malstrom) Nintendo has been a major player in the technology and gaming industry ever since entering into electronics in 1970. While for years it dominated the market for virtual gaming, a rise in competition within the industry presented serious challenges for the company. After struggling for the first five years of the new millennia, Nintendo made an exceptional comeback with its innovative products, the Wii and the DS, that shook the market and brought in a whole new set of customers. Their new strategy was so successful it allowed the company to be ranked the second most valuable Japanese firm after Toyota in 2007 (Farhoomand 6 ). Despite its recent success, Nintendo must look ahead and act strategically as its competitors begin to adapt to the new market trends. Market Background The Birth of Gaming The electronic gaming industry began with a few very basic games in the 1970s. At first, they appeared in the form of coin-operated machines in public places, with games like Pac Man and Donkey Kong before moving to home entertainment with hits like Atari’s Pong (Vaughan 13). A major shift in the quality of in-home gaming came with Nintendo’s release of Famicon in Japan and the Nintendo Entertainment System (NES) in the United States...
Words: 2468 - Pages: 10
...Criticisms While Kim and Mauborgne propose approaches to finding uncontested market space, at the present there are few success stories of companies that applied their theories in advance. One success story that does exist is Nintendo, who first applied the Blue Ocean Strategy to create the Nintendo DS handheld game system which was the first portable gaming system to offer dual screen gaming and a touch screen in 2004. In 2006, Nintendo released the Wii, which redefined how video games are played by. The 3DS is Nintendo's third endeavour for its blue ocean strategy. Its first two attempts, the Nintendo DS and Wii, were wildly successful, becoming some of the biggest selling platforms in history. Nintendo revealed their Blue Ocean Strategy during an E3 press conference during the hype build-up of the Wii. However with just one case study, this hole in their data persists despite the publication of Value Innovation concepts since 1997. Hence, a critical question is whether this book and its related ideas are descriptive rather than prescriptive.[10] The authors present many examples of successful innovations, and then explain from their Blue Ocean perspective – essentially interpreting success through their lenses.[11] The research process followed by the authors has been criticized[11] on several grounds. Criticisms include claims that no control group was used, that there is no way to know how many companies using a Blue Ocean Strategy failed and the theory is thus unfalsifiable...
Words: 455 - Pages: 2
...Sony Next Generation Portable (NGP) 2011/4/13 BUS 343 EXECUTIVE SUMMARY Recognized as the global leader and responsible for the progress of consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI) distributes and markets the PlayStation game console, PS2 computer entertainment system, the PSP handheld entertainment system and the PS3 system. Headquartered in Tokyo, Japan, SCEI is an independent unit of business of Sony Corporation, which was founded in 1946 (Sony Corporation, 2011). SCEI, along with its subsidiary divisions Sony Computer Entertainment America Inc. (SCEA) and Sony Computer Entertainment Europe Ltd. (SCEE) develops, publishes and distributes software. It also manages the third party licensing program for these platforms in the respective markets worldwide. The SWOT Analysis examines the internal and external environment that Sony is facing. According to Appendix exhibit C, the market share of Sony’s gaming industry has decreased by 9% after the maturity of Apple’s iPhone. Also, Nintendo has launched its latest product, 3DS. It is necessary for Sony to evaluate these competitors, so we can find the factors that contribute to the decrease. We have come up with two major marketing objectives: increase product awareness and increase market share while still maintain profitable. Through segmentation, we can better identify and group our potential customers. Since consumers have different wants and needs, by segmenting the market...
Words: 3409 - Pages: 14
...Strengths Establishing brands The company is highly recognised because of its brand names within the video gaming industry operating in a worldwide marketplace. Since 1977 the corporation has been managing the video game console with colour television games and it’s the oldest company within the gaming industry. Nintendo is the largest manufacturing console in the world and the portable console market leader, Nintendo Entertainment System; Super Nintendo Entertainment System; Nintendo 64; GameCube; Nintendo DS, Nintendo DSi, Wii and Nintendo 3DS had been released and it’s planning on releasing Wii U. The Nintendo DS series, Wii hardware and Nintendo 3DS global sales were 17.5 million units,15.1 million and 3.6 million units in FY2011 also the global sales of Nintendo DS series, Wii software and Nintendo 3DS units were 121 million, 171.3 million and 9.4 million units in FY2011. However the Nintendo DS series units in FY2010 has increase from 114 million to 139 million in FY2011 while in FY2010 the Wii enhance from 79 million to 103 millions in FY2011. Moreover in FY2011 Nintendo 3DS had 2 million retailers. Geographical and diversification products decreases the business threat The company has various geographical presences. The company operates in America, Japan and Europe. Their manufacturing plant is situated in Japan as it’s operating through subsidiaries in various countries including Canada, US, France etc. Moreover the worldwide presence enables the company...
Words: 263 - Pages: 2
...The Effects of Technology on the Accounting Profession Robin Bragg ACC/340 July 27, 2015 Professor Samuel Smith The Effects of Technology on the Accounting Profession Once we become accountants, we will know it means that accounting is the language of the business. Through the years with all the changes made in technology for accountants, it has become easier. Technology has improved the bookkeeper’s qualification to clarify the information professionally and successfully. We now can clarify the language of the company that the bookkeeper is the most reliable. Bookkeeping changes through the years When bookkeeping first started with the creation of the abacus to follow the estimations in business the accounting started. They started with an adding machine that helped accountants with mathematical solutions. We came up with the calculator for information accuracy that helped add the big numbers ("The Evolution Of Technology For The Accounting Profession ", 2011). With all the new gadgets to help them calculate the figures they still needed to keep track of the financial information on paper. Twentieth Century At the end of the century came computers and accounting software that changed everything. Pencils, calculators, and ledgers were eliminated with the Microsoft Excel spreadsheet program ("How To Use Microsoft Excel For Accounting", n.d.). With the processor, a bookkeeper can complete mathematical accounting or planning study with more competence...
Words: 883 - Pages: 4
