...EXECUTIVE SUMMARY The report evaluates McBride Plc’s overall strategic position in the current market scenario. Various theoretical frameworks are used to evaluate the company on a whole. The environmental audit includes evaluation of the internal and the external environment with the help of The PESTEL framework, Porter’s five forces, Value chain, Capability analyses and The SWOT analyses. INTRODUCTION The executive report provides an overview of the strategic position of McBride Plc which is a fast moving consumer goods company which operates in United Kindgom, China, Vietnam, Malaysia, Hong Kong and other European and Asian countries. It supplies to over 95% of Europe's top 20 retailers including Aldi, Auchan, Carrefour, Casino, Edeka, Leclerc, Metro, Rewe, J Sainsbury's, Tesco and Asda/ Wal *Mart The company deals in major household products and personal care products which are supplied to almost all major retail chains across Europe. The PESTEL framework discussed in this report helps the analysis of the macro environmental whereas the micro environment is evaluated with the help of Michael Porter’s five forces. Value chain and capability analysis also help to study the internal environment. SWOT analysis evaluates the overall position of the company. Conclusion evaluates the company’s working in terms of its strategy being feasible, sustainable and acceptable. MACRO ENVIRONMENT PESTEL Analysis: It provides the broad ‘data’ from which to identify key drivers...
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...McBride Financial Services is proud to help those in need of mortgage assistance. Mortgage solutions are offered to citizens or fellow professionals and with McBride's help, most obstacles can be eliminated. They aim to please clients by fighting for low mortgage rates in real estates. McBride Financial Services would like to re-evaluate its marketing strategy and find an alternative of expanding its reach to people who struggle with their current statuses. Before McBride can begin its expansion, the organization needs to understand the approach to reaching new clients. Marketing research on consumer habits can establish grounds for the new marketing plan. For an instance, research can help understand what individuals seek and purchase. Small data such as this can give marketing experts ideas on where to get their attention and ultimately, reach them. Opportunities like this can help save money on wasted advertisements and promotions. Marketing experts should research the level of satisfactory of customers. Reviewing customer satisfactory and feedback allows experts to understand what is fitting for consumers. It tracks habits of consumers by reviewing customer confessionals where marketers can locate the strong points. Most websites allow ratings of services and goods which can be monitored by other consumers or researchers. Customer reviews can either be a positive or negative experience. Any experience can give marketing experts some kind of knowledge...
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...and then maybe you will understand why they do what they do.” Martina McBride released a song called “Concrete Angel”. This was her way of reaching out to the public as part of an awareness for child abuse. Child abuse is a lot more than the physical abuse. Physical abuse is a lot easier to notice and detect because the evidence is on the outside. However, those bruises will eventually fade away. The emotional abuse is what leaves permanent scars on the heart. It hurts the inside of a person, what is not seen by others (Helpguide). Child abuse can happen to children of any age, race, or social class. Therefore, it can occur at any point during their lives. Even as a person gets older they could experience domestic abuse. There are different kinds of abuse such as; emotional, physical, neglect, and sexual (Helpguide). Just because you do not see bruises or broken bones does not mean there is no abuse in the child’s life. On the contrary, if you see bruises on a child do not just assume they “fell” or were in an “accident”. The lyrics in “Concrete Angel” not only had an emotional impact on the listeners but the music video did as well. The lyrics matched up perfectly with the video. This music video uses imagery, foreshadowing, personification, and tragedy to portray that child abuse is unfortunate and can be prevented if peers speak up and don’t ignore what they see. The Author Martina McBride started her country singing career in 1990. She was given the opportunity...
