...The Business ethic of KFC and McDonald TABLE OF CONTENTS The Business ethic of KFC and McDonald 1 Executive Summary 3 1 Introduction 3 2 Comparation of KFC and McDonald’s practices 4 3 Application of 4 relevant ethical theories 6 3.1 The utilitarian approach 6 3.2 The rights ethical approach 7 3.3 The Justice ethical approach 7 3.4 The virtue approach 8 Conclusion 8 References 9 Executive Summary A company has its responsibilities to its consumers, its suppliers, its employees , its shareholders as well as the local community and society in general .This article I choose KFC and McDonald’s which both are Food and Beverage industry to analyse the business ethics base on ethical theories . Business ethics means the application of ethical standards to the business behaviors . Business ethics has become an increasingly important part of this global conscience .(Freyne, 2009 ;Gilmartin, 2008) 1 Introduction Kentucky Fried Chicken ,as know as KFC, is the famous American chain fast food restaurant which was founded in 1952 by Colonel Harland Sanders .And He is also the logo of KFC . KFC is affiliated with Yum brands now and formed a strategic alliance with Pepsi , (some exceptions, such...
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...www.hbr.org HBR SPOTLIGHT Strategy and Society The Link Between Competitive Advantage and Corporate Social Responsibility by Michael E. Porter and Mark R. Kramer • Reprint R0612D HBR SPOTLIGHT Strategy and Society The Link Between Competitive Advantage and Corporate Social Responsibility by Michael E. Porter and Mark R. Kramer COPYRIGHT © 2006 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED. Governments, activists, and the media have become adept at holding companies to account for the social consequences of their activities. Myriad organizations rank companies on the performance of their corporate social responsibility (CSR), and, despite sometimes questionable methodologies, these rankings attract considerable publicity. As a result, CSR has emerged as an inescapable priority for business leaders in every country. Many companies have already done much to improve the social and environmental consequences of their activities, yet these efforts have not been nearly as productive as they could be—for two reasons. First, they pit business against society, when clearly the two are interdependent. Second, they pressure companies to think of corporate social responsibility in generic ways instead of in the way most appropriate to each firm’s strategy. The fact is, the prevailing approaches to CSR are so fragmented and so disconnected from business and strategy as to obscure many of the greatest opportunities for companies to benefit society...
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...2008, that fear drastically evolved into a trauma; Once I watched the movie called, ‘IT’, by Stephen King. From that day forward I found myself screaming and crying at the top of my lungs every time I seen a clown. Imagining that they were evil killers just like the intimidating clown of the movie. The trauma was so intense that when there was a fund raiser event held at my elementary school , Browning Pearce , the clown Ronald McDonald was there to meet and greet every child , including me, and once it was my turn to actually see him I fainted and collapsed onto the floor . As I came to my senses, my mother, Brenda forced me to watch the movie, ‘IT', including a bunch of other clown cartoons. I had to watch them for a whole week nonstop, even before I did my homework or went to church. Watching almost 168 hours of clowns on television; I finally realized that my horror of clowns had vanished into thin air. The next day I told my mother that the anxiety was gone, so she told me to get in the car and she drove us to a local McDonalds where Ronald McDonald was at. She had me meet him again, but, this time I didn't faint; I actually thought he was a funny cool clown. In conclusion, I became indomitable of clowns and with the help of my mother disciplining me to face my trepidation of them; the word FEAR had ceased to exist anymore within me. | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | ...
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.... How should McDonald's respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe camel and cigarette ads? Should McDonalds's eliminate Ronald McDonald in its ads? Eliminating Ronald McDonald, who is the brand mascot, is not the solution. Rather many people connect with Ronald McDonald emotionally. According to a survey, Ronald is among top 25 mascots of all times. (Top survey, 2007) Ronald McDonalds can visit to schools for educating students about the importance of health and a healthy lifestyle. This will have the positive image of the mascot and further, Ronald McDonald could involve in charities where the mascot can be seen in giving charities to the unfortunate children. All the above would help in gaining the image of Ronald McDonalds back. McDonald should react to this issue in a calm and positive way as still many kids and parents are in love with the Ronald and would like to see their favorite whenever they visit to the outlet. By making people know that it is the perception which people will need to change. By imbibing healthier lifestyle is the solution, not protesting the mascot. 2. Discuss the merits of the law proposed by France that would require fast-food companies either to add a health message to commercials or to pay 1.5 % tax on their ad budget. Propose a strategy for McDonald's to pay the tax or add health message and defend your recommendation. The law would make the advertisers to add a health message in their...
