...Financial Analysis McDonald’s Amber van Berkel 384941 Roos Bijen 336432 Lotte Bergsma 353604 Stenden University Hospitality Operations Environment Group A 18 / 05 / 2015 Appendix 4: Scoring Rubric assignment Unit 3 Financial Analysis Group number: A Module period: 4 Academic year: 2 Name assessor: Student name | Student number | Analyses | Grade | Amber van Berkel | 384941 | Income statement | | Lotte Bergsma | 353604 | Balance sheet | | Roos Bijen | 336432 | Cash flow statement | | | | | | | | Elements | | Scoring Rubrics | | Group/ individual | contents | Score 1-10 | remarks | Part A Getting to know the company (30%) | group | * Business drivers * 5 year record * Directors review | | | Part B: The financial statements (30%): | individual | Income Statement | | | | | Balance Sheet | | | | | Cash Flow Statement (*) | | | Part C (30%) Investors perspective | group | * Risk analysis * performance * overall conclusions (A+B+C) | | | Part D presentational aspect (10%) | group | * Lay-out * Grading sheet * Quality and use of English | | | | | | Preface During the second year in the module Hospitality Operations Environment of the International Hotel Management School a financial analysis has to be made. This financial analysis is about the company MacDonald’s. Findings, trends and conclusions found in the annual reports of 2013 and 2014 of the McDonald’s Corporation...
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...Main Issue: By looking over McDonalds recent financial statements, should Blue Sky Portfolio Management consider McDonald’s as a possible investment in the near future? Recommendation: Investing in McDonald’s industry is a decent option that Blue Sky Portfolio Management can take in to consideration. Analysis: In McDonalds it can be seen that operating margin is increasing in the past two years. This would show that the McDonald’s revenue before tax after deducting direct costs and overhead is increasing. High operating margin shows that McDonald is earning more per dollar of sales that is more favourable compare to similar corporations. However, operating margin include McDonalds ordinary business operations and excludes other revenue, losses and liabilities. Now by observing net profit margin it is noticeable that McDonalds is getting stronger in enforcing their pricing policies, cost structure and production efficiencies. Also, net profit margin for McDonalds illustrates lower long-term loan liabilities compare to year 2008. These ratios can be observed in exhibit 2. By looking deeper in the vertical common-size balance sheet (Exhibit 1) it is observable that total asset of McDonalds is increasing from 2008 to present. Therefore, the total equity or liability of the company need to change to match the increasing total asset. McDonald’s total equity have decreased and total liability have increase in the last two years. This shows that return on equity increases...
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...Financial Analysis of the McDonald’s Corporation MCD, NYSE (New York Stock Exchange) One McDonald's Plaza, Oak Brook, IL 60523 Map +1-630-6233000 (Phone) +1-630-6235700 (Fax) Abstract McDonald’s is the most famous and well-known fast-food company in the world. This case study examines McDonald’s from a financial standpoint. This case study will be broken down in three parts. Discussed first will be a full description of McDonald’s corporation, including its background, followed by a financial overview with comments for each financial category reviewed, the a comparison of financial ratio’s between McDonald’s and it rival Burger King derived from their 2009 and 2009 annual reports. Finally a support will be provided based off of all findings. Part One: Company Description The McDonald’s Corporation is a well-known restaurant chain that franchises and operates fast food restaurants worldwide. Reuters (2011) states that each restaurant is operated either by the Company or by franchisees. This includes conventional franchisees under franchise arrangements, and foreign affiliated markets and developmental licensees under license agreements. The company’s mission is to be our customers' favorite place and way to eat (McDonald’s, 2011). Company history McDonald’s history originates in 1940, when it started out as McDonald’s Bar-B-Que by Dic and Mac McDonald. In 1948 McDonald’s was officially founded serving only nine items, which included a 15-cent hamburger...
