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Mcdonald Should Be in Viet Nam

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Submitted By Kimkame12
Words 1554
Pages 7
FPT University

Small Business Entrepreneur
Individual Assignment

Student: Trinh Cong Khoi

MSSV: BA60116 – Class BA0662
Teacher: Nguyen Quoc Cuong

I ndividualAssignment

Small Business Entrepreneur

Small Business Entrepreneur

Individual Assignment

Page 1

Small Business Entrepreneur

Table Of Content
I. Background ..................................................................................................2 1. 2. 3. II. III. IV. V. VI. History ...................................................................................................2 Mission and Vision .................................................................................3 Business Objectives ................................................................................3 S.W.O.T analysis in Vietnam’s Market .......................................................4 Advantages & disadvantages McDonald’s franchise ....................................5 Investment Decision ...................................................................................6 Summary ...................................................................................................7 Reference ..................................................................................................7

I.

Background
McDonald's is a huge multi-national restaurant chain. There are restaurants all over the world that are willing to sell you a Big Mac and fries. Indeed, you would probably be hard-pushed to find a country that does not contain a few McDonald's restaurants somewhere within its borders. The company is now so big that you could be forgiven for thinking that it has always existed. But it hasn't. It was started in the first half of the 20th Century by two brothers - neither of whom was named Ronald.   

1. History

1940: The first McDonald's was built in 1940 by the McDonald

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