.... How should McDonald's respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe camel and cigarette ads? Should McDonalds's eliminate Ronald McDonald in its ads? Eliminating Ronald McDonald, who is the brand mascot, is not the solution. Rather many people connect with Ronald McDonald emotionally. According to a survey, Ronald is among top 25 mascots of all times. (Top survey, 2007) Ronald McDonalds can visit to schools for educating students about the importance of health and a healthy lifestyle. This will have the positive image of the mascot and further, Ronald McDonald could involve in charities where the mascot can be seen in giving charities to the unfortunate children. All the above would help in gaining the image of Ronald McDonalds back. McDonald should react to this issue in a calm and positive way as still many kids and parents are in love with the Ronald and would like to see their favorite whenever they visit to the outlet. By making people know that it is the perception which people will need to change. By imbibing healthier lifestyle is the solution, not protesting the mascot. 2. Discuss the merits of the law proposed by France that would require fast-food companies either to add a health message to commercials or to pay 1.5 % tax on their ad budget. Propose a strategy for McDonald's to pay the tax or add health message and defend your recommendation. The law would make the advertisers to add a health message in their...
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...2008, that fear drastically evolved into a trauma; Once I watched the movie called, ‘IT’, by Stephen King. From that day forward I found myself screaming and crying at the top of my lungs every time I seen a clown. Imagining that they were evil killers just like the intimidating clown of the movie. The trauma was so intense that when there was a fund raiser event held at my elementary school , Browning Pearce , the clown Ronald McDonald was there to meet and greet every child , including me, and once it was my turn to actually see him I fainted and collapsed onto the floor . As I came to my senses, my mother, Brenda forced me to watch the movie, ‘IT', including a bunch of other clown cartoons. I had to watch them for a whole week nonstop, even before I did my homework or went to church. Watching almost 168 hours of clowns on television; I finally realized that my horror of clowns had vanished into thin air. The next day I told my mother that the anxiety was gone, so she told me to get in the car and she drove us to a local McDonalds where Ronald McDonald was at. She had me meet him again, but, this time I didn't faint; I actually thought he was a funny cool clown. In conclusion, I became indomitable of clowns and with the help of my mother disciplining me to face my trepidation of them; the word FEAR had ceased to exist anymore within me. | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | ...
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...February 19, 2012 The McDonald Observatory The McDonald Observatory is located on Mount Locke in the Davis Mountains of West Texas. This observatory was constructed in the 1930s. The initial funding for construction came from Texan banker, William Johnson McDonald, who left provisions in his will that $800,000 be donated to the University of Texas at Austin in order to construct an astronomical observatory. This structure which is open to the public sees more than 60,000 visitors each year. Likewise, the observatory has been the center of attraction for many astronomers, and its numerous resources have also contributed to the discovery and continuous research of many astronomic phenomena. The McDonald Observatory is presently the property of the University of Texas at Austin and currently receives most of its funding from them. It operates four research telescopes. One of the most pronounced features attached to the observatory is Otto Struve Telescope. When this telescope was dedicated in 1939 it was then the second biggest telescope in the world. Two other telescope note mentioning are the Harlan J. Smith Telescope (named after once director of the observatory, Harlan J. Smith), and the Hobby-Eberly Telescope (known to be the fifth largest telescope in the world). The Hobby-Eberly is arguably the observatory’s most prized possession. This powerful telescope specializes in spectroscopy which enables astronomers to get a glimpse at stars, planets, and galaxies located...
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...marketing continued to improve sales. McDonalds is one of the top U.S fast-food joints. It has been around since 1937. Patrick McDonald opened “The airdrome” restaurant on route 66 near the airport in California. In 1940 his two sons, Maurice and Richard (“Mac” and “Dick”), Moved the entire building and later renamed it McDonalds. They had sold hamburgers for ten cents and then all you can drink orange juice for five cents. The McDonalds Corporation made many new stops to build. In the early 1960s McDonalds really began to take off. The growth in U.S automobile use that came with suburbanization contributed heavily to their success. Later Kroc bought the McDonalds brothers, aiming to make it the number one fast-food chain in the country. McDonald’s role was to feed the hungry people that came in. They a lot of people in the 60’s because the demand for it became greater. Around 1968 McDonald restaurants reached all 50 states. It was said that a new McDonalds opened every five hours somewhere in the world. The public face of McDonalds was created in 1963 with the introduction of a clown we all know as Ronald McDonald. The “M” symbol we all see at every McDonald is the most enduring logo, lasting longer than the tall arches that had once dominated the rooftops of earlier restaurants. Other symbols that we remember are the Big Mac, the egg McMuffin, Happy Meals, and the Chicken McNuggets. It is normal for us to walk in any McDonalds and say automatically what we want. By emphasizing...