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...Notice of 2013 Annual Shareholders’ Meeting and Proxy Statement b McDonald’s Corporation 2013 Contents 3 7 8 8 8 14 14 14 42 Proxy Summary Notice of the Annual Shareholders’ Meeting Election of Directors Proposal No. 1. Election of Directors Director qualifications and biographical information Executive compensation Compensation Committee Report Compensation discussion and analysis Proposal No. 2. Advisory vote to approve executive compensation Other management proposal Proposal No. 3. Advisory vote to approve the appointment of Ernst & Young LLP as independent auditor for 2013 59 Stock ownership 59 Stock ownership guidelines 59 Security ownership of certain beneficial owners 60 Security ownership of management 61 Compliance with Section 16(a) of the Exchange Act Transactions with related persons, promoters and certain control persons Policies and procedures for related person transactions 61 61 62 Related person transactions 62 Communications 62 Communications with the Board of Directors and non-management Directors 62 Consideration of Director nominations for the 2014 Annual Shareholders’ Meeting 63 Shareholder proposals for inclusion in next year’s Proxy Statement 63 Other shareholder proposals for presentation at the 2014 Annual Shareholders’ Meeting 64 Solicitation of proxies and voting 64 Notice and access 64 Record date 64 Voting prior to the Annual Shareholders’ Meeting 64 Voting at the Annual Shareholders’ Meeting 64 Quorum 64 Voting tabulation 65...
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...2008, that fear drastically evolved into a trauma; Once I watched the movie called, ‘IT’, by Stephen King. From that day forward I found myself screaming and crying at the top of my lungs every time I seen a clown. Imagining that they were evil killers just like the intimidating clown of the movie. The trauma was so intense that when there was a fund raiser event held at my elementary school , Browning Pearce , the clown Ronald McDonald was there to meet and greet every child , including me, and once it was my turn to actually see him I fainted and collapsed onto the floor . As I came to my senses, my mother, Brenda forced me to watch the movie, ‘IT', including a bunch of other clown cartoons. I had to watch them for a whole week nonstop, even before I did my homework or went to church. Watching almost 168 hours of clowns on television; I finally realized that my horror of clowns had vanished into thin air. The next day I told my mother that the anxiety was gone, so she told me to get in the car and she drove us to a local McDonalds where Ronald McDonald was at. She had me meet him again, but, this time I didn't faint; I actually thought he was a funny cool clown. In conclusion, I became indomitable of clowns and with the help of my mother disciplining me to face my trepidation of them; the word FEAR had ceased to exist anymore within me. | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | ...
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.... How should McDonald's respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe camel and cigarette ads? Should McDonalds's eliminate Ronald McDonald in its ads? Eliminating Ronald McDonald, who is the brand mascot, is not the solution. Rather many people connect with Ronald McDonald emotionally. According to a survey, Ronald is among top 25 mascots of all times. (Top survey, 2007) Ronald McDonalds can visit to schools for educating students about the importance of health and a healthy lifestyle. This will have the positive image of the mascot and further, Ronald McDonald could involve in charities where the mascot can be seen in giving charities to the unfortunate children. All the above would help in gaining the image of Ronald McDonalds back. McDonald should react to this issue in a calm and positive way as still many kids and parents are in love with the Ronald and would like to see their favorite whenever they visit to the outlet. By making people know that it is the perception which people will need to change. By imbibing healthier lifestyle is the solution, not protesting the mascot. 2. Discuss the merits of the law proposed by France that would require fast-food companies either to add a health message to commercials or to pay 1.5 % tax on their ad budget. Propose a strategy for McDonald's to pay the tax or add health message and defend your recommendation. The law would make the advertisers to add a health message in their...
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...February 19, 2012 The McDonald Observatory The McDonald Observatory is located on Mount Locke in the Davis Mountains of West Texas. This observatory was constructed in the 1930s. The initial funding for construction came from Texan banker, William Johnson McDonald, who left provisions in his will that $800,000 be donated to the University of Texas at Austin in order to construct an astronomical observatory. This structure which is open to the public sees more than 60,000 visitors each year. Likewise, the observatory has been the center of attraction for many astronomers, and its numerous resources have also contributed to the discovery and continuous research of many astronomic phenomena. The McDonald Observatory is presently the property of the University of Texas at Austin and currently receives most of its funding from them. It operates four research telescopes. One of the most pronounced features attached to the observatory is Otto Struve Telescope. When this telescope was dedicated in 1939 it was then the second biggest telescope in the world. Two other telescope note mentioning are the Harlan J. Smith Telescope (named after once director of the observatory, Harlan J. Smith), and the Hobby-Eberly Telescope (known to be the fifth largest telescope in the world). The Hobby-Eberly is arguably the observatory’s most prized possession. This powerful telescope specializes in spectroscopy which enables astronomers to get a glimpse at stars, planets, and galaxies located...
