...Writing Reports By the end of this section you should be able to : O BJECTIVES • • • • • • • • Understand the purposes of a report Plan a report Understand the structure of a report Collect information for your report Organise your information Use an appropriate style of writing Present data effectively Understand how to lay out your information in an appropriate way C ONTENTS • • • • • • • • • • • • • Writing reports Different types of reports Stages in report writing Terms of reference Planning your report Collecting information Organising information Structuring your report Style of writing Layout Presentation Redrafting and checking Checklist W riting reports A report is a statement of the results of an investigation or of any matter on which definite information is required. (Oxford English Dictionary) Reports are a highly structured form of writing often following conventions that have been laid down to produce a common format. Structure and convention in written reports stress the process by which the information was gathered as much as the information itself. Different types of reports During your time at university you may be asked to write different types of reports, depending upon the subject area which you have chosen. These could include laboratory reports, technical reports, reports of a work placement or industrial visit, reports of a field trip or field work. Reports vary in their purpose, but all of them will require a formal...
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...Maria Cristina Eclarin BSBA MM-II INISIGHT PAPER (OPTION 2): CONCEPTS APPRECIATION One thing that makes McDonald’s so successful is the fact that they have one of the best reputations in the industry. Everybody knows the name “McDonald’s” and with the name comes the idea of a happy fun place to go and eat. They have well known slogans such as “Love ko ‘to” and two great symbols they use as brand recognition such as the golden arches and Ronald McDonald. Another aspect of the extended product is the locations of all the new franchises that open. McDonald’s make sure they pick the best spots to open the store because they follow a very simple rule; they will never shut down a franchise because it will make McDonald’s look bad. They place their stores all over the place to ensure that it is easily accessible by all consumers. There are multiple market segments that McDonald’s must market too. They must market to young children, teenagers, seniors, families, and people who like to eat healthy food. Marketers frequently make the mistake of lumping in the baby boomers with seniors in their marketing campaigns. There is a big distinction between marketing to what are termed “leading-edge” or “first wave” baby boomers in their 50s and 60s, and marketing to seniors. For example, leading-edge boomers are seeking financial independence, whereas seniors are more interested in physical independence. Failure to distinguish the difference is a death knell for any brand hoping to...
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...McD Information system There are many types of information systems used in McDonalds such as : Transaction Processing System (TPS) First transaction happens when two people make an exchange, and collecting data about it called transaction processing, so transaction processing is collecting, storing, modifying, and retrieving the transactions of an organization. Transaction system is important to answer routine questions, and it helps to conduct business such as payroll, employee record keeping or paying an employee. It's important to store the data of the transaction save and protected because transaction generally involves an exchange of money which is critical to any organization. How Transaction Processing System is implementing in McDonalds? McDonalds everyday sells a huge amount of hamburgers ,so McDonalds should order raw material from its supplier , each time McDonalds place an order with its supplier , a transaction happens , and the transaction processing system records the relevant information such as supplier ‘name , address , the quality of the items purchased and finally the invoice amount. Decision support system (DSS) Decision support system is used to model data and make quality decision based on the data , making the right decision is usually based on the quality of the data and one's ability to analyze the data , Decision Support Systems are usually computer applications with a human component. They can sift through large amounts...
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...CHAPTER 1 INTRODUCTION BACKGROUND OF THE STUDY Whether it is because of its history, by simply looking at or being in it, there will only be one name to call Baguio City’s most congested and busiest area where people converge and separate: Session Road. Before it gained its notorious image of being the busiest road in Baguio, the Session Road roots itself way back to the 1900s. During the American occupation of the country, The Second Philippine Commission formed in 1904 took place here. It was during this time when Baguio was officially christened as the Philippine Summer Capital. Today, the only concrete proof that something historical ever took place is a marker found in Governor Park Road. Everything else has faded and has become what is now Baguio’s Session Road. Assortments of business establishments now swarm Session Road. A wide array of boutiques, bazaars, department stores, restaurants, pastry or bakeshops, cafes, and old movie theaters can easily be spotted. The majority of Baguio’s banks and offices as well as drug and bookstores are also here. The Session Road is divided into two parts: the Upper Session Road and the Lower Session Road. Nobody really refers to the latter as the Lower Session Road, instead just Session Road, since this is where most of the activities and establishments are found. As one of this main study I gathered information regarding the old and new building one of these old buildings is the Maharlika building that...