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...2008, that fear drastically evolved into a trauma; Once I watched the movie called, ‘IT’, by Stephen King. From that day forward I found myself screaming and crying at the top of my lungs every time I seen a clown. Imagining that they were evil killers just like the intimidating clown of the movie. The trauma was so intense that when there was a fund raiser event held at my elementary school , Browning Pearce , the clown Ronald McDonald was there to meet and greet every child , including me, and once it was my turn to actually see him I fainted and collapsed onto the floor . As I came to my senses, my mother, Brenda forced me to watch the movie, ‘IT', including a bunch of other clown cartoons. I had to watch them for a whole week nonstop, even before I did my homework or went to church. Watching almost 168 hours of clowns on television; I finally realized that my horror of clowns had vanished into thin air. The next day I told my mother that the anxiety was gone, so she told me to get in the car and she drove us to a local McDonalds where Ronald McDonald was at. She had me meet him again, but, this time I didn't faint; I actually thought he was a funny cool clown. In conclusion, I became indomitable of clowns and with the help of my mother disciplining me to face my trepidation of them; the word FEAR had ceased to exist anymore within me. | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | ...
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...From the e-Activity, explain the most important information you would require on which to base sound economic judgments. Explain your rationale. Inflation happens when the government increases the amount of money circulating in society while the amount of goods in circulation is less. When occurs, the dollar value goes down and prices generally rise in order to compensate loses (The Money Alert). Inflation may cause individuals to spend less therefore, lowering the economy. Some people may try to borrow money through loans, which is increasingly difficult during inflation periods. Banks do not like to give out money during inflation periods because the money they receive back may not be worth the same amount (The Money Alert). In today’s society, inflation has been a huge problem. Important information one would require to make sound economic judgment is if you are an investor, maybe consider inflation protection for your portfolios. If you do not invest, the best thing to do is to be prepared for times when prices may become inflated. More money may be spent on products, but the money will be available if you have enough money saved. Assess the various forms of organizing and processing information to determine which is the most difficult to get correct. Explain your rationale. There are different ways in which people organize and process information. It is usually done by using our five senses and is stored into our memories. Those memories then become our experiences...
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...Dear Ms Corbett, I note that your ethos says 'Granton pupils are encouraged to be thoughtful and responsible young people with high self-esteem and with the motivation, skills and knowledge to succeed in life.' I believe that I will be able to help these young people by being at the same level as them so that I can understand them and find ways of encouraging them to have high self–esteem and believe in themselves that they will succeed in education. I will be able to include this in any work that I undertake with the young pupils that attend your school, particularly as I have the ability to listen and empower people. Allowing young people to get their voices heard is a great tool in raising their confidence. I believe that I have the ability to make changes in society by using personal experiences and my educational knowledge to relate to those who I work with. I am aware in order to have a successful career within the health & social care sector I need to build my skills within a professional setting and Granton is the right profession because of how diverse it is. This is vital within health and social care as there are people from different ethnic backgrounds and culture, therefore it is really important for me to always be in an environment where diversity is valued and promoted. Working with Granton will enable me to develop skills that will benefit me in my career, as well as passing my course. This experience will continue to make me more passionate in making...
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...The Ronald McDonald House Charities history starts in 1974 when a Philadelphia Eagles player’s daughter became sick with leukemia. Fred Hill and his wife had no place to sleep other than waiting rooms and hospital benches during their daughter’s three years of hospitalization. The Hills and other families traveled many miles for treatment and were not able to pay for hotel rooms. The Eagles’ manager and Fred’s teammates raised funds to donate to the pediatric oncology unit to give short term housing for the families with sick children at the Children’s Hospital of Philadelphia (n.d.) Retrieved from http://www.rmhccoastalempire.org/-mcdonald-house-charities-of-the-coastal-empire-inc. The Eagles manager, Jim Murray, requested help from the...