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...February 19, 2012 The McDonald Observatory The McDonald Observatory is located on Mount Locke in the Davis Mountains of West Texas. This observatory was constructed in the 1930s. The initial funding for construction came from Texan banker, William Johnson McDonald, who left provisions in his will that $800,000 be donated to the University of Texas at Austin in order to construct an astronomical observatory. This structure which is open to the public sees more than 60,000 visitors each year. Likewise, the observatory has been the center of attraction for many astronomers, and its numerous resources have also contributed to the discovery and continuous research of many astronomic phenomena. The McDonald Observatory is presently the property of the University of Texas at Austin and currently receives most of its funding from them. It operates four research telescopes. One of the most pronounced features attached to the observatory is Otto Struve Telescope. When this telescope was dedicated in 1939 it was then the second biggest telescope in the world. Two other telescope note mentioning are the Harlan J. Smith Telescope (named after once director of the observatory, Harlan J. Smith), and the Hobby-Eberly Telescope (known to be the fifth largest telescope in the world). The Hobby-Eberly is arguably the observatory’s most prized possession. This powerful telescope specializes in spectroscopy which enables astronomers to get a glimpse at stars, planets, and galaxies located...
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...marketing continued to improve sales. McDonalds is one of the top U.S fast-food joints. It has been around since 1937. Patrick McDonald opened “The airdrome” restaurant on route 66 near the airport in California. In 1940 his two sons, Maurice and Richard (“Mac” and “Dick”), Moved the entire building and later renamed it McDonalds. They had sold hamburgers for ten cents and then all you can drink orange juice for five cents. The McDonalds Corporation made many new stops to build. In the early 1960s McDonalds really began to take off. The growth in U.S automobile use that came with suburbanization contributed heavily to their success. Later Kroc bought the McDonalds brothers, aiming to make it the number one fast-food chain in the country. McDonald’s role was to feed the hungry people that came in. They a lot of people in the 60’s because the demand for it became greater. Around 1968 McDonald restaurants reached all 50 states. It was said that a new McDonalds opened every five hours somewhere in the world. The public face of McDonalds was created in 1963 with the introduction of a clown we all know as Ronald McDonald. The “M” symbol we all see at every McDonald is the most enduring logo, lasting longer than the tall arches that had once dominated the rooftops of earlier restaurants. Other symbols that we remember are the Big Mac, the egg McMuffin, Happy Meals, and the Chicken McNuggets. It is normal for us to walk in any McDonalds and say automatically what we want. By emphasizing...
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...2008, that fear drastically evolved into a trauma; Once I watched the movie called, ‘IT’, by Stephen King. From that day forward I found myself screaming and crying at the top of my lungs every time I seen a clown. Imagining that they were evil killers just like the intimidating clown of the movie. The trauma was so intense that when there was a fund raiser event held at my elementary school , Browning Pearce , the clown Ronald McDonald was there to meet and greet every child , including me, and once it was my turn to actually see him I fainted and collapsed onto the floor . As I came to my senses, my mother, Brenda forced me to watch the movie, ‘IT', including a bunch of other clown cartoons. I had to watch them for a whole week nonstop, even before I did my homework or went to church. Watching almost 168 hours of clowns on television; I finally realized that my horror of clowns had vanished into thin air. The next day I told my mother that the anxiety was gone, so she told me to get in the car and she drove us to a local McDonalds where Ronald McDonald was at. She had me meet him again, but, this time I didn't faint; I actually thought he was a funny cool clown. In conclusion, I became indomitable of clowns and with the help of my mother disciplining me to face my trepidation of them; the word FEAR had ceased to exist anymore within me. | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | ...