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...in 1981. As of 2005, McDonald’s Philippines is a 100% Filipino-owned company. From its first restaurant along Morayta, Manila in 1981, McDonald’s has grown to become one of the leading fast food chains with close to 300 restaurants nationwide! With Kenneth S. Yang at the helm, McDonald’s is now a multi-billion peso company that continues to expand and serve Filipinos all over the country. McDonald’s is a customer-oriented company that strives to offer Filipinos a combination of great tasting, quality food products at value prices with excellent service. Well loved McDonald’s products like the Big Mac, Cheeseburger, World Famous French Fries, Egg Muffin, Apple Pie, Sundae and the Happy Meal, plus local favorites like Chicken McDo, Burger McDo and McSpaghetti are products of their passion to always give what their customers want. McDonald’s ensures high standards in all aspects of operations, promising our customers only the best meals in every restaurant at any time. Recently,...
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...consumption patterns and consequently, culture to some extent, probably adapt to those imposed by global marketing. In reaction to this, consumers do either integrate, assimilate, reject, or become marginalized depending on how they individually react to the host culture that is being introduced and how much of their home culture they retain. Integration can be seen in the case of a global brands being endorsed by local personalities, one example is Nike which is associated with boxing icon Manny Pacquiao. Assimilation can be seen where the host culture have become completely integrated into the home culture, like what McDonald’s has been doing in the Philippines where they offer food items that are not available in other countries like Chicken McDo, McSpaghetti...
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...“Pourquoi les jeunes aiment autant le fast food? Quels en sont les dangers?" Le point de mire de cette dissertation est de discuter pourquoi les jeunes aiment le fast food et discuter les dangers. Une enquete exécutee en Angleterre déclarerque les jeunes qui vivent dans les villes mangent jusqu'à 25 portions de fast-food par mois et dépense environ £2620 par an. Beaucoup des jeunes aiment le fast food comme le Mcdo et le KFC parce qu’ils sont faciles d’ accès. La majorite des entreprises des fast foods sont situe es en villes pres d’ ou les jeunes trainent. Aussi, les fast foods sont bon marche en comparaison aux restaurants. C’est attrayant pour les jeunes parce que les fast foods sont rapide,s et faciles a chercher. En plus de cela, les entreprises de restauration rapide ont un enorme budgets Ils utilisent la plupart de s techniques de commercialisation comme les annonces a la télévision et des affiches. La commercialisation est un facteur pourquoi les jeunes aiment les fast-foods de plus en plus. Cela fait prendre conscience aux jeunes de ce fast food est disponible et combien ça coûte. Cependant, manger trop plus les fast foods peut etre dangereux par exemple il peut causer des risques pour la santé. Les fast foods contiennent une grande quantité de sel. La consommation de sel est associée à l'hypertension artérielle, aux accidents vasculaires cérébraux, et a la fonction renale. . En outre, plus les jeunes mangent du fast-food, plus ils sont à risque...
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...care of this big sister. Onee san o makasemasu Two 2-piece Hotcake Meals. Hatto keki futatsu desu Oops, Sorry big sister. Are, gomen ne onee san Extra syrup for you. Moto siruppu R : How’s your crush? Suki no otoko do desu ka? D : Fine. Daijobu desu He smiled at me big sister Watashi ni niku-niku ni shitemasu R : Smile back at him. Otagai ni niku-niku ni shimasu Like this. Kono kanji D : Like this? Kono kanji? R : No. chigao Just a bit. sukoshi D : This? Kore? ------------------------------------------------- R : Its my treat tomorrow. ------------------------------------------------- Ashita sukoji dai ga watashi ga harao A: I have a new favorite. Atarashi daisuki ga arimasu The new chicken (mcmc) mcdo Chiken makudo ga atarashii Now more juicier and delicious with just the right crunch Motto jusi atto oishii Fittari kuranchi desu Mmm mmm Mcmcmc You’ll see the difference Jibun de wakarimasu dochi ga Taste that youll never (mcmc) forget Aji ga wasuremasen J : Hi guys! Ne minna san A: Oi joan, Come here ne joan, oide kudasai J: Theres so many people at the mall Depaato de ippai ningin ga imasu A: You’ve been in (mcmc) Makati? Makati ni itan desu ka? Eat first. Tabete kudasai J: ill (mcmc) order one tomorrow! ------------------------------------------------- Asta mo ikai tanomu desu I hope I can say through this song all of my heart’s desire. Utta de hanashi kotto hoshii Sembu jibun no kokoro no nakani ...