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...For this discussion I had to take the RHETI Ennegram sampler test, and according to the results I am one of those that fall into type nine; the peacemaker. “The peacemaker is basically easy going, accepting, trusting, grounded, and supportive person, which pretty much describes me to the tee ("Rheti Sampler Test Results", (1998-2013); I strive on ensuring that everything that I have a hand in runs smoothly and without conflict. The only thing that I had never thought of myself as though was being, “able to bring people together and heal conflicts ("Rheti Sampler Test Results", (1998-2013). With my personality type dealing with conflict is sometimes a struggle, since I can be emotionally withdrawn and unwilling to deal with anything that upsets me; I actually do try to stay away of those types of conflicts. I would actually prefer if someone else handles conflict that is to emotionally heavy for me. When I do handle conflict, I am usually calm and collected. I can talk to people in such ways that calm them down and allow them to discuss the situation at hand, instead of fighting or bickering about it. I do believe that sometimes I am the voice of reason within those conflicts, but where it comes from I do not know. RHETI sampler test results. ((1998-2013)). Retrieved from http://www.enneagraminstitute.com/Ecomm/rhetiSample_Results.asp# The first thing I would do in Maria’s position would be to stop and take a moment to calm down about the upcoming changes,...
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..."Should we work on holidays in order to get double or triple salary? Why or why not?" ➢ Lien Ho: Can we start our learning team's discussion with my suggested topic: "Should we work on holidays in order to get double or triple salary? Why or why not?" ➢ Sean More: Thank you for your suggestion. I think this is a widely versed topic and could be taken into consideration for serious debate. Many businesses today face this challenge due to consumer demands surrounding holidays. This is also a topic of interest to many employees across the nation. ➢ Lien Ho: I agreed with your point of views on the topic "Should we work on holidays in order to get double or triple pay". You are absolute right when saying that businesses today face this challenge due to consumer demands on holidays across the nation. Beside that big issue which you already mention on this topic, I also have some points need to share as a working mommy. I understand the feeling of hard working parents on these special days while our lovely kids and other members in our family keep asking: "Why don't you spend time with us on this wonderful days?", "Will you go home early because I will count on every minutes until you come back home?" ... My heard is always broken badly whenever I heard the kind of such questions. ➢ Katie: I believe the topic of "Should we work on holidays in order get double or triple pay" has some valid discussion points. Each year business much determine which holidays, if...
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...Comprehensive Report on Global Staffing Strategies Comprehensive Report on Global Staffing Strategies Mergers and acquisitions are increasingly being used by firms to strengthen and maintain their position in the market place. They are seen by many as a relatively fast and efficient way to expand into new markets and incorporate new technologies. Yet their success is by no means assured. To the contrary, a majority fall short of their stated goals and objectives. While some failure can be explained by financial and market factors, a substantial number can be traced to neglected human resource issues and activities (Schuler & Jackson p.1). As the Director of Human Resources for Clearly Heard, a telecommunications company it has been deemed necessary for me to revise the current staffing strategy in order to acquire Scene and Sound, another telecommunications company in Germany. The CEO has required that I prepare a comprehensive staffing strategy for the new expansion in order to prepare for a strategic audit of the HR systems of Scene and Sound. In order to get a complete understanding of the HR system I will also answer the following questions: What HR challenges may arise as a result of this acquisition? What unique cultural and regulatory factors (e.g. EEOC) need to be considered? How will they impact organizational effectiveness? What recruitment and selection practices will be used in staffing Scene and Sound? What mix of expatriates and internationals are expected...
