...“Who is helping to Reduce America’s Belt Size- Burger King or McDonalds?” Christine Jefferson Com/155 April 7, 2013 Dr. Gray “Who is helping to Reduce America’s Belt Size- Burger King or McDonald’s?” With 1.6 billion over weight adults, and 400 million obese, it is imperative to know what is in the fast food that is consumed today. McDonalds and Burger King both serves the Grilled Chicken Caesar Salad, the Ranch Grilled Chicken Wraps, and the Classic Grilled Chicken Sandwich. This paper will compare the nutritional value of McDonald’s and Burger King. The grilled chicken Caesar salad is served at both McDonalds and Burger King. The grilled chicken Caesar salad served at McDonalds has 27 grams of protein, and the carrots provide A, C, K, and B vitamins that are essential for our bodies. The grilled chicken Caesar salad also contains 10 grams of carbohydrates, 6 grams of sugar, and 32 grams of fat, which are unhealthy for our bodies, and can cause obesity and heart disease (McDonalds.com 2012). As a result, cardiovascular diseases are the number one cause of death globally, with over 17.5 million deaths each year (30 percent of all deaths). Food provides the chemicals we need for activity and body maintenance. The body cannot synthesize or produce certain essential nutrients; we must obtain them from the foods we eat (Donatelle, 2011). Carbohydrates, fats and proteins are the nutrients that give the body the energy it needs. The serving size for the grilled chicken Caesar...
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...usually made with cheaper ingredients such as high fat meat, refined grains, and added sugar and fats, instead of nutritious foods such as lean meats, fresh fruits, and vegetables. Purpose: Sodium is an element that the body needs to function properly. In the meals I created at McDonalds, which includes for the unhealthy part, a Big Mac sandwich, Fries and a Coca Cola for a drink. The healthy part, which includes were a Premium Caesar Salad with Grilled Chicken and a Coca Cola for a drink. To compare the sodium intake on these two meals the unhealthy side obviously has the most sodium intake of 1,320mg. The healthy side contained 1,090mg. This is a big difference in the sodium intake from healthy and unhealthy meals, but this sodium intake is still unhealthy for one meal a day. If someone were to go to McDonalds and try to find a meal that has low sodium intake it would be easy for them to find, but they would have to look through the food options that are available in the restaurant first. When you eat out you usually won’t be able to determine the calories that you intake in a meal, but when you get home after your meal you can do extensive research on how many calories you consumed. In the unhealthy meal consumed percent of calories from fat were 262.79kcals this was calculated by taking the consumed calories of 1130kcals and dividing this by the calories from fat of 430kcals and multiplying by 100. In the healthy meal consumed percent of calories from fat were 280...
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...Documentary Review Super-Size Me I. Summarize the documentary “Super Size Me”. Give a detailed description of the coverage of the documentary, and state briefly the “take away” message it gives. “Super-Size Me” is a an experiment created by Morgan Spurlock where he sets out an investigation to understand and prove how quickly and harmful fast food could be on a person’s body, health, and wellbeing. The primary concept revolves around eating nothing but McDonald’s food for a period of 30 days for breakfast, lunch, and dinner. This meant that any food not on the McDonald’s menu was not allowed to be consumed during this process. As Morgan Spurlock was lying around at home watching the news, he came across a report on two teenage girls whose parents had sued McDonalds, blaming MacDonald’s for their girl’s obesity problem. This news impulses him to pursue an investigation and experience hands on the cause and effect that resulted from eating McDonald’s food. In the documentary, Spurlock begins as a very healthy person. In fact, his health was above average. He weighed about 185lbs and his body fat was less than below average at an (11%). His cholesterol was under 200 which for his height, (6 feet and 2 inches) he was considered a healthy individual. In preparation to begin, Spurlock informs three doctors from three different specialties to embark with him in his journey of 30 days. It consisted of a cardiologist, gastroenterologists, and a general practitioner...
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...quality and control. The relationship between McDonald’s and its independent franchises is of fundamental importance to overall performance and to the McDonald’s brand. Being this large of a company, every decision that it makes is crucial for the survival of the company and any wrong moves can make a huge impact on them on a much larger scale. The company is always undergoing changes and every decision that McDonald’s makes needs to be greatly evaluated to make sure it doesn’t lead them towards failure. There’s a lot of competition in the fast food industry and competitors are always competing against each other when it comes to price, quality, advertising, deals, new items and more. There’s a lot of opportunity that has been made and still to be made in the fast food industry and all falls back on the decisions that these companies make and in this paper we will be conducting multiple strategical analysis on McDonald’s and evaluating it. One of the most challenging things looking at the fast food industry is that it is not an attractive market for new entrants, competing against the costs of existing companies is very difficult but they could exceed because of low start-up costs and massive market demand. The market is very attractive for existing firms who have established market, brand name and economies of scale to compete just like McDonald’s has done. They have a very strong brand image and are always looking to enhance it. It is often known that McDonald’s isn’t always...