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...McBride Financial Services: Loan Department Catherine Adkins CMGT 441 June 18, 2012 University of Phoenix McBride Financial Services: Loan Department Receiving a loan from a financial institution can be a stressful and challenging process. Not only is there a pile of paperwork to complete, but the waiting period for loan approval from the underwriters can be frustrating and time-consuming. With the implementation of the Internet, financial institutions like McBride Financial Services (McBride), have taken the loan application process online, which, is a time saver and reduces travel time for the customer, but resources and money are conserved through the streamlining of the entire structure of how loans are completed. The negative side to this; however, is that security issues can arise due to the application process when transferring sensitive information over an online environment. Therefore, an examination has been done of the processes and procedure to find vulnerabilities and possible weak areas that could be breached and comprised. Current Loan Process McBride currently has two methods of applying for a loan: in-person or online. Either method will eventually return the same results; however, the online application method is faster as customers have the time to fill paperwork on there on time line. There are advantages and disadvantages of completing the loan application online far outweigh the physical appearance; however, there are a few downsides...
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...|Concept |Application of Concept in the Scenario |Reference to Concept in Reading | |Shift in Corporate Power |By appointing a board that is approved by the investor, this effective shift|“…But, in the last decade, and especially | |from CEO to Stakeholders |will occur. In today’s business environment the board plays an active role |in the past five years, boards of directors| | |in decisions as opposed to simply providing rubber stamps. |of large publicly traded corporations have | | | |begun to shed their passivity and | | | |dependence. The evolution of boards from | | | |managerial rubber- stamps to active and | | | |independent monitors has been in large part| | | |the result of efforts to address or avoid | | | |serious problems with corporate performance| ...
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...McBride Financial Services Marketing Paper No name BSA/310 August 17, 2010 Mr. Jones McBride Financial Services Marketing Paper McBride Financial Services were created by entrepreneurs who envisioned an opportunity to become the premier provider of low cost mortgage using the state of art technology to assist those in the pursuit of financial independence and financial rewards. McBride Financial Services developed a mission plan with the intention of providing specialize conventional, FHA, and VA loans for home purchasing and refinancing with the intention of expanding future operation into Wyoming, Montana, North Dakota, and South Dakota(University of Phoenix, 2004). Marketing Research and Plan Today’s market makes it difficult for small business owners to attract customers and maintain customers’ loyalty because of the continuous growing and changing market. McBride Financial Services must create a marketing plan that can increase their potential for success. However, in order to achieve this McBride Financial Services will need to perform research to determine the forces related to the market and forces related to the environment with this information the company will be prepared for whatever may come his or her way. The first step in McBride Financial Services marketing research would be to analysis the market. With this analysis, there are a number of statistics and issues that the planner can use determine...
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...Marketing Plan - McBride Financial Services INTRODUCTION A new start-up organization named McBride Financial Services is a mortgage lending company based in Boise, Idaho. The organization specializes in a number of types of loans used for purchasing and refinancing homes. McBride Financial Services intends on serving communities with loans in five states, namely Idaho, Montana, Wyoming, North Dakota, and South Dakota. In order to target their regional market, the organization has budgeted $50,000 for initial promotions, and a subsequent $5,000 per month to continue supporting their marketing efforts. The current marketing strategy uses several avenues to promote the business, including local TV advertising, newspapers, brochures to be handed out at airports and tourist attractions, radio promotion, and through local realty companies. However, the currently proposed marking plan does not suffice to succeed in reaching their market. This essay explores additional methods should be explored to market the services that McBride Financial Services provides. MARKET RESEARCH AND MEDIA Although McBride Financial Services has identified several effective traditional marketing tools as part of their promotional campaign, their use of TV, radio, newspapers, etc., fails to capture feedback from their markets. This prevents them from their ability to ascertain the efficacy of their rather standard approach to reach their target audience, and provides no statistical information on which...