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...From the e-Activity, explain the most important information you would require on which to base sound economic judgments. Explain your rationale. Inflation happens when the government increases the amount of money circulating in society while the amount of goods in circulation is less. When occurs, the dollar value goes down and prices generally rise in order to compensate loses (The Money Alert). Inflation may cause individuals to spend less therefore, lowering the economy. Some people may try to borrow money through loans, which is increasingly difficult during inflation periods. Banks do not like to give out money during inflation periods because the money they receive back may not be worth the same amount (The Money Alert). In today’s society, inflation has been a huge problem. Important information one would require to make sound economic judgment is if you are an investor, maybe consider inflation protection for your portfolios. If you do not invest, the best thing to do is to be prepared for times when prices may become inflated. More money may be spent on products, but the money will be available if you have enough money saved. Assess the various forms of organizing and processing information to determine which is the most difficult to get correct. Explain your rationale. There are different ways in which people organize and process information. It is usually done by using our five senses and is stored into our memories. Those memories then become our experiences...
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...McDonald’s Evaluation Gregory Callahan Devry University Professor Preissle September 8, 2013 The fast food empire has operated throughout the past several decades using numerous facets of the human relations skills to achieve their immense success. There are many notable aspects of the company that human relations have played an integral role in shaping. McDonald’s has been particularly keen in using human relations skills within their organizational structure, including in the areas of career stages in career management, ethics, motivating performance, leadership, organizational change and culture, as well as valuing global diversity. These have all proved to be vital in paving the path for McDonald’s to achieve its goals, and human relations has been a major factor in doing so. Career management deals with taken responsibility for managing one’s career. Career management is compromised for career planning, career development, getting a job, career stages, and getting raises and promotions. Career planning is the process of setting career objectives and determining how to accomplish them. Career development is the process of gaining skill, experience, and education to achieve career objectives. Career stages refer to the different needs of people as they grow older during the span of their career. Human Relations in Organization by Robert N. Lussier breaks career stages down into different age groups: the 20, 30s,...
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...Ethical Dilemma: Before going into any discussion and solution I would like throw some light on what is Ethic, how it came into concept and what does Biblical point of view is related to it. Going by definition Ethics means “a set of moral principles, especially ones relating to or affirming a specified group, field, or form of conduct”. In this case we are dealing with two types of Ethics: corporate and individual. But that doesn’t mean that it changes the basic meaning of Ethics for them. Coming on to Christian / Biblical point of view, in a nutshell it clearly mentions that our sole purpose of existence is development of this world with mutual harmony, fellowship and humane attitude and by not following that we are committing a sin against god. A Christian worldview leads us to believe in moral absolutes, miracles, human dignity, and the possibility of redemption. So keeping both Ethics and Christian / Biblical point of view in my mind one can easily figure out that ethics is nothing but an extrapolation of Christian view be it corporate or individual. Corporate sectors adapt the ethical values from Biblical point of view to a writ which is compulsory as it is a formal world. But it doesn’t mean that they disagree or deviate from it. Now let’s take a look at the case provided. Some of the points that I would like to highlight are: 1. The coffee was spilled in a car that was not moving neither was she in the driver’s seat. 2. Stella Liebeck, a 79-year-old lady who...
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...furthermore faced up to social demands for which they are likely to show responsibility for. Following the organisation can respond in different ways. The different types of responding to the social demand are obstructive, defensive, accommodative or proactive (Carroll & Gatewood, 1981). Within this essay it will be examined how these CSR principles were / are utilized in the service business McDonald’s. For evaluating the social performance of McDonald’s there will be a closer look at the ethical & discretionary responsibilities and the responses proactive & accommodative. Finally it will be examined how to improve the social responsibility of McDonald’s by using the tools code of ethics and ethical structures. McDonald’s opened its first Bar-B-Que restaurant in 1940 by the two brothers Richard and Maurice McDonald in San Bernadino, California. It has grown quickly and opened the 100th restaurant in 1959. Later in 1967 it opened the first international restaurants in Canada and Puerto Rico and is today selling its products in 118 countries around the globe....