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...count 897) From its humble beginnings the McDonalds organisation has continuously looked to engage everyone within the business to help identify and solve problems and has made the elements of leadership, participation, team-based structures, strong adoptive cultures, employee empowerment and the open sharing of information key pillars in which it has built itself from the ground up. Sustainable development has also been at the forefront of the McDonalds organisation and is an integral part of the continued success of the organisation and its ability to weather the storm from critics regarding the quality of its “fast food” in recent years and stay ahead of its competitors. McDonalds has a rich heritage of leadership and investing in its leaders. In 1961 Hamburger University was established in Elk Grove, Ill to train restaurant staff and management in the consistent procedures of the restaurants operations and create a culture that has continued. The 2008 CEO Jim Skinner worked his way up from Trainee Manager. Skinner is also a man of values and ethics: When McDonald’s was blamed for the obesity problem, he helped direct the company to take responsibility and help create a solution rather than pass the blame. Thus, Skinner can be seen as a moral leader. McDonalds prides itself on leading from the top down but also encouraging ideas and innovation from the bottom up. Ray Kroc has encouraged a participative strategy at McDonalds from the beginning with some of its main menu...
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...is nothing more than ready-made food being served fast and right in front of us for the modern fast-paced life. However, concerns for the adverse effect that it has on our health still exist. Despite all the claims on the disadvantages that it has, I strongly believe that McDonald’s is an invention of the modern times for three major reasons: McDonald saves cost and time, helps to strengthen relationship with other people and promotes positive economic impacts. The most evident advantage of McDonald’s is that it saves cost and time. If one lives alone and tries to prepare for a meal, it’s going to be cheaper and quicker to buy a meal from McDonald’s instead of buying all the ingredients and cooking it at home. Besides the time an individual has to spend in the kitchen, there is the added effort consumed in washing and peeling the vegetable. No matter how much benefit you can get from fresh meals with vegetables, at the end of a hard-working day, when one returns home all tired and hungry, a McDonald would be a godsend. All this makes eating McDonald’s score more preferably over cooking a meal for a busy individual. While McDonald provides time and cost benefits, it has also impact on our relationship with people. Second, McDonald is one of the main contributors that allow people to spend more time with one another. This is attributed to the fact that McDonald provides people with very comfortable and spacious environment when they visit McDonald. Thus, people often spend a...
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...Jocelyn Cortese Rob Hadaway M/W class Super Size Me Super Size Me Coming into class, I didn’t want to watch this film again. I had just watched it a few weeks prior in coach Stew’s class. All the troubles and problems that come along with eating fast food I already knew about but like the champ I am I watched it again. My intake of fast food is about 3 times per week usually consisting of in-n-out or waba grill. However, waba grill does not seem like fast food to me. I used to eat McDonalds on a weekly basis but for a while I stopped eating fast food altogether for soccer. When I went back to eating McDonald’s the food got me feeling sick right away, nauseous, and shaky. Then I remembered the guy in supersize me and he had felt the same way. Since then I don’t eat McDonalds. In class we’re being taught to examine major risk factors of cardiovascular disease, this is a disease that affects your arteries. Arteries are blood vessels that carry oxygen and nutrients from your heart to the rest of your body. Healthy arteries are flexible and strong. Over time, however, too much pressure in your arteries can make the walls thick and stiff — sometimes restricting blood flow to your organs and tissues. This process is called hardening of the arteries (arteriosclerosis). Atherosclerosis is the most common form of this disorder. Atherosclerosis is also the most common cause of cardiovascular disease, and it's often caused by an unhealthy diet, lack of...