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...McBride Marketing Nathan Meyer BSA/310 July 24, 2012 Jeffrey McNickle McBride Marketing McBride Financial Services wants to expand its customer base with new marketing ideas. McBride Financial current mission is to be the preeminent provider of low cost mortgage services using state-of-the-art technology in the five state areas of Idaho, Montana, Wyoming, North Dakota, and South Dakota ("Mcbride Financial Services", 2011). They target professionals purchasing a primary or secondary residences, retirees, or Families purchasing recreational properties. This paper will cover the research, types of media, target markets, and use of the internet for McBride Financial Services to accomplish their marketing goals. Research will need to take place on the goals of McBride Financial Services marketing campaign. The research is important to all the company to be able to study and design a campaign to effectively target their audience. Data needs to be collected on the current and historic sales or accounts that have been sold, and this can be completed with a tracking system to effectively collect this data based on their goals. Key points of the collected data are the targeted audience they are looking for, how they heard about the company, and how they were sold the merchant account. With researching the data they already have, they can put it to good use to repeatedly reach out to the correct audience and complete the sale. The media McBride Financial...
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...BSA BSA/310 McBride Financial Services is a startup mortgage lender headquartered in Boise, Idaho. The company will specialize in conventional, FHA, and VA loans for home buying and refinancing. The mission of this company is to provide low cost mortgage services operating in the following five states: Idaho, Montana, Wyoming, North Dakota, and South Dakota. This paper will describe a marketing plan designed to help McBride Financial Services to fulfill this mission using market research, media, target markets, and Web marketing. I would recommend that the first step of this marketing plan include conducting market research. I would begin by making the necessary inquiries to find out what the other mortgage lenders for the area are doing. An example of this would be to find out what their interest rates are, what their application process involves, and what the length of time between inquiry and closing is. Once this information is obtained McBride Financial Services will be able to become competitive in the market. They can concentrate on the customer experience. Research has soon that consumers will be more likely to use a service if it is user friendly and a pleasant experience. I would recommend that the next step of the market research should be to make personal visits to the real estate agents and brokers in the area. This would allow the agents to know more about McBride Financial Services and be able to recommend them to potential home buyers. The real estate agents...
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...McBride Financial Services Tee Harris BSA 310 December 12, 2011 Willard Thompson McBride Financial Services There are many types of market research to consider when undertaking a project of this magnitude. There are also many types of media to think of using to help move your company forward and to reach all of your future clients. One must always start with market research before opening a business or before knowing what types of media advertising will work. You must obtain market information so that you can know the types of prices the competitors are offering to the customers already. Market segmentation is when different groups of the populous have different or similar motivations behind products or services they use. Market trends are the upward or downward movements in a market during a period of time. Market size will also play a huge factor when considering these things. The various types of media that I would definitely pursue would be television, radio stations including internet and satellite radio. I would also use the internet and sites such as Facebook or search engines like Google or yahoo. Since McBride Financial has a large target market I believe it important for them to go after all the types of media advertising they can get their hands on. Things that McBride Financial must consider when conducting their business online is data base, website management and the most important thing they must worry about is security. They will be dealing...
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...McBride Marketing Plan [Your Name] BSA/310 Business Systems [Date] Instructor: [Name] McBride Financial Services is a startup mortgage lender headquartered in Boise, Idaho whose goal is to be the preeminent provider of low cost mortgage services in the five state area of Idaho, Montana, Wyoming, North Dakota, South Dakota. Their focus will be the processing of conventional, FHA, and VA loans not only for purchasing but for refinancing or interest rate reduction. MFS will target professionals and retirees that may be purchasing a primary or even secondary home, and families and/or individuals purchasing recreational properties. The purpose of this paper is to outline a marketing plan that will enable McBride Financial Services to accomplish their mission through market analysis, research and web based advertising. As with any marketing plan you must know the best ways to attract customers. This goes hand-in-hand with understanding customer needs and what type of service they expect from the provider. Analyzing a customer’s interest and ability in taking on a mortgage is also a key component to present and future success. Interest can be accelerated through various incentive programs, rebates and other offers that should be focused on making the decision process for the customer as easy as possible. One method to truly understand a customer’s interest is by conducting surveys and soliciting feedback. This simple research method helps to focus on the actual...
