...Q: Does this strategy improve this McDonald’s image? A: I believe that the current strategy for the seniors at this location of a McDonald’s is improving McDonald’s image. If over 100 seniors are visiting the restaurant every day, then that means the restaurant is making more money than it would otherwise. If the manager discourages this set of customers from visiting, then the restaurant could lose approximately $500 a day in sales. I feel that this is showing the community that the McDonald’s location is a restaurant that gives back to the community by providing a place for seniors to hang out. Many communities do not have senior centers, so this McDonald’s is providing that opportunity to the seniors. I’m not sure if this is an example of macro-marketing, or not, but, I would say that at the very least, this restaurant is helping the community by being socially responsible. Q: What should she do about the senior citizen market – that is, should she encourage, ignore, or discourage her seniors? A: I think the manager should encourage seniors to visit her restaurant, especially since they have a party room that will hold the large crowd. Set up a special area in the party room for the free coffee. The manager could also offer an “admissions” price of one flat fee that would cover their breakfast and coffee/drink for the entire morning. It wouldn’t be all-you-can-eat, but the admission price would cover a set amount of specific food items and unlimited coffee...
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...McDonalds' Senior's Restaurant McMahon’s current strategy for senior citizens has been excellent. Realizing that a lot of people in her area belong to his homogenous group, she made the decision to offer a discounted meal to them on a monthly basis. Her marketing mix covers the 4 P’s in that the Product, which is essentially already developed, is their breakfast offering. Included with the good is outstanding customer service and friendliness with her customers. The branding and familiarity of her product has already been established as well as the Place. The product is available at the familiar and convenient Place every morning. The Promotion of her product is pretty much done on a national level through advertising and publicity. Her promotion also involved personal selling and customer service to those patrons in her local area as they visit the restaurant. McDonald’s is already known for their low meal prices, and then McMahon improves on it at her branch by offering a monthly discount. I feel that the overall image of McDonald’s in her local area is improved by her strategy because a lot of the local population is seniors and this particular strategy involves them, so their opinions of the place should be high. McMahon and her employees have made her restaurant an inviting and friendly place to be. The remaining citizens in the area may respect the restaurant for treating the senior of the community in the way that they do, so their opinions may be high as...
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...Roasting in Hell’s Kitchen Temper Tantrums, F Words, and the Pursuit of Perfection To Mum, from cottage pie to Humble Pie – you deserve a medal. CONTENTS foreword 1 Dad 2 Football 3 Getting Started 4 French Leave 5 Oceans Apart 6 A Room of My Own 7 War 8 The Great Walk-Out 9 The Sweet Smell of Success 10 Ronnie 11 Down Among the Women 12 Welcome to the Small Screen afterword index 7 11 39 59 87 113 127 143 157 171 203 237 251 273 279 PHOTOGRAPHIC INSERT PICTURE CREDITS ABOUT THE AUTHOR CREDITS COVER COPYRIGHT ABOUT THE PUBLISHER FOREWORD I n my hand, I’ve got a piece of paper. It’s Mum’s handwriting, and it’s a list – a very long list – of all the places we lived until I left home. I look at this list now, and there are just so many of them. My eye moves down the page, trying to take in her spidery scribble, and I soon lose track. These places mean very little to me: it’s funny how few of them I can remember. In some cases, I guess that’s because we were hardly there for more than five minutes. But in others, it’s probably more a case of trying to forget about them as soon as possible. When you’re unhappy in a place, you want to forget about it as soon as possible. You don’t dwell on the details of a house if you associate it with being afraid, or ashamed, or poor – and as a boy, I was often afraid and ashamed, and always poor. Life was a series of escapades, of moves that always ended badly. The next place was always going to be a better place – a...
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