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...McDonalds Case Analysis Chandra Stevens Manda Roth Erica Jones Kaitlin Vincent Carole Hockeborn Ferris State University Table of Contents Abstract 4 Introduction 5 Situational Analysis 7 Demographics 7 Socio-Cultural 7 Political-Legal 8 Technology/Industrial 8 Economic 9 Global 9 S.W.O.T. Analysis 10 Strengths 11 Weaknesses 12 Opportunities 12 Threats 14 T.O.W.S. Analysis 15 External Strengths/Internal Opportunities 16 External Weaknesses/Internal Opportunities 16 External Strengths/Internal Threats 16 External Weaknesses/Internal Threats 16 Porter’s Five Forces 17 Threat of New Entrants 18 Bargaining Power of Suppliers 18 Bargaining Power of Buyers 19 Rivalry Amongst Existing Firms 19 Threat of Substitute Products or Services 19 Financial Ratios 20 Liquidity Ratio: Cash Ratio 21 Debt Management Ratio: Total debt Ratio 22 Profitability Ratio: Profit Margin 22 Balanced Scorecard 23 Balanced Scorecard Diagram 27 Strategy Formulation 28 Plan of Action and Recommendation 31 Highlights From This Year 31 Budget and Time Line Expectations Summary 31 Citations 33 Abstract This report reviews the McDonald’s corporation profile to include; an introduction to corporate history a time menu and current franchise information. The strategic Profile will provide a complete analysis of economic, socio-cultural, technology and global synopsis...
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...facts and has forced fast food restaurants to be accountable for the food the food that they are offering the public. The interest from the public has become so wide spread that it has sparked the interest of film makers and has lead to two very popular documentaries: Food Inc and Supersize me. With all of the news stories and articles and social media that surround consumers now a days there is no secret that there is a correlation between eating Trans fats and gaining weight. The Canadian Restaurant and Food Services Association has asked us to find out whether or not people are really responding to all of this media coverage and if people are still going to fast food restaurants as a daily routine. Research Objectives The purpose of this study is to examine and explore if consumers (even with all of this information about Trans fats and being health conscious) still attend fast food restaurants regularly in Canada in comparison to 10 years ago. Research Method In order to study the correlation of buying patterns of customers over the past ten years and compare them to today’s buying patterns I will be gathering information about three very competitive fast food brands in Canada, McDonalds, Burger King and Tim Horton’s. My research will include going to each individual website, and to research financial numbers that are released about the popular fast food restaurants. I will be looking at overall number of customers over the past 10 years and see if customers are on the...
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...“Yeah yeah i've heard it all before, do you have any food i'm starving” Interrupted Max. “Oh yeah I have some pizza… WHAT IN THE- no dude I don't have food i'm a ghost you edgy person what's your problem? “. “Sorry dude, no B33F fam? Well do you wanna go to Mcdonalds with me you ghost dude?” Offered max. “ Did you just assume my gender, I may not be a dude, dude, but uh sure I guess, but I'm not eating a kids meal.”. So max and the ghost dude walked to mcdonalds in the morning, and met oliver the albino polar bear there. The “dudes” were having a great time until senior potato decided to protest. “This Mcdonald's slaughtered my family to make your fries, oh look Its max” he said in a rude tone. “ if you were made into fries they wouldn't need to add salt, you are already salty you, you, you person” this made senior potato furious. “well you're a big fat dummy so ha” Oliver took offense to this and squashed senior potato’s head, bits of him were everywhere, people were panicking and screaming, the popo came and arrested the manager of the restaurant. Max started to eat senior potatoes corpse, and the ghost dude was laughing at oliver who started attacking...
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...CASE 27 McDonald’s and Obesity THE PROBLEM Governments and influential health advocates around the world, spooked that their nations’ kids will become as fat as American kids, are cracking down on the marketers they blame for the explosion in childhood obesity. Across the globe, efforts are under way to slow the march of obesity. In the United States, roughly 30 percent of American children are overweight or obese. According to the U.S. Centers for Disease Control and Prevention (CDC), an estimated 64.5 percent of Americans tip the scales as overweight or obese, the highest percentage of fat people of any country in the world. However, adults and kids in other countries are catching up. THE WORLD The World Heart Federation reports that globally there are now more than 1 billion overweight adults and that at least 400 million of those are obese. An estimated 155 million children are overweight worldwide including 30–45 million who are obese.1 In many countries, the worst increases in obesity have occurred in young people. About half a million children in Europe are suffering classic middle-aged health problems because they are too fat. Obesity among European children has been on the rise over the last 25 years. The number of overweight children in Europe did not change much from 1974 to 1984; then the rate started to creep up during the next 10 years, and it exploded after 1995. In Britain, one in five children is overweight or obese; in Spain 30 percent;...