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...(A.M.) on day 2 - FREE O/W HKG/Macau ferry tkt - FREE O/W transfer to ferry pier - FREE Macau Day Tour ( No meal for MFM tour) TOUR FARE CURRENCY IN USD (per pax) FREE FREE HK3D / Shenzhen HOTEL: FREE Ocean Park / Macau Disneyland 3D2N 4D3N 3D2N P-XBF3D / P-XBFSZN 4D3N 3D2N P-XBFOF / P-XBFMFM EXTN / ROOM ONLY 4D3N P-XBFDT per head per night TWN/TRP Newton Place SGL TWN/TRP SGL TWN/TRP SGL TWN/TRP SGL TWN/TRP SGL TWN/TRP SGL SGL/TWN X-BED 139 238 173 306 188 311 223 381 218 351 268 451 80 45 Sofa bed will be FREE provided to the 3rd Guest Jan 03-Jun 30,2016 70 90 95 105 110 10 100 > Mcdo Bfast USD3...
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...>1 * 1-3 años >2 * 3-5 años >3 * 5-7 años>4 * 7 a más >5 Quienes valoran los criterios son los jefes de las áreas ¿para “el puesto de gerente de marketing” cuál es el “nivel de educación” que será necesario para que aporte de mejor manera a la estrategia de la organización? | Gerente de finanzas | Analista de marketing | Aux oficina | 1. educación | 5 | 4 | 3 | 2. exp. Laboral | 4 | 2 | 1 | … | | | | … | | | | Total | 320 | 140 | 90 | Ranking de puestos Se realiza un ranking de acuerdo a los totales de la valoración de los factores o criterios de los puestos. Con esto se asignan bandas de sueldos. G.G. 380 G.F 350 Banda de salario 15,000-----------25,000 G.M 310 en función al mcdo y conocimiento de la empresa. Luego a partir de ello, se analiza cuanto le corresponde a cada trabajador I.F 280 I.M 230 A.M 130 A.F 120 ¿qué cambia al hablar de la gestión internacional de personas? -cultura...
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...1.18 Identify the key elements in McDonald’s global marketing strategy. In particular, how does McDonald’s approach the issue of standardization? Does McDonald’s think globally and act locally? Does it also think locally and act globally? McDonald’s Corporation is the biggest fast-food restaurant in the world. The company had promised the customers to provide inexpensive and consistent food, quick service and clean, familiar environment makes the company to earn the most market share in the fast-food market. The rapid growth of McDonald’s was by stepping in different geographic area such as Europe, Asia/Pacific, Middle East and Africa (APMEA) and other countries. McDonald’s global marketing strategy is based on the combination of local and global marketing mix elements, in other words is global localization, where they combine standardization and customization together to satisfy different customer needs and wants. McDonald’s is “thinking globally and acting locally”. McDonald’s vision is to be the world best quick service restaurant where is supported by the company’s realization of the importance of adjusting its operational and management strategies to meet the dynamic needs and wants of different geographic area. Therefore, in many countries McDonald’s has modified their products to cater the local customer’s tastes, cultures, and preferences. McDonald’s globalized themselves by standardize their slogan, promotional campaign, prices, products and distribution channel...
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...FILTRATION SYSTEM FOR CHICKEN McDO Filtering Media Fryer Proposed Used Oil Transfer Filtering Machine Magnesol Henny Penny w/ Built-in Henny Penny Built-in Filter Paper SKU to ORDER 1 ½ courtesy cups of Magnesol Pre-portioned Packet 0.625 lbs (item # 86129) Henny Penny Filter Paper Envelope-type (item # 85909) 86129 Magnesol Preportioned Packet 0.625 lbs 85909 Henny Penny Filter Paper 86300 Fryer Cleanser Henny Penny w/o Built-in Toastmaster 1 packet of Magnesol Preportioned Packet 0.625 lbs (item # 86129) for 2 vats Toastmaster Filter Paper Flat Sheet (item # 85900) 86129 Magnesol Preportioned Packet 0.625 lbs 85900 Toastmaster Filter Paper 86300 Fryer Cleanser Pitco w/ Built-in Pitco Built-in 1 packet of Magnesol Preportioned Packet 0.625 lbs (item # 86129) for 2 vats Pitco Filter Paper (item # 85901) 86129 Magnesol Preportioned Packet 0.625 lbs 85901 Pitco Filter Paper 86300 Fryer Cleanser Pitco w/o Built-in Toastmaster 1 packet of Magnesol Preportioned Packet 0.625 lbs (item # 86129) for 2 vats Toastmaster Filter Paper Flat Sheet (item # 85900) 86129 Magnesol Preportioned Packet 0.625 lbs 85900 Toastmaster Filter Paper 86300 Fryer Cleanser Pitco w/o Built-in Prince Castle 1 packet of Prince Castle Preportioned Powder with Round Filter Paper & Fryer Cleanser (item # 85640) Prince Castle Filter Paper Round-type (item # 85640) 85640 Prince Castle Pre-portioned Kit (inc: Magnesol 1.25 lbs Packets, Prince Castle Filter Paper, Fryer Cleanser) FILTRATION...