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...marketing continued to improve sales. McDonalds is one of the top U.S fast-food joints. It has been around since 1937. Patrick McDonald opened “The airdrome” restaurant on route 66 near the airport in California. In 1940 his two sons, Maurice and Richard (“Mac” and “Dick”), Moved the entire building and later renamed it McDonalds. They had sold hamburgers for ten cents and then all you can drink orange juice for five cents. The McDonalds Corporation made many new stops to build. In the early 1960s McDonalds really began to take off. The growth in U.S automobile use that came with suburbanization contributed heavily to their success. Later Kroc bought the McDonalds brothers, aiming to make it the number one fast-food chain in the country. McDonald’s role was to feed the hungry people that came in. They a lot of people in the 60’s because the demand for it became greater. Around 1968 McDonald restaurants reached all 50 states. It was said that a new McDonalds opened every five hours somewhere in the world. The public face of McDonalds was created in 1963 with the introduction of a clown we all know as Ronald McDonald. The “M” symbol we all see at every McDonald is the most enduring logo, lasting longer than the tall arches that had once dominated the rooftops of earlier restaurants. Other symbols that we remember are the Big Mac, the egg McMuffin, Happy Meals, and the Chicken McNuggets. It is normal for us to walk in any McDonalds and say automatically what we want. By emphasizing...
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...2008, that fear drastically evolved into a trauma; Once I watched the movie called, ‘IT’, by Stephen King. From that day forward I found myself screaming and crying at the top of my lungs every time I seen a clown. Imagining that they were evil killers just like the intimidating clown of the movie. The trauma was so intense that when there was a fund raiser event held at my elementary school , Browning Pearce , the clown Ronald McDonald was there to meet and greet every child , including me, and once it was my turn to actually see him I fainted and collapsed onto the floor . As I came to my senses, my mother, Brenda forced me to watch the movie, ‘IT', including a bunch of other clown cartoons. I had to watch them for a whole week nonstop, even before I did my homework or went to church. Watching almost 168 hours of clowns on television; I finally realized that my horror of clowns had vanished into thin air. The next day I told my mother that the anxiety was gone, so she told me to get in the car and she drove us to a local McDonalds where Ronald McDonald was at. She had me meet him again, but, this time I didn't faint; I actually thought he was a funny cool clown. In conclusion, I became indomitable of clowns and with the help of my mother disciplining me to face my trepidation of them; the word FEAR had ceased to exist anymore within me. | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | ...
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...The Ronald McDonald House Charities history starts in 1974 when a Philadelphia Eagles player’s daughter became sick with leukemia. Fred Hill and his wife had no place to sleep other than waiting rooms and hospital benches during their daughter’s three years of hospitalization. The Hills and other families traveled many miles for treatment and were not able to pay for hotel rooms. The Eagles’ manager and Fred’s teammates raised funds to donate to the pediatric oncology unit to give short term housing for the families with sick children at the Children’s Hospital of Philadelphia (n.d.) Retrieved from http://www.rmhccoastalempire.org/-mcdonald-house-charities-of-the-coastal-empire-inc. The Eagles manager, Jim Murray, requested help from the...
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...From the e-Activity, explain the most important information you would require on which to base sound economic judgments. Explain your rationale. Inflation happens when the government increases the amount of money circulating in society while the amount of goods in circulation is less. When occurs, the dollar value goes down and prices generally rise in order to compensate loses (The Money Alert). Inflation may cause individuals to spend less therefore, lowering the economy. Some people may try to borrow money through loans, which is increasingly difficult during inflation periods. Banks do not like to give out money during inflation periods because the money they receive back may not be worth the same amount (The Money Alert). In today’s society, inflation has been a huge problem. Important information one would require to make sound economic judgment is if you are an investor, maybe consider inflation protection for your portfolios. If you do not invest, the best thing to do is to be prepared for times when prices may become inflated. More money may be spent on products, but the money will be available if you have enough money saved. Assess the various forms of organizing and processing information to determine which is the most difficult to get correct. Explain your rationale. There are different ways in which people organize and process information. It is usually done by using our five senses and is stored into our memories. Those memories then become our experiences...