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...CASE 27 McDonald’s and Obesity THE PROBLEM Governments and influential health advocates around the world, spooked that their nations’ kids will become as fat as American kids, are cracking down on the marketers they blame for the explosion in childhood obesity. Across the globe, efforts are under way to slow the march of obesity. In the United States, roughly 30 percent of American children are overweight or obese. According to the U.S. Centers for Disease Control and Prevention (CDC), an estimated 64.5 percent of Americans tip the scales as overweight or obese, the highest percentage of fat people of any country in the world. However, adults and kids in other countries are catching up. THE WORLD The World Heart Federation reports that globally there are now more than 1 billion overweight adults and that at least 400 million of those are obese. An estimated 155 million children are overweight worldwide including 30–45 million who are obese.1 In many countries, the worst increases in obesity have occurred in young people. About half a million children in Europe are suffering classic middle-aged health problems because they are too fat. Obesity among European children has been on the rise over the last 25 years. The number of overweight children in Europe did not change much from 1974 to 1984; then the rate started to creep up during the next 10 years, and it exploded after 1995. In Britain, one in five children is overweight or obese; in Spain 30 percent;...
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...CASE 27 McDonald’s and Obesity THE PROBLEM Governments and influential health advocates around the world, spooked that their nations’ kids will become as fat as American kids, are cracking down on the marketers they blame for the explosion in childhood obesity. Across the globe, efforts are under way to slow the march of obesity. In the United States, roughly 30 percent of American children are overweight or obese. According to the U.S. Centers for Disease Control and Prevention (CDC), an estimated 64.5 percent of Americans tip the scales as overweight or obese, the highest percentage of fat people of any country in the world. However, adults and kids in other countries are catching up. THE WORLD The World Heart Federation reports that globally there are now more than 1 billion overweight adults and that at least 400 million of those are obese. An estimated 155 million children are overweight worldwide including 30–45 million who are obese.1 In many countries, the worst increases in obesity have occurred in young people. About half a million children in Europe are suffering classic middle-aged health problems because they are too fat. Obesity among European children has been on the rise over the last 25 years. The number of overweight children in Europe did not change much from 1974 to 1984; then the rate started to creep up during the next 10 years, and it exploded after 1995. In Britain, one in five children is overweight or obese; in Spain 30 percent;...
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...Davison Wilson English, Period 3 12 March 2013 The Effects of Fast Food Gaining weight, high cholesterol, increased heart risks, headaches and depression are only a couple of the many effects of eating McDonalds for a month. This is exactly what Morgan Spurlock went through in his documentary, “SuperSize Me”, when he challenged himself to eat nothing but McDonalds for breakfast lunch and dinner while also supersizing his meal whenever asked. The harm done to his body in just one month was shocking. How fatigued he always felt, the vomiting and especially the drastic weight gain were obvious. This just goes to show that fast food is something that Americans do not know enough about when consuming it. Fast food restaurants have become nothing but a negative influence on our lives socially and physically. It has become too available and convenient to a point where Americans would rather eat out and eat for cheap at a fast food chain near them. It is impossible to go somewhere without seeing a fast food place often, that is why people eat it so much. There are currently over 200,000 fast food restaurants in America alone, have we let this go too far? I believe that fast food is the reason for America’s obesity issue because of its availability, cheap prices, and quick service which make people choose the easy way out rather than cook a healthy meal. Some people may argue that, fast food places offer healthier choices like salads and water and people make their own choice to...
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...This essay will examine the current business environment McDonald’s operates in through a PESTEL analysis, to examine the general external business environment and the specific industry factors that may affect the business. The results of this essay can then be used as the background for a SWOT analysis to highlight the specific strengths and weaknesses of the McDonald’s business model and its potential future opportunities and threat, which should help to determine the best strategic direction for McDonald’s to take in the coming years. PESTEL Analysis A PESTEL analysis examines the external business environment facing a firm in 6 main areas; Political factor, Economic factors, Sociological factors, Technological factors, Environmental factors and Legal factors. Though a single organisation is normally unable to directly affect the external factors facing it, a conglomeration of companies can exert some pressure on these factors, particularly any political factors through the intelligent use of political lobbying. Proper understanding of these factors allows the organisation to highlight areas of business opportunity when combined with proper understanding of the business’ strengths, and also potential threats to the business when combined with a proper understanding of the firm’s weaknesses (Baines et al, 2011). Thus, for effective strategic planning, analysis of the external factors is the most important step before performing an analysis of the business’ intrinsic strengths...
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