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...McBride Marketing Paper McBride Financial Services Marketing Plan Developing a market plan for McBride Financial Services is the purpose of this whole paper. This paper will include the type of market research McBride should do in order to get the best outcome in its marketing. The different types of media McBride should include in its marketing plan. The paper will also cover what target marketing they should use and also it will explain the reason why we chosen them as targets. It will also cover what was the thought process behind McBride to use the internet for some of their marketing. Marketing Research Marketing research is something that is used to determine how a service or product the public will accept with in the different statical data relating to the population and particular groups within it. A company may use the data collected to make sure that their service or product is targeting or will target the right audience. There are different types of market research that the McBride company can use in their marketing plan. I will start with the online market research that will have internet surveys and some online focus groups Online research is very easy for the public everywhere to participate in from their house taking away the need for them to go anywhere to participate. Internet surveys are easier to keep track of and make sure that the person fills them out correctly. This process also helps prevent any of the...
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...McBride Financial Marketing Campaign Author BSA/310 April 22, 2013 Teacher McBride Financial Marketing Campaign Marketing can be a daunting task and can be a worrisome endeavor as the success or failure of the effort will not be realized until after it has begun, and you have spent the money on it. It is extremely important that research is done to ensure that the efforts of the marketing campaign are a success. Initially McBride Financial is going to have to make some decisions on their target market. The McBride website states that their target market is: * Professionals purchasing either a primary or secondary residence. * Retirees purchasing a primary or secondary residence. * Families and/or individuals purchasing recreational properties. While this has segmented the market somewhat, only one of these should be targeted initially. Unless McBride wants to fund three simultaneous campaigns one of these should be picked and thoroughly researched. Once they have decided on one to segment the market, they then have to target that audience, and that is going to take some research. We have to ask a few questions. What are their needs in regards to financing? We need to find out what exactly they are looking for in a mortgage and how we can give it to them. If we are talking about professionals looking for a primary residence then do they want to have a home office, are there some tax breaks or special financing we can offer that could be attractive...
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...McBride Marketing Paper BSA 310 October 14, 2013 McBride Marketing Paper McBride Marketing overview McBride Financial offers financial services to customers in the following locations; Idaho, Montana, Wyoming, North Dakota, and South Dakota. Currently McBride Financial offers credit reports, home inspections, appraisals, and mortgages. Strong emphasis is placed on the use of modern technology to ensure the best and fastest service possible for McBride customers. Currently McBride is wanting to expand its customer base and is search of the best marketing ideas and techniques to do so. The following will outline what market research must be done. What elements of the media should be used, and how best to use them. What the target markets should be and how to recognize them. And how the internet can be utilized to farther increase the customer base Market Research One area that could prove useful to research is how other businesses’ similar to McBride are doing, and what techniques they are using if they are profitable. By analyzing how similar businesses are conducting their marketing strategies McBride could adapt some of their better ideas for themselves. McBride should also take a look at the current markets it is located in. If the states McBride is currently conducting business are some of the states that have a slow market for real estate then it may be wise to determine if McBride should stay in these states or open locations elsewhere. If the states they...
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...Individual: McBride Marketing Paper Introduction McBride Financial Services is a start-up regional mortgage lender based in Boise, Idaho (Apollo Group Inc., 2011). Their financial services specialize in conventional, Federal Housing Administration (FHA), and Department of Veteran Affairs (VA) loans for home purchasing and refinancing (Apollo Group Inc., 2011). The company intends to expand its operations and enter into the states of Idaho, Montana, Wyoming, North Dakota and South Dakota. McBride Financial Services will offer low cost mortgage services using leading edge technology (Apollo Group Inc., 2011). McBride Financial’s goal is to achieve financial break-even in their first six months of business and plan to become a profitable company within their first year of business. McBride Financial will leverage technology to maximize efficiencies and minimize the cost for customers and businesses when applying for and obtaining mortgages. McBride Financial services plans to obtain high customer satisfaction rates, reduce costs, expand and improve work perfomance. To achieve these goals, the firm needs to focus on providing effective and efficient mortgage services which will increase their success in the market. To...
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