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...Dear Ms Corbett, I note that your ethos says 'Granton pupils are encouraged to be thoughtful and responsible young people with high self-esteem and with the motivation, skills and knowledge to succeed in life.' I believe that I will be able to help these young people by being at the same level as them so that I can understand them and find ways of encouraging them to have high self–esteem and believe in themselves that they will succeed in education. I will be able to include this in any work that I undertake with the young pupils that attend your school, particularly as I have the ability to listen and empower people. Allowing young people to get their voices heard is a great tool in raising their confidence. I believe that I have the ability to make changes in society by using personal experiences and my educational knowledge to relate to those who I work with. I am aware in order to have a successful career within the health & social care sector I need to build my skills within a professional setting and Granton is the right profession because of how diverse it is. This is vital within health and social care as there are people from different ethnic backgrounds and culture, therefore it is really important for me to always be in an environment where diversity is valued and promoted. Working with Granton will enable me to develop skills that will benefit me in my career, as well as passing my course. This experience will continue to make me more passionate in making...
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...For this discussion I had to take the RHETI Ennegram sampler test, and according to the results I am one of those that fall into type nine; the peacemaker. “The peacemaker is basically easy going, accepting, trusting, grounded, and supportive person, which pretty much describes me to the tee ("Rheti Sampler Test Results", (1998-2013); I strive on ensuring that everything that I have a hand in runs smoothly and without conflict. The only thing that I had never thought of myself as though was being, “able to bring people together and heal conflicts ("Rheti Sampler Test Results", (1998-2013). With my personality type dealing with conflict is sometimes a struggle, since I can be emotionally withdrawn and unwilling to deal with anything that upsets me; I actually do try to stay away of those types of conflicts. I would actually prefer if someone else handles conflict that is to emotionally heavy for me. When I do handle conflict, I am usually calm and collected. I can talk to people in such ways that calm them down and allow them to discuss the situation at hand, instead of fighting or bickering about it. I do believe that sometimes I am the voice of reason within those conflicts, but where it comes from I do not know. RHETI sampler test results. ((1998-2013)). Retrieved from http://www.enneagraminstitute.com/Ecomm/rhetiSample_Results.asp# The first thing I would do in Maria’s position would be to stop and take a moment to calm down about the upcoming changes,...
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...to share as a working mommy. I understand the feeling of hard working parents on these special days while our lovely kids and other members in our family keep asking: "Why don't you spend time with us on this wonderful days?", "Will you go home early because I will count on every minutes until you come back home?" ... My heard is always broken badly whenever I heard the kind of such questions. ➢ Katie: I believe the topic of "Should we work on holidays in order get double or triple pay" has some valid discussion points. Each year business much determine which holidays, if any, the business plans on shutting down completely and if so, do employees get paid days off. Closing the company for even one holiday can mean loosing a lot of financial gain in addition to the added cost of paying employees who did not actually work. Most companies I have recently worked for provided paid holidays for the upcoming year in January so families have time to plan accordingly....
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...Comprehensive Report on Global Staffing Strategies Comprehensive Report on Global Staffing Strategies Mergers and acquisitions are increasingly being used by firms to strengthen and maintain their position in the market place. They are seen by many as a relatively fast and efficient way to expand into new markets and incorporate new technologies. Yet their success is by no means assured. To the contrary, a majority fall short of their stated goals and objectives. While some failure can be explained by financial and market factors, a substantial number can be traced to neglected human resource issues and activities (Schuler & Jackson p.1). As the Director of Human Resources for Clearly Heard, a telecommunications company it has been deemed necessary for me to revise the current staffing strategy in order to acquire Scene and Sound, another telecommunications company in Germany. The CEO has required that I prepare a comprehensive staffing strategy for the new expansion in order to prepare for a strategic audit of the HR systems of Scene and Sound. In order to get a complete understanding of the HR system I will also answer the following questions: What HR challenges may arise as a result of this acquisition? What unique cultural and regulatory factors (e.g. EEOC) need to be considered? How will they impact organizational effectiveness? What recruitment and selection practices will be used in staffing Scene and Sound? What mix of expatriates and internationals are expected...
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