McBride Financial Services Marketing Plan
McBride Financial Services is a start-up regional company based away from Boise, Idaho and is working on becoming a premier mortgage lender. Their products and services target conventional, FHA, and VA loans for home acquiring or refinancing. As a new company, McBride Financial Services is planning to expand into its businesses into Montana, Wyoming, N . Dakota, and South Dakota with the use of effective marketing strategies. To effectively expand and turn into successful, McBride Financial will locate unique advertising means to capture its target audience and also to showcase its mortgage lending services. Some of the methods they will be employing are television, newspaper, billboard, and other ads. They will also utilize social media marketing campaigns on multiple outlets (such as Facebook, Twitter, and so forth).

McBride Financial Services goal is to achieve early success and become the “preeminent provider of low cost mortgage services using state of the art technology in the five state area of Idaho, Montana, Wyoming, North Dakota, and South Dakota” (McBride). To do so, McBride Financial will have to focus on:
• Financially achieving break-even within six months of beginning its financial operations.
• Becoming a profitable company within a year of starting business.
• Utilizing technology to minimize costs and maximize efficiencies for its individual and business customers who are applying for and trying to obtain mortgages.
To do so they will have to utilize multiple media outlets in order to spread the word to their chosen target markets. The chosen media outlets were picked for their ability to quickly release informative posts about McBride Financial Services. McBride’s current marketing plan, as listed on their intranet site, includes the use of the following media types: localized TV ads, newspapers, radio and realtors in addition to informational handouts available at airports and major tourist attractions. McBride’s annual advertising budget is $80,000.
McBride’s marketplace is professionals and retirees purchasing a primary of secondary residence together with individuals or families looking to purchase recreational properties. They service the subsequent states: Idaho, Wyoming, Montana in addition to North and South Dakota. Additionally, McBride is focusing on using advanced technology in order every single child offer their low cost mortgage services meaning that the target market also needs to be willing and capable of conduct are large part of the mortgage application purchase using electronic means, we. e. Internet and electronic mail.
McBride’s are certainly considering all media outlets as potential targets but have recently looked into utilizing the internet for a margin of their marketing budget and seem to have realized that social media is taking over when it comes to marketing, anything going ‘viral’ about McBride’s would certain help to increase revenue and bring forth more clients and allow them to reinvest their earnings into more advertising opportunity’s.