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...BUSINESS IN THE INTERNATIONAL ECONOMY ASSIGNMENT – 1 PART – A 1. If demand price elasticity measures 5,this implies that consumers would: Ans: 2. Economic profit is: Ans: 3. In the long run, a monopolistic competitive firm will operate at a price that: Ans: 4. Which of the following would NOT be considered an example of foreign direct investment (FDI)? Ans: 5. In terms of international business, market globalization can be viewed as a ------------. Ans: 6. Which of the following statements is true about the firm-level consequence of market globalization? Ans: 7. Peter, a graduate student from Michigan, ordered a notebook from Opus Inc., an American MNC manufacturing and selling computers and related products. The notebook that Peter ordered from Michigan was assembled in Opus ‘factory in Taipei. This exemplifies the ----------- stage in the international value chain. Ans: 8. A born global firm is defined as -------------. Ans: 9. Which of the following is characteristic of collectivist societies? Ans: 10. Titania is a country characterized by a high-context culture. This implies that ---------. Ans: PART – B a. Discuss the impact of market globalization on consumer lifestyles and preferences around the world. Provide examples to illustrate your answer? Globalization/Internationalization of businesses has had an extreme and largely...
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...Study of Consumer Behavior at McDonalds (Bayan) and KFC (SM Downtown branch) Submitted by: Culala,Mharnie David, Mary Rose Dunglao, Rissa Gutierrez,Rachel Nucup, Aimee Ocampo, Rialyn. Tumabcao,Jaime Submitted to: Prof. Jonathan Lintag Brief History of McDonalds McDonalds is the world’s largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 million customers across 35,000 outlets. Head quartered in the United States. The company began in 1940 as a barbeque restaurant operated by Richard and Maurice McDonald. In 1948, they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. In 2012, the company had annual revenues of $27.5 billion and profits of $5.5 billion. According to a 2012 BBC report, McDonalds is the world’s second largest private employer – behind Walmart-with 1.9 million employees, 1.5 million whom work for franchises. McDonald’s primarily sells hamburgers, cheeseburgers, chicken, French fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, fruit and seasoned fries. Brief History of KFC KFC (Kentucky Fried Chicken) was founded by Harland Sanders, an entrepreneur who began selling...
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...Tropical Hut Re-brand Proposal Horiondo, Dan Jieky Se, John Paulo Tan, Steven Kevin Table of Contents I- Creative Brief II- Background III- Project Description IV- Rationale V- Project Objectives VI- Communication Objectives VII- Theoretical Framework VIII- Audience, Beneficiary & Market Profile IX- Project Brief X- Budget Appropriation Proposal XI- Competitor Analysis XII- Marketing Design Studies XIII- Promo XIV- Sample Audience XV- Reference I. Creative Brief CREATIVE BRIEF FOR Adeptus Advertising AD AGENCY NAME Adeptus Advertising GROUP MEMBERS (with position) Dan Horiondo, John Se, Steven Tan ______________________________________________________________________________ PART 1 The Challenge: what is the problem? Discuss here the problem you think that your brand has, and why it needs rebranding. Example: Groove’s global campaign titled “Enchanting Beauty” has been a success in first world countries. But, not in The Philippines. Groove Philippines need to align their local marketing efforts with the global line. How can Groove do this in The Philippines? ______________________________________________________________________________ PART 2 The Target: who are we speaking with? DO NOT GIVE US CLASS A-E. Give us your target market’s psychographic profile. Personas are also allowed. Example: Women who live in the Metro Manila area. They probably work in a BPO-type call center or a bank...
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