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...Virgin Blue allegedly discriminated against two female employees by forcing them to take redundancies after confirming they were pregnant or returning from maternity leave (Marx 2011, p. 1). Subsequently, both employees have initiated legal action against Virgin Blue who ‘has denied any wrongdoing and vowed to fight the claims’ (Marx 2011, p. 2). The article raises three ethical issues. Firstly, it addresses the expectation that businesses should not discriminate against employees on the basis of gender (Ferrell, Fraedrich & Ferrell 2009, p. 70). Secondly, it highlights that abusive or intimidating behaviour is not acceptable in the workplace (Ferrell, Fraedrich & Ferrell 2009, p. 64). Thirdly, it identifies the role that an effective ethics program can play in avoiding ethical and legal problems (Ferrell, Fraedrich & Ferrell 2009, p. 212). Businesses should not discriminate against employees on the basis of gender. Discrimination refers to ‘the making of a difference in particular cases, as in favour of or against a person or thing, especially when arising from prejudice based on race, ethnicity, sex, religion, age etc’ (Discrimination 2011). Virgin Blue allegedly discriminated against Leonie Vandeven by forcing her to take a redundancy package after she confirmed that she was pregnant (Marx 2011, p. 2). Vandeven was made redundant despite receiving a performance review, which rated her as ‘highly effective’ (Marx 2011, p. 2). Similarly, Kirsty Aitken was forced to take...
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...Dear Ms Corbett, I note that your ethos says 'Granton pupils are encouraged to be thoughtful and responsible young people with high self-esteem and with the motivation, skills and knowledge to succeed in life.' I believe that I will be able to help these young people by being at the same level as them so that I can understand them and find ways of encouraging them to have high self–esteem and believe in themselves that they will succeed in education. I will be able to include this in any work that I undertake with the young pupils that attend your school, particularly as I have the ability to listen and empower people. Allowing young people to get their voices heard is a great tool in raising their confidence. I believe that I have the ability to make changes in society by using personal experiences and my educational knowledge to relate to those who I work with. I am aware in order to have a successful career within the health & social care sector I need to build my skills within a professional setting and Granton is the right profession because of how diverse it is. This is vital within health and social care as there are people from different ethnic backgrounds and culture, therefore it is really important for me to always be in an environment where diversity is valued and promoted. Working with Granton will enable me to develop skills that will benefit me in my career, as well as passing my course. This experience will continue to make me more passionate in making...
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...The Ronald McDonald House Charities history starts in 1974 when a Philadelphia Eagles player’s daughter became sick with leukemia. Fred Hill and his wife had no place to sleep other than waiting rooms and hospital benches during their daughter’s three years of hospitalization. The Hills and other families traveled many miles for treatment and were not able to pay for hotel rooms. The Eagles’ manager and Fred’s teammates raised funds to donate to the pediatric oncology unit to give short term housing for the families with sick children at the Children’s Hospital of Philadelphia (n.d.) Retrieved from http://www.rmhccoastalempire.org/-mcdonald-house-charities-of-the-coastal-empire-inc. The Eagles manager, Jim Murray, requested help from the...
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...For this discussion I had to take the RHETI Ennegram sampler test, and according to the results I am one of those that fall into type nine; the peacemaker. “The peacemaker is basically easy going, accepting, trusting, grounded, and supportive person, which pretty much describes me to the tee ("Rheti Sampler Test Results", (1998-2013); I strive on ensuring that everything that I have a hand in runs smoothly and without conflict. The only thing that I had never thought of myself as though was being, “able to bring people together and heal conflicts ("Rheti Sampler Test Results", (1998-2013). With my personality type dealing with conflict is sometimes a struggle, since I can be emotionally withdrawn and unwilling to deal with anything that upsets me; I actually do try to stay away of those types of conflicts. I would actually prefer if someone else handles conflict that is to emotionally heavy for me. When I do handle conflict, I am usually calm and collected. I can talk to people in such ways that calm them down and allow them to discuss the situation at hand, instead of fighting or bickering about it. I do believe that sometimes I am the voice of reason within those conflicts, but where it comes from I do not know. RHETI sampler test results. ((1998-2013)). Retrieved from http://www.enneagraminstitute.com/Ecomm/rhetiSample_Results.asp# The first thing I would do in Maria’s position would be to stop and take a moment to calm down about the upcoming changes,...
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