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Mcdonalds Corp.

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McDonald’s Corporation
Final Case Analysis
March 2, 2010 McDonald’s Corporation

As the world’s largest restaurant chain, McDonald’s has become the model of immaculate operations, superior products, and dedicated franchisees. From the humble beginnings as a San Bernardino, California drive-in restaurant, brothers Dick and Mac McDonald with the help of Ray Kroc made McDonald’s a household name worldwide. McDonald’s today is an organization which operates a worldwide franchise of restaurants which prepare, package, and sell quickly prepared and moderately priced foods from a limited menu. Restaurant managers operate almost 31,000 restaurants in more than 100 countries, serving 52 million customers. McDonald’s is a pioneer in food-quality, equipment technology, marketing, training, and operational/supply systems and set standards for the fast-food industry worldwide. The company’s strategic vision is to:
I. Be the best employer for its people in each community around the world,
II. To deliver operational excellence to its customer in each of its restaurants, and
III. To achieve enduring profitable growth by expanding the brand and leveraging the strengths of the McDonald’s system through innovation and technology. The factors which will help the company achieve this vision include Customer Satisfaction, Kids (meeting their needs in dining), Untapped Markets, and being a good corporate citizen (Social Responsibility).
One of the biggest challenges McDonald’s faces is the common foodservice industry’s growing need for workers. It is forecast that most of the new entrants to the workforce will be minorities, women, and the elderly. Diversification is and will increasingly be a large part of the changing demographics. Changes in the human resources strategies are being made in the U.S and abroad to prevent the high turnover rate where people commonly quit

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