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...Kiara S. Randolph about 518 words 12197 Raccoon Rd Manning, SC 29102 678-314-2717 simeonrandolph@gmail.com don’t tell me i’m not By Kiara S. Randolph Seems like all I’ve ever heard is what I couldn’t and wouldn’t be... Just because I’m 5’5 and would rather stay in and read; then play outside don’t tell me I would never make the team. Just because I’m slow to speak and in crowds I tend to blend; rather than be the life of the party don’t tell me that I don’t deserve to be heard. My mother a janitor and my father a mechanic; hardworking but doesn’t come from money don’t tell me I can’t be a doctor. The youngest of three; my sister a model, my brother a star of tomorrow don’t tell me my future is anything less. I struggle with my weight; my mom trades my burgers for grapes. I walk down the hall, they point fingers, laugh at my temporary state, just because I’m 15 and overweight don’t tell me I could never be Miss USA. When I speak I stutter, one word becomes an echo of many. People poke fun call me retarded, but feelings I’ve got plenty. Just because I have a tough time being heard don’t tell me I can’t be a public speaker. The alarm rings, my face hits the floor before my feet. Soccer? More like the ball kicks me. Make the table for dinner? Forget it! Goofy names I answer to, but makes me feel less than, just because I lose everything I seem to grab don’t tell me that I’ll never have. Michael Jordan, Usain Bolt, Jackie Robinson; is that all you...
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...a great deal of sexual appeal. However, the least prerogative commercial is the one that was most intellectual and heart hitting. The Ronald McDonald House Charity Corporation commercial stated that “When families stay closer, Children heal faster.” The skit in this commercial provided great imagery and a scenario that was actually true, making this commercial very effective. Thanks to this charity, more children are capable of healing faster and reaching better health. The pathos of this commercial was heavily illustrated throughout the entire commercial, starting with the big, bright smiles of the mature individuals. These smiles of hope create the emotional effect, which help to capture the attention of the viewer. The scene of the child not only held the attention, but created the feeling of sympathy. This as well created the persuasion, to encourage people t to donate to the Ronald McDonald house charity, so that other sick children have the advantage to be cured. Lastly the music in this commercial gives a lot of power, the slow soft tone sung and the lyrics used are high effective of the creation feeling of sympathy. The ethos in this commercial all tie back to Ronald McDonald. The statement “When families stay closer, children heal faster. The logos are the Ronald McDonald logo at the end and the statement” Ronald McDonald charities are happy to support kids with leukemia” Also the narrative voice. At the end of the commercial, pathos, ethos, and logos...
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...McDonalds: Operating in the Best Interests of Society or its own Profits? Marc Nettekoven Florida Atlantic University Professor Brenda Richey MAN 6937 December 7, 2011 Table of Contents Introduction 3 Company Changes 3 Competition 7 Consumer Protection & Regulation 8 Corporate Social Responsibility 10 Conclusion 11 Appendix 12 References 13 McDonalds: Operating in the Best Interests of Society or its own Profits? Today, there are numerous other fast food chains and similar alternatives for consumers to choose from beyond the option of McDonalds. Due to increasing levels of competition, rising concerns of food quality and increasing concern of obesity; operating in today’s globalized fast food society can deem to be a difficult task. McDonalds needs to broaden its narrow-minded focus on generating profits (expanding its location base) and adding more locations. The company needs to increase market share while building a good reputation by operating in, and contributing to, the best interest of society. When referring to society, it includes all stakeholders in the company, ranging from customers to suppliers. To realign its strategy and focus on ethicality and its responsibility as a corporation, McDonalds must involve all levels within the company, from top management to suppliers to franchise employees. Although operating in such a manner would require large levels of capital, the benefits to society as a whole would inevitably bring company...
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...Corporate Social Responsibility (CSR) is often defined as a process company self-regulating themselves from doing activities that against the law and the ethical standard (Lange and Washburn 2012). CSR encourage the company that all the company’s activities provide positive impact to their customer, environment, communities, and also shareholders (Fassin 2012). The CSR process is important to Multinational Corporation (MNC). MNC is a corporation that they registered their company in more than one country and has been operate in more than one country. It can be also called as International Corporation (Bucheli and Kim 2012). The established of MNC helps both the host country and home country. For the host country, due to the operation of MNC, the investment level, employment level and income level increase. Other than that, the latest technology will be introduced in the host country by the MNC(Girma and Gorg 2007).. There are also chances to increase the business of those domestic trader and market intermediaries (Daniel, Sorinel and Sorin 2010). While for the home country, the country will get the chance to marketing their products throughout the world. Other than that, MNC also create employment opportunities to the people of home country (Brikinshaw, Hood and Johnson 1998). In the other hand, MNC also brings disadvantages to both host country and home country. Instead of introducing the latest technology in the host country, MNC may use the technology that has been